Authentique Presents Black Alchemy

Copyright © Authentique: Black Alchemy Volume One

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Alchemy is a theory and tradition stemming from the ancient world that, in part, believed base metals could be transmuted into precious metals.

Although rooted in science, the work of alchemists was shrouded in mystery, potentially manipulating the very nature of an element, drawing comparison to the dark arts. Alchemists often speculated that with specific laboratory techniques, the chemical composition of lead could be turned into gold.

Like alchemists, Black people are specialists in the art of transformation.

Given the crudest of materials, the direst of circumstances, Black people created beauty and sparked innovation using their ingenuity and determination.

In commemoration of Black History Month, Authentique honors the art of BLACK ALCHEMY, a celebration of the many ways that Black people have manifested greatness. Examining the categories of Arts and Culture, Business and Entrepreneurship, Health and Wellness, and Community and Family, we shine a light on people and companies that INFLUENCE us and reflect the ideal of Black excellence. We will INFORM key audiences with pivotal insights that uncover the status of Blacks in America. We hope to IGNITE with stories from Authentique leadership, sharing our specific perspectives and lived experience. Seeking to drive IMPACT, we provide a few key actions we can each take to bring about change. Finally, we will highlight quotes from prominent Black thought leaders that can INSPIRE you.

We hope you enjoy BLACK ALCHEMY and that it deepens your appreciation for the master manifesters that are Black people.

WWW.AUTHENTIQUEAGENCY.COM

BLACK ALCHEMY: VOLUME ONE

BLACK ALCHEMY

INDEX As an integrated marketing firm, we always look at things from a holistic perspective, inspecting the different elements in play to understand how they impact each other. We took this same approach when writing the story of Black Alchemy, examining the categories of Arts and Culture, Business and Entrepreneurship, Health and Wellness, and Community and Family and how they intersect with the Black perspective.

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ARTS & CULTURE

BUSINESS

Ignite - by Eshena Roman Impact – Arts & Culture Inspire – Arts & Culture Inform – Arts & Culture Influence – Arts & Culture

Ignite – by Jelanii Reed Inspire – Business & Entrepreneurship Inform – Business & Entrepreneurship Impact – Business & Entrepreneurship Influence – Business & Entrepreneurship

BHM: A BRAND ANALYSIS

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& ENTREPRENEURSHIP

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HEALTH & WELLNESS

COMMUNITY & FAMILY

Ignite – by Harold Reid Inform – Health & Wellness Inspire – Health & Wellness Impact – Health & Wellness Influence – Health & Wellness

Ignite – by Roy Broderick Jr. Inspire – Community & Family Impact – Community & Family Inform – Community & Family Influence – Community & Family

INCLUSIVE MARKETING TIPS

31 LETTER FROM THE CEO, ROY BRODERICK, JR.

BLACK ALCHEMY: VOLUME ONE

ARTS & CULTURE

Featuring an op-ed from Eshena Roman, SVP, Account Planning at the Authentique Agency.

BLACK ALCHEMY

IGNITE: ARTS & CULTURE Written by Eshena Roman

My mother was always very intentional about exposing me to the arts. Perhaps recognizing her daughter's interest early or leaning into her joys, she would do her best to surround me with creativity.

She framed large posters of Georgia O'Keefee's work and hung them in the single tight hallway of our project apartment. The weekends provided opportunities for dance and singing lessons and trips to one of Manhattan's many museums, public libraries, and free street festivals. I would carefully pull from the pile of books stacked like Jenga above her dressers, thumbing through pages of Kahlil Gibran, Toni Morrison, and the Bible.

There is power in representation, in seeing oneself and being celebrated.

Yet despite the prevalence of Black creative thought and expression, there is still a significant diversity problem in the arts. Beauty is in the eye of the beholder, and art appreciation has historically been dictated by the white gaze and its Eurocentric ideals. Visit any major museum in the United States or the Western World; one would think that artists of color are in scarce supply.

Permanent collections are overwhelmingly white and male, shaped in the image of those in power. Elitist and exclusionary, the fine art world seldom welcomed the Diaspora.

One day, my mother brought home a book that changed how I thought about myself as a Black woman and continues to inspire me to this day – I Dream a World by Brian Lanker. A distinguished, mature woman graces the cover, makeup-free with silver hair plaited simply down the sides. In her, I saw someone familiar, my grandmother, and in turn, I saw myself.

