BUSINESS COMMUNICATIONS
ISKRATEL BUSINESS COMMUNICATIONS
A Solution Suite for Business Customers A Move to IMS
A focus on core business
Business Communications as a Cloud Service The internet has taken corporate communications onto a new level. Privately owned and maintained PBX systems with geographically limited communicationservice offers have been transformed into universal, decentralized, communication platforms. This means that service providers now, finally, have the opportunity to offer business users the communication services they actually need to accomplish their business goals. Cloud services have sparked the imagination with visions of flexible charging models and instantly available service resources. The approach is simple: rather than investing in equipment, companies subscribe to a service and pay for the resources they actually use.
Iskratel Business Communications (IBC) hosted services represent a powerful and competitive alternative to Over-The-Top (OTT) service providers. Cloud-based business communications introduce multiple key features:
systems
• A single user identity: for mobile, fixed and webbased interaction. The result is global accessibility and no missed calls. • Rich Communication Services: instant messaging (IM), presence status and file sharing for simplified collaboration and the elimination of disturbances at work. • Self-Care: allows employees to autonomously manage their own communication preferences.
ADD-ON SERVICES, MOBILITY AND SELF-CARE SERVIBILITY
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Communications Serving Business Needs Business communications are expanding beyond the simple voice and data-transfer services. Every employee now uses multiple communication channels, like voice services, mobile connectivity, and presence status. Furthermore, chat and collaboration clients are increasingly becoming a necessity. The IBC communication suite substantially reduces costs, enhances productivity and improves customer service. It minimizes travel needs, accelerates project implementations, shortens the time-to-market for new, profitable products and helps startups become mature and competitive market players.
A Customizable Communication Solution To meet the distinct communication needs of heterogeneous business environments, Iskratel has designed different levels of communication services. The IBC solution is available as a Basic or as an Advanced suite of communication services that gives employees the best-possible range of communications tools.
The IBC gives employees the freedom to choose when and how to communicate. The way to communicate is chosen with respect to the customer, content, network and end-user device.
Power Users: • watch over colleagues’ availability • easy contacts search and simplified call establishment with click-to-call functionality
Group Administrator:
Mobile User: • availability anywhere • mobile office
Flexible Applications
Secretary: • managing the executive communication channels, even mobile, from a desktop workstation
• easier and efficient web-based management of communication services
Receptionist: Executive: • private line • direct call pick up • push-to-talk
• managing external calls • easy contacts search and simple call transfer using a desktop application
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Simplifying Business Communications Softphones and smart mobile phones have allowed enterprises to rediscover the variety of business dialing and call-routing options. The IBC solution simplifies everyday communications in four ways:
Call forwarding redirects calls as a follow-me service or on a spur-of-the-moment decision as a call-deflection service. The service is executed depending on the time interval of the day (e.g., Night Service).
Grouping the Employees
When using the call-transfer service a user executes a blind transfer during ringing or terminates the consultation call.
Multiple Centrex Groups are recommended for dispersed and autonomous company locations. Alwaysaccessible employees are essential for a positive corporate image. By grouping the extension numbers into a single hunting group, an incoming call is delivered to an available team member.
Identifying the Caller Call presentation is used to increase accessibility, e.g., in the case of an unanswered call, or it can be used for call control or distribution.
Instant Message Do not disturb
To determine a caller and the person being called, an employee receives a name and number presentation for incoming and outgoing calls. The employee also sees a short number presentation for internal calls and a standard number presentation for external calls.
The IBC solution enables the use of the entire business-phone system-feature set at every location.
Availa
Short messsage service
Improved Accessibility During an active call, the user receives an incoming-call indication. A set of services provided for the successful completion of calls in such cases: • The call-completion service offers the caller who encounters busy or no-reply conditions the option to set a call-back request and complete the requested call as soon as the called subscriber is available.
Global Office – Keeping
• Push-to-Talk enables the executive to instantly reach his/her secretary without waiting for a response.
Many business users have daily experience of the frustration of delayed communications and the inability to reach coworkers or partners in real-time. Mobile devices have not solved this issue. As more people spend their time managing their communications across multiple phone numbers, voice mailboxes, social networking and email accounts, their ability to accomplish work tasks drops significantly.
