AubreyKurlanskyDesign | EVENTS
CARDINAL PLACE BRIEF
SOLUTION
RALPH & RUSSO is a luxury couture house established four years ago by Tamara Ralph and Michael Russo. Quickly becoming
RALPH & RUSSO is a luxury couture house established four years ago by Tamara Ralph and Michael Russo. Quickly becoming
Aubrey Kurlansky Design EVENTS, ENVIRONMENTS AND EXHIBITIONS PROJECTS Cardinal Place [Event] RIBA Brand Expression [Environment] Cardboard Futures - Project [Retail Exhibiiton] Samsung call-centre [Environment] RIBA President’s Medals Student Awards [Exhibitions] SPAR [Event]
COMPLEMENTARY AREAS OF EXPERTISE Advertising Art-direction Branding Corporate Identity Digital and online Direct mail Events Exhibitions Integrated campaigns Posters Photography Websites
© AKD 2012
AubreyKurlanskyDesign | EVENTS
LAND SECURITIES - CARDINAL PLACE BRIEF
CAMPAIGN
Create a public facing event that will draw a new audience and potential shoppers to a fallow precinct in the heart of Victoria, London - Cardinal Place
• Radio advertising invited participants to enter a competition to win a celebrity makeover. The winners were dressed by Caryn Franklin of ‘ The Clothes Show’ • Event launched by a giant caterpillar procession and stilt-walking butterflies • The makeover fashion show opened the event on the Friday evening • Newest pop talent performed live • Celebrity chef cooking demonstrations • Family activities included magic, mask-making and face-painting • Audience competitions • Fashion shows • Live opera performance • Children’s art events with renowned artist Jason Hackenwerth and giant balloon sculptures • Performance by Southbank Sinfonia
SOLUTION TRANSFORMING THE HEART OF VICTORIA A three-day ‘Carnival-style’ event that combined art, entertainment and family activities with cat-walk fashion shows and celebrity chef demonstrations that created a forum for the retailers to bring their products to the public’s attention
Brand mark incorporating carnival elements and the Cardinal Place logo
Butterfly flyer with the weekend’s programme and wind-up butterfly distributed by people in butterfly-catcher costumes
© AKD 2012
AubreyKurlanskyDesign | EVENTS
LAND SECURITIES - CARDINAL PLACE
Children’s art project and Jason Hackenwerth with his balloon sculptures
L: Nose cone - hanging banner R: Pergola banners on roof garden
© AKD 2012
AubreyKurlanskyDesign | EVENTS
LAND SECURITIES - CARDINAL PLACE
L :: Makeover competition winners R :: Celebrity chef Gino Da Acampo
Š AKD 2012
AubreyKurlanskyDesign | ENVIRONMENTS
RIBA INTERNAL BRANDING BRIEF Internal communication : using the branded environment to communicate the RIBA’s core values
SOLUTION The RIBA asked us to come up with a way to communicate the newly developed strategic purpose, guiding principles and core values using internal communications applied to the environment as well as to staff hand-outs. The final graphic programme was applied to the walls in reception, plasma screen and light-boxes, the kitchens and staff-rooms, meeting rooms and to a staff hand out and HR folder.
