LIGHTING for RETAIL
04 Smart Lighting & the IoT 06 L.I.S.A. 08 IoT Benefits for Retailers 12 AXiO Smart Lighting Platform 16 The Heart Of Aurora’s Future 18 Case Studies auroralighting.com
03
Smart Lighting and the Internet of Things Push messages
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1194 5
Discover The Future Imagine a world where a single network of intelligent, conscious endpoints - or lights - monitor, sense and engage with individuals like never before. A single, essential network that eliminates the need for additional occupancy sensing, control solutions and energy management whilst providing ‘Everything-as-a-Service’. Machine learning algorithms will discover insights and deliver scheduling recommendations to the user, reducing costs and enhancing experiences within retail, commercial or industrial environments.
Lighting is the most ubiquitous element in the built environment. As an existing, essential infrastructure component, lighting systems can form the backbone of an intelligent network of endpoints. Neil Salt, CMO & Managing Director of Aurora’s IoT Division: “Understanding the requirements of developers, architects, large organisations and retailers, we, at an early stage, identified the need for an interoperable, scalable, smart ecosystem. Collaborating with ‘best in class’ partners was fundamental to driving innovation beyond legacy architecture solutions.”
Gooee is the world’s first ‘full stack’ interoperable platform that enables LED lighting companies to add intelligence to its product range and connect to the IoT. “As the first Gooee Alliance Member, Aurora is turning the vision into a reality, delivering Value Beyond Illumination™ with an exciting range of ‘smart-ready’ luminaires focused on the needs of retailers and their connected estates.”
Discover more about Gooee’s revolutionary Lighting IoT Ecosystem at GOOEE.com
SMART LIGHTING 3.0 “As an existing, essential infrastructure element, lighting systems can readily form the backbone of an intelligent network of endpoints delivering Value Beyond Illumination across retail estates.�
IN
TERFACE
- Neil Salt, CMO & Managing Director (Aurora IoT Division) TECHN
building
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Connected Value Propositions SENSE YOUR WORLD: Engage Your Customer
DYNAMIC LIGHTING: Smart Energy
Human Engagement
Real-Time Intelligent Lighting Design
Business Insights
Smart Environments
Beacon Management
Wireless Lighting Control
Indoor Positioning
Daylight Harvesting
Space Optimisation
Granular Energy Monitoring
Employee Productivity
Predictive Maintenance
Footfall
Presence Detection
auroralighting.com
05
Lighting IoT Solutions Architecture You want to be seen, but first you need to be heard. At Aurora we listen, absorb, share knowledge about and recommend not just the right lighting, but a platform solution that encompasses the experience, engagement and control your corporate strategy requires. Our services are tailored to your needs, just as you align products to meet those of your customers. We identify your exact requirements, learn about your brand and audience to create a bespoke IoT architecture solution that connects, engages and portrays your brand’s image and merchandise in the best possible light. Smart lighting specification requires a broad range of services and skills. Aurora has developed and significantly invested in an industry leading team and infrastructure to deliver an end-to-end lighting platform across your organisation.
Project Evaluation
Lighting & IoT Design Proposal
Product Portfolio
Installation, Support & Maintenance
• Lighting & brand requirements
• Luminaire layout
• Discover key enterprise outcomes for IoT Solutions
• Sensor placement
• Industry leading performance & specifications
• Control solution
• Portfolio to light across the retail estate
• Project managed, accredited UK installation services from survey to replacement and recycling
• Save energy
• Beacon management
• Smart-ready for on-site upgrades
• Increase profits
• Systems integration & information flow
• Improve productivity
• Dashboards, KPIs & report design
• Sensing & wireless communication technology
Lighting Design
Beacon Placement
• Complete supply and fit solution from in-house or 3rd party manufacturers. • NiCEIC and safe contractor approved. • Smart Lighting installation partners for Gooee inside products
Control Design
“Experience exponential benefits as IoT lighting is deployed across an estate”
Human Engagement
Building Intelligence
Asset Tracking
Retail Sits At The Heart Of The IoT Value Proposition Through the development of a Lighting IoT platform we are constantly focused on the fact that the true value to customers is in the insights and outcomes, rather than technology itself.
The three core areas of value derived from the IoT and digital disruption, as defined by Gooee, Cisco and other industry leading reports, can be categorised into Human Engagement, Building Intelligence and Asset Tracking.
