November 22, 2012 www.austindailyherald.com
Volume 120, No. 282 Copyright 2012 • Austin Newspapers Inc.
Cooking for the kickoff, P. 3 l Watch the pounds, cut the booze , P. 4 l Thanksgiving in the White House, P. 5
BLACK FRIDAY CONNOISSEUR Holiday invasion Stores bump up Christmas kickoff Austin Daily Herald newsroom@austindailyherald.com
At this rate, we may have to rename Thanksgiving “Black Thursday.” Big-box retailers such as Walmart and Sears, including those in Austin, will open their doors at 8 p.m. Thursday — just as Thanksgiving dinner tables are being cleared in many homes. Target and Shopko — again, including their Austin locations — will follow suit at 9 p.m., enticing shoppers out of their homes during the final football game of the day. Not everybody is happy about it, but retailers are scrambling to make the most of what is expected to be a mediocre shopping season — even if it means cutting into a holiday traditionally reserved for family gatherings and decadent meals. “There’s a segment of the population who wants to drop their drumstick and immediately pick up a door-buster,” said Brian Hanover, a spokesman for Sears. “Our customers kept telling us they wanted more flexible Black Friday shopping hours.” The Austin Sears, located in Oak Park Mall, will be open from 8 p.m. until midnight on Thanksgiving, and then open back up at 4 a.m. Friday. “It just keeps getting earlier and earlier,” said Sara Toenges, Austin Sears store manager. Toenges said being open on holidays is just part of the retail business, although she added she’ll be drinking a lot of coffee.
See SHOP, Page 6
Matt Huber, of Bloomington, visiting local family, celebrates being let in to Target shortly after midnight as throngs of people showed up to take part in Black Friday last year. Herald file photo
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lack Friday shopping may be edging earlier into Thanksgiving this year, but Austin resident Ellen Petersen isn’t fazed. For Petersen, the shopping extravaganza has become a longtime family tradition of bonding time and deal-hunting. She has gone shopping on every Black Friday for the last 12 years, and went sporadically before that, depending on whether she had to work that day or not. And this year, as several stores are set to begin their sales at 8 or 9 p.m. Thursday, she’s already starting to formulate a game plan. “I’m sure we’ll be out there shopping on Thursday evening,” she said, noting her first target would be Walmart. Not only is the store open early, but has in the past matched its prices to other stores. That could help eliminate a trip to another store. Her family eats its Thanksgiving dinner around noon, and wraps up the gathering by 4 or 5 p.m., so even some of the earlier store openings don’t conflict with her holiday. “I don’t really think for us it interferes with Thanksgiving,” she said. From there it will be off to
Ellen Peterson and her son, Stacey Rube, are just two of the many shoppers who converge on stores for annual specials after Thanksgiving, something they will continue with again this year Story by Kevin Coss I Photo by Eric Johnson
“It’s fun, exciting. I can get my son to shop with me one day a year.” -Ellen Petersen the stores with her son, Stacey Rube, who shops with her in person, while her daughter, Lori Winkel, joins them in spirit. She lives in Green Bay, Wis., where she also shops the Black Friday deals and has access to a different set of stores. Petersen and Rube keep in touch with her as they go so they can divide and conquer,
even across state lines. Coordination helps them minimize their waiting times and nab good deals before they miss out. “We have been known to wait in line if there’s a special item that we want,” she said. As for navigating the stores, Peterson said, they plan in advance where they want to go. She looks to
where the best deals are likely to be had, and when each sale starts. “They usually stagger the openings,” she said. “Last year, we actually went when Walmart started selling on Thanksgiving.” While on the prowl for one-day deals, she typically scopes out Christmas gifts for her grandchildren, and often looks at video games and movies. The sales are a good opportunity to purchase discounted toys to donate to the Marine Corps toy drive. Sometimes, she and her family turn their attention to big-ticket items. “We’ve actually shopped for computers just because they’re good buys,” she said. “If you’re going to buy them anyway, you might as well.” Last year, her son and daughter each bought a computer on Black Friday. But it’s not really about the low prices for Petersen. Black Friday shopping has become another way for her to enjoy spending time with her family. She still remembers how they took a break from shopping last year in the middle of the night to chat and have breakfast at a local truck stop. “It’s fun, exciting,” she said. “I can get my son to shop with me one day a year.”