Inside were more beautiful black and white portraits of women who have and are changing the world, Oprah Winfrey, Oleta Adams, Cicely Tyson, to name a few. As a young girl seeing people who looked like me achieving great things expanded my vision for what I could be.

BLACK ALCHEMY: ARTS & CULTURE

Even in cities as Black as Atlanta, Black creators are primarily relegated to Black specific institutions or isolated or temporary exhibitions.

However, that is not for lack of interest. People and exceptionally diverse audiences are hungry for art by featuring people of color, as evidenced by the currently touring Obama Portraits. Kehinde Wiley and Amy Sherald were the first African Americans commissioned by the National Portrait Gallery to create official portraits of a president and the first lady. When they were unveiled in February 2018, attendance numbers exploded, with more than two million visitors attending the exhibition. Here in Atlanta, the High Museum increased participation of Non-White audiences between 2015 and 2020 by over 240%.

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That is not by accident. Like any attempt to dismantle the impact of white supremacy, it takes intentional effort and a commitment to transformation. Each institution will need to examine its programming, community engagement and outreach tactics, acquisition practices, exhibition curation, marketing strategies, nurturing young artists. As the United States grows increasingly diverse and digital, Black and brown creators circumvent traditional pathways and do what we do best, creating, displaying and promoting our own.

Recently, 12-year-old artist, Nyla Haynes, made the news selling her digital

artwork, earning over 1.6 million as NFTs. There is no gallery representation, no exhibition at a fine art institution, just pure Black girl magic.

Without an overhaul and reckoning of their values, museums will be left behind and deprived of the beauty of Black artistry. If art and art appreciation are indeed what's important, the continued exclusion of these talented creators makes it clear what you stand for. And if money is the motive, the art world needs to make some changes or fall from the grace it once relied on.

Pictured: Cristina Martinez (High Snobiety)

BLACK ALCHEMY: ARTS & CULTURE

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IMPACT Change is created with actions both big and small. Here are three ways you can make an impact in Arts & Culture, whether you have one day or only 5 minutes.

5 minutes purchasing a book from a Black owned bookstore According to the Open Education Database, around 10,800 independent bookstores operate across the United States. Of this number, only 6 percent of those are Black-owned. As our community continues to reckon with the ever-growing fight to preserve the essence of our culture, it is vital to protect these institutions. They serve as a gathering spot for minds and an educational resource that keeps us connected to our past. The difference access to quality literature can make in a community is worth spending 5 minutes supporting your local black-owned bookstore.

1-hour visiting poetry slam for Black poets The written word for us at Authentique serves to reflect on the shared experience of the Black community. This shared experience comes to life through poetry. The rhythmic cadence of words is used to construct a verbal description of topics close to Black people's hearts and minds. With a melodic delivery, poetry composed of a theme, structure, and saturation can communicate the intuitive truth of the Black experience. Next time you find something exciting, find a local poetry slam that features Black poets in your area. Taking the time to support events like the Dodge poetry festival demonstrates the demand for the Black perspective to be heard across mediums.

1 day visiting a Black art show or exhibit Contemporary art museums are no longer the only places to learn about art. Often seen as a form of meditation, art shows, and exhibits provide a great sense of calm to attendees while educating the public on the experiences that may not fit into the traditional definitions of art. Art shows provide a tranquil place to reflect and boost creative juices. As museums have suffered tremendously over the Covid-19 pandemic, it is vital to provide support to these Black-led small businesses to continue to pour into our communities.

INFORM While the lack of diversity in American institutions is troubling overall, few are less diverse than fine art museums. Of the artists featured at major US museums, 87% are male, and 85% are white.

SOURCE: Topaz CM, Klingenberg B, Turek D, Heggeseth B, Harris PE, Blackwood JC, et al.

“Diversity of artists in major U.S. museums.” (2019)

AU PERSPECTIVE: We must examine the effects of historical systems that have been in place for centuries. As cultural creators and innovators, we have used social media to show up in these once inaccessible spaces, breaking barriers and claiming the recognition we deserve. Ultimately, representation matters, and the more we see Black people in spaces they were once nonexistent the more we can continue to diversify the pipeline and create inclusive spaces that we belong.