The introduction of such groundbreaking capabilities delivered through an existing lighting network will revolutionise how lighting is specified and considered in the built environment.
Retail is one of the few applications at the core of the IoT value proposition. Brands that deploy lighting IoT solutions across their connected estates will experience exponential benefits from the richest aggregated dataset of building, human and asset intelligence.
As we begin developing solutions for international retail brands, we sense that smart lighting design has to adapt and respond to deliver not just fantastic lighting coverage but also the luminaire sensor deployment with a balance of data resolution providing control, engagement and future flexibility.
“..the true value is in insights and outcomes, rather than technology itself.”
auroralighting.com
07
The IoT Offers Numerous Benefits For Retailers Push messages
CURRENT
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HISTORY
Store London
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PUSH MESSAGES
LIGHTING
ENERGY
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0
Hi Jon, Welcome to the M Store. We’ve noticed that you are interested in photography. Would you like to see our range?
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546313.1
uwhdl
Enjoy free cup of coffee
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nncliuns
Sign up for newsletter and get 20% off
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0
7
15632
nncliuns
Sign up for newsletter and get 20% off
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0
8
154641
bsd
50% off fashion
15/10/2016
16
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546313.1
uwhdl
Enjoy free cup of coffee
31/08/2016
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15632
nncliuns
Sign up for newsletter and get 20% off
10/12/2016
195 0
take me to cameras
Quantity on site beacons
19
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6
Offline
13
Total engagement
1698
Front of House Human Engagement Activity Tracking Via Gooee Enabled Luminaires
Proximity Marketing
Real-time motion detection appears on the management dashboard as shoppers browse. Activity monitoring is captured via discrete, integrated sensing technologies built into the luminaires, which eliminate the need to purchase, maintain and manage data from a separate system.
Users can set up targeted marketing campaigns from the dashboard, allocating beacons to initiate promotions. As customers near a specific product, push notifications are automatically sent, informing the customer of the promotion. Management can immediately observe the level of engagement during this campaign, as well as real-time revenue generation.
“Eliminates the need to purchase, maintain and manage data from a separate system.”
SENSE YOUR WORLD: Engage Your Customer
DYNAMIC LIGHTING: Smart Energy
Human Engagement
Real-Time Intelligent Lighting
Business Insights
Smart Environments
Beacon Management
Wireless Lighting Control
Indoor Positioning
Daylight Harvesting
Space Optimisation
Granular Energy Monitoring
Employee Productivity
Predictive Maintenance
Footfall
Presence Detection
Intelligent Control & Sensing: Save Energy, Increase Lifetime Push messages
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New iPad is in store
Apple
16/07/2016
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Buy one, get one half price
Enid
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Free case with every camera purchase
Menkar
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1601
Back of House Management Portal Real-Time Data For Predictive Maintenance
Effectively Manage Energy & Increase Savings
Another benefit of Aurora’s enterprise smart lighting is predictive maintenance. Facilities managers can observe performance, eliminate manual checks, plan replacements, save manpower and maintenance costs, review energy and cost savings, all from one dashboard.
Companies continuously strive to reduce costs wherever possible. Gooee’s real-time power metering measures actual consumption on an individual luminaire basis to verify performance and detect voltage anomalies.
Warranties can be tailored to each customer’s needs based on actual usage versus a calculated average.
In-built downward facing sensors monitor presence to ensure the lighting remains activated, but where there is little or no movement, lighting either dims or deactivates - saving energy and increasing lifetime.
SENSE YOUR WORLD: Engage Your Staff
DYNAMIC LIGHTING: Smart Energy
Business Insights
Wireless Lighting Control
Space Optimisation
Daylight Harvesting
Employee Productivity
Granular Energy Monitoring Predictive Maintenance Presence Detection
“Warranties can be tailored to each customer’s needs…” auroralighting.com
09
IoT Connected Solutions for Office Productivity Occupancy
LIVE
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Office Occupancy Detection via Gooee Enabled Luminaires Secure And Safe Environments
Comfort & Workplace Analytics
As employees enter or move around the office, their motion is detected via sensing technology and beacons integrated into the luminaires whilst the resultant data can be displayed anywhere, in real-time.
Providing employees with customisable lighting to personalise their individual working space can lead to improved productivity and well being.
