Brand Philosophy

The visual identity of Anderson University is a way to celebrate our community’s pride in its history, mission, and values and communicate them with the world. At the core of our brand, we strive to serve the institution’s mission of educating students for a life of faith and service in the church and society through living five core values:

• Integrity • Excellence • Servant Leadership • Responsibility • Generosity

These core values form the pillars of the Anderson University experience and inform our daily actions. Through intentionally curating the visual representations of the organization, we strive to encapsulate our mission and values and clearly express our identity to all of our stakeholders.