Seamless Call Handover
IBC keeps the company connected
• Using the call-hold service, the user switches between calls and later decides which conversation will be continued or terminated.
The call-offering services enable seamless call handover to the most suitable device. This allows users to continue the conversation on a mobile phone while leaving an office or to continue the conversation on a PC when returning to the desk.
• Single Number Identity makes the employees presentable and accessible on a single number. It enables simultaneous ringing on multiple devices (mobile, fixedline, PC), prevents missed calls and eases the handling of multiple connections. • Multi Device User (MDU) enables the same call control and uniform service profile for any device. During a call the employee handles additional incoming calls on the active communication device without interruption. This gives the employee a much better user experience than conventional parallel ringing.
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Team Collaboration and Improved Productivity IBC Makes the Collaboration Simple
Instant messaging (IM) is becoming a superior communication channel for collaboration and the generation of new ideas. IM replaces as much as 1.5 hours (source: Computer & Standard Interfaces) of wasted time during the day with instant responses, transparent communications and reduced communication noise.
Rich Communications Services (RCS) add an entire group/personal directory of contacts, IM, file transfer and short messaging service on the PC and various mobile handsets (iPhone and Android). RCS make sure employees stay connected, responsive and productive under just about any circumstances. RCS support the sharing of ideas, provide direction and help finish tasks on time. Enriched communication services boost business collaboration and responsiveness and help organizations keep pace with today’s mobile business environment.
Busy
Document sharing
Presence Status: encourage communication at the right time The Presence Status represents a user’s availability and willingness to communicate. “Available” is the only state in which a user is both available and willing to communicate. To make current accessibility visible to other colleagues is critical when avoiding unnecessary disturbances during the working process.
able
On the phone
Status change alerts
Employees Connected • Fixed-Mobile Convergence enables IBC business communication services on the mobile phone. Mobile employees seamlessly handover the calls to their desk phone and cut the amount of in-building wireless minutes. • Remote office business features enable the use of an entire range of communication options on the road. Mobile terminal has the same set of communication services (uniform service profile, identity, employees’ presence status) as on the desktop Softphone application.
Fixed Number Mobile Number
Multi-device User (MDU) Fixed line GSM/Smart Phone Softphone
Wireless Number
The IBC solution introduces convenience, flexibility and the ubiquitous reach of business communications features wherever the employees are.
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Easily Manageable IBC Services The IBC services are managed at the service provider and enterprise levels: • Service provider
• Self-Care for enterprise
The service provider administrator greatly simplifies the provisioning of IBC services for the service provider. The included management is appropriate for Telco staff, which maintains IBC services and enables the business customer’s services and does not need a thorough technical knowledge of the system specifics.
The business user sees the Self-Care Service as a way to quickly change the system settings for a single user or for a group of users in accordance with current business demands. As a result, the service provider optimizes the number of personnel needed for the service administration of each business customer.
SERVICE PROVIDER ADMINISTRATOR gives the service provider simplified provisioning for every company with IBC.
ENTERPRISE ADMINISTRATOR
USER ADMINISTRATOR
provisions the user profiles and communications services for all the employees within the company.
ENTERPRISE ADMINISTRATOR
allows each employee to change personal service settings online.
USER ADMINISTRATOR
Self-Care is a web portal for IBC provisioning. It literally puts the services into the hands of the business users. The Service Provider Administrator creates enterprise administrators, navigates through different business groups, modifies enterprise administrators’ privileges, collects statistics on services usage and holds an overview of the individual enterprise administrators. The Enterprise Administrator enables administrative personnel to provision user and service profiles for individual employees or various groups of employees. Administrative personnel groups the users by organizational groups, provisions group services and provisions basic or rich telephony services. Access to the call history enables call-usage supervision for a single employee or group of employees. The User Administrator gives the employee the possibility to adjust their profiles and service settings without the involvement of the administrative personnel.
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Positive Effects of IBC Implementation Benefits for Companies
Benefits for Service providers
The key benefit of investing in the IBC business communication solution is a single provider for the entire range of communication services. Until recently, companies have been investing in separate stand-alone and device-specific services. In order to provide sufficient performance and support, companies were obliged to cooperate with multiple service and equipment providers.