Personal Access Control could be integrated with handheld devices or tags, managing staff and visitor access into offices and other secure locations.
Sensors identify unused or overused areas, enabling redesign or usage reallocation to optimise estate costs.
SENSE YOUR WORLD: Engage Your Customer
DYNAMIC LIGHTING: Smart Energy
Business Insights
Smart Environments
Indoor Positioning
Wireless Lighting Control
Space Optimisation
Daylight Harvesting
Employee Productivity
Granular Energy Monitoring Predictive Maintenance Presence Detection
“Understanding how we use our spaces for decreased real estate costs and increased productivity.�
The single essential network for estate management Estate management dashboard
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Warehouse Hertford
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Energy saving 2016
£297.49
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2246
Energy profile
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800
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£861.17
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C Energy saving 2016
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RECOMMENDATION
Office Watford Building energy rating
LIGHTING
ENERGY
SCHEDULE & RULES
Office Reading Building energy rating
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1194 Beacon engagement
5
Enterprise Real-Time & Historical Multi-Site Data Space Optimisation
Actionable Insights From Machine Learning
Installing Aurora’s enterprise lighting solution across multiple locations enables management of multi-site data for the entire real estate portfolio and network from just one dashboard.
A real-estate’s footprint, energy consumption, staff management, lighting maintenance and consumer engagement becomes easily manageable through a single platform.
“Exponential value from the richest aggregated dataset of real-time, intelligent building, human and asset data.”
Managers can easily compare, collate and display data in a tailored dashboard that is easy to manage, read and use for performance benchmarking.
SENSE YOUR WORLD: Engage Your Customer
DYNAMIC LIGHTING: Smart Energy
Human Engagement
Real-Time Intelligent Lighting
Business Insights
Smart Environments
Beacon Management
Wireless Lighting Control
Indoor Positioning
Daylight Harvesting
Space Optimisation
Granular Energy Monitoring
Employee Productivity
Predictive Maintenance
Footfall
Presence Detection
auroralighting.com
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THE SMART AMBIENT LIGHTING PLATFORM
AXiO Ambient Change The Conversation. Exceed Expectations. 2017 is a new chapter in our company’s 33 year history and a fundamental paradigm shift for our industry. It’s about more than just a product, lumens per Watt and beam angles. Lighting is becoming a platform. The IoT is fundamentally changing the way we design, manufacture and sell lighting. It’s challenging how our customers think about the impact lighting can have on their business. Aurora’s commitment to this next generation of conscious connected luminaires manifests itself in every aspect of our industry leading new lighting platform - AXiO.
Features
Benefits
• Suspended linear system
Smart:
Energy saving LED technology
• Integrated or retrofit Gooee sensing & wireless control
Dynamic:
Connected lighting control
• Continuous line of light
Sensing:
Beaconing & footfall monitoring
• Application-optimised optics
Engaging: Space optimisation & asset tracking
• Tool-free rapid connection system
“It’s about more than just a product, lumens per Watt and beam angles. Lighting is becoming a platform.”
• Modular smart emergency configuration
powered by
auroralighting.com
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THE SMART ACCENT LIGHTING PLATFORM
AXiO Accent Be Prepared For The Unexpected Exclusively previewed for the first time at Euroshop 2017, scheduled for delivery later this year, the AXiO Lighting Platform has been designed and developed to be Smart-Ready whilst exceeding the requirements of the most demanding lighting specifications and delivering on our corporate mission - to deliver our customer Value Beyond Illumination™.
Features
Benefits
• AXiO Accent platform for track and recessed applications
Smart:
Energy saving LED technology
• Integrated Gooee sensing and wireless control
Dynamic:
Connected lighting control
• Dual-Focus lens technology
Sensing:
Beaconing & footfall monitoring
• Double Flow cooling technology
Engaging: Space optimisation & asset tracking
• Qlik optic system
powered by
auroralighting.com
15
Delivering Exceptional Customer Value from the Heart of Aurora’s Future At Aurora’s core is where manufacturing meets the IoT, and where lighting and technology merge to create customer value beyond illumination. Following client consultations, our designers craft custom lighting schemes addressing special project considerations. Our products have been specifically developed to allow for personalisation. Powerful design, simulation and rapid 3D prototyping capabilities enable us to develop a brand new product to meet your requirements.
