aureliafriska@outlook.com
River Valley, Singapore 239568
linkedin.com/in/aureliafriska aureliafriska.github.io
Design Showcase.
JIM ROHN
Happiness is not something you postpone in the future; it’s something you design for present.
About.
SCAN TO READ FULL CASE STUDIES
This portfolio showcases the design projects I’ve undertaken. For a full overview of the process, visit my website.
MY PROFILE
Detailed and result-oriented designer with over 7 years of experience in the IT industry. Demonstrated expertise in leading designs projects across diverse platforms, leveraging adept collaboration with product owners, and implementing robust, data-driven UI/UX design solutions informed by strategic design thinking to drive measurable digital growth.
Aurelia Friska Widjaja Senior Product Designer
EXPERIENCES
Jun 2023Aug 2023
Dec 2022Now
Design Intern | Creativeans, SG
Designed a website for a prominent F&B brand in Singapore, developed comprehensive brand guidelines for a waste management company, and conducted heuristic evaluations to optimize the user experience of the agency’s website.
Freelance UI/UX Designer | Fastwork, ID
Successfully completed design projects for 13+ clients, fulfilling distinct design solutions to meet individual project needs, ensuring the delivery of visually compelling outcomes.
Nov 2018Dec 2022
Mar 2017Feb 2018
UI/UX Designer | Printerous, ID
Led design for major IT projects with multi-million dollar investments, overseeing key metrics on internal platforms and CMS dashboards, and creating high-fidelity designs based on user research and data.
UI/UX Design Intern | PT Cyberindo Aditama, ID
Developed event registration mobile apps and admin websites, achieving a 75% reduction in manual work, presented wireframes and concept designs to stakeholders using industry-standard tools.
Mar 2015Feb 2016
SKILLS
UI/UX Designer | BINUS Technology Division, ID
Participated in the design process of new applications for Binus University, produced a mobile web app for tracking bus arrivals for BINUS Square residents, created and implemented asset concepts for the BINUS Kinect Library in 2016.
Design Tools
User Research, Persona Creation, Sketching & Storyboarding, Wireframing, Rapid Prototyping
Interface Design, Design System, Typography, Visual Design, Usability Testing, Art Direction
Figma, Sketch, Axure
RP, Adobe XD, Adobe Photoshop, Adobe
Illustrator, Balsamiq, HTML
EDUCATION
2023 - 2024
LASALLE College of Arts, SG MA, Design
2014 - 2018
Binus University, ID
B. Sc, Mobile Application and Technology
UI/UX Design
Creativeans Website Redesign
My responsibilities included conducting heuristic testing, examining user experiences, identifying areas for improvement, and offering strategic recommendations to elevate the overall functionality and engagement for Creativeans, a renowned branding agency in Singapore with a global presence.
CLIENT Horego
Dec 2022
PROJECT DATE SOFTWARE
I focused on simplifying the user experience within Horego, an all-in-one supply chain management platform for F&B SMEs. My responsibilities included designing intuitive interfaces that seamlessly integrated key activities like inventory management, procurement, and order tracking. By enhancing these core functions, users could navigate complex processes with ease, leading to more efficient operations and cost savings for businesses.
Figma
I was involved in the entire product development process, starting with conducting a competitive analysis to understand market positioning. then moved on to creating wireframes, followed by designing high-fidelity interfaces that aligned with our brand vision. Additionally, I established a comprehensive design system for the platform to ensure consistency and scalability across all touchpoints.
Horego’s Design System
Additionally, I designed a supplier-focused app to streamline the management of received products. Integrated features like delivery order scanning, identity confirmation, and product inspection. The app simplifies the process of counting accepted items while also offering tools to manage any that are deemed unacceptable.
Printerous E-Commerce
CLIENT
Printerous
PROJECT DATE
Aug 2017 Figma Balsamiq
SOFTWARE
Redesigning the product creation process for Printerous, Indonesia’s leading online printing platform, addressed significant drop-offs occurring between product creation and adding items to the cart. Initially, this e-commerce website was launched to enhance convenience by eliminating the need for long queues or traffic, making printing services more accessible and hassle-free for individuals and small businesses.
These examples illustrate the approach to analyzing the customer journey, refining the user flow, and creating wireframes. This process helps me map out the entire journey, identify entry points, and address edge cases.