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INFLUENCE Authentique has chosen eight Black leaders to highlight their Arts & Culture efforts during Black History Month. These leaders represent different industries from diversity and inclusion, technology, communications, and so much more.

Jeanine McLean – MBK Entertainment A powerhouse mind, Jeanine has earned her reputation while working with MBK Entertainment. With over 20 years of experience, she is responsible for launching the careers of Alicia Keys and Elle Varner.

Onaie Henderson, Troy Taylor, Omari Henderson – Zucot Gallery Three brilliant minds from three entirely different backgrounds created the Southeast’s largest AfricanAmerican-owned fine art gallery. Onaje Henderson, the Managing Partner, was heavily influenced by his father’s works of art. Troy Taylor’s career as an engineer for NASA came to a halt during his summer job with Bruce McGaw graphics. Omari Henderson, the Custodian of Culture, uses his educational background and love of art to inspire the new generation of art lovers. Using their passion and admiration for the arts, they founded ZuCot, located in history Castleberry Hill.

Jamil Judge, Kenny Leon – True Colors Gallery Kenny Leon is a Tony award-winning, Emmy nominated Broadway and television director and the founder and Artistic Director Emeritus of Kenny Leon’s True Colors Theatre in Atlanta, Georgia. Jamil Judge, an award-winning director, producer, and playwright, serves as its Artistic Director.

BLACK ALCHEMY: ARTS & CULTURE

Sage Guillory - Artguillory Sage Guillory is a passionate graphic designer with extensive experience in designing and executing successful advertising projects. He is the founder of Artguillory, he has been featured in Hyperbeast’s Hype Art section dedicated to showcasing inspiring artists making a difference.

Jason “Jay” Carter, Moe Town Lee – One Music Fest An experienced marketing executive, Jason “Jay” Carter is the founder of Atlanta’s One Music Fest and Maurice “Moetown” Lee serves as the Promotions and Artist Relations Chair. One Music Fest was created to bridge the gap between urban subcultures and music lovers. It is the fastest-growing festival of its kind.

Joshua Dingle – A Marvelous Black Boy Art Show Joshua Dingle is an award, winning brand expert and designer who serves as the owner and creative director of LoveArts Design Studies located in Philadelphia. Joshua is the brilliant mind behind the Marvelous Black Boy Art Show.

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INSPIRE “At its best, what art does is, it points to who we as human beings are and what we as human beings value. And if Black Lives Matter, they deserve to be in paintings.”

- Kehinde Wiley

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BUSINESS & ENTREPRENEURSHIP

Featuring an op-ed from Jelanii Reed, the Chief Strategy Officer at the Authentique Agency.

BLACK ALCHEMY

IGNITE: BUSINESS & ENTREPRENEURSHIP Written by Jelanii Reed

Entrepreneurship in the Black community has a greater meaning and a broader purpose. There’s something about establishing your own business and overseeing your destiny. Today, we create multiple income streams, aka For Us By Us (FUBU). Shout out to Damon John.

That was the case in the Greenwood District of Tulsa, Oklahoma, Jackson Ward of Richmond, Virginia, and Parrish Street in Durham, North Carolina. Each location was considered an epicenter for Black wealth or more widely recognized as Black Wall Street, circulating the black dollar and employing individuals from within the Black community.

That is why today, there is a heightened level of importance and responsibility being part of a Black-owned business – Authentique Agency. I’m able to continue the legacy of those who came before me and thrive despite my skin color— accepting the challenge to shift the narrative of “Black-owned” and, more importantly, impacting communities and mindsets worldwide.

This rich legacy of black ownership is in our DNA. More and more Black-owned businesses are establishing their footprint and influence across all aspects of society, bringing dynamic perspectives and culturally relevant products to the forefront.

Unfortunately, we know the outcome of these Black Wall Street cities ultimately destroying Black capital that undergirded the community and future opportunities for wealth-building for the Black residents.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

And let me address the elephant in the room. I am by no means saying that if you do not have your own business, you are not contributing to the greater good. You bring a different perspective when you walk into the room in your role. You are shattering glass ceilings that others told you could not be done. You bring an entrepreneurial spirit to your position every day, charting a new path and opening doors for those that will come behind you. I grew up believing that you earn your keep, whether you work for a business or are the business. You are responsible for the output and the results generated. Everyone dictates their level of hustle or entrepreneurship.

