megabus brandbook

Page 1

M

bui l d y o u r a d ve n tu re .


“I CAN’T IMAG A TIME WHEN DIDN’T WANT OUT AND EXP THIS GREAT, WORLD OF OU


AGINE EN I NT TO GO XPLORE , BIG OURS.”





NEITHER CAN WE.


...WE ARE


SIMPLE AFFORDABLE EXHAUSTING EXCITING UNREALIABLE SAFE CONFUSING


ADVENTUROUS


PRACTICAL


THE FACES OF


MEGA


ESCAPE

EXPLORE

ZAK ANDERSON LIKES PANCAKES. LIKES PIZZA. LIKES YOU. DISLIKES INJUSTSIC. DISLIKES POLLUTION.


EXPERIENCE

ADVENTURE CREATE FAVORITE LITERARY FIGURE LEMO N Y SN ICKET

SPIRIT

“I will love you as a thief loves a gallery and as a crow loves a murder, as a cloud loves bats and as a range loves braes. I will love you as misfortune loves orphans, as fire loves innocence and

DREAMS OF Being in the Olympics...mostly skiing. That his life is a video game. That he lives in the “smart house.”

MOST AFRAID OF Breaking an arm and/or leg.

HIS HEROES CO NA N O ’B R I EN: He’s funny and weird in all the right ways...he grew up watching him on late night. BAR A C K O B A MA : Obvious reasons...just the right amount of badass and president.

PERSONAL MOTTO “If at first an idea isn’t absurd, there is no hope for it.” -Albe r t Eins t e in

as justice loves to sit and watch while everything goes wrong. I will love you as a battlefield loves young men and as peppermints love your allergies, and I will love you as the banana peel loves the shoe of a man who was just struck by a shingle falling off a house. I will love you as a volunteer fire department loves rushing into burning buildings and as burning buildings love to chase them back out, and as a parachute loves to leave a blimp and as a blimp operator loves to chase after it.”


$

SECURITY

RENテ右 PERRY LIKES CARPOOL. LIKES BOOK CLUB. LIKES SALSA. DISLIKES SPIDERS. DISLIKES TRAFFIC.


FA M I LY

TRUST

RELIABILITY

FAVORITE LITERARY FIGURE

COMFORT

―F. SCOTT FITZGERALD, THE GREAT GATSBY

“He

smiled

understandingly-much

more than understandingly. It was one of those rare smiles with a quality

DREAMS OF

of eternal reassurance in it, that you

Being back in high school...The glory days!

may come across four or five times in

Being Laura Ingalls Wilder.

life. It faced--or seemed to face--the

MOST AFRAID OF

whole eternal world for an instant,

Snakes.

and then concentrated on you with

HER HEROES

an irresistible prejudice in your favor.

EL L EN D EG ENE R E S : She’s a strong independent lady that’s not

It understood you just as far as you

afraid to get her dance on...and be an easy breezy beautiful cover-girl.

wanted to be understood, believed

M I C HEL L E O B A M A : Classy and bold lady who stands up for what

in you as you would like to believe in

she believes in, and is still the no. 1 mom.

yourself, and assured you that it had

PERSONAL MOTTO “Either you run the day, or the day runs you.”

precisely the impression of you that, at your best, you hoped to convey.”


EXPERIENCE ESCAPE

RELIABILITY

$

ADVENTURE CREATE

EXPLORE

SPIRIT SECURITY

COMFORT

TRUST

FA M I LY


DISCOVER ADVENTURE

REMEMBER ADVENTURE


WELL...


WHY MEGA ?


MEGABUS TRAVELS TO 80 + CITIES


(ALMOST DOUBLING OTHER LOW-COST TRAVEL SERVICES)


(LOW COST & ECO-FRIENDLY)


MEGABUS SUPPORTS GREEN TRAVEL


MEGABUS IS FOR EVERYONE


(ACCESIBLE TO THE WIDEST & MOST DIVERSE DEMOGRAPHIC )


MEGABUS IS


AN EXPERIENCE.


CLEAN

MB

CHEAP

LUX

MB

CLUTTERED

RedCoach

LUXBUS

TripperBu s

BOLTBUS

VAMOOSE

Greyhoun d

MB megabus


MORE LIKE...

LESS LIKE...


PROBELM?


p e r c e ive d a s d um py an d s ca ry by trav e l ers

WHY?

t h e c u r r e n t m a j ori ty o f us e rs /“ c h e c k p o i nt” lo c a ti on s /a d v e rti s i n g

WHY?

in e xp e n s i v e, b u t no t l u x u ri ou s

trav e l ro u te s

m o r e o f a h as s l e tha n an “e x p e ri en c e ”


WE’RE IN AN AWKARD PHASE... (WE’VE ALL BEEN THERE)

SHADY VAGUE SURPRISING UNCLEAR CHEAP



HELP US HELP YOU


SPIRITUAL Megabus makes it possible for me to see new places, have new experiences, and connect with loved ones in a way that might not have been possible otherwise.

MENTAL Megabus is a form of green travel, and ultimately lessons my impact on our environment. I feel like I’m not only benefitting myself, but also those around me.

SOCIAL When I use Megabus, I feel like I’ve found a loophole in the expensive world of travel, and like an exclusive member of a group of innovative and resourceful travelers.

FUNCTIONAL Megabus provides an alternative form of travel within the US for incredibly low costs, and is a unique experience within itself.



NEW & IMPROVED! (WE’VE REALLY GROWN INTO OURSELF)

EFFICIENT MODERN SMART PLAYFUL NOSTALGIC


CONSTRUCT YOUR ADVENTURE.




MEGA

MEGA

MEGA

MEGA

MEGA

ME GA

BUS


MEGA







ME GA

SCOTT FISHER m a r k e t i ng di r e c t o r j d@m e g a bus . c o m 1.877.GO2.MEGA

349 f ir s t s t r e e t e liz a be t h, nj 07206


ME ME GA GMAE GA

SCOTT FISHER m a r k e t i ng director j d @ m e g a bus.com 1 . 8 7 7 . GO 2 .ME G A

3 4 9 f i r st street e l i za b e t h, nj 07206






M

tickets s t a r t ing a t $ 1 M E G A

.COM


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