Issue 06
Winter 2021
Bauer’s Organic Farms
Organic Market Report’s Roaring Success Story
Rob Bauer is a fourth generation farmer in the Lockyer Valley, and is known as one of the early pioneers of organic in Australia.
The Australian Organic Market Report 2021 has revealed an opportunity-laden and growth filled future for organic producers.
See page 28
Opportunities in Organic Beef AOL Director Iain Scholes talks us through some of the opportunities available in organic beef.
See page 10
See page 6
Organic Soil 101 Horticulture expert Claire Bickle gives us her quick guide to organic soil and composting.
See page 36
Contents Organic Market Report’s Roaring Success Story
Page 6
Industry Update: Opportunities in Organic Beef
Page 10
Organic Comes of Age in Australian Wine Industry
Page 14
The Keys to Finding the Right Export Markets with Export Connect
Page 17
Horticulture Advisory Committee Update
Page 19
Australian Organic Awareness Month 2021
Page 20
Organic Certification for Producers
Page 22
Celebrating 5 years of Dedication to the Local Community
Page 24
Member Profile: Organic Merchant
Page 26
Member Profile: Bauer’s Organic Farm
Page 28
Talking Sustainability with Todd Sampson, Founder of Earth Hour
Page 30
Top Tips to Take Your Photography to the Next Level
Page 32
Organic Soil 101: A Quick Guide to Organic Soil and Composting
Page 36
Events Calendar: AOL
Page 38
Events Calendar: Trade Organic
Page 40
This is an interactive publication. Click on images, links and advertisements to take you to the relevant page or website. Try clicking on the page numbers in the contents table above to get started.
FRONT COVER CREDIT: Rob Bauer of Bauer’s Organic Farm. Photography by Louise Wright.
austorganic.com Australian Organic Limited (AOL) 18 Eton Street, Nundah Qld 4012 Tel: 07 3350 5716
All rights reserved. Material contained in this publication may only be reproduced with written permission of Australian Organic Limited (AOL). While every effort is made to publish accurate information, AOL and its Directors cannot accept responsibility for statements made and opinions expressed in this publication. Inclusion of advertising does not imply endorsement of the product/services by AOL. To apply for reproduction permission please contact harriet.kendrick@austorganic.com. The views expressed in this publication are not necessarily the views of AOL.
E: contact@austorganic.com ABN: 75 699 664 781
Design by Hype Creative www.hypecreative.com.au
A NOTE FROM THE CEO
Contributors
Welcome to the Winter 2021 Issue
harriet.kendrick@austorganic.com
Welcome to the sixth issue of Australian Organic Connect. As we enter the new financial year, we continue to navigate the pandemic and its challenges on a daily basis.
AUSTRALIAN ORGANIC LIMITED (AOL)
EDITOR HARRIET KENDRICK
PUBLISHER CONTRIBUTORS
We are proud to publish the latest edition of the Australian Organic Market Report 2021, the only publication reporting on Australian organic industry operations, market value, export and consumer demand. (Read the highlights on page 6).
IAIN SCHOLES EXPORT CONNECT KELVIN FREE OWEN GWILLIAM HARRIET KENDRICK AMY STEWART
We are also excited to announce the winners of the highly anticipated Australian Organic Wine Awards 2020. With more than 150 entries, the first Wine Awards showcased the best of the industry. (Read more on page 14).
For Australian Organic Limited membership or advertising, please contact Shari Burke on the details below.
The Winter 2021 issue is packed full of industry news and updates, insights from industry experts and stories from Australian Organic members and organic producers.
SHARI BURKE
We take you through the highlights of this year’s Australian Organic Market Report; AOL Board Director Iain Scholes discusses opportunities in organic beef; we celebrate the wine industry and the winners of the Wine Awards 2020; Export Connect helps us to identify key export markets; Kelvin Free provides an update for the AOL Horticulture Advisory Committee; Owen Gwilliam takes us through the key steps to gain certification for producers; Market Organics celebrate their 5th Anniversary; we learn more about our members Organic Merchant and Bauer’s Organic Farm; Amy Stewart talks sustainability with Todd Sampson; Louise Wright provides some photography top tips; and Claire Bickle gives us the 101 on organic soil. We look forward to celebrating Australian Organic Awareness Month with you in September.
Niki Ford Chief Executive Officer, Australian Organic Limited
LOUISE WRIGHT CLAIRE BICKLE
MEMBERSHIP & ADVERTISING shari.burke@austorganic.com Tel: 07 3350 5716
Australian Organic Limited (AOL) is the peak industry body engaging with government and industry to promote the commercial and social interests of those who are certified and protect the integrity of the certified industry against fraud and misleading organics. AOL has been at the foundation of organics since 1987 and is identified by the most recognised mark in Australia, the Australian Certified Organic Bud trademark. This trademark signals the highest of integrity and is recognised by more than 62 per cent of Australian consumers.
DIPEL® – TECHNOLOGY AHEAD OF ITS TIME Sumitomo Celebrates 50th Anniversary of DiPel Biological Insecticide as the Industry’s Most Effective Lepidopteran Control Product Only a few crop protection products have stood the test of time as increasing regulations, resistant pests, and grower preferences have changed over the years. Yet DiPel Biological Insecticide stands alone as the leading lepidopteran biological control product growers have depended upon for 50 years. First registered in 1971 DiPel is a dry flowable formulation containing live spores and endotoxin of Bacillus thuringiensis subsp. Kurstaki (Btk). As a Biological Insecticide DiPel not only presents as an ideal caterpillar control option but has a number of features specific to biological insecticides that make rational scientific and economic sense. DiPel is not harmful to humans, wildlife, or the environment, and is non-toxic to pollinators and other beneficial insects. DiPel has no residues and no withhold periods and is an Australian Organic Registered Farm Input meaning that crops can be sold in a wide variety of markets. DiPel also has no minimum re-entry period after spraying, so workers are not “locked out” of the crop. DiPel is a fast-acting product and causes pests to stop feeding immediately which means no further damage to crops which can be crucial, especially during the crop establishment phase.
DiPel comes from the company that first developed and launched commercial Bt insecticides 50 years ago and has more experience with Bt insecticides than anyone else. This experience has led to continuous innovation in fermentation, formulation and application technology allowing DiPel to maintain its effectiveness in today’s tough insect control environment. During the past 50 years pest control in crops has gone through several phases. The older, harsher chemistries would indiscriminately kill all pests and in some cases leave harsh residues in the crop and the environment. Growers are now looking for softer, more selective products that fit in with IPM and organic programmes. Throughout all of these 5 decades, DiPel has been providing powerful, fast, effective and natural pest control while at the same time being soft on the crop, beneficial insects, farm workers and the environment.
Happy 50th DiPel!
DiPel
BIOLOGICAL INSECTICIDE
Technology ahead of its time
Resistance management rotation option
No re-entry lnterval
No WHP, no residues
Safe to all beneficial insects
Stops feeding immediately
Celebrating 5 decades of leading-edge caterpillar control Click here to find out more about DiPel and why it’s still one of the most effective insecticides available today
www.sumitomo-chem.com.au ALLOWED INPUT 10332AI
DiPel is a registered trademark of Valent BioSciences LLC, a Delaware limited liability company.
Organic
MARKET REPORT’S ROARING SUCCESS STORY
Australian Organic Limited’s (AOL) Australian Organic Market Report 2021 has revealed an opportunityladen and growth filled future for organic producers, with the industry predicted to develop into an AUD $3.9 billion sector in the next five years. AOL Chief Executive Officer, Niki Ford, said this year’s report, which has adopted a more robust research methodology in collaboration with the University of Melbourne and research partners Euromonitor International, Mobium Group and NielsenIQ, showcased not only the industry’s resilience during the global pandemic, but its potential to secure increasing market share. “The Australian organic industry already contributes more than $2 billion to the national economy annually, and has continued to thrive during the past two years despite unprecedented natural disasters and COVID-19,” Ms Ford said. “As an industry, we are prospering and making a growing contribution to the value of farm gate production, which the broader agricultural sector is working towards being $100 billion by 2030.” Ms Ford said off-shore organic markets were continuing to build momentum and the global value of sales had leapt by more than 13%. “For exporters, the future is looking bright as high growth rates for organic were seen in key markets such as North America (16%) and Western Europe
(9%), and even in developing regions such as Asia Pacific (12%),” she said. “If you look at just the US market alone, which remained our biggest trading nation in 2020, forecasts predict the value of organic retail sales will reach AUD $31.6 billion by 2025.” But Australian organic producers are not the only ones stepping up to meet rising global demand. The Australian Organic Market Report 2021 showed there were 3.1 million recorded organic producers throughout the world – a significant increase from 200,000 in 1999. However, Ms Ford said she was confident the Australian industry was ideally positioned to capture
Australian Organic Export Market
62
Australian organic exporters continued to successfully reach 62 international markets during 2020
6
NEWS AUSTRALIAN ORGANIC CONNECT
USA
The USA remained Australia’s top trading nation, accounting for 33% of total exports in 2020
North America, Asia & Oceania Were the top three regions for Australian organic exports in terms of total export tonnage in 2020
Australian Organic Operations
4,233
All States & Territories
Estimated number of total organic operations in Australia in 2020
a significant share of bourgeoning global demand for organic produce, given the nation had maintained its position as the largest certified organic landholder in the world, and the number of organic operations has also risen by 38% since 2011.
