Austin Fit Magazine December 2020: The Best Of 2020 Issue

Page 20

NUTRITION AUTHOR

Emily Effren

A Q&A WITH TERO ISOKAUPPILA, FOUNDER OF FOUR SIGMATIC n Ever heard of mushroom coffee?

F

AFM: Immunity is such a popular topic these days with COVID-19. How can Four Sigmatic products help boost the immune system?

ounded in 2012, Four Sigmatic has grown to be one of the most popular mushroom coffee companies in the nation, in addition to inspiring those to live a healthier lifestyle. After living in many locations around the world, founder of Four Sigmatic, Tero Isokauppila, has recently settled into his new home: Austin, Texas. The new Austinite spoke with AFM about all things mushroom coffee — and why you should try making the switch in 2021.

DECEMBER 2020

ISOKAUPPILA: Four Sigmatic has been around for eight

and a half years — since 2012 — and I say to our team that we’ve been selling umbrellas when it’s been sunny for eight years, and now, finally it’s raining, and people need umbrellas more than ever. Our products are very immune-centric, so these mushrooms can help support immunity on a daily, short-term and [in a] more holistic way through these compounds called polysaccharides, beta-D-glucans. They’re basically helping to modulate your immune system. We used to always have these huge sales spikes in October to February, but now, with just the ongoing need for immune support, people are finally realizing how important it is to support your immunity year round.

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