About this manual

The Anderson University Identity Standards Manual creates a shared, strong, consistent, and recognizable visual brand identity that reflects the mission and values of the institution in a busy marketplace. A group of communication and marketing professionals from across the university developed these standards, which were reviewed and ratified by the President and Cabinet. This manual is intended to be used by various internal stakeholders handling visual material published on behalf of the university, either electronically or in print.

This manual contains approved uses of the Anderson University official logo catalogue. The guidelines presented here must be followed when using the official logos in the catalogue, which are Anderson University trademarks and cannot be used without the university’s express permission. To avoid trademark infringement and misuse of university logos, please contact the Office of Marketing and Communication at (765) 641-4237 or marcomm@anderson.edu for assistance on your university projects.