AubreyKurlanskyDesign CASE STUDY 1 : RIBA HomeWise Campaign CASE STUDY 2 : RIBA Internal communication of RIBA brand values
AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
NAMING | BRANDING | WEB DESIGN | INTERACTIVE ANIMATION
CASE STUDY
CAMPAIGN IDENTITY
HOMEWISE & THE NEST TEST THE RIBA launched a consumer-facing lobbying campaign in the Autumn of 2011, to address the issues around the size and quality of new-build housing in the UK. We were briefed to create an identity (starting with a name) that would be rolled out across all media. In addition an interactive, online ‘space-calculator’ was required that enable people to calculate if the size of their hoe was adequate or not. The calculator had to be engaging and fun and would be accessed through the main website at www.architecure.com
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Breadcrumbs/ 176
Campaign personality Mass market; so, friendly and with humour? Notice me (not too ‘designed’ or sophisticated) Campaign graphics are to encourage an emotional response Think breakfast cereal packaging – fresh and straightforward
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.................................................................................. Home Homes Commission Tell the Commission Consumer guidance Case for Space Nest Test ..................................... News and Press Keep in touch Our supporters
HomeWise (ribahomewise.com/co.uk available) Home Savvy (ribahomesavvy.com/co.uk available) Home Idyll (homeidol.co.uk or homeidyll.co.uk/com available) RateYourPlace (rateyourplace.co.uk available) The Nest Test
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Headings
Naming
Youtopia (ribayoutopia.co.uk available)
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Take THE NEST TEST and find out if your home meets our minimum space standards. Please visit www.xxxxxxxxxx if the number of people, levels or bedrooms exceed the numbers shown below.
WEB BANNERS AND BUTTONS 2
Take THE NEST TEST and find out if your home meets our minimum space standards. Please visit www.xxxxxxxxxx if the number of people, levels or bedrooms exceed the numbers shown below.
Ace of Space (aceofspace.uk.com available)
How many people live in your home?
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Home Score (ribahomescore.org / ribahomescore.com available)
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Breadcrumbs/
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How many levels does your home have? Your home does NOT meet the minimum space standard. It should be xxxxxx sqm.
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How many bedrooms does your home have?
Do you know the floor area of your home? Yes it is sq m / sq ft (please select one)
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
ONLINE APPLICATIONS
Working within the existing site and programming constraints of architecture.com, the mini-site
The NestTest Calculator described three possible outcomes...
had to have a strong identity of its own
www.architecture.com/HomeWise/
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
ORIGINAL NAMING AND LOGO CONCEPTS
CASE STUDY
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
ORIGINAL NAMING AND LOGO CONCEPTS
CASE STUDY
1
AubreyKurlanskyDesign |
LOGO DEVELOPMENT
WEB BANNERS
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
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AubreyKurlanskyDesign |
STYLE GUIDE
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
1
AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
48 pp REPORT DESIGN
48pp report detailing surveys of house builders and new-build homes throughout the UK
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AubreyKurlanskyDesign |
48 PP REPORT DESIGN | VISUALS
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
POSTCARDS
lobbying campaign
consumer campaign
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AubreyKurlanskyDesign |
ADVERTSING CONCEPTS
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
INTERNAL COMMUNICATION : USING THE BRANDED ENVIRONMENT TO COMMUNICATE CORE VALUES
STRATEGIC PURPOSE AND CORE VALUES THE RIBA asked us to come up with a way to communicate the newly developed strategic purpose, guiding principles and core values using internal communications applied to the environment as well as to staff hand-outs. The final graphic programme was applied to the walls in reception, plasma screen and light-boxes, the kitchens and staff-rooms, meeting rooms and to a staff hand out and HR folder.
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS
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The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS
The RIBA champions better buildings, communities and the environment through architecture and our members
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RECEPTION AT 77 | VISUALS
CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT
through architecture and our members * 2010 *
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
The RIBA champions better buildings, communities and the environment through architecture and architects
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA champions better buildings, communities and the environment through architecture and architects
RECEPTION AT 77 | VISUALS
better ings
The RIBA
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champions better buildings, communities and the environment through architecture and our members
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The RIBA
m un iti e men s ts
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CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT
through architecture and our members 2010
champions better buildings, communities and the environment through architecture and our members
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AubreyKurlanskyDesign |
THE RIBA - HOMEWISE CAMPAIGN
CASE STUDY
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA champions better buildings, communities and the environment through architecture and our members
2
AubreyKurlanskyDesign
Thank You Profile
Key skills
Contact me
Thinking without boundaries...
Creative and strategic development for campaigns across integrated media
Work +44 (0)20 7287 4030 Mobile +44 (0)7515 744 557 e-mail - aubrey@aubreykurlansky.co.uk url - http://www.aubreykurlansky.co.uk
I am essentially a creative thinker with all the requisite skills needed to bring my concepts to life. With a classical training in graphic design which included drawing, typography and concept generation, I am just as much at home refreshing a brand, developing a new consumer experience or creating an interactive environment. I embrace creative briefs that challenge and stretch the knowledge and skills I have acquired over the last 15 years. Equally adept at advertising, packaging, brand identities, brand strategy and all forms of visual communication (both on-line and off-line), I am very much a team player, enjoying and thriving upon the interaction with my colleagues. I am constantly inspired by those I work with, and aim to inspire and mentor others, in return.
Concept generation, visualisation, implementation, presentation to clients, client management, client development, written proposals and rationalisation