Organic operators can be found in all states and territories in 2020
Domestic drivers Domestic sales have also surged with in-depth consumer snapshots from NielsenIQ revealing nine million Australian households had purchased organic food from January 2019 to January 2021.
Export Connect Founding Director, Najib Lawand, who has more than two decades of experience helping producers and industry establish export partnerships, also noted Australian produce had a significant point of difference when compared to the offering of global competitors.
Mobium Group Research Director, Nick Bez, who led the consumer research element of this year’s Market Report, noted it was the dual drivers of health and environmental concerns motivating new consumers to opt for organics.
“Australia is in a unique position as we have an established reputation for producing clean, reliable and trusted products across the sectors which are seeing the most demand,” he said.
“Our results indicated 62% of shoppers cited personal health as a motivation for their first purchase of organic produce, while 45% referred to environmental considerations,” Mr Bez.
“Globally, baby food, condiments and spreads, snack foods, fruit and vegetables and meat are the organic categories generating the most growth and these are all commodities Australia produces well.”
Mr Bez said although the COVID-19 pandemic had created huge economic impacts, it had also motivated Australian consumers to think about their health and food choices. “It’s interesting to see more than half (56%) of the nation’s consumers have purchased organic produce within the past year, which further proves shoppers are prioritising personal and environmental health,” he said.
Where does our organic produce go? • • • • •
100% of egg exports to Hong Kong 95% of meat exports to the USA 65% of dairy exports to China 40% of wine exports to Sweden 40% of Fresh Produce exports to Singapore
The Market Report’s research insights broke organic shoppers down into three key categories: the ‘Devoted’, shoppers who always try to seek out organic options and buy consistently across multiple product types; the ‘Committed’, people who buy some organics regularly as part of their total food shopping; and the ‘Dabblers’, who buy sporadically and are at the start of their organic journey.
AUSTRALIAN ORGANIC CONNECT NEWS
7
•
•
•
Devoted buyers are most likely to be aged 30-39 years and are likely to earn between $84,000 to $125,000 or more. Committed are younger, mostly aged between 18-29, and generally earn over $40,000, with many having an income of between $84,000 to $125,000. Dabblers are older again and are generally over the age of 50.
Mr Bez said there had been remarkable growth in the devoted and committed categories. “For regular buyers, 37% of shoppers increased the amount of organic produce they purchased in the past year, with the average household spend on organic increasing 12.8% since 2019,” he said. For shoppers who are yet to try organic products, research painted a hopeful picture as two thirds of non-purchasers were open-minded to buying organic.
What kind of organic shoppers are your customers? The Devoted Shoppers who always try to seek out organic options and buy consistently across multiple product types. The Committed People who buy some organic regularly as part of their total food shopping. The Dabblers People who buy sporadically and are at the start of their organic journey.
Ms Ford is part of the Organics Industry Advisory Group convened in December 2020 by Federal Minister for Agriculture, David Littleproud, to investigate the issue. “It’s abundantly clear, Australia is lagging behind the rest of the world as we are one of the only developed nations without a mandatory standard established. It is crucial consumers have peace of mind the product they are purchasing has been certified,” she said. “The findings from the Market Report have added even more impetus to this issue, as results indicate consumers are demanding trust in the products they buy.” Confident the industry would heed the advice of its consumers and a mandatory standard for use of the word organic would be established, Ms Ford predicted a prosperous future for organic producers. “Our industry has proved its resilience during very turbulent and challenging times and we have become a powerful player within the export industry. Couple this with solid domestic growth and I cannot wait to see what’s install for the organic industry in years to come,” she said. Visit the AOL website to purchase the Australian Organic Market Report 2021.
56%
Risks to growth
Of all shoppers purchased organic in the past 12 months
Ms Ford said the Market Report also highlighted shortfalls within the industry, and drummed home the need for a national mandatory regulation for use of the word ‘organic’ in marketing.
37%
The research indicated “knowing you can trust it is organic” as a key barrier to purchasing organic and 30% of current organic purchasers and 23% of nonpurchasers said they would like increased surety about the legitimacy of products. “Almost one third (31%) of shoppers who purchased an organic product in the past year believe they have
8
previously been misled. So, although our market is vibrant and growing, this is a major barrier needing to be addressed,” Ms Ford said.
NEWS AUSTRALIAN ORGANIC CONNECT
Of organic shoppers increased their household food allocation to organic in the past year
Of shoppers recognise the Australian Certified Organic Bud certification logo (up from 51% in 2019)
MADE FROM HULLED HEMP SEEDS
60% PROTEIN CONTENT
SMOOTH TEXTURE
20G PROTEIN PER SERVE
CLEAR/ YELLOW COLOUR
NEUTRAL FLAVOUR
PLANT BASED SOURCE OF ESSENTIAL FATTY ACIDS OMEGA 3,6,9
Hemp Gold
TM
Our New & Improved Hemp Gold Protein & Oil offers a complete amino acid profile with a neutral hemp flavour and no strong aftertaste. @HempFoodsAustralia www.hempfoods.com.au
Industry Update
OPPORTUNITIES IN ORGANIC BEEF
IAIN SCHOLES DIRECTOR, AUSTRALIAN ORGANIC LIMITED Iain has grown his family’s organic beef cattle business, Braemar Investments Group, over the last 20 years, supplying Arcadian Organic & Natural Meat Co. Iain has served on the AOL Board as Director since 2019.
I joined Australian Organic Limited (AOL) as Board Director in 2019. Since then, AOL has undergone many significant changes and continues to make progress for organic certified operators. AOL is now broadly recognised as the leading peak body for the organic industry. I invite you to visit the AOL website to view the 5 year strategic plan and to read about the progress being made towards achieving Domestic Regulation. It is a privilege to represent the organic beef sector and the general organic industry as a whole at a Board level. Being a Director for AOL has been a steep learning curve and also a rewarding experience so far. In May, I attended BEEF 2021 in Rockhampton and had the opportunity to catch up with major organic processors and many organic beef producers, both old and new suppliers within the organic industry. BEEF 2021 was an exceptional showcase of the beef industry and the organic sector was strongly represented at the event. AOL Chairman Martin Meek and CEO Niki Ford and were in attendance, comfortable in hats and boots, and accompanied by Partnerships and Operations Manager Shari Burke, and then Chief Technical Officer Owen Gwilliam. The mood and atmosphere at BEEF 2021 was very positive and the event was an exceptional success - congratulations to the organisers. Some of the questions raised at BEEF 2021 are highlighted below. How has the organic beef industry grown in the past 12 months? After speaking with a processor of organic beef cattle, the feedback was that not as many new clients came on board this year but existing suppliers continued to grow numbers (some rebuilding with a better season) and many had continued to enlarge
10
INDUSTRY AUSTRALIAN ORGANIC CONNECT
their holdings. This is a very positive signal from the industry and appears to be relative to the broader beef story in general. One of the major organic processors with a significant representation at BEEF 2021 was confident the market was sound and that demand was continuing to grow. They said new and existing markets, domestic and international, would compete for supply into the future and confidence in the sector was strong. Unknown global threats to world trade may appear, but the market is currently very secure. Strong demand for conventional products was continuing to underpin premium returns for organic proteins going forward. What are some of the current issues or challenges facing the organic beef industry? The same issues faced by conventional producers are shared by the organic industry. Drought, fake organics, bio-security, COVID-19, economic instability and arising conflicts are all potential ongoing threats but we all are currently benefiting from the market strength of increasing demand for quality proteins. “Fake organic” (false organic claims) is an issue being addressed through the strive towards domestic regulation and this should be achieved in the near future due to the continued efforts of AOL and industry stakeholders. Organic marketing going forward will need a strongly recognised logo that consumers can identify as a guarantee of organic certification that they can trust. It is my opinion that organic beef producers need to pull together and back AOL as the peak industry body and get behind AOL strategies into the future.
AOL is continuing to work with government to provide legislation to protect our organic industry and provide further growth in domestic and export market opportunities. What are some of the current or future opportunities in the organic beef sector? With the achievement of a mandatory domestic standard, we can expect greater recognition towards equivalency of certification. This will provide easier market access for exporters, create possible further growth of existing markets and accelerate the creation of new opportunities.
AOL Chief Technical Officer Owen Gwilliam, and CEO Niki Ford presenting a seminar surrounding the opportunities in organic beef at BEEF 2021.
Once again, the support of AOL members is necessary to maintain the momentum being achieved with legislative reforms. This will ensure that strong premiums will continue to be enjoyed. The quality of product has improved dramatically in 20 years and the future is very positive. How can people learn more about the opportunities in organic beef? • • •
• • AOL Board Director Iain Scholes getting to know the cattle at BEEF 2021.
• •
• •
New and interested producers should seek out other organic operators in their area for advice. Existing certified producers should take the time to encourage others and share information. The industry has become a lot stronger with the increase in operators. New markets cannot be developed without reliable supply, so we should encourage new suppliers into the market. Seek advice and next steps from one of the six Government-approved organic certifiers. Attend field days, events, webinars and seminars. Remember that many questions and issues have been addressed before and been resolved. Read AOL emails and updates and get involved in AOL events and campaigns - be involved and support your Peak Industry Body. Visit the AOL website for resources or get in touch with the team. Support the Bud Logo and believe in your product. Most importantly, keep producing quality organic beef.