I don’t take for granted the opportunity to facilitate sustainable change on a local, regional, and national level by embracing work I’m genuinely passionate about. I hope those reading this take the torch and continue to blaze new trails.

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IMPACT

Change is created with actions both big and small. Here are three ways you can make an impact in Business & Entrepreneurship.

5 minutes donating to a Black business relief fund Taking the time to donate to a Black business relief fund can mean the difference between providing a business with equitable access to resources that can help to sustain their business and watching that very business close its doors. To advocate for Black entrepreneurs, take time to research and donate to reputable business relief funds like the Atlanta Wealth Building Initiative.

1-hour networking with Black professionals on LinkedIn LinkedIn has become a vital tool within the business for networking and connecting with leading minds within any industry. The next time you are browsing your possible connections be sure that you take the time to connect with Black professionals and follow discussions where you can learn more from them.

1 day exploring and supporting Black-owned businesses When you support Black-owned businesses, you are helping to close the racial wealth gap, strengthening the local economies, and assisting in job creation. Many Black American business owners self-fund their businesses because of the lack of loan opportunities, making it harder to grow and expand their companies beyond their communities.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

INFORM “Women of color represent 39% of the total female population in the U.S. but account for 89% of the net new women-owned businesses per day (1,625) over the past year.”

SOURCE: American Express. “2019 State of Women-Owned Businesses Report.” (2019)

AU PERSPECTIVE: Entrepreneurship is access and opportunity, an escape from the troubles America tells you to accept. It’s no surprise that the most educated group in America are dominating the space. The entrepreneurial journey can be difficult and vary but the reward is immense. Ownership is something the Black community has strived to achieve but has been historically snatched from under our feet every step of the way.

Through entrepreneurship we are closing the wealth gaps, creating a better future for generations to come and leaving a lasting legacy we can be proud of.

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INFLUENCE Authentique has chosen eight Black leaders to highlight their Business and Entrepreneurship efforts during Black History Month. These leaders represent different industries from diversity and inclusion, technology, communications, and so much more.

Jewel Burks Solomon Jewel Burks Solomon is a Black tech entrepreneur and venture capitalist working as the first head of Google Startups. Her goal is to level the playing field for underresourced founders in emerging U.S. markets.

Dwayna Haley Dwayna Haley is a passionate communicator with over 15 years of experience in public relations and marketing.

Dwayna currently serves as the Chief Brand and Communications Officer with the Metro Atlanta Chamber, responsible for promoting Atlanta as the premier choice for businesses and talent.

Morgan Debaun Morgan Debaun is a Black entrepreneur and corporate advisor. She is the founder and CEO of Blavity Inc., the leading digital media company for Black Culture and millennials.

Tope Awonta Tope Awotona is the founder and CEO of Calendly, the modern scheduling platform for high-performing teams and individuals accelerating business forward. Tope founded Calendly in 2013 with the vision of simplifying scheduling for everyone without the back-and-forth emails.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

Angela Benton Angela Benton is the Founder and Chief Executive Officer of Streamlytics, a next-generation data ecosystem that provides ethical, human-powered data from today’s fastest-growing communities. She is a pioneer of diversity in the technology industry and raising awareness around the inequalities that exist in the industry.

Keinon Johnson Keinon Johnson is an experienced Senior Vice President with over 20 years in the music industry.

Skilled in Artist Relations, Keinon works for Interscope Records, where he continues to support his department of hitmakers.

Kim Adams Kim Adam is the Vice President of Diversity, Equity, and Inclusion at Papa John International. She is an accomplished leader with over 20 years of experience.

Tony Waller Tony Waller serves as the Vice President Constituent Relations & Racial Equality at Wal-Mart Inc. As a spokesperson for the company, Tony strategically navigates complex issues and problems to implement processes that boost company critical performance.

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INSPIRE “The reason I've been able to be so financially successful is my focus has never, ever for one minute been money.”

- Oprah Winfrey

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BRAND ANALYSIS FOR

BLACK HISTORY MONTH Written By Lydia Godo-Solo, Senior Digital Strategist at Authentique Agency

Their eyes are open, and they are watching every move. Now more than ever, consumers expect more from the brands they follow and support. Authenticity, intention, and representation are today's consumers' measuring sticks to compare brands. With captive followings on social media poised to point out every discrepancy and wrong move, brands can no longer get away with inauthentic marketing, empty words,

and a lack of representation.

