Final document 2014 07 04

\CHAN GSHA\ ARRIVING

\

GREETING

\

CELEBRATING

\

RELAXING & REJUVENATING

\

MEETING

\

RESTING & REFRESHING

I NS P I R ATIO N

D E SI GN & I N SPI R AT I O N - IN TH E F RAME

CONTENTS P13 : ARRIVING \ P23 : GREETING \ P35 : CELEBRATING \ P47 : RELAXING & REJUVENATING P61 : MEETING \ P71 : RESTING & REFRESHING

1

INFINITE CONNECTIONS

Rich in stories, the OLD STREET is located in the Southern part of CHANGSHA'S OLD TOWN.

The new TAIPING STREET maintains the historical architecture, street patterns and overall layout of the MING and QING DYNASTIES, whilst embracing both past and modern cultural and commercial activities.

n

THE PAST & PRESENT

coexist in harmony

TAIPING STREET Today’s TAIPING STREET is becoming the new landmark and calling card for CHANGSHA, which fully demonstrates the appeal of HUXIANG CULTURE and embodies Changsha’s ancient heritage.

3

ARCHITECTURE

timeless character

5

A UNIQUE DEFINITION OF LUXURY

THE value OF HANDMADE

craftsmanship

7

Techniques DERIVED FROM local ancient specialities

The Tongguan Kiln of Changsha was one of the most famous, ancient kilns, during the period between the Tang Dynasty and Five Dynasties.

It was well known for creating the first red glaze and colorful underglaze in its porcelain.

LINEN OR SILK THREADS

dyed with Lacquer

The lacquered gauze headgear is the earliest and best preserved of its kind ever found in China.

From the late Warring States Period to the early Western Han Dynasty, this hat was made out of raw silk and thin linen threads and then dyed with lacquer to give it strength.

9

THE LUXURY OF BEING YOURSELF

DESIGN PRINCIPLES BASED ON UNIVERSAL DESIGN AESTHETICS UTILISING ELEMENTS LIKE

SOPHISTICATION AND SIMPLICITY NATURAL HARMONIOUS SCHEMES THAT REFLECT THE TRUE FLAVOUR OF THE OLD NEIGHBOURHOOD AND ITS RICH TEXTURES HANDCRAFTED TECHNIQUES THAT BRING REAL VALUE AND DEPTH TO THE SPACES ESSENTIAL INTERIOR ARCHITECTURE SPACE COMPONENTS SUCH AS

HEIGHT & LIGHT FRAMING OPENINGS THAT CREATES FOCAL POINTS CAPTURING ATTENTION AND STRESSING PLACEMENT OF PRECIOUS OBJECTS & ART

PARTITIONS BOTH FUNCTIONAL AND SYMBOLIC

11

\GF\ ARRIVAL LOBBY

ARRIVING

13

INSPIRED by HEIGHT & Light

TO LOVE BEAUTY, IS TO SEE LIGHT

15

ELEGANT & SIMPLE FRAMES...

...DEFINING PLANES & CREATING A PATH FOR THE EYE TO TRAVEL

17

....SCREENS THAT ARE BOTH FUNCTIONAL AND CONCEPTUAL ELEMENTS

19

PRECIOUS OBJECTS THAT TELLS STORIES FROM THE PAST

21

\ L53 \ SKY LOBBY RECEPTION LOBBY LOUNGE

GREETING

23

VERTICAL TRAVEL

LIFT CAR CONCEPT

on display

THE MOST TANGIBLE OF ALL VISIBLE MYSTERIES FIRE

INSPIRED

by Passion for Fire

27

INSPIRED by layers & lines from the landscape

Lines do not exist in nature but are the optical phenomena created when objects curve away from the viewer

29

ADOPTING the PACE of NATURE

The most famous Yellow Tea in China grows exclusively on Junshan Island located in Dongting Lake, Northern Hunan Province 31

Distinction and COMFORT 33

\ L5 \ FUNCTION ROOMS

CELEBRATING & GETTING TOGETHER

35

BEAUTY ALTERS THE VERY NATURE OF THINGS

INSPIRED

by Timeless Beauty

37

39

DRAMA evoking positive emotions &delight

41

43

ART OF HOSPITALITY

45

\ L52 \ SPA GYM, SWIMMING POOL

RELAXING & REJUVENATING

47

INSPIRED by spirit of Water and Mountains

49

51

53

55

57

NATURAL

stone & wood used in unique ways

59

\ L54 \ MEETING ROOMS

MEETING

61

INSPIRED by Masterpieces

63

65

69

\ GUESTROOMS \

RESTING & REFRESHING

71

73

75

77

79

81

83

85

87

89

\ SERVICE & BRAND ATTRIBUTES\

EVERYTHING starts with the individual

91

CONRAD PILLOW MENU follow your tastes, pick your favourites, and please join us on this very personal journey

BEDDING when luxury is tailored to the tastes of each individual

93

Relevant, seamless and state of the art

LEADING-EDGED technology

95

INSPIRED STYLE made just for you

97

TEAM

Andrew Moore : Magdalena Onisko : Sabine Beck HBA Graphics