Augusta County Economic Development and Tourism CY2016/FY2017 Report

AUGUSTA COUNTY OFFICE OF ECONOMIC DEVELOPMENT AND TOURISM CY2016/FY2017 REPORT

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Emerging U.S. Industrial Markets to Watch in 2017 (Colliers International)

The Office of Economic Development and Tourism exists to provide a diverse and vibrant economy that offers a broad range of job opportunities to the citizens of Augusta County and the Shenandoah Valley. We strive to collaborate with community, regional, state, and federal partners to maximize economic opportunities.

We focus on three main areas: business Deerfield attraction, existing business retention, and business start-up support, in addition to marketing the community we are proud to call home, enhancing labor resources, and strengthening infrastructure/site readiness. All of this is done while promoting a quality of life that embraces our heritage, preserves the environment, and effectively manages resources.

2

George Washington National Forest Mt Solon West Augusta

250

Mt Sidney

W C

11

Churchville

629

42

42 Buffalo Gap

254

81

Verona

250

262

Staunton

42

254

Fishersville

252

Craigsville Middlebrook

252

11 81

340

64

Stuarts Draft

250

Way

Greenville

11

Sherando George Washington National Forest

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

555

BUSINESS LICENSES ISSUED

826

BUILDING PERMITS ISSUED VALUE:

111,606,991

$

AS OF DECEMBER 2016

Weyers Cave Grottoes

4

Shenandoah National Park

340

ynesboro

LABOR FORCE:

37,641

EMPLOYED:

36,440

UNEMPLOYED:

1,201

AS OF APRIL 2017

UNEMPLOYMENT RATE

3.2% CY2016/FY2017 REPORT

3

INVESTMENT AND JOBS JANUARY 1, 2016 – MAY 30, 2017

104.2

$

million

CAPITAL INVESTMENT

378

JOBS CREATED & RETAINED

8

PROJECTS ANNOUNCED

Augusta County is committed to attracting, growing, and retaining business and industry. Our companies benefit from innovation, flexibility, and the focus of professionals who want business to thrive.

4

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

INTERCHANGE GROUP G R O U N D B R E A K I N G AT M I L L P L AC E CO M M E R C E PA R K JANUARY 2017

8M

$

15

INVESTMENT

NEW JOBS

33

Expanded home for Sumitomo Drive Technologies

JOBS RETAINED

CY2016/FY2017 REPORT

5

H E RS H E Y A N N O U N C E S 8 T H E X PA NSI O N MARCH 2017

26.8M

$

INVESTMENT

69

NEW JOBS

6

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

S H A M R O CK FA R MS A N N O U N CE S 1S T E X PA N S I O N I N A U G U S TA C O U N T Y MARCH 2017

78

43.9M

NEW JOBS

$

INVESTMENT

Sourcing an additional

24M

$

in Virginia milk purchases

CY2016/FY2017 REPORT

7

PHOTOS THIS PAGE BY IAN BRADSHAW

VA L L E Y P I K E FA R M M A R K E T O P E N S I N C O M P L E T E R E A S S E M B LY O F V I N TA G E B A R N AUGUST 2016

8-10

OVER

1M

$

INVESTMENT

NEW FULL-TIME JOBS

UP TO

75

PART-TIME JOBS 8

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

I N N OVAT I V E R E F R I G E R AT I O N E X PA N D S JULY 2016

1.6M

$

INVESTMENT

CY2016/FY2017 REPORT

100

NEW JOBS

9

MARKETING MISSIONS & OUTREACH

Completed direct site location consultant marketing missions to Atlanta, Dallas and New York/New Jersey

37+

SITE LOCATION CONSULTANTS AND BUSINESS OWNERS VISITED

“Relationships are absolutely critical. We can’t make a strong community recommendation to our clients without knowing the people who work there will get the job done.”

— Brian Corde, Atlas Insight (Site Location Consultants)

10

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

UNVEILED REDESIGNED ECONOMIC DEVELOPMENT WEBSITE

augustaVAbusiness.com

NUMBER OF CAMPAIGNS

16

PUBLISHED MONTHLY ELECTRONIC NEWSLETTER

AVERAGE OPEN RATE

42%

– THE CURRENT VIEW

CY2016/FY2017 REPORT

11

M I L L P L AC E CO M M E R C E PA R K

Completion of a new Mill Place Commerce Park Master Plan 2017-2027

Completion of new stormwater detention basin

Future walking trail project 2017-2018

Located ½ mile from interstate 81 at exit 227, Mill Place Commerce Park is owned by Augusta County and located in Verona, Virginia. The 371-acre Park enjoys interstate visibility with backgrounds of forested tracts and ponds. Approximately 200 acres remain available for development.

12

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

SHENANDOAH BEERWERKS TR AIL

2016 EMMA* Best Cross-Platform Campaign from the American Marketing Association’s Central Virginia Chapter *EXCELLENCE IN MARKETING ACHIEVEMENT AWARD

SEPTEMBER SK FARM TO CAEAS E SPECIAL FALL REL

PRINT COLLATERAL

2017 VIRGO* Awards

Best Regional Marketing Initiative

Drink In the Shenandoah Valley.

During the month of September, visit a different region of the Beerwerks Trail every weekend starting September 10th, and savor one of our breweries' Farm to Cask Special Fall Release beers. Each one unique, brewed with at least one local ingredient and only available until supplies last.

