LEAN IN
LISA COPELAND
Speaker, Author, Mortgage Broker, 2011 Cover Woman
Austin Woman: Your Austin Woman cover story followed your journey of becoming the general manager of Fiat Austin and revolutionizing the car buying process for women and millennials. What have been some career highlights since your 2011 cover? Lisa Copeland: I sold my dealership in 2016. Since that time, I co-authored Crushing Mediocrity with my best friend René Banglesdorf then wrote another book, Car Buying Her Way. I have traveled around the world speaking to companies such as Subaru, Nissan, Fiat, Chrysler, Bloomberg Industries, Citrex, etc. on the power of female consumers. In 2019, I returned to my roots in real estate and have been running our mortgage company Austin Mortgage Associates. With rates hitting historic lows and the high demand for real estate in the Austin area I decided that now was the time to jump back into the company I cofounded 20 years ago. AW: Despite many industries halting, people are still investing in bigger purchases like homes and cars. What advice do you have for women car shopping during this season? LC: Both automotive and real-estate industries are deemed essential. By the time this article goes to print, I will have launched our online financial university. I have been burdened as how to help people get back on their feet after this pandemic. I have enlisted some of the top financial experts to help me create this online resource that we are offering for free to everyone. I believe that we can come through this stronger if we employ these financial principles. You can find our university at austinmortgageassoc.com on May 15. We will be with you every step of the way with helping you rebuild a solid financial strategy. AW: How can the community support you and your businesses right now?
WHAT’S BEEN ON YOUR READING LIST OR NETFLIX QUEUE DURING QUARANTINE? I have had the honor of launching an online mastermind with New York Times bestselling author Sharon Lechter. We have a few thousand people from around the world that we are coaching through Sharon and Napoleon Hill’s book, Outwit-
50 | AUSTIN WOMAN | MAY 2020
ting the Devil. It’s been such an amazing experience to work with people on how to not let fear destroy you doing these difficult times. As for Netflix, I just finished watching Madame Secretary again! I am just not a Tiger King kind of gal.
Photo courtesy of Lisa Copeland.
LC: I would love to help anyone who finds themselves in need of advice, real estate or refinancing. My door is always open to serve. Please don’t hesitate to call. No question is too small. I believe together we are stronger, and we will rebound from this pandemic. Again, I want to serve our community and I will help any way I can. I can be reached at lisacopeland.com.