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS
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CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT
through architecture and our members * 2010 *
© AKD 2012
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The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS
The RIBA champions better buildings, communities and the environment through architecture and our members
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RECEPTION AT 77 PORTLAND PLACE | VISUALS
AubreyKurlanskyDesign | ENVIRONMENTS
RIBA INTERNAL BRANDING
The RIBA champions better buildings, communities and the environment through architecture and architects
RECEPTION AT 77 PORTLAND PLACE | VISUALS
Š AKD 2012
The RIBA champions better buildings, communities and the environment through architecture and architects
The RIBA champions better buildings, communities and the environment through architecture and architects
AubreyKurlanskyDesign | ENVIRONMENTS
RIBA INTERNAL BRANDING - applied to meeting rooms, lightbox and banner
The RIBA champions better buildings, communities and the environment through architecture and our members
The RIBA champions better buildings, communities and the environment through architecture and our members
Š AKD 2012
The RIBA champions better buildings, communities and the environment through architecture and our members
AubreyKurlanskyDesign | ENVIRONMENTS
RIBA INTERNAL BRANDING - applied to meeting rooms, lightbox and kitchen and staff room and temporary signage
RECEPTION AT 77 PORTLAND PLACE | VISUALS
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The RIBA
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CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT
through architecture and our members 2010
Š AKD 2012
champions better buildings, communities and the environment through architecture and our members
AubreyKurlanskyDesign | EXHIBITION
CARDBOARD FUTURES PRESENTATION
PROJECT > CUTTING EDGE | TREND-SETTING NEW WAVE | INNOVATION | DETAIL | FORWARD-THINKING THE WORLD’S PRE-EMINENT ADVANCED CONTEMPORARY FASHION EVENT. PAPER IS GOOD! Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life.
Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper...
using aluminium, plastic and wood for all the current elements of a show...
CARDBOARD FUTURE have an alternative; we build challenging structures that inspire innovate and educate...
© AKD 2012
BUT SOMETIMES, all we can see is the TREES for the WOOD...
Allowing us to see the WOOD for the TREES...
AubreyKurlanskyDesign | EXHIBITION
CARDBOARD FUTURES PRESENTATION
Why cardboard? SUSTAINABLE STRONG
VERSATILE
LIGHTWEIGHT
CARDBOARD IS STRONG! It is also versatile, lightweight, good value for money, sustainable and people always smile when they realise something good is made from recycled paper….
WHAT COULD BE: Screen partition system for standard booths, comprising slimline screen panels in any colour or design suspended between A-frame self-supporting pillars approx 6’ tall customised zones
Panels in 4’ sections. Shelf option on selected panels. Project Show branding option on panels
© AKD 2012
Raised signage option on panel ends. Screens and posts finished in varnished coated board
the packaging becomes the walls
customised display equipment
Our systems are cost effective to produce as well as cheaper to install, saving many thousands of dollars on manpower needed to erect traditional show displays
AubreyKurlanskyDesign | ENVIRONMENT
SAMSUNG CALL CENTRE BRIEF Dress a run-of-the-mill office environment with inspirational messages that will turn the work place into a ‘fun’ place to be
SOLUTION Inspirational quotes, that tap into the employees drive and ambition, were displayed in various printed and 3D forms throughout the space
An etched glass wall carrying inspirational quotes lined the passageway
SAMSUNG & PHONES 4U Calendar and pin-board
always make new mistakes (esther dyson) JANUARY Sun
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Courage does not always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow
(mary anne radmacher)
WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL? (unknown)
Sun
Clocks, nets
© AKD 2012
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AubreyKurlanskyDesign | ENVIRONMENT
SAMSUNG CALL CENTRE Punch-bags, water-cooler, magnet-board, pin sculptures, welcome packs
Š AKD 2012
AubreyKurlanskyDesign | ENVIRONMENT
SAMSUNG CALL CENTRE
Wall graphics included quotes from Churchill, Tiger Woods, Edison and Elvis
Š AKD 2012
AubreyKurlanskyDesign | EXHIBITION
RIBA - PRESIDENT’S MEDALS STUDENT AWARDS
Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students
SOLUTION | 2007 A strong brand mark was developed that was easily applied across printed collateral such as invitations, the exhibition banners and the audio-visual presentation
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Brand mark for 2008 applied to embossed metallic invitation, posters and banners and plasma screen
