Corn Free Candy Annual Report

O N E S E N S AT I O N A L Y E A R 2019 ANNUAL REPORT

CONTENTS 1

THE FUNHOUSE

3

THE RINGLEADER

5

THE BIG TOP

7

THE STARS

9

THE LION’S SHARE

11

THE CRYSTAL BALL

WELCOME TO THE

FUN HOUSE 1

TO OUR STAKEHOLDERS We raised a lot of eyebrows and a lot of headlines this year: Corn Free Candy is a sensation!

Ours is the story of the underdog. See, there’s a couple big competitors we’re up against (our Goliaths, if you will). First, there’s Big Candy.

Those are the companies you typically think of when you think of sweet treats like ours. They’re

Like we said, this year has been quite a sensation.

chock full of allergens, especially corn syrup and

This past year, we rolled out Corn Free Candy

other corn derivatives.

to the world - and we made a big impact. That’s why we’re so excited to welcome you as a part of

While we’re underdogs, we’re also a realistic

the Corn Free family!

bunch. We knew (at least not in our first year) that our candy wasn’t going to take on the big dogs

Your commitment to our company is not

just yet, so we focused on our second Goliath:

something we take lightly. We’re so glad you’re

other allergy conscious candies. Most of these

on this journey. Our employees work hard day

are categorized as being free of the Big Eight

in and day out to make sure our products are the

allergens: Dairy, eggs, fish (ew), shellfish (still ew),

best they can be and that your needs are at the

tree nuts, peanuts, wheat, and soy.

forefront of our minds.

Many of our corn-free friends are intolerant of Like your commitment, our pledge to make the

these ingredients, too, as you may well know. So

best, corn-free candy we can will never waiver.

we took their candy one step further and made

And our efforts have paid off: people all over

it corn-free, too. And from the results of this

are talking about, posting online, and most

year, it looks like we just one the championship,

importantly, eating Corn Free Candy

unranked. A true Cinderella story.

2

THE RINGLEADER I grew up a pretty happy kid. I’d play with my

Corn Free Candy is for all those kids, parents, and

siblings, climb things I wasn’t supposed to, and

adults out there who are simply tired of having

have been known to accidentally set things on

to check the label on every single product they

fire. But aside from that relative normality, there

consume. CFC is that treat you can confidently

was one thing my parents couldn’t quite figure

grab and have peace of mind.

out: my random tantrums.

This inaugural year of our company’s existence How were they to know I was allergic to corn?

has been a circus—in the best and I mean that

It wasn’t until much later in life that I was tested,

in the best way possible. The cast of characters I

and we realized that these tantrums coupled with

get to surround myself with every day are some

other symptoms were the result of a corn allergy.

of the most caring, thoughtful, and downright

But seriously—who thinks their kid would be

hardworking people I’ve ever met. I couldn’t be

allergic to corn of all things. I certainly didn’t!

luckier. And I couldn’t be happier to have you join this awesome, kooky, corn-free family!

But that diagnoses changed my life. I’ll be real, having a corn allergy for me is not life-

Stay corn-free my friends,

threatening by any means. But when we live in a society where seventy-five percent of all processed foods are made using corn-based ingredients, it gets to be more than just a minor inconvenience. It can be exhausting.

Raymond Levine, CEO That’s why I created Corn Free Candy, with the help of several of my corn intolerant friends.

3

THE BIG TOP Here it is folks—step right up!

Our lovely brick building was built in 1828 by the H.G. Wells milling company and has a storied

The Corn Free Candy headquarters! We’re

history. It quickly became the leading employer

located alongside beautiful Cayuga Lake, in the

in the area for all residents. Shipping perishable

picturesque Finger Lakes town of Aurora, NY.

food goods throughout the whole state.

When the mill first started, it was by an outside businessman—or so everyone thought.

Our four-story office is perfect for our 250 employees. We have our main floor, which houses our offices, and our upper floors which

In reality, H.G. Wells was really Hannah Goodsby

are all production related.

Wells, a businesswoman who posed and dressed as a man to become successful.

Each candy has different ingredients, so we separate them either by section or floors

With such a rich and feminist history, we thought

to prevent any possible chance of cross-

this would be the perfect place to start our

contamination (a real problem in the industry!).

company—a place of inclusion and respect.

Quarterly Report Revenue

Expenses

Net Profit

Total Profit FY2019

Q1

$5,456,821 $1,219,020 $4,237,801 $19,969,902

Q2

$4,876,276 $986,190

Q3

$7,982,111

$1,766,955 $6,215,156

Q4

$7,210,432

$1,583,573

$3,890,086

$5,626,859

6

THE Stars The stars of are show are our five delicious types of candy. Typically the five that corn-intolerant people can’t have, these candies offer everyone a corn-free alternative to mainstream candies.

1. Chocolate is offered in three different kinds: milk, dark, and white (and we have fierce office debates about which is the tastiest) 2. Gummies shaped like everyone’s favorite fruit flavors offer a sweet and gooey treat 3. Our choco-pieces are chock full of candy-coated goodness 4. Lollipops offered in a full range of flavors in everything from strawberry to peppermint 5. Sweet, fruity jelly beans that no one can resist

7

8

THE LION’S SHARE 2019 was a banner year for Corn Free Candy’s finances (it was our first year, but we digress).

We define ourselves as an allergy-conscious candy, and within this market, we saw ourselves skyrocket to the top.

We feel one of the biggest reasonings behind this is our superb positioning. Multiple similar candies focus on dairy, nut, gluten, or other “Big Eight” allergies, while we possess a niche spot of being corn free.

Many of these other candies focus on their wholesomeness. While we possess these qualities, we’re more restless about it. See, we’re tired of having to check the backs of every single label on every last food item we purchase. It gets tiring. Our eyes get strained. We simply don’t have this kind of time. Like our bold voice, we arrived boldly in the market this year.

9

79% We dominated this year: nearly eighty percent of the allergy-conscious candy category sold in the previous fiscal year were C.F.C. products

FLAVOR BREAKDOWN See how our five flavors stacked up with each other in our sales this year

CHOCOLATE 35% GUMMIES 28% CHOCO-PIECES 15% JELLY BEANS 12% LOLLIPOPS 10%

10

THE

CRYSTAL BALL

9 11

Predicting the future can be a difficult task, but

Luckily for us—and you—the candy market is a

we’ve got some things we’re pretty confident in

stable one, and we continue on succeeding in

for this upcoming year.

differentiating ourselves from our competitors.

Specifically, with our sensational successes

Like we’ve said throughout this book—we can’t

this year, we’d like to test out expanding into

thank you enough for joining us on this journey.

different types of candy. We’d love to create

Starting a company isn’t easy, but, gee, it sure

some holiday-related treats for all of you!

has been delicious! As we catapult into next year, through changes, additions, and successes, you

We’d also like to try out newer flavors in our

are at the front of our minds. We can’t wait to see

lollipops, gummies, and jelly beans, and perhaps

what next year holds in store!

test out some corn-free caramel!

10 12

Corn Free Candy 123 Corn Free Lane, Aurora, NY 14432 555.555.5555 resources@cornfree.com cornfree.com