The website features custom landing pages designed for seasonal events and specific business needs, such as coffee shops or stalls, to inspire and guide users in preparing frequently used printed products. It includes hundreds of templates and an online editor, allowing users to customize designs and preview them before checkout.
Custom event products
Templates Online Editor
Worked closely with a third-party branding agency to define the visual and strategic elements of the brand, including color schemes, typography, and overall design principles.
Identity
Accessibility was a key consideration throughout our design process. We ensured our designs adhered to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, reinforcing our commitment to creating inclusive and user-friendly experiences.
In addition to designing the desktop version of the website, we also created a responsive mobile version to ensure a seamless user experience across all devices.
The redesign led to a 92% reduction in the average time to add a product to the cart and a 1.07% increase in conversion rates.
This success also played a key role in securing Series A funding in 2020, led by BAce Capital, AddVentures, GDP Venture, and Gobi Agung. Furthermore, the new e-commerce website sustained the company during the 2021 pandemic when offline printing demand sharply declined due to dine-in restrictions.
1.4 57 4.8 74%
customer effort score (CES)* *as per Jul-Sep 2020
net promoter score (NPS)* customer satisfaction (CSAT)* increase in average order value (AOV)
Printerous PRO
I led the redesign of Printerous PRO, a B2B platform that manages a wide range of printing needs, from handling print requests to executing multiple design prints and facilitating distribution across various cities. This redesign not only revitalized the brand image but also introduced a unified web admin platform, streamlining the printing procurement process for businesses.
PROJECT DATE
Printerous Mar - Dec 2019
2
SCHOOL PROJECTS & COMPETITIONS
Kisi Cerita
This design project, which was also my master’s thesis, aims to create a sustainable daily life by promoting harmony between people, society, and the environment. By establishing a community-based online library, Kisi Cerita addresses the low literacy rates in Indonesia. The project leverages strategic partnerships with various societal roles, including non-profit organizations, creators, influencers, and parents, to foster a reading culture and increase literacy awareness nationwide.
PROJECT DATE SOFTWARE
Dec 2023 - May 2024 Figma
Mrs. Sugarcakes
PROJECT DATE
Jun - Oct 2023
As part of the Google UX Design Certificate course, I worked on a fictional project called Mrs. Sugarcakes. This app was designed to streamline order management, addressing challenges posed by the pandemic and evolving customer preferences.
In response to reduced dinein visits and potential product availability issues, the app introduces a remote ordering option, with the aim of enhancing the overall customer experience for Mrs. Sugarcakes Patissiere.
Designed with responsiveness at its core, the application ensures accessibility across all devices, whether on desktop, tablet, or mobile. The design adapts seamlessly to different screen sizes, enhancing user experience and broadening accessibility, allowing users to engage effortlessly from any device or location.
Otion
Otion, created for PT. Cyberindo Aditama, simplifies the process of registering for diverse events such as workshops, seminars, exhibitions, and competitions. The platform streamlines event discovery, selection, and registration, providing timely updates and agendas. Designed with busy professionals, eager learners, and activity seekers in mind, Otion offers a seamless and engaging event experience. This project was integral to my internship and served as the foundation for my bachelor’s thesis.
CLIENT
PT Cyberindo Aditama (CBN Group)
PROJECT DATE
Mar 2017 - Feb 2018
While professionals use the mobile app to discover and join events, the web admin platform I designed for CBN’s event managers simplify the input of data, including event details, agendas, speakers, participants, and exhibitors.
Travel Pocket
This concept app, developed for the SIA App Challenge competition held in Jakarta by Singapore Airlines, secured a spot in the top ten best apps for the Indonesian team.
Travel Pocket, our solutions, has the goal to enhance the tourist experience in Singapore by eliminating the need for collecting brochures and coupons. Instead, it provides realtime updates and comprehensive information about various attractions and events.
PROJECT DATE
Singapore Airlines 7 - 8 Oct 2017
Travel Pocket includes personalized tour guide features designed to enhance each visitor’s trip. By tailoring recommendations to individual preferences, it helps tourists uncover top attractions, dining spots, and activities that match their interests and travel plans.
Socialink
Socialink, our entry for the Dev+ Competition, is crafted to link social organizations seeking volunteers with individuals ready to contribute. The app aims to build bridges between volunteers and organizations committed to social causes, fostering collaboration to support sustainable living, environmental protection, and the fulfillment of community needs for present and future generations.