Consumers are not impressed with the content that feels forced or inauthentic. They want to support brands that align with their values of authenticity and representation. A Student Bean report found that 77% of Gen Z consumers would stop being loyal to a brand if it didn't align with their ethics. In short, consumers are looking to connect with what's real.

Hanifa, Telfar, and POOKA are three Black-owned brands that have answered the call. These companies have built their brands on authenticity and representation and are finding innovative ways to connect and engage with their audience.

Pictured: Aisha “Pinky” Cole and Derrick Hayes

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TELFAR Founded in 2005, Telfar is an eponymous fashion brand created by Liberian American Telfar Clemens.

The brand skyrocketed to popularity in 2020 due to its luxury bags, developed in various colors and embossed with the Telfar logo. Clemens built the brand on the idea of accessibility. Telfar's luxury bags are priced at a lower price point to make them more attainable for anyone who wants one, two, or three. The brand thoroughly embodies its tagline, "Not for you, for everybody.“ Telfar's products are unisex, and their models range in body type and gender identity. In 2021, Telfar launched Telfar TV, a 24-hour non-linear channel. Telfar created the channel to showcase user-generated social media content from Telfar's audience, announce product launches, promote exclusive product drops, and host fashion shows.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

Telfar Clemens

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HANIFA Hanifa is a bold and feminine luxury clothing brand founded

by Anifa Mvuemba in 2012.

Drawing inspiration from her Congolese heritage, Anifa designs colorful clothes to emphasize the curves and complexion of Black women. Her models always reflect different body types. In 2020, Hanifa produced the firstever virtual fashion show. Even before the pandemic, Mveumba was looking to engage with consumers who may not attend a runway show or stop by the Hanifa showroom. As the gravity of coronavirus became more and more accepted, the show also became a way to safely showcase the brand's Pink Label Congo collection. In November 2020, Hanifa's virtual fashion show was streamed over Instagram live and fetured model-less clothes strutting themselves down the runway. While the lack of models allowed anyone to imagine themselves in the clothes, Mvuemba stuck to her vision of emphasizing women's curves with the forms the clothes were draped over.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

Anifa Myuemba

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POOKA Founder and CEO Dawn Fitch is on the path to help women explore natural healing lifestyles.

Dawn Fitch started Pooka Pure and Simple, 17 years ago, after realizing she needed to overhaul her lifestyle. Working as a graphic artist at the time, Fitch was diagnosed with an auto-immune disease which led her to begin re-evaluate what she put in and on her body. Fitch began creating body products made with natural, recognizable ingredients. Creating the concoctions right on her stove at home, she began to sell her handmade bath and body products at festivals.

After great reception, what was once an idea that started in her apartment in Kearny, NJ was now a reality being sold in various Whole Foods markets and various distributors. Now a business owner, author, and speaker, Fitch has been featured in Black Enterprise Magazine and, more recently, Essence Magazine, as one of their 20 Black Beauty Brands.

BLACK ALCHEMY: BUSINESS & ENTREPRENEURSHIP

Dawn Fitch

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Conclusion These three brands have seen immense success staying true to themselves and reflecting the audiences they serve in their marketing and messaging authentically. Consumers see themselves in these brands and can relate to their mission. This is how companies can build engaged and loyal customers who become brand advocates. Hanifa, Telfar, and Pooka are great examples of brand building and how authenticity and representation resonate with today’s consumers.

Pictured: Tracee Ellis Ross is another example of a successful brand owner. (Actress, Owner/CEO of Pattern Beauty)

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HEALTH & WELLNESS

Featuring an op-ed from Harold Reid, the Vice President of Strategy and Communications at the Authentique Agency.

BLACK ALCHEMY

IGNITE: HEALTH & WELLNESS Written by Harold Reid

My family has a history of heart disease, and while I have no control over my genetics, I do have control over my diet and lifestyle. In 2019, my doctor suggested I take medicine to lower my cholesterol.

The news shook me to my core. Why did I need medicine? I worked out three times a week and occasionally ate junk food, but nothing too extreme.