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Royal Institute of British Architects 66 Portland Place London W1B 1 AD Please bring this ticket with you The president will present the Annie Spink Award for Excellence in Architectural Education, the Silver, Bronze and Dissertation Medals, and other commendations and awards, generously supported by our sponsors www.presidentsmedals.com
© AKD 2012
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President’s Medals Student Awards
18:00 – Pre-ceremony reception at the President’s office hosted by Sunand Prasad, President of the RIBA 18:45 for 19:00 start – Ceremony in the Jarvis Theatre followed by celebrations in the Florence Hall
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KINS with AT
AubreyKurlanskyDesign | EXHIBITION
RIBA - PRESIDENT’S MEDALS STUDENT AWARDS
Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students
SOLUTION | 2008 The event brand mark was further developed to create a strong and versatile set of elements that could be easily adapted across a variety of media - print, audio-visual displays, plasma screens exhibition banners and display stands and interactive DVDs
The President’s Medals Student Awards 2008
In association with ATKINS
The President’s Medals Student Awards 2008
The President’s Medals Student Awards 2008 In association with ATKINS
The President’s Medals Student Awards 2008
Shown right: exhibition, banners
© AKD 2012
In association with ATKINS
Invitation (left) printed black on black with spot UV varnish applied. Ticket foil blocked in two metallic foils on black colorplan
In association with ATKINS
AubreyKurlanskyDesign | EXHIBITION
RIBA - PRESIDENT’S MEDALS STUDENT AWARDS
Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students
SOLUTION | 2009 For 2009 the circles representing the medals were incorporated into a vibrant colourful composition again adapted to a variety of media - print, audio-visual displays, plasma screens,exhibition banners and interactive DVDs
Invitation printed full colour Shown right: DVD cover, exhibition, banners, audio-visual
Š AKD 2012
AubreyKurlanskyDesign | EXHIBITION
RIBA - PRESIDENT’S MEDALS STUDENT AWARDS
Rewarding the best in international architecture education
Invitations foil blocked
BRIEF
Shown left: DVD cover, exhibition, banners, plasma still, and exhibition layout (below)
Create an identity for the annual RIBA event that celebrates the best of architecture students
SOLUTION | 2010 | 2011
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© AKD 2012
05/11/2010 11:55
AubreyKurlanskyDesign | EVENTS
SPAR - PROUD AS A PEACOCK
BRIEF Create a boutique networking event at which SPAR could talk to 30 key guests. This event took place during the South African Congress of Shopping Centres, 19 Sept 2012 and we were briefed to support SPAR as they sought to persuade property developers that SPAR is poised for growth and is a key and important player in the supermarket sector. ‘Create the most memorable and talked-about event of the congress’ was the client’s instruction.
SOLUTION | 2007 The event was themed ‘Proud as a Peacock’ and was brought to life at Harvey’s restaurant in Durban. The venue was transformed in just 8 hours into a giant aviary, with surprising and unusual food that followed the avian theme and was served by a troupe of performers dressed as human peacocks made-up with a bizarre and surprising twists.
Invitation and champagne label printed full colour Shown right: preparation for the event and dressing the venue Photo gallery http://www.aubreykurlansky.co.uk/proud_as_a_peacock/
© AKD 2012
AubreyKurlanskyDesign | EVENTS
SPAR - PROUD AS A PEACOCK
Top left to bottom right: feathers and bird cages set the theme. Our human peacocks in costume. The food in preparation.
Š AKD 2012
Aubrey Kurlansky Design
Thank You Profile
Key skills
Contact me
Thinking without boundaries...
Creative and strategic development for campaigns across integrated media
Work +44 (0)20 7287 4030 Mobile +44 (0)7515 744 557 e-mail - aubrey@aubreykurlansky.co.uk url - http://www.aubreykurlansky.co.uk
I am essentially a creative thinker with all the requisite skills needed to bring my concepts to life. With a classical training in graphic design which included drawing, typography and concept generation, I am just as much at home refreshing a brand, developing a new consumer experience or creating an interactive environment. I embrace creative briefs that challenge and stretch the knowledge and skills I have acquired over the last 15 years. Equally adept at advertising, packaging, brand identities, brand strategy and all forms of visual communication (both on-line and off-line), I am very much a team player, enjoying and thriving upon the interaction with my colleagues. I am constantly inspired by those I work with, and aim to inspire and mentor others, in return.
Concept generation, visualisation, implementation, presentation to clients, client management, client development, written proposals and rationalisation