Celebrating over 33 years in UK manufacturing, we continue to heavily invest in new machinery and inhouse design and engineering capability. Microlights was founded in 1984 to serve the UK retail lighting market, and became part of the Aurora Group in 2009, fully integrating in 2016. This allows us to produce products with a build-toorder approach, enabling fast lead times. To create the desired, tailored effect, our team carries out product adjustments, installations and focusing, delivering a truly personalised experience.
75,000
sq.ft
Research & Development, Engineering, Manufacturing, Design, Testing & Compliance
33 years of UK Manufacturing
Manufacturing
Engineering & Design
Testing & Compliance
IoT Technology Centre
Manufacturing is at the heart of the group’s core capabilities. Decades of experience span generations of lighting. Ongoing investment in people, infrastructure and production capabilities keep our product ranges at the forefront of market requirements. A large part of our portfolio is made in the UK whilst leveraging our Asian infrastructure as required.
Over 50 Global R&D, mechanical and electronics engineers work across power, control, lamps and luminaires. Our team manages the ever-changing dynamics of LED technology to maintain compatibility of individual components and deliver world class lighting solutions.
Ensuring our products meet the highest quality standards requires world class testing capabilities. Our Ji’an megacentre has been officially approved as a NEMKO qualified laboratory operating alongside in-house photometric centres in Asia and the UK.
Over £2million of investment establishes Aurora’s IoT Centre as our new global technology hub, and focuses solely on the development of connected IoT lighting solutions, tailored to every client’s requirements. For each and every product, we offer customer support and aftercare ensuring a dedicated end-to-end project solution.
auroralighting.com
17
Retail Focused Retailers are aware of the significance of branding and therefore spend a large amount of time and money on it. Lighting touches all aspects of the shopfit and reinforces the key brand messages to customers. Therefore delivering the perfect lighting scheme for interior and exterior is essential to communicating any brand.
Brand Emphasis Aurora provides a complete and personalised lighting solution, seamlessly integrated with decorative and retail lighting for a best-in-class customer experience. Visit auroralighting.com/case-studies for more.
Aurora’s Global Clients 33 Years 70 Countries Geographical Reach Over the years, we have worked together with a number of brands that have seen a significant expansion of their global reach. To support our clients around the world, we have adapted our organisation and portfolio to meet the needs of global brands.
Not only do we service local brand requirements through all our international hubs in the UK, Europe, USA, South Africa, Middle East and Australia; we also have a dedicated ‘International Business’ team, looking after the needs of customers who are planning to expand into global territories.
As our clients enter into new global markets, we work together to develop the right product to suit country and application, including appropriate certification. Over the years, we have developed core portfolios that are sold worldwide. Available certifications across our portfolios include CB, ErP, EMC, RoHS, UL, DLC and TUV.
auroralighting.com
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“It’s time to change the way you think about lighting.” UK MANUFACTURING & IoT
UK SALES & DISTRIBUTION
FRANCE
D-A-CH
SPAIN
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REST OF EUROPE
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T: +1 (727) 524 4270 F: +1 (727) 290 3914
Aurora Limited Unit A Europark Frankland Road, Blagrove Swindon SN5 8YG United Kingdom
Aurora Lighting Limited Aurora Building Glasgowstraat 16-20 3047 AE Rotterdam The Netherlands
Aurora Limited Apex Park, 6 Little Burrow Burrowfields, Welwyn Garden City Hertfordshire AL7 4SW United Kingdom
Microlights LLC Al Kuthban Building Office 105-107, 1st Floor Sheikh Zayed Road Dubai UAE
Aurora Lighting ZAC Entrée Sud de Gonesse 1 rue Jean Mermoz - Bât. B1 95500 Gonesse France
Aurora Lighting (Pty) Ltd Building 6, Ground Floor Pinewood Office Park 33 Riley Road, Woodmead Gauteng South Africa
Aurora Lighting GmbH Am Stock 1 61118 Bad Vilbel Germany
Aurora Lighting Ltd 4/37 Union Street Pyrmont NSW 2009 Australia
Aurora Lighting C/ Alcalde Abril 24, local 6 08302 Mataró. Barcelona Spain
Aurora Lighting Inc. 12035 34th Street North Suite 2 St. Petersburg Florida 33716 USA