Recycled Plastic Products Brand Guidelines
Contents Introduction 3 The Logo 4 – 5
The Colours 6 – 7
The Fonts 8 – 9
The Visual Elements
10 – 11
The Imagery 12
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Brand Implementation
13 – 14
Introduction Long Lasting Cost Effective Environmentally Friendly Replas is Australia’s leading plastic recycling product manufacturer. We produce over 200 products from recycled soft plastics and are committed to reducing the amount of plastic currently going to landfill. We have developed world leading technologies to reprocess waste into robust, long-lasting, recycled plastic products for outdoor use. Replas can mix a variety of raw materials to create a large range of colour options. Our products offer an ethical alternative to the unnecessary use of virgin materials and precious natural resources, and provide long-lasting advantages to customers and our environment. The benefits of recycled plastic include: slip-resistance, do not require painting, resistance to termites, microorganisms and moisture, and will never split, rot, crack or need painting. With more than 25 years of experience, Replas strongly believes it is playing its part towards creating a better environment for the future.
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The Logo Clear Space The Replas logo minimum clear space is defined as per the following specifications:
20 mm 122 mm
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100 mm
Colour Specifications The full colour logo is always the preferred logo of choice as it encapsulates our message. In some instances, it may not be possible to use the full colour logo and the greyscale/black and white version may be used instead.
PMS
CMYK Blue
Black
5
C: 87 M: 49 Y: 0 K: 0 C: 100 M: 100 Y: 100 K: 100
Blue
Black
Pantone 300 U
Pantone Black
The Colours The Replas colour palette is based on a core set of colours. Additional colours are available in our secondary colour palette based upon product categories. If your communication is product related, follow the secondary colour usage guidelines.
Primary Brand Colours The following colours are our core colours which should be utilised for general communications.
PMS
CMYK Blue
Black
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C: 87 M: 49 Y: 0 K: 0 C: 100 M: 100 Y: 100 K: 100
Blue
Black
Pantone 300 U
Pantone Black
RGB Blue
Black
R: 0 G: 113 B: 185 R: 0 G: 0 B: 0
Secondary Brand Colours The following colours are our secondary colours which should be utilised for specific product communication (in conjunction with the Core Colours) 1. Benches, Seats and Tables 2. Bollards, Posts and Fencing 3. Deckings, Footbridges and Boardwalks (walkways) 4. Signage 5. Children’s Play Equipment 6. Additional Products PMS
CMYK Red
Green
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C: 15 M: 100 Y: 100 K: 0 C: 75 M: 5 Y: 100 K: 0
Red
Green
Pantone Red 032 U
Pantone 361 U
RGB Red
Green
R: 205 G: 23 B: 25 R: 63 G: 165 B: 53
The Fonts The Fonts Replas utilise a Primary and Secondary Font for all products, they are: Bebas Kai & Avenir
Primary Font Bebas Kai Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 The following weights are available for use: Bebas Kai, Regular
Secondary Font Avenir Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 The following weights are available for use: Avenir, Book Avenir, Heavy Avenir, Black 8
Type Hierarchy Use the following type hierarchy as a guide for layout designs. Adhering to these styles will ensure a consistent style throughout communications.
The Heading
This is a sample of a heading utilising Avenir, Black
The Sub Heading
This is a sample of a sub heading utilising Avenir, Heavy The Body Text This is a sample of body text utilising Avenir, Regular. Body text is most often used for text about the company and explanations within our product category ranges in print format. The Caption This is a sample of a caption utilising Avenir, Black. Caption text is generally used for descriptors (e.g. explanations below photographs).
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The Visual Elements Replas utilises elements and imagery to convey consistency and communication of the brand. These elements assist in strengthening our visual identity.
Element 1
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Element 2
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The Imagery Replas utilises photography to convey our messages of recycling and the environment. Our images portray Replas as being an integral part of creating a better world, without the use of virgin materials and precious natural resources.
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Brand Implementaton Double Sided Business Card
John Smith Sales Representative Phone: 1800 REPLAS +61 1800 737 527 Email: sales@replas.com.au Sales Office: 27 Titan Drive, Carrum Downs 3201 www.replas.com.au
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Replas – Recycled Plastic Products @replasproducts Recycled Plastic Products
Postcards
Replas offers a broad range of quality recycled plastic outdoor furniture. Made from durable recycled plastic it is virtually maintenance free and comes in a range of widths and lengths. The range of built-in colour options offer a high UV resistance, ensuring the longevity of your investment. Outdoor furniture installation is simple as furniture comes at packed and is easy to assemble.
RECYCLED PLASTIC PRODUCTS BENCHES, SEATS AND TABLES
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www.replas.com.au
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Replas has a range of decking solutions suitable for both commercial and residential use. Choose from Australian made Enduroplank™ recycled plastic decking or Trex®, the world’s number one decking brand, to find the perfect construction material for your next project. Replas products can be used to create decks, footpaths, bridges, beach access paths and jetties.
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RECYCLED PLASTIC PRODUCTS
DECKINGS, FOOTBRIDGES AND BOARDWALKS
www.replas.com.au
Replas has a range of styles of recycled plastic fencing that will provide you with a hard-wearing and long-lasting solution to your fencing needs. Bollard fencing: Replas has a range of bollards that provide an excellent alternative to timber. Linked via a chain, or pipe they can be used to create a simple barrier to define boundaries or deter vehicle or pedestrian access.
RECYCLED PLASTIC PRODUCTS 15
BOLLARDS, POSTS AND FENCING
Post and Rail fencing: is strong, long-lasting, cost effective and environmentally friendly. Post and Rail sections are perfect for creating a boundary and come in a range of styles and sizes to suit your individual needs. www.replas.com.au
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