THE EDITOR Letter from
NO MATTER THE GOAL YOU SET OUT TO ACHIEVE THIS YEAR, IT WOULD ONLY EVER BEEN ACCOMPLISHED WITH SUPPORT FROM THOSE AROUND YOU.
Emily Blair, CAE
Executive Vice President / Executive Editor
Members, What might have been a goal of yours in 2021? …Was it to climb out of this pandemic and trudge forward? …Was it to grow your team? …Was it to earn that coveted credential you had been seeking? …Maybe even get more involved in AAA!
I
know 2021 may not be shaping up to be the year we initially expected; but think about how — despite the path before us — much has been accomplished. What has been accomplished has come from the real professional POWER of this industry. Powerful minds have led on-site property managers to adapt to resident and owner demands. Powerful hearts have sustained industry leaders to encourage their teams to keep going and not lose the passion for the industry they love. Powerful hands have rebuilt properties after Winter Storm Uri. The common thread here? Together. No matter the goal you set out to achieve this year, it would only ever been accomplished with support from those around you. That spark of collaboration, grit, strategy, and drive is ever-present in this industry. Just think - you banded together in one of the toughest years for the industry (and let’s face it — the community as a whole) and learned from one another. You harnessed the real power of AAA! Part of the power of AAA is also in the coming together of new members and longstanding members. Those who may be “greener” or freshly starting in the world of property management, and those who have been building a business over many years. In this issue
we feature a spotlight on member companies who have been invested in the Austin Apartment Association for 35 years — 35! Wow! Decades have gone by — and I am sure those companies have seen many peaks and valleys and have overcome numerous challenges both in the overall economy and in their own companies. One key to their success was in leaning on those who have “been there before.” Insight from the lessons learned of others (especially our most seasoned members) can really propel a new or developing company forward. AAA has an outstanding mentorship program for just this purpose — and we look forward to expanding that in 2022! Plug into these programs — if you aren’t sure how to connect with other industry pros — let us help you! Now, let’s all begin setting our sights to celebrating a job well done this year, and really harnessing the power of AAA in 2022. Cheers!
Emily Blair, CAE
2021 / FALL /
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