Iain Scholes with Arcadian Organic & Natural Meat Co. Livestock Manager Peter Gall and Director and CEO Alister Ferguson at Beef Week 2019. AUSTRALIAN ORGANIC CONNECT INDUSTRY
11
Flush insect pests from your crop... Naturally For low residue, high impact control of a range of insect pests in fruit and vegetable crops PyGanic® has you covered – • Naturally grown pyrethrum active ingredient • Application up to and including the day of harvest* • Broad label with wide range of uses • Low user toxicity • Low environmental persistence and totally biodegradable • Insect flushing effect for cleaner produce • New label uses coming for berries, brassica leafy veg and tropical fruit * PyGanic has zero withholding period for many crops and 1 day for others.
www.sumitomo-chem.com.au PyGanic is a registered trademark of McLaughlin Gormley King Company.
ACO CERT. NO. 10332
dly prou ith ed w since
ifi cert
2012
local. ethical. certified organic. Empty shelves in a Gold Coast Woolworths supermarket amidst a period of panic-buying.
we sell
certified organic, 100% grass-fed lamb, beef & goat from our own farm certified organic, 100% pasture-raised chicken from small farmers pasture-raised and certified organic pork paleo-friendly, preservative free sausages nitrate-free, gluten-free & sugar-free hams and smallgoods
visit us at 385 Sherwood Rd, Rocklea QLD
(Next to Market Organics - one-stop for organic produce.)
call us on 07 3379 3815 order bulk online at sherwoodrdorganics.com.au
THE ELDRIDGE FRESH ORGANICS AND PEATS SOIL COOPERATION DELIVERS THE BEST IN ORGANIC GROWING IN SOUTH AUSTRALIA Shane Eldridge comes from a long line of SA vegetable growers. Around 1990, Shane noticed a shortage of quality, organically grown produce in the market and started researching the methods behind organic grow-ing. His passion resulted in establishing Eldridge Fresh Organics in 1997. The family-run business has grown into one of the biggest suppliers of certified organic vegetables in South Australia. The vast array of produce such as tomatoes, potatoes, onions, cucumbers, celery, cauliflower and capsicums are known for consistent quality and high nutritional value. Eldridge Fresh Organics supplies the majority of certified organic stores in the main cities via wholesalers - both online and in store. Eldridge Fresh Organics is located in Murray Bridge. There, maintaining high standards of soil for good organic growth was a challenge. Luckily, Shane met Peter Wadewitz during one of the Hort Connections events (national horticulture convention held annually). Peter is the founder of Peats Soil, an organic soil conditioner and fertiliser supplier. Located approximately 20km from the farm, Peter has been supplying compost to Shane for the past six years. Shane explains, “I have found great results with yield and quality using Peats’ compost and organic-based fertiliser in my sandy soils. I am finding better moisture retention, better microbial activity in my soil and the soil structure has improved.” Organic farming is a complex process made easier in conjunction with the right inputs. Peats Soil is one of the significant contributors to the high quality of Eldridge Fresh Organics produce. When passionate people come together, it results in the best outcomes.
For Organic Produce Contact: Eldridge Fresh Organics W: eldridgefreshorganics.com E: shane@eldridgefreshorganics.com.au Mobile: 0409 278 485
For Soil Enhancement Solutions Contact: Peats Soil W: peatssoil.com.au Phone: 08 8556 5295
Organic
COMES OF AGE IN AUSTRALIAN WINE INDUSTRY CELEBRATING THE AUSTRALIAN ORGANIC WINE AWARDS 2020
Australia’s organic wine industry has recorded a surprise increase in exports, despite the unprecedented challenges posed by COVID-19 and the damaging trade dispute with China. The $1.1 billion industry has been devastated by disruptions to key supply chains due to the pandemic and the imposition of huge Chinese tariffs, yet organic exports stand out as a major success story for the Australian wine sector. Wine Australia research showed organic exports increased by 9% in 2020 to 257,470 9-litre case equivalents, which contributed to the combined organic and biodynamic export value of $16 million. The significant growth, despite great uncertainty in the global market, indicates the organic sector is on course to become a powerhouse of the wine scene, as it continues to increase production and build a reputation for taste and quality, both with consumers and experts. Renowned wine writer, Josh Martin, who was the associate judge for this year’s Australian Organic Wine Awards, predicts organic drops will soon become the wine industry’s leading labels. Well-regarded brands including Stefano Lubiana, Angove, Tamburlaine Wines and Gemtree have become favourites with consumers, not just for their certification status, but also their flavour. Mr Martin said certified labels reaching the price of $500 a bottle, like Cullen Wine’s top Cabernet Sauvignon, was a significant milestone in the trajectory of the industry.
drops could not be overlooked as a key consumer driver. “Viticulturalists and winemakers dedicated to organic and biodynamic practices are enhancing soils and, in turn, the quality of the grapes are improving,” he said. “It means better wines for consumers - I have never understood why people would not want to drink a wine free from chemicals and pesticides. It’s an easy decision to make.” The Australian Organic Wine Awards 2020 was hosted by Australian Organic Limited and judged by Ramon Arnavas, Ken Gargett and Alex McPherson. The awards were open to any certified organic vintner in Australia and received 120 entries in total. Stefano Lubiana Wines’ 2018 Estate Chardonnay took out the Cullen Trophy Wine of Show while the Red category was awarded to Victorian producers, brothers Michael and Tony Lee, from Foxeys Hangout, for their 2019 Pinot Noir. “There are so many wineries producing stunning, fantastic wines so it was good to take a breath and assess them and celebrate the great wines that are around,” Mr Martin said. “This is also a reflection of how big the organic wine industry is, as there is an Awards talking specifically to those wines.” While currently a thriving sector, the industry’s pioneers recall the initial slow adoption of organic practices.
“Organic wines are competing with their mainstream contemporaries and winning, I see them becoming the industry leading wine within the next 5 to 10 years,” Mr Martin said. Mr Martin said health and environmentally conscious consumers, and the rise of organic boutiques that promote certified ingredients, were contributing to the growth of the sector. Internationally, Wine Australia data highlights Sweden as Australia’s largest market for certified organic wines, making up 35% of exports, followed by the United Kingdom and Canada. While the environmental footprint of wine was a drawcard for buyers, Mr Martin said the taste of organic 14
INDUSTRY AUSTRALIAN ORGANIC CONNECT
Founder of online retailer Organic Wine in 2002, Michelle Gadd, said organic wine was no longer a ‘niche’ product
Four wines were awarded top honours at the Australian Organic Wine Awards 2020
Gourmet Traveller Wine was Major Partner for the Australian Organic Wine Awards 2020
Michelle Gadd (pictured), who founded online wine retailer Organic Wine in 2002, has watched the industry develop and studied viticulture when the wine was seen as “niche”, rather than a product that would grow in popularity with mainstream consumers. “Most people in the industry put organic wine down to a ‘few hippies in the hills growing grapes’ and not doing a great job of making wine,” Ms Gadd said. “I was doing a graduate diploma in viticulture and I got laughed at by a few of the conventional farmers in the course when I said I wanted to promote organic wine.”
Australian Organic Wine Awards 2020 judge, Alex McPherson, in the midst of January’s judging session
Ms Gadd concedes the popularity of organic and biodynamic alcohol was slower on the uptake than organic food, but attributes that to myths and misconceptions about the industry. “I got asked ‘what’s not organic about wine?’ all the time because people like to think there’s nothing harmful about fermented grapes. But it’s the reality of any industry that large-scale producers often are using large-scale processes, which involve mechanisation and chemicals, and sometimes corners are cut,” she said.
AUSTRALIAN ORGANIC CONNECT INDUSTRY
15
“Consumers also thought organic wine would be much more expensive, which is not necessarily true.” Ms Gadd said growers, makers and consumers were all pushing the boundaries; consumers are demanding more variety at different price points, winemakers are experimenting with different techniques, and viticulturalists are striving to create better quality vines and grapes through improved quality soils. “Bigger labels are converting to organic, which shows the industry has matured. We can offer biodynamic wine, vegan, natural and preservative-free wines; it’s appealing to more people,” she said. Cullen Wines, based at Wilyabrup, Margaret River, is a notable label that was quick to adopt organic practices and is now classified as a carbon positive business. Managing Director, Vanya Cullen, one of Australia’s leading winemakers, said the winery was completely biodynamic and had $100,000 worth of carbon credits in the coffers. However, when the family converted from a minimal inputs vineyard to biodynamic nearly 20 years ago, the biggest backlash came from the wine industry itself. “We thought it would be a wonderful thing, and everyone would be really positive about it, but our sales actually dropped. So, the next year we went back to being a ‘normal’ vineyard with a sustainable tag because it wasn’t doing our business any favours and we had to be realistic about that,” Ms Cullen said.
Vanya Cullen, of Cullen Wines, believes consumers are driving the demand for organic wines.
Today, however, Ms Cullen said consumers were more adept in environmental issues, and the biodynamic and carbon positive credentials held merit in the market. “The shift to better understanding of the science has been really satisfying,” she said. “We understand that with our gut microbes, that when you have a healthy gut, you have a healthy brain. It’s exactly the same with the land.” Ms Cullen believes primary producers have a responsibility to reduce their carbon footprint. “I think every business should have some sort of ethical accountability where they are giving back to the land or to the environment because we’re all taking from it,” she said. “Farming is easier with chemicals, but people who farm organically put in the extra effort to really care for the land.” Tune in to our latest Australian Organic Collective podcast episode to hear from retailers Michelle Gadd and Stuart Wood from Organic Wine, wine writer, and associate wine judge Josh Martin and vintner Vanya Cullen, discuss the state of the Australia organic wine industry.