4 - 11 Feb 2017 (1 week) Adobe Photoshop Sketch PROJECT DATE SOFTWARE
Design Overview
Organizers can create new causes and manage all associated activities within a dedicated chat room, streamlining coordination, communication, and collaboration among participants.
Buddy Travel (Buvel)
In designing Buvel, I aimed to create a platform focused on crafting the ideal travel itinerary. It offers detailed information on deals, activities, hotels, flights, and stunning photos. Buvel also includes local guides to help users navigate their plans and uncover exciting experiences.
Twinnie Treats
As part of my Entrepreneurship coursework, I created engaging promotional materials, including posters, banners, and brochures, to enhance our marketing efforts and support promotional activities of our business.
PROJECT DATE
Dec 2015
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Shuttle Tracker
Shuttle Bus Tracker is a custom app designed for Binus Square residents, offering real-time bus tracking, estimated arrival times, and distance calculations from their location to the destination. The app features NFC technology for easy validation of boarding privileges as residents get on the bus. Not only did I design the interface, but I also developed the front end using Node.js.
BINUS Square Apr - Jun 2015
3
FREELANCE PROJECTS
BNI Product Information and Services Summary (RIPLAY)
Created the Product Information and Services Summary for Bank Negara Indonesia, focusing on key financial offerings. This summary includes sections on fraud awareness, legal foundations, and educational videos, providing clients with a clear and straightforward guide to the bank’s diverse products and services.
PROJECT DATE
Dec 2023
CLIENT Bank Negara Indonesia (BNI)
Game Top Up Website (Private)
PROJECT DATE SOFTWARE
Nov 2023 Figma
Designed a mobile game top-up website that incorporates key e-commerce features. Users can easily browse and purchase game credits or items, track their orders, and manage refunds with minimal hassle. The platform also includes personalization options for user profiles and settings. Additionally, it offers the unique feature of allowing users to set up their own shops within the gaming community.
The platform features tools tailored for sellers to streamline order and product management, boosting efficiency and improving the overall selling experience.
The C@IR App, which I designed, keeps users updated with real-time air quality and pollution levels in their area. It also lets them easily request garbage pickups and earn rewards for responsible disposal. Points earned from waste contributions can be redeemed for various incentives, encouraging eco-friendly habits. Additionally, the app allows users to report illegal waste burning, helping local authorities take quick action. This platform blends environmental awareness, waste management, and community involvement to support a cleaner and greener future.
PROJECT DATE Nov 2023 Figma SOFTWARE
Primordial Esports
Fueled by my enthusiasm for Mobile Legends, I joined Primordial Esports to give back to the community. Shifting from an active player to Head of Design for their social media, I led initiatives that drove a 40% growth, reaching 500 followers in just three months for the team’s new Instagram account.
PROJECT DATE
Jun 2023
Hydra Esports
PROJECT DATE
Mar 2023
Photoshop
Illustrator
Partnering with an esports team, I define the art direction for their Instagram presence. My role includes designing visually striking posts that help establish a strong and consistent brand identity. Through careful curation and design, I enhance the team’s online presence and connect authentically with their audience.
B&A Beauty Shop
The project started with helping a friend set up a beauty shop focused on high-quality products. I supported this by managing and curating content for the shop’s social media, which significantly boosted its online presence. This effort was key in establishing the business and enhancing its visibility through engaging and well-designed social media strategies.
One Beauty 20
PROJECT DATE
Sep 2017 Sketch Adobe Photoshop SOFTWARE
Designed a mobile website for One Beauty, a beauty clinic offering a range of treatments from facials and massages to hair removal. The site simplifies the booking process, making it easy for users to schedule appointments. It also features an online store where customers can purchase specially formulated creams directly, providing convenient access to the clinic’s products.
Madeline Florist
PROJECT DATE
Jul 2014
SOFTWARE
Sketch
Crafted a website for a florist that simplifies the process of ordering custom bouquets for special occasions. The site offers an intuitive experience, letting users easily browse options and select their favorite flowers, colors, and arrangements.
Contact me via email aureliafriska@outlook.com or hire me at Fastwork for your next project. let’s work together.
THANK YOU