& Best in Show

SEPT. 10

HARRISONBURG

SEPT. 17

*VIRGINIA ASSOCIATION OF DESTINATION MARKETING ORGANIZATIONS – VADMO

STAUNTON AUGUSTA WAYNESBORO

SEPT. 24

RACK CARDS

LEXINGTON ROCKBRIDGE

BEERWERKSTRAIL.COM Explore our great outdoors and enjoy great beer, too. Come tap into that authenticity you crave. Real fields and farms. Pristine waters. Endless mountain views. Hiking trails. Farmers’ markets.

Mountain biking. Music festivals. Fascinating small cities.

And local characters. We’re all that and more. Wherever your adventures take you, we’ve got a brewery nearby to quench your thirst. With 12 brewery locations, it’s easy to refresh yourself on the Shenandoah Beerwerks Trail.

Explore our great outdoors and enjoy great beer, too. Come tap into that authenticity you crave.

Real fields and farms. Pristine waters. Endless mountain views. Hiking trails. Farmers’ markets.

Mountain biking. Music festivals. Fascinating small cities. And local characters. We’re all that and more. Wherever your adventures take you, we’ve got a brewery nearby to quench your thirst.

Refresh yourself on the Shenandoah Beerwerks Trail.

Wherever your adventures take you, we’ve got a brewery nearby to quench your thirst.

With 12 brewery locations, it’s easy to refresh yourself on the Shenandoah Beerwerks Trail.

@beerwerkstrail Shenandoah Beerwerks @shenandoahbeerwerks Please Drink Responsibly.

@beerwerkstrail Shenandoah Beerwerks @shenandoahbeerwerks

Please Drink Responsibly.

beerwerkstrail.com

beerwerkstrail.com

Please Drink Responsibly.

beerwerkstrail.com

50,000

$

Received GRANT from Virginia Tourism Corporation Wherever your adventures take you, we’ve got a brewery nearby to quench your thirst.

BEERWERKSTRAIL.COM

With 12 brewery locations, it’s easy to refresh yourself on the Shenandoah Beerwerks Trail.

Please Drink Responsibly.

PRINT ADVERTISING (REDUCED TO FIT ON THIS PAGE) 7 SHENANDOAH BEERWERKS TRAIL

CY2016/FY2017 REPORT

13

Shenandoah National Park 2016 accolades 50 Most Beautiful Places in America (Conde Nast Traveler)

Best Places to take your family on vacation this summer (National Geographic)

Home to

Home to southern entrance of Skyline Drive/Shenandoah National Park and northern entrance of Blue Ridge Parkway

The Factory Antique Mall – the largest antique mall in the U.S.

ECONOMIC IMPACT OF BICYCLING IN CENTRAL SHENANDOAH VALLEY

13.6M

$

TOURISM HIGHLIGHTS

n $7,500 awarded in inaugural Augusta County Tourism grant program n $10,000 awarded in Greater Augusta Regional Tourism grant program n Co-funded Economic Impact of Bicycling in the Central Shenandoah Valley n Officially recognized as Destination Marketing Organization by Virginia Tourism Corporation 14

AUGUSTA COUNT Y OFFICE OF ECONOMIC DEVELOPMENT & TOURISM

AGRITOURISM Co-funded and supported the Economic and Fiscal Impacts of Agritourism in Virginia study (completed by Virginia Tech, Virginia Tourism Corporation and Virginia Cooperative Extension and published in April 2017)

AGRITOURISM IMPACTS:

2.2B

$

ECONOMIC ACTIVITY IN VA

CY2016/FY2017 REPORT

362.6M

$

ECONOMIC ACTIVITY IN SHENANDOAH VALLEY

40

Over Augusta County members on Fields of Gold Trail – Virginia’s only Agritourism Trail

15

AUGUSTA COUNTY VIRGINIA Mid-Atlantic location in Virginia’s Shenandoah Valley where I-81 and I-64 converge MONTREAL

EDUCATIONAL FACILITIES

TORONTO

24,000 annual graduates from 14 colleges and universities

MILWAUKEE

TRAVEL & TRANSPORTATION I-81 and I-64 CSX Railroad Norfolk Southern Railroad Shenandoah Valley Railroad Buckingham Branch Railroad Amtrak Shenandoah Valley Regional Airport Eagle’s Nest Airport

BOSTON

DETROIT

NEW YORK PITTSBURGH

CHICAGO

WASHINGTON, D.C.

CINCINNATI ST. LOUIS

AUGUSTA COUNTY

NASHVILLE

RICHMOND

CHARLOTTE

MEMPHIS ATLANTA

TARGET SECTORS Advanced Manufacturing Food Processing Life Sciences Value-added Agriculture and Forestry

PHILADELPHIA

500 miles 800 kilometers NEW ORLEANS

JACKSONVILLE 750miles 1200 kilometers

BOARD OF SUPERVISORS

ECONOMIC DEVELOPMENT AUTHORITY

Tracy C. Pyles, Jr., Chair Terry Lee Kelley, Jr., Vice-Chair Carolyn S. Bragg Wendell L. Coleman Gerald W. Garber Marshall W. Pattie Michael L. Shull

H. Joseph Williams, IV, Chair B. Randolph Roller, Vice-Chair Alphonso P. Boxley, III Michael Godfrey Richard K. Halterman, II Robert J. Kirchman Leah R. Thomas

STAFF Tim Fitzgerald, County Administrator Jennifer Whetzel, Deputy County Administrator Amanda Glover, Director of Economic Development Rebekah Castle, Economic Development Marketing Coordinator

18 Government Center Lane P.O. Box 590 Verona, VA 24482 540-245-5619 staff@augustaVAbusiness.com www.augustaVAbusiness.com