16
INDUSTRY AUSTRALIAN ORGANIC CONNECT
Panel Chair Judge, Ramon Arnavas, comparing some of the entries of Australian Organic Wine Awards 2020
THE KEYS TO FINDING THE RIGHT EXPORT MARKETS Despite the economic impacts of COVID-19 on countries across the world, the demand for Australian organic products is growing rapidly. Australian Federal Government estimates show that export earnings are looking to reach record levels by the end of the 2020-2021 financial year, with figures showing close to AUD $300 billion. The organic industry has undoubtedly benefited from the growing trend towards the healthier attributes of organic food and a market that is increasingly concerned about the impact on the environment that their choices in food have. COVID-19 Impacts on Exports The pandemic was, and still is, a major consideration for exporters within the food and agribusiness sectors. One major change was the type of goods being demanded, with a focus on all-natural, betterfor-you and functional foods that boost general health and immunity. The other was a shift away from the products usually sold within hospitality (wine, seafood etc.) to foods that can be easily consumed at home. Opportunities for Australian Organic Exporters According to the Australian Bureau of Statistics, Australian exporters are more likely to be small businesses. These businesses tend to have a turnover of $700,000 with exports valued at $30,000. However, many of these businesses only have one export market and limited channels and customers within Australia, leaving them with nowhere to turn if conditions around trading suddenly change or cease. Najib Lawand, Director of Export Connect, notes that exporters need to not only diversify into and across export markets but to generally have more customers to offset any risk of sales losses. “Many businesses are dependent on domestic or export sales in a single offshore market, or on a small number of customers, increasing the risk being placed on small businesses.” One challenge to opening new markets many small exporters currently face is that the more traditional ways of entering a new market – market visits and trade shows – have been placed on hold due to COVID-19 and travel restrictions around the globe.
So, how can Australian organic businesses navigate through it all? Conducting extensive market research and analysing customers and competitors is the most important first step. Lawand says that knowing the economic, demographic, consumer, category and channel trends and growth prospects of a market is half the information you need to find the right export opportunities. It is also essential to understand whether you have a unique selling proposition for an export market and must therefore know who your competitors are, how are their products packaged, what benefits do they claim, how do they look, and what is their price positioning. In conjunction with Australian Organic Limited, Export Connect is hosting a webinar series that looks at a range of export markets, exploring consumer, channel and category trends in various countries. Webinars have already been conducted on Germany, Sweden, the UK, Singapore, Hong Kong and the UAE, with the next Masterclass focusing on Malaysia on the 13th July register now to secure your place!
Local Broccoli Results ‘It all starts here’...
Early Application
Serenade® Prime is a beneficial bacteria that colonises broccoli roots. It creates a win-win relationship with the plant at the soil interface, improving nutrient availability. Frequently this results in improved harvest uniformity.
Serenade Prime is best applied close to the root zone at planting so it quickly colonises young roots. It needs to be placed no further than 13 cm from roots. Apply 5-7 L/ha through a plant hole drench or as a boom spray over the bed using overhead irrigation to incorporate into the root zone. It can be mixed with common fertilisers and pesticides.
Serenade Prime colonising the root Standard practice
Harvest Uniformity Windolf Farms, Gatton Qld improved yield of Aurora broccoli by over 12%. Greater early vigor (below) and earlier head maturity was observed in the July planting, and better uniformity in the first three picks.
+ Serenade Prime
Better broccoli establishment, Toowoomba Qld
Weight (kg) by harvest round* June 2016 Non-treated Non-treated
Serenade Prime Serenade Prime
161 147
135
147
135
161
119
119
Standard practice
+ Serenade Prime
1st Pick
2nd Pick
137
137
117
117
3rd Pick
*Area treated = 5 x 87 m x 1.5 m beds (0.065 ha) 1st Pick
2nd Pick
Find out more at serenadeprime.com.au Bayer CropScience Pty Ltd, ABN 87 000 226 022, Level 1, 8 Redfern Road, Hawthorn East, Victoria 3123. Technical Enquiries 1800 804 479. enquiries.australia@bayer.com Always consult the product label for detailed information. The information and recommendations set out in this brochure are based on tests and data believed to be reliable at the time of publication. Results may vary, as the use and application of the products is beyond our control and may be subject to climatic, geographical or biological variables, and/or developed resistance. Any product referred to in this brochure must be used strictly as directed, and in accordance with all instructions appearing on the label for that product and in other applicable reference material. So far as it is lawfully able to do so,Bayer CropScience Pty Ltd accepts no liability or responsibility for loss or damage arising from failure to follow such directions and instructions. Serenade® is a Registered Trademark of the Bayer Group. BHO2021B
74 55
4th Pick
3rd Pick
55
4t
Horticulture
ADVISORY COMMITTEE UPDATE
KELVIN FREE CHAIR, AOL HORTICULTURE ADVISORY COMMITTEE
Kelvin Free is a third-generation producer whose family farm in Victoria, Wattle Organic Farms, supplies certified organic fruits and vegetables. Kelvin is Chair of the Australian Organic Horticulture Advisory Committee, which currently has 7 members representing all aspects of the organic horticulture sector – from production through to wholesale and distribution. Over the last 12 months, our Committee looked strategically at issues that we believed industry members would appreciate learning more about. The resulting areas of interest were identified as; soil health; options to replace plastic packaging; robotics to reduce costs in menial tasks; and unlocking information on nutrient density and the health aspects of organic produce. Recent activities have been limited by the amount of time the Committee members can contribute while they are dealing with the ever-present COVID-19 pandemic, and managing their roles in the businesses they are involved in. It was identified by the Committee that help was needed to make answers to the industry challenges available to the broader organic industry. The current action is to build a relationship with Monash University in Melbourne and eventually work together to grow knowledge in the identified priority areas. Mandatory domestic regulation is a priority issue for the horticulture sector and the organic industry holistically. The Committee is closely following the actions being taken by passionate organic representatives in the Organics Industry Advisory Group who are working with the Government to put forward a strong case for mandatory regulation for the domestic organic industry. Labour shortages in farming production and management is also a priority issue. Border closures and the halt in supply of foreign farm workers has caused huge labour shortages during crucial harvesting periods. Reduced options for export freight due to the pandemic has raised rates to a level where shipments have been stalled and producers are missing out on additional income from exporting their produce.
Pictured (left to right): Nathan, Kelvin and Deanne Free from Wattle Organic Farms.
Invasive pests like the Queensland and Mediterranean fruit flies are creating a negative impact in areas new to the pest; where many growers are not aware that they could be hosting or even multiplying the pest in crops they do not believe are affected by fruit fly. In my opinion, the future looks bright for the organic industry if it continues to work together and maintain the strict adherence to the standards that our customers expect. The growing confidence of consumers of our organic produce is what has got us this far, so by encouraging actions that increase that confidence we will encourage major growth in the organic industry. There are so many areas of activity within the industry that can grow, and I would encourage any existing or new participants in the organic industry to reach out and add their voice to strengthen or diversify the activities and actions taking place. Learn more about AOL’s Advisory Committees here.
AUSTRALIAN ORGANIC CONNECT INDUSTRY
19
Get ready for
Australian Organic Awareness Month 2021 September is all about raising awareness of certified organic products, brands and businesses by educating consumers about why choosing certified organic is so important, and encouraging them to look for organic certification logos on their purchases.
2020 Awareness Month Reach 3 major supermarkets involved 500 POS kits displayed 127 media hits with 89.7 million real media reach 34 media hits 2 TV interviews 7 radio / podcast interviews 26 print publication features 1,234 new social media followers 4,223 views on budorganic.com.au 219 new Bud Organic Club members 80 downloads of digital supporter kit 17.22% average EDM opens
For all Sponsorship queries, please contact: Shari Burke Partnerships & Operations Manager shari.burke@austorganic.com Tel: 07 3350 5716
View the full AOAM 2021 Sponsorship Prospectus here
AOAM is a chance to clarify what exactly organic means and highlight the benefits of organic produce and living an organic lifestyle to consumers. We are incredibly excited to annouce this year’s 2021 Awareness Month ambassadors; Andy Allen, Anika Molesworth and Mike Bennie.
Meet our 2021 Ambassadors Andy Allen In 2012, Andy Allen was only one exam away from becoming a qualified electrician when he took a dare from a mate to enter as a contestant on Masterchef. After gaining entry, Andy admitted he was the most inexperienced cook in the competition, but he knew his fierce competitive streak gave him an outside chance. Andy swept the field in season 4 of Masterchef, becoming the youngest ever champion and earning more than a few fans along the way. Andy first met Three Blue Ducks chefs Mark Labrooy and Darren Robertson on the show when they appeared as guest chefs. Mark told Andy to come and see them for a ‘real job’ when he was ready. Fast forward to 2016; Andy became a full time member of The Ducks team as one of the head chefs and co-owner of the restaurant group. Andy has won over audiences with his on screen charm and laid back approach to food. After entering the spotlight during Masterchef, Andy has featured in TV series’ Eat Australia on SBS, and Farm to Fork on TEN, before becoming the newest resident judge for season 12 (and now 13) of Masterchef Australia. Andy’s style of cooking matches his personality – full of flavour and honesty, and he’s at his happiest in the outdoors catching and cooking a feast for his friends.