The same year the doctor suggested I take medicine is the same year I fully embraced veganism. I experienced some challenges. I knew I wasn’t going to eat the same meal repeatedly. And, I’m not a huge fan of leftovers, and I still have cravings for certain staples – pizza, burgers, cookies, etc. The first thing I did was research veganism thoroughly.

I’ve always been a firm believer in feeding my mind to spark my mental and physical well-being.

I wanted to embrace my new lifestyle fully, so I thoroughly researched veganism, from finding ways to add nutritional value to discovering vegan versions of the popular dishes I loved. I also learned that vegan didn't mean healthy - vegan junk food exists.

Three tips I would provide: Be True to Yourself

BLACK ALCHEMY: HEALTH & WELLNESS

Don’t Be Afraid to Try New Things

Take Time for Self-Care

My decision to go vegan wasn’t well-received among my peers, colleagues, or family members.

My decision wasn’t temporary or dependent on anyone besides my core family members (my wife, five children, father, grandmother, sisters, nieces, and nephews). Three years later, no cholesterol medicine is required, and I’m 20 pounds lighter. I think I made the right choice.

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IMPACT Change is created with actions both big and small. Here are three ways you can make an impact in Health and Wellness, whether you have one day or only 5 minutes.

5 minutes purchasing wellness tea from a Black-owned wellness shop As the outpour of support of Black-owned businesses, it has become evident that it is important to support Black-owned wellness brands as it is an extremely whitewashed industry.

Although the industry does not reflect the diverse nature of their audience, taking the time to shop with a black-owned wellness shop can lead to increased awareness and access to healthier alternatives.

1 hour attending a yoga or meditation class In the Black community, there has been a long-standing stigma around therapy, medication, meditation, and yoga leading to inequitable access to wellness practices to the Black community.

Participating in yoga or meditation can reduce illness from cancer, high blood pressure, and heart disease.

1-day volunteering with a health advocacy nonprofit organization Addressing the systemic prejudices within the health and wellness sector means confronting the access to healthy options in the Black community. Organizations like The Center for Black Health and Equity create and facilitate public health programs and services that benefit Black communities. It is important that we take the time to support organizations like CBHE can help close the gap in resources.

INFORM “The COVID-19 pandemic only exacerbated racial disparities that existed prior. It is estimated that one in five Black residents experienced food insecurity in 2021, compared to one in nine white Americans.“ SOURCE: Feeding America. “The Impact of the Coronavirus on Food Insecurity.” March 2021.

AU PERSPECTIVE: In addition to underlying health conditions, COVID-19 significantly impacted Black communities due to social situations and structural racism, including where we live, work, and the quality of healthcare we receive. We must keep our health at the forefront of priorities, investing in our physical and mental health to ensure long-term wellbeing.

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INFLUENCE Health and Wellness is vital in the Black community. Here at Authentique, we have chosen seven individuals to highlight who are making significant strides to create space for Black leaders in the Health and Wellness sector.

Dr. Joy Harden Bradford Dr. Joy Harden Bradford is a clinical psychologist located in Atlanta, GA. She is the founder of a mental health platform entitled Therapy for Black Girls.

Therapy for Black Girls also has a popular podcast that discusses important mental health issues and problems that Black women face in society.

Shanicia Boswell Shanicia Boswell is the creator of a global parenting community entitled Black Moms Blog and a retreat company called Self Care Retreats. She is an advocate for Black parenting, diversity, and helping women learn to put themselves first.

Ashley Nsonwu Ashley Nsonwu is a sustainable lifestyle and plantbased health expert with a passion for helping end animal exploitation, protecting our natural environment, and improving human health through sustainable, plant-based solutions.

Gerry Garvin Famously known as Chef G Garvin, he is a restaurateur, author, and television host best known for his hit show on TV One “Turn Up the Heat with G. Garvin”. His cookbook, Turn Up the Heat with G. Garvin, won an American Literacy Award. An Atlanta native, Garvin owns LowCountry Restaurant (Hartsfield-Jackson Airport) and LowCountry Steak (Midtown Atlanta).

Janell Stephens Janell Stephens is the owner of Camille Rose, a natural brand that includes hair and body products.

The brand is built on providing clean living beauty solutions to a sophisticated consumer base Candace Hawk Candace Hawk is the owner of Spreading The Health. An Atlanta-owned juice bar and café that provides a convenient and healthy alternative in the urban community.