The service provider retains customers because of its well-established business relationship and the wholesale solution. Business customers are more satisfied with the services provided, and as a result, customer loyalty increases.
Business communications no longer represent a costly investment in a large proprietary system; they have become a service, instantly available to the companies, their employees and partners. To migrate to a hired, single-provider, communication solution means great savings in time and money. What is more, the range of available communication services is greatly expanded. As a consequence, both employee satisfaction and productivity improve. The IBC solution offers greater flexibility to add new product capabilities that customers request or particularly when considering expansion at existing or new locations. There are no hidden costs such as hardware, annual maintenance fees, or internal support personnel. Rather, they are charged a monthly service fee and perhaps a small setup fee. It is important for the companies without an existing communication system to reduce any unnecessary extra costs and to avoid equipment and failure concerns. Companies with an existing communication system have the opportunity to leverage the existing system with PBX integration or overlay services.
Thousands 140 € 120 €
Besides regular offerings (mostly voice-channel subscriptions), the service provider gains additional revenue with the subscription for IBC services, like a single number identity, licenses for rich communication services and Service Level Agreements for uninterrupted communications.
Customer retention CAPEX
Differentation from competitor
OPEX
Additional Revenue
Differentiated offering of mobile, unified communication services brings the service provider a possibility to grow its customer base and ensure its revenue growth.
Upgrade of obsolete equipment
TCO of company’s PBX
100 € 80 € 60 € 40 €
TCO of IBC services
20 € 0€
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Initial investment
Years
REMARK: Case for 200 business users
© Designed by Creatoor
Your partner for the future.
Issued in February 2011
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Information in this document is subject to change without notice.
OUR EXPERIENCE YOUR SUCCESS Iskratel is a leading developer of customized and highly integrated communications solutions for rapidly evolving convergent networks. Excellence in providing cutting-edge network elements and infrastructural configurations places the company among the visionaries of global technologies. Having more than 1000 employees, with over 350 in affiliated companies in more than 30 countries, ensures the full compatibility of our network solutions in different markets and for various network specifics. Additionally, the entire portfolio of SI3000 products corresponds to all international standards, including ETSI, Broadband Forum, Metro Ethernet Forum and others.
Iskratel’s SI3000 brand portfolio consists of three main product families: - SI3000 Access Plane product family - SI3000 Control Plane product family - SI3000 Application Plane product family
Iskratel, d.o.o., Kranj Ljubljanska c. 24a, SI 4000 Kranj, Slovenia Phone: +386 (0)4 207 2000, Fax: +386 (0)4 207 2712 e-mail: info@iskratel.si
www.iskratel.com
Iskratel Electronics, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 34 96, fax: +386 (0)4 207 29 91, e-mail: info-ite@iskratel.si, www.iskratel-electronics.si Iskrateling, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 62 76, fax: +386 (0)4 207 62 77, e-mail: info@iskrateling.si, www.iskrateling.com Monis, Oktyabrskoy revolucii str. 99, UA – 61157 Harkov, Ukraine, phone: +380 577 15 80 00, fax: +380 577 15 80 16, e-mail: monis@monis.com.ua, www.monis.com.ua Iskrauraltel, Komvuzovskaya str. 9a, 620137 Yekaterinburg, Russian Federation, phone: +7 343 210 69 51, fax: +7 343 341 52 40, e-mail: iut@iskrauraltel.ru, www.iskrauraltel.ru Iskrabel, Harkovskaya str. 1/601, BY - 220073 Minsk, Belarus, phone: +375 17 213 03 36, fax: +375 17 251 74 59, e-mail: pihtin@iskrabel.by Iskracom, Naurizbay batyra 17, office 213, 050004 Almaty, Kazakhstan, phone: +7 327 2917 166, fax: +7 327 2917 166, e-mail: iskracom@mail.ru ITS Iskratel Skopje, Kej 13 Noemvri, Kula 4, 1000 Skopje, Macedonia, phone: +389 2 323 53 00, fax: +389 2 323 53 99, e-mail: info@its-sk.com.mk, www.its-sk.com.mk