Anika Molesworth In 2014, after recognising that science-based best practices needed to be more accessible, I founded Climate Wise Agriculture as a knowledge sharing platform for climate change as it relates to food systems around the world. You can learn more about my story and work by visiting the Climate Wise Agriculture website. My love for the fragile land that I call home and my deep commitment to ensure farmers have a bright and productive future has developed my core values of respect, compassion and responsibility. Whether presenting on television, speaking on a stage, soil sampling in the field or discussing policy with politicians, it is done with integrity and expertise.
Mike Bennie When Mike Bennie isn’t wandering vineyards on the four corners of the globe, he is a respected and high profile freelance wine and drinks writer, journalist and presenter. A lot of his work appears in the highlyregarded publication Australian Gourmet Traveller Wine Magazine, he is wine/drinks editor for delicious. magazine, and he is Editor-At-Large and contributor/ writer to Australia’s most interactive wine commentary website, WineFront.com.au. Mike is an active wine judge in Australia and overseas, and a graduate of the prestigious Len Evans Tutorial. He is prolific with his wine and drinks work, is a regular presenter at corporate and industry events, and between travels to exotic vineyards around the world.
AUSTRALIAN ORGANIC CONNECT
21
Certification ORGANIC CERTIFICATION FOR PRODUCERS Having worked for many years in organic certification, I at times take for granted the knowledge of the process I have absorbed over this time. For many of our readers who are already familiar with the certification process required for farmers opting to embark on organic certification, this article may provide a little revision. For those who are not – I hope it is helpful. I have noticed as post-lockdown seminars and conferences gear back up, the most frequently asked questions continue to be around certification, specifically how do you get certified; and what is the process. Know the rules! Download and read the relevant standards – the National Standard for Organic and Biodynamic Produce is available for free download from the federal government Department of Agriculture Water and the Environment (DAWE) website here. Depending on your choice of certification body, or potential export markets, you may also be required to comply with the private standard used by the certification body – for example, our very own Australian Certified Organic Standard, which provides more guidance in some areas, and provides additional export market access. Choose your Certification Body Once you are confident you will be able to comply with the standards, an application can be made to your chosen certification body. The DAWE approved certification bodies are listed on their website here. While the service the various certification bodies provide are substantially similar, it may be worth contacting a few of the certification bodies to discuss their service and fees, and viewing their application forms prior to making your decision. Begin the application process The application process will require the completion and provision of various documents – most importantly your Organic Management Plan (OMP). Most certification bodies provide templates to help,
22
INDUSTRY AUSTRALIAN ORGANIC CONNECT
BY OWEN GWILLIAM With over 19 years of auditing & consulting experience, Owen now focuses on market access, standards & industry development.
as it really is the key document for your organic certification. The OMP must describe all of the day to day management activities on your farm, how you manage and monitor soil fertility; pest and disease; animal welfare; biodiversity etc. The OMP is also required to list any inputs you intend to use and explain how you will keep records to allow verification of how you are complying with the standards. Schedule your first audit Once your application is received and assessed by your certification body, and you answer any queries they may have, you will have your first on-site inspection (audit) scheduled. Most organic auditors are independent contractors, and some work for various certification bodies, so the audit process will be fairly similar across the different certification bodies. Auditors are required to keep any information collected at the audit between them, and you, and your certification body. If you have prepared a thorough OMP, and it has been approved in advance by your certification body - the audit process should be simple and straightforward – as all the auditor is really doing is verifying that the OMP matches reality. It is important to note that the auditor is not allowed to give you any advice on how to comply – they are only allowed to help you understand the standard requirements, and it is up to you to formulate and implement your own management practices. Similarly – you don’t have to do anything the auditor says – they are simply collecting information. At the end of the audit, the auditor should list and discuss any potential non-compliances that they have observed. If you disagree with the auditor – raise it at the time, and request to see the exact sections of the standards the auditor believes you are not in compliance with. It often helps to look at the Standard, and read through the relevant section together.
If you cannot come to an agreement with the auditor – never fear – you will have another chance to present your case, or explain how you believe you are compliant, with the certification officer assigned to your file, who will review the auditor’s report, and make the certification decision. Non-compliances If it turns out that you are formally issued with noncompliances (or Corrective Action Requests, special conditions etc), these will be issued to you in writing, with a set time frame for responding. It is important that you do respond within the timeframe – if you do not, the certification body is required to suspend your certification! If this all sounds a bit daunting – don’t worry! Non compliances are a normal part of holding any thirdparty certification. You can expect to be issued with a few non-compliances from time to time, and provided you respond and implement changes (or successfully rebut the non-compliance) within the time frame – your certification will be upkept.
Annual audits On site audits are conducted annually, and unannounced or unscheduled audits can also occur from time to time. Be sure to review and update your Organic Management Plan at least every year – ideally more often, as if it is found that it doesn’t match reality at any stage – you will receive a non-compliance. For those of you already certified – I hope this has been useful revision, and for those considering it – I hope I haven’t scared you off. If you have questions – don’t be afraid to ask your certification body, and always refer back to the standards – don’t trust – verify! Listen to the recording of Owen’s webinar “Organic Certification for Primary Producers” here.
Tune in to our latest podcast episode to hear from retailers Michelle Gadd and Stuart Wood from Organic Wine, wine writer, and associate wine judge Josh Martin and vintner Vanya Cullen, discuss the state of the Australia organic wine industry. The Australian Organic Collective podcast shares stories from Australian Organic members and the wider organic industry to educate both industry and consumers about the importance of looking for a certification logo on organic purchases. Join us as we learn more about the farmers, manufacturers and brands behind some of your favourite certified organic products. Listen to the Australian Organic Collective Podcast on Spotify, Apple or wherever you get your podcasts.
Celebrating
5 YEARS OF DEDICATION TO THE LOCAL COMMUNITY
Market Organics is a family owned and operated business dedicated to its local community. Established in 2016 by couple Johan and Samantha Gelderblom, the brand has grown from humble beginnings – escalating from a single wholefood retail store in Rocklea to a series of seven (soon to be eight) beautiful locations throughout South East Queensland. Pursuing their vision for a more sustainable and interactive shopping experience, the couple will be celebrating the company’s fifth birthday this June – a milestone they are both proud and grateful to achieve. Building a brand that wholeheartedly reflects their passion for the organic, health and wholefood market, Johan and Samantha are determined to bring awareness to the certified organic industry in Australia. Working closely with local farmers and producers, Market Organics provides necessary sales and promotion avenues to smaller, emerging businesses, allowing them to access markets that would otherwise be out of reach. Forging direct working relationships with a number of such businesses, particularly local farmers and artisan producers, the owners feel such connections to be a large part of the Market Organics brand. As shared by Johan, “I’ve always been passionate about buying food from the source… by dealing directly with the farmer we can ensure that they get the ongoing support and stability they need, while enabling us to gain access to only the freshest, seasonal product”. Eager to make high quality, certified organic produce and groceries more accessible and affordable for the local community, Johan and Samantha have successfully expanded the Market Organics brand without compromising on their family run philosophy. Opening seven vibrant retail stores in Brisbane – and with an eighth store due for completion on the Gold Coast by the end of 2021 – the couple are still heavily entwined in the day
Pictured below: Founders of Market Organics, Johan and Samantha Gelderblom and their three children at the Rocklea store in Brisbane.
to day functioning’s of the business. Very much a family endeavour, you will often find Johan and Samantha, or one of their three children Tristan, Katie and Jess, working in store. A philosophy that truly set this business apart, Samantha mentions “our stores come together as part of the one overarching family… when customers are in store we want them to feel as though they are a part of our family… to be cared for and considered”. Continuing to grow and diversify the business to meet the changing needs of their many valued customers, Market Organics have acquired alcohol licenses for the majority of their retail locations with the vision of having organic, natural, vegan and sulphite free wines available across all stores. Enabling customers to pick up a delicious bottle of wine, beer or spirits while in store doing their groceries, this decision has truly made Market Organics a one stop shop for all of your organic, wholefood needs. Also expanding their range of bulk food items to include herbs, tea, household cleaning products, cooking liquids and more, their stores are perfect for those looking to streamline their weekly grocery shop while staying sustainability focused. Dedicating themselves wholeheartedly to the growth and development of the Market Organics brand over the past five years, Johan and Samantha are excited to see what the future holds for their family run business. Taking the time to celebrate their achievements in June with Rocklea’s 5th Birthday, the brand gave back to the local community through means of giveaways, goodie bags and tastings. Awaiting the arrival of their eighth store later this year, it is safe to say that the Market Organics team are forever moving, growing and shaping. Learn more at: marketorganics.com.au
ORGANIC MERCHANT Organic Merchant offers more than your average cup of tea. Its extensive range includes certified organic herbal teas and cacao infusions, crafted from carefully selected ingredients that are hand-blended and beautifully presented. These botanical infusions are made to be enjoyed as part of your daily wellness routine.
“We believe that being certified organic is a must-have in today’s wellness industry. More and more people are actively seeking out products that are guaranteed organic. It shows customers that we care about what goes into our products and that we care about our suppliers, growers and the environment.”
Organic Merchant was founded by Naturopath Chalimah Jeanne, who began making teas for her in-clinic patients who suffered from chronic or terminal medical conditions. Chalimah’s tea blends became so popular that she began to sell them at the Paddington Markets in Brisbane on weekends. When she became pregnant with her first child, she decided to make it her full-time business. Organic Merchant is now stocked in over 500 stores nationwide and sells direct to consumers through their online store.
The brand also recognises the growing importance of certification marks for consumers seeking out ways to authenticate their organic purchases, including the Bud certification logo.
Chalimah’s interest in organics began from an early age through her love for nature and plants. This led to her studying horticulture then naturopathy, and she has been actively living an organic lifestyle for the past 20 years. Organic Merchant has used organic ingredients since the beginning and made the decision early on to obtain organic certification. This has enabled them to provide a guarantee to consumers and ensure transparency within the supply chain – ensuring all products are created using the highest quality ingredients available that have limited negative effects on the environment during the production process.
“Being certified to the Bud about being aligned to our values of caring about the earth and sustainability as well as honesty, transparency, authenticity and integrity. A growing number of people are seeking out the Bud logo as a decision maker in purchasing products. We feel this will be mandatory for the brand moving forward in the wellness space.” When it comes to standing out in the industry, Organic Merchant offer a bespoke experience; organic teas that have been carefully crafted to be beneficial to your body as well as tasting great. The ‘Ask Chalimah’ is a personal tea recommendation service available through the Organic Merchant website and is a great place to seek out advice on the ideal herbal tea for your health. “We are able to offer teas that are naturopathically formulated to provide a health benefit as well as deliver on taste. We have won a number of awards for the taste
Left to right: Cleansing Tea leaves, Chalimah Jeanne - Founder of Organic Merchant, Organic herbal tea ingredients, French Earl Grey tea
26
COMMUNITY AUSTRALIAN ORGANIC CONNECT
of our blends, including blind tasting awards, and believe this comes from the quality of ingredients that we use.” Organic Merchant pride themselves in offering an experience led journey; via the online store, telephone, the recommendation service with Chalimah and stockists who are trained on the products and blends. The store has also recently introduced its ‘Dust’ range – a range of functional cacao powders that offer a different way to get your daily vitamin intake. The Dusts can be used in a variety of ways, from baking and smoothies to coffee and hot chocolate. “Raw cacao is high in antioxidants, and it has been mixed with a range of super-herbs, suitable for a range of benefits. For example, the Spirit Dust is all about fighting adrenal fatigue and gives a sweet hit without the sugar. We wanted to introduce something functional and versatile that wasn’t a herb but a powder. It’s a modern way of presenting herbs that can be easily incorporated into food and drinks.” Sharing the experience of many organic brands, Organic Merchant saw an increase in online sales during the height of the pandemic, and many stockists were able to remain open during lockdown periods. However, their supply chain has been impacted by the border closures, making it difficult to source ingredients.
“We have been very lucky on the whole as everyone needs a cup of tea, especially in times where health is at the forefront of people’s minds. We have worked very closely with those stores that have had to close and have provided support to help them transition online where needed. Our supply chain has definitely been affected for certain ingredients and will continue to be for a few years now, however, we have been able to adjust our forecasting and plan for the future.” For those new to Organic Merchant and not sure where to start, Chalimah suggests beginning with what you know you like – mint, spice or fruit. Beginning with traditional teas and working your way up to more complex blends may make for an easier transition. “As a Naturopath, my default would be to ask new customers about any health concerns they have and then suggest certain herbs and blends that would support those. There are several other ways to start your journey with herbal tea, ranging from favourite taste profiles i.e. fruity, floral, spicy, savoury and vegetal - OR we might suggest something that suits the current season. One of our favourites is the Antioxidant Tea, a best seller, which is full of berry goodness and great as an everyday tea.” Organic Merchant organic herbal tea and cacao infusion ranges can be purchased online at organicmerchant.com.au or through one of their stockists nationally. You can find some of them here.
AUSTRALIAN ORGANIC CONNECT COMMUNITY
27
BAUER’S ORGANIC FARM Considered one of the pioneers of the organic industry in Australia, Rob Bauer is a fourth-generation farmer who began growing organically in the Lockyer Valley over 35 years ago. The Bauer family has farmed the land for over 130 years, and Rob made the decision to revert back to the traditional, chemical-free way of farming to promote a longer, healthier life for himself and his family. The result? Fertile, rich soil that converts to nutritious food. “If you think about it, the organic journey started with the early pioneers, because there weren’t any real chemicals back then. That’s what I reverted back to thinking about when a lot of people around the area started dying in their early 50s. I say to people that see me as a pioneer, I’m not a pioneer, it was long before me; it’s just the old way of doing it.” First settling in 1885, Rob Bauer’s great grandparents, Karl and Maria Bauer, were some of the first European farmers in the Mount Sylvia area. The Lockyer Valley region in South East Queensland provided ideal growing conditions for fruits and vegetables, with nutrient-rich soils and an abundance of wildlife.
Bauer’s Organic Farm is located in the Lockyer Valley in South East Queen
“We were pretty lucky that my German and Irish ancestors picked out a good bit of dirt, a really good bit of dirt. In fact, it turns out to be the best dirt in the world and we’re still here.” Rob Bauer, alongside his son Phil and fellow farmer Trudy Townson, continue the family tradition by growing delicious, certified organic fresh produce the way their ancestors did many years ago, including their award-winning Dutch Cream and Nicola potatoes. “I farmed chemically for probably 20 years of my life. I was always helping out on the farm as a kid. Then I realised I wanted to live longer than my dad, who died at 53, so I thought I better try and get a bit longer out of life than that. That’s when I changed, and I am really happy I did change.”
Fourth generation farmer, Rob Bauer, farms in nutrient rich soils.
Lablab is a nitrog crop between pla
Bauer’s Organic Farm has been registered as a ‘Land for Wildlife’ property for many years.
The farm incorpo techniques along
The Bauer’s farm is spread across several properties in the Lockyer Valley, enabling them to grow a variety of produce. Covering around 340 acres, the farm dedicates around 150 acres to cropping while the remainder is left to wildlife. Bauer’s Organic Farm is registered with Landcare Australia and as a Land for Wildlife Property – a voluntary program that encourages landholders such as farmers to manage and protect wildlife on their property. There are now around 7,000 Land for Wildlife members in South East Queensland. During non-cropping periods, the farm uses cover crops such as Dolichos Lablab to protect the soil between plantings. The Lablab (a nitrogen-fixing legume) is harvested and used for organic mulch when planting is ready to commence. Cover crops help to protect the soil from erosion and sun damage and keep the soil nutrient-rich to assist with water retention. Once the cover crops have been removed, the crops can be planted straight into the soil without the need for fertiliser.
28
COMMUNITY AUSTRALIAN ORGANIC CONNECT
nsland.
gen-fixing legume, used as a cover antings to protect the soil.
orates modern machinery and gside more traditional practices.
Rob Bauer, Trudy Townson and Phil Bauer are joint Directors of Bauer’s Organic Farm.
Before the pandemic, the farm hosted regular school tours, Landcare tours, senior clubs, University students and international visitors including Arabian Sheiks and Dubai royal chefs – providing a tour of the farm and allowing visitors to try fresh organic produce. The farm has hosted over 33,000 visitors over the years and has caught the attention of several celebrity chefs including Alistair McLeod and Kylie Kwong, who have both featured Bauer’s organic produce in their cooking. Bauer’s Organic Farm has been certified organic since the early 1990s, and has borne the Bud logo ever since. Produce from the farm goes to organic customers all over Australia via organic wholesalers in each state. “I think organic certification is extremely important because it is the guarantee to shoppers that there is some authority keeping check on it. “The Bud means a lot to me, it always has, and to our organisation over the years. We should be promoting the Bud. It’s just a simple, innovative symbol that a lot of people recognise now and it would be good to see it promoted and used more from my point of view.” Rob believes there is a big future for the organic industry and encourages other growers to consider converting to organic and researching the opportunities currently available in the sector. “My advice has always been to producers that are looking to be certified organic to grow in soil and climate that suits what they want to grow and to see if there is some market for what they are wanting to grow. Research the market and make sure that there is someone definitely going to take your product at a reasonable price. If you can’t do that you will be out of business very quickly. You have to be sustainable. “There’s a big future in the organic industry. It’s growing steadily, from what I’ve seen it is growing around 15% per year and a lot of growers are increasing their growths by that too. There are some small lines that are becoming too small for the bigger growers to grow, and this is where people can start off in the industry – or begin working for an organic farmer. It’s not always that easy. Farming in general isn’t easy. You may just need a bit of help into it.” Learn more about Bauer’s Organic Farm on their website: bauersorganic.com
AUSTRALIAN ORGANIC CONNECT COMMUNITY
29
Talking Sustainability
WITH TODD SAMPSON, FOUNDER OF EARTH HOUR BY AMY STEWART Amy Stewart is Australian Organic’s Education & Research Officer. An experienced teacher with a background in Animal and Agricultural Science, Amy oversees the Australian Organic Schools program and develops resources relating to industry challenges.