Briana Owens Briana Owens is a wellness advocate and founder of Spiked Spin. Spiked Spin is a high-energy spin class that was founded in response to the lack of diversity within the boutique fitness industry.

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INSPIRE “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.”

- Audre Lorde

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COMMUNITY & FAMILY

Featuring an excerpt from Roy Broderick Jr, the President & CEO at the Authentique Agency.

BLACK ALCHEMY

IGNITE: CREATE SPACE AND COMMUNITY WILL FOLLOW Written by Roy Broderick, Jr

In work and life, you're sometimes put in a room or nominated as a spokesperson because someone's assumed what you identify as. I have been put in these situations. I remember working for an agency in my early career, and we had an opportunity to respond to an RFP seeking a new and refreshing update for their previous LGBTQ campaign. My agency leadership, who also identified as a member of the LGBTQ community, tapped me to lead the proposal process. I was young and had never done an RFP from start to finish.

The whole process was a learning experience. First, we must stop selecting spokespeople to represent a group or believe they are the only ones capable of speaking to a specific group. Allies exist and their insight, experiences and opinions matter. Think big and value diversity. Don’t think that the small community must do this work alone. Even sitting around the table with other people who identified as LGBTQ, some of whom were Asian and white, we realized we may have one thing in common but the experiences and opportunities that shape us look very different due to intersectionality. Within the LGBTQ community, equity and racism issues exist. My experience as a Black, gay man is very different than that of a gay, white man, the only thing we have in common is our sexuality.

The RFP had a fact about LGBTQ consumers wanting to be recognized, but not necessarily called out in marketing efforts. This information prompted me to speak up and inform my boss that as a 25-year-old, gay man, with Jamaican and South Georgia roots, I might not be the target and furthermore shouldn’t serve as the only voice behind the proposal. I recommended we lean on data to drive our thinking. My feedback led her to invite more folks into the proposal process who she deemed members of the LGBTQ community. In the end we presented a great concept but did not win. And sometimes I wonder what the outcome would’ve been if we weren’t limited in primarily using internal team members who identified with the community.

BLACK ALCHEMY: COMMUNITY & FAMILY

I gathered a more important lesson from that experience that drives my ambition every day, “Understand why you’re in the room, be glad for the opportunity, and SPEAK UP.” I'm very cognizant that I want to show up as my full self all the time. That's why I was very intentional about creating Authentique from the dress code to what we do and how we speak. I wanted to create a space where real grit and 23

IGNITE honest feedback in true flavor were accepted, so that no one will feel like they must codeswitch. It's a very uncomfortable position to be in, I’ve been there and didn’t like it, so I did and continue to do what’s necessary so that I nor anyone else has to be in that position.

I recently did a panel about the intersection of being Black and LGBTQ for a newly formed LGBTQ alumni affiliate group.

While the other panelists were speaking, I realized that in sharing our stories that while we all identified as LGBTQ, we were

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very different. Panelists shared stories of being Black at a PWI, hiding their identity and recently having the courage to come out, and being Black and feeling more connected with the Pride Student Union instead of the Black Student Union. On the other hand, my experiences skewed positive. I was the popular boy that was out and open about who I was. People knew I was from Atlanta, had a Jamaican temper, and was blunt. But my authenticity probably made me popular, “What you see is what you get, you either like it or leave it.”

My biggest thing was when I would

get introduced in college, I wanted people to know me as Roy. And then if you said I was gay, or I was Black, that was fine, but I didn't want people to start with, “a gay boy, his name is Roy.” I never want my identity to precede my name because I bring so much more to the table.

My entire life I have created space to have a voice and to feel valued. It is easy to think that folks are seeking acceptance.

Someone recently asked me what I wanted to hear when I came out. I said the first thing I

Pictured: MJ Rodriguez, Billy Porter, and Angel Bismark Curiel (Pose, FX Network)

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wanted to hear was “I love you.” They were surprised. I want you to say you love me because that humanizes it and shows me support and more importantly me as a person, not my identity. There is power in identity, and much of life is spent figuring out who you are, the mark you want to leave behind and what you value. If you take away anything from my perspective and experience, you should always create space for you and your community the best way you can. No one knows your story but you. Make a name for yourself outside of what you identify as and show up fully in every room you enter.

Pictured: Beyoncé (Harper