On 26 March 2021, Australian Organic Limited (AOL) had the pleasure of hosting a seminar at Perfect Potion’s HQ in Banyo, QLD. As part of Organic Earth Week 2021, AOL Research and Education Officer, Amy Stewart, was joined by adventurer, documentary maker, television presenter and businessman Todd Sampson for a lively discussion about Sustainability and Earth Hour, in front of an intimate live and digital audience. As the co-creator of the global initiative Earth Hour, Todd offered a unique insight into what it means to make a difference. “Beginning with a small idea hoping to make a small change, we never imagined the impact Earth Hour would eventually have”, Todd commented. The common goal of “convincing individuals that collectively they can make a difference” was at the heart
30
COMMUNITY AUSTRALIAN ORGANIC CONNECT
of the initiative. Born in 2006, the Earth Hour initiative was the brainchild of a dynamic group of 11 like-minded individuals, never imagining that by creating “a symbolic event, that it could become a movement.” In the beginning, the combined efforts of the WWF (renamed as the World Wildlife Fund for Nature in 1986), Fairfax, Leo Burnett, State Government and the City of Sydney, saw the lights of Sydney’s CBD power down for one hour. Todd describes the first event in 2007 as, “a simple act that would create a positive tipping point.” The group could not possibly anticipate what the event would grow to become in the years that followed – “a trickle that became a torrent!” There can be little debate that understanding what sustainability means in the modern age is no easy feat. When asked about what an individual can do to make a difference, Todd explained that he believes the answer
lies in accepting that “sustainability is a mindset”. In understanding that sustainable patterns for living must be viewed holistically, opinions and views can start to shift towards a “mindset, rather than an obligation.” Change needs to occur through teaching the values of sustainable living. Parents and schools help to ensure that future generations are made aware of the significance of their choices – the Australian Organic Schools program does just this! The new Australian Organic Schools (AOS) program centres around the cross-curriculum Priority of Sustainability, instilling in students and teachers alike patterns for sustainable living while explaining the reasons for making such choices. I had the pleasure of interviewing Todd Sampson as part of a seminar for Organic Earth Week 2021 in March. Todd commented that by “having a holistic understanding of the whole planet, the interconnectedness” we can find value in making sustainable choices. “I wish organic was the only choice”, he jested. With the organic industry agenda including things such as the prioritisation and preservation of farmed soils, why shouldn’t organic be the only way? It’s an exciting and hopeful thought that our own Australian Curriculum (ACARA) sees sustainability as a priority.
Aiming to increase student and educator awareness on Organic Principles and Practices, the new AOS program explains just how the organic farming philosophy interacts with its Environmental System. Comprised of three interactive units, From Farm to Me; Organic for Brain, Body & Being; and Get Growing, the program educates teachers and students on the whole food cycle including the importance of soil and the benefits of choosing organic. In closing, Todd encouraged everyone that “you can make a difference”, just by being aware and sharing that awareness with others. After an entertaining and insightful seminar, the evening concluded with drinks, nibbles and cheerful conversations. Those who attended the event were left with actionable steps for how they can live more sustainably and a send of home for the future of sustainability in Australia. AOL would like to once again thank our seminar sponsors; Perfect Potion and Naturalis Organic Wine. For more information about the event please visit austorganic. com and follow us on social media for information on upcoming events. Register as a Gardener or Educator to access and download free Australian Organic Schools resources, or register for our webinar to learn more about classroom application for the Australian Organic Schools Program.
The AOS Program contains:
THE LEADING ORGANIC EDUCATIONAL RESOURCE Australian Organic Limited is proud to present their new Australian Organic Schools Program. Developed for Educators, the STEM focused, ACARA aligned program for students in F/K - Year 10 is available for FREE download. Focused on Cross Curriculum Priority: Sustainability, students will become aware of ways they can contribute to more sustainable patterns of living while continuing to diversify their current world views.
• • • • • • • •
3 Work Units Comprehensive Background Information Engaging Lesson Plans Worksheets Fast Finisher Activities Practicals and Experiments Teacher-led Discussions and Videos Completion Certificate
JOIN NOW FOR FREE!
organicschools.com.au
AUSTRALIAN ORGANIC CONNECT COMMUNITY
31
Top Tips
TO TAKE YOUR PHOTOGRAPHY TO THE NEXT LEVEL
WORDS & IMAGES BY LOUISE WRIGHT
Louise Wright is the Social Media Coordinator and In-house Photographer at Australian Organic. Louise has over a decade of experience as a photographer and has a passion for telling stories through her images.
In the age where everyone has a mobile phone with a camera, we’re seeing more photos than ever before – but how can you take your photos from everyday to amazing? The best camera is the one you have with you, so with that in mind here’s some top tips on how to quickly and easily take your photos to the next level – regardless of whether you have a camera or mobile phone.
1. Rule of thirds Composition is key for photography and utilising the rule of thirds can help level up your photography easily. The rule of thirds refers to splitting the image up into a grid of nine rectangles using two vertical lines and two horizontal lines. The rule of thirds dictates that you should place key elements of your image on the horizontal or vertical lines of the grid. This creates balance within the image and is aesthetically pleasing, so when photographing people, animals or objects try placing them on one of the grid lines and see what difference this makes to your image. Bonus points if you’re able to align the subject of your image on a point of the grid where the lines intersect.
Rule of thirds grid shown over an image of Rob Bauer from Bauer’s Organic Farm, Mount Sylvia QLD
32
COMMUNITY AUSTRALIAN ORGANIC CONNECT
2. Get down to their level Often when taking photos, most people will put the camera to their eye and snap away, however, this sometimes doesn’t lend itself to creating the most interesting images. If you’re photographing children or animals, get down to their eye level rather than standing over them and shooting down. Shooting at the eye level of a child or animal will be much more eye-catching as they will be empowered in the image, as opposed to shooting from above which can make them appear small and vulnerable.
Photo taken at the eye level of a goat at Bonza Organics, Batlow NSW
3. Lighting Photography is all about capturing light, so it’s critical to always have lighting in mind when taking any photos. • • •
If indoors, look where the light is coming from – is there a window close by or overhead lighting? If outdoors, always look for the position of the sun – is the sun behind, to the side or in front of your subject? If photographing people, it is most flattering to have the light coming from the side or front of the person. Back lighting (where the sun is behind the subject) can be tricky during the day but works well at sunrise or sunset when the light is low.
4. Camera shake No-one wants a blurry photo! Regardless of whether you’re using a phone or a camera, it’s important to avoid camera shake. When taking a photo, take the time to ensure you’re standing still with both feet firmly on the ground, and holding your camera (or phone) steady using both hands. This little trick will go a long way towards creating a crisp photo next time you’re out and about.
AUSTRALIAN ORGANIC CONNECT COMMUNITY
33
5. Clean backgrounds Another way to take your photography to the next level is to be conscious of your background. Sometimes it can be as simple as taking a step to the side to change your perspective to avoid a messy background, particularly if you’re photographing people. Take care not to have unnecessary items in the background when photographing products too – this is key for clean and eye-catching product photographs. Clean backgrounds don’t need to be completely plain of course – any out of focus, uniform texture, colour or surface will work to make your product really stand out
An apple with a clean background at Ardrossan Orchards, Batlow NSW
6. Create a sense of depth Having depth in your image can really help set the scene and draw the viewer’s eye into the subject of the image. Anything can be used to create depth – if you’re outdoors think of long grass, a tree, or even a building. Placing objects around the edge of the image will help direct the viewer’s eye into your subject, provide context to the image and help you tell more of a story about your subject.
34
COMMUNITY AUSTRALIAN ORGANIC CONNECT
Paul McMahon framed by lemon trees at McMahon Bros Orchards, Pozieres QLD
Try out these tips! With these top tips in mind, you can easily take your photos to the next level! Try them next time you’re out and about taking photos and see what you can create. You can see more of Louise’s images on the Australian Organic, Bud Organic Club and Australian Organic Schools Instagram accounts.
Ducks at the Hayes family Wines Vineyard, Barossa Valley SA
AUSTRALIAN ORGANIC CONNECT COMMUNITY
35
Organic Soil 101
A QUICK GUIDE TO ORGANIC SOIL & COMPOSTING
BY CLAIRE BICKLE Claire Bickle is a Brisbane based qualified horticulturist with 30 years’ experience. She is passionate about all things horticultural, gardening and sustainability. She is a regular ABC radio presenter, workshop facilitator, educator, writer, speaker and garden tour leader.
Going ‘organic’ in your garden means exactly that; choosing not only organic soil additives but also organic fertilisers and organic pest and disease control measures. Keeping nasty chemicals and artificial/synthetic soil additives out of your backyard is not only beneficial for you and your family but also for the long-term environmental health of your soil, and the vast array of wildlife, birds, beneficial insects, including bees and butterflies that may frequent your garden. Your organic choices literally need to start from the ground up.
The Living Soil Soils are very complex and are not just a mere medium in which plants anchor their roots. Just as you care about the health of your plants you should care just as much about the health of your soil. Soils are actually a vast expanse of macro-organisms, microbes, beneficial bacteria and fungi. To put it in perspective, one teaspoon of healthy soil can have 100 million to 1 billion bacteria, two to three metres of fungal strands end-to-end, thousands of flagellates and amoeba, hundreds of ciliates, hundreds of nematodes, up to one hundred insects and a few earthworms too. All of the above help to break down, decompose and aerate organic matter into a nutrient-rich healthy ecosystem within your soil profile. The key to successful gardening and growing of plants is an actively living soil with all of the above present. This can be achieved by continual additions of organic matter in its many forms.
Organic matter will also: • • • • • • •
Organic matter you can add to your soil. Adding certified organic matter and organic matter you’ve created yourself to your soil is a simple task and can be done any time of year. Some additives include: • • • • • • •
Composting: You can create your own organic matter by recycling your kitchen fruit and vegetable scraps and garden refuse with a variety of composting methods. •
•
•
36
COMMUNITY AUSTRALIAN ORGANIC CONNECT
Compost Animal manures, such as cow, sheep, fowl, horse, alpaca etc Mushroom compost Worm castings Leaf litter/grass clippings Mulches such as sugarcane, lucerne, pea-straw etc Seaweed and fish emulsions (these are usually administered to your soil as a liquid)
How to create your own ‘Organic Matter’.
Why is having organic-rich soil a good thing? Healthy Soil = Healthy Gardens A healthy living soil and its microorganisms (and beneficial bacteria and fungi) will interact and work with plant roots to help make them more effective at drawing up soil moisture, nutrients and basically create healthier, stronger and more disease-resistant plants long term.
Help to hold in soil moisture, which equates to less watering. Help to improve soil structure and drainage. Provide nutrition to soil microbes and plants. Create a humus-rich, friable healthy living soil. Help to reduce erosion. Make plants more disease and pest resistant. Aid in water absorption and reduce water run-off
Aerobic composting – hot composting is a quick way to break down organic matter. It is where you create a heap with the correct ratios of nitrogen and carbon ingredients plus moisture. The heap will require turning every few days and you can create compost in as little as six weeks. Anaerobic composting – cold composting is a bin set up, where kitchen scraps and green waste are placed within the bin of choice and will slowly break down over time. Composting this way can take up to six months. Trench – simply burying your kitchen scraps in situ.
Bokashi Buckets: These are fermentation buckets and are utilised to ferment kitchen waste before you add it to your preferred method of composting and or worm farm.
Animal manures: This can be acquired by keeping your own livestock like chickens for example. Or seeking out a local source of cow or horse manure maybe an option for you.
Worm farms: Worm farms and composting worms can be purchased ready to go or you can make your own out of recycled materials. There are many variations and instructions on how to do this online. The end products are worm castings and liquid worm wee.
Green Manure Crops: This is where you sow a green manure seed mix to a bare patch of soil or garden bed. Once the plants have just about reached maturity you turn them into the soil. Green manure seed mixes generally consist of a variety of legumes species and other nitrogen rich and fixing plants.
Mulching: Applying low carbon mulches such as Lucerne, sugarcane and or pea straw several times per year will not only suppress weed and preserve soil moisture. They will also as they break down add carbon and organic matter to your soil profile.
Want to see more articles like this? Sign up to the Bud Organic Club newsletter to get monthly updates, recipes and special offers. Visit: budorganic.com.au
AUSTRALIAN ORGANIC CONNECT COMMUNITY
37
Events
CALENDAR July 2021
Augus
HOSTING...
HOSTING...
Organic Schools Webinar: Classroom Application
Market Report 2021 Consumer Demand & Preferences
Organi Farming Field
July 19, 3:30-4pm AEST
July 28, 10-11am AEST
August 4, 8am 5-7pm ne
Zoom Webinars
Zoom Webinars
This webinar will assist educators in understanding how to utilise the new Australian Organic Schools (AOS) program and will discuss what the program is and how it can be integrated into existing curriculum. If you’re already an AOS member or curious about becoming a member then this webinar is for you.
More Australian consumers are choosing better-for-you options every year, with domestic sales of organic products estimated to reach over $2.3 billion by the end of June 2021. Join us for a deep dive into the world of organic consumers in Australia
Learn More
38
Check the with the
EVENTS AUSTRALIAN ORGANIC CONNECT
Learn More
HOST
Darling Downs
Join us as we visit tw in the Darling Downs the benefits of org grain and grazing, an producers, agronomi CEO Niki Ford on opp
Lea
event organiser for the latest updates. September 2021
st 2021
TING...
HOSTING...
HOSTING...
Australian Organic Awareness Month
Australian Organic Wine Awards: Judging
m-3pm tours, etworking
September 1-30
September
s, SE Queensland
Nationwide
Brisbane City Winery
September is all about raising awareness of certified organic products, brands and businesses by educating consumers about why choosing certified organic is so important, and encouraging them to look for organic certification logos on their purchases.
After the success of the 2020 Australian Organic Wine Awards, we’re excited to announce that applications are now open for 2021.
ic Grain g Systems d Day
wo organic enterprises s to learn more about ganic production in nd hear from organic ist Ian Moss and AOL portunities in organic
arn More
Learn More
Designed to celebrate the finest certified organic drops in Australia, the 2020 Awards received over 150 entries from a range of renowned and boutique certified organic and biodynamic winemakers, with entrants across multiple states and categories.
Learn More
AUSTRALIAN ORGANIC CONNECT EVENTS
39
Events
CALENDAR
The latest Trade Org
If developing a successful organic expor range of Export Masterclasses. Each Mast industry experts, including Export Connec
July 2021
August 2021
EXPORT MASTERCLASS
EXPORT MASTERCLASS
Malaysia
Indonesia
13 July 2021
10 August 2021
11am - 2pm AEST
11am - 2pm AEST
Learn More
Learn More
View the full event calenda
40
EVENTS AUSTRALIAN ORGANIC CONNECT
ganic events and webinars.
rt business is on your agenda, register for Trade Organic’s terclass is being delivered in collaboration with a number of ct. Register now for free via the links below.
September 2021
October 2021
EXPORT MASTERCLASS
EXPORT MASTERCLASS
South Korea
Vietnam
14 September 2021
12 October 2021
11am - 2pm AEST
11am - 2pm AEST
Learn More
Learn More
ar at tradeorganic.com.au
AUSTRALIAN ORGANIC CONNECT EVENTS
41
The most effective way to address c business and support the industry is b Why Join Australian Organic Limited? Together we are stronger To ensure a well chartered future, the AOL Board and Executive developed a clear five year Strategic Plan. Now into our third year, AOL has established a clear approach to represent the organic industry through measured and considered dialogue. Our core pillars to Protect and Promote the interests of the industry and to Engage and Consult with government and key sectors is imperative in supporting our industry’s greatest challenges and opportunities.
What are the benefits of becoming a member? As a member of this dynamic industry you will receive exclusive access to the below benefits, and so much more.
Australian Organic Market Report Complimentary copy of the most recent Australian Organic Market Report to develop your business strategy valued at $995.
Australian Organic Awareness Month Exclusive opportunities to be a part of Australia’s largest campaign celebrating certified organic products every September.
Trade Organic Export program
Marketing & Sponsorship Opportunities Access to discounted marketing and sponsorship opportunities to reach over 6,000 Bud Organic Club members and 120,000 social media followers.
Industry News & Monthly Member Update Access the most recent industry news and updates, relevant to the organic industry and exclusive CEO updates.
Industry Forums & Networking Events
Free access to country-specific Trade Organic Export Masterclasses to explore export opportunities in international markets.
Access to discounted tickets for sector-specific information sessions and annual networking events to educate and connect the industry.
Trade Exhibitions & Expos
Advisory Boards & Committees
Opportunity to attend trade exhibitions and expos at a discounted rate, alongside exclusive access to partnership opportunities.
Opportunity to sit on advisory boards and committees and contribute to submissions, to influence on issues related to your sector.
The Australian Certified Organic Bud certification logo is the most recognised organic trust mark amongst Australian shoppers and has been so for over a decade.
critical issues facing your organic by joining Australian Organic Limited
austorganic.com
How do we use our member funds? We are working for you Australian Organic Limited continues to invest Industry Development Levys (IDLs) and membership fees through progressing the organic industry by the following key activities: • Drive Domestic Regulation: AOL is the driving force behind the domestic regulatory review and a key member of the Organics Industry Advisory Group (OIAG) established by the Hon. Minister Littleproud. • Promote Consumer Awareness: AOL established Australia’s largest annual organic campaign Australian Organic Awareness Month to support the growing demand for organic consumption and educate on the importance of looking for certification marks. • Engage with Federal & State Government: AOL continues to develop relationships with Ministers, Departments and key industry partners such as the National Farmers’ Federation (NFF) and the Australian Food & Grocery Council (AFGC). • Provide Market Analysis: AOL invested in consumer and commercial research by supplying data and information to support trade negotiations. • Lobby ACCC on “fake organic” products: AOL works with the ACCC on misleading claims and has successfully negotiated the inclusion of the National Standard for Organic & Biodynamic produce on the ACCC website and has been appointed a position on the ACCC Agricultural Consultative Committee. • Assist Organic Importers: AOL has driven significant outcomes for organic importers regarding mandatory biosecurity changes relating to seeds and khapra beetle through fostering strong relationships with federal and state Biosecurity teams. • Support Export Opportunities: Provided the Department of Foreign Affairs and Trade input into Free Trade Agreements, collaborated with international industry counterparts and launched an export website, Trade Organic, and Masterclass program that provides resources on organic exports and international markets. • Educate New Generations: Launched the new Australian Organic Schools Program to encourage learning about organic principles and practices in Australian schools.
Membership Structure & Fees Certified Operator
Associate Non-Voting
Associate Voting
$275 incl. GST
$550 incl. GST
$1,800 incl. GST
ACOS Operators licensed to the Bud; includes AGM voting rights.
For any business, organisation or individual.
For any business, organisation or individual, includes AGM voting rights.
Become a member today and join the strongest voice to support your organic business. Contact Marie Deletoille | E: marie.deletoille@austorganic.com | T: 07 3350 5716
56%
of organic shoppers check for certification marks on organic product labels.
62%
of shoppers recognise the Australian Certified Organic Bud certification logo (up from 51% in 2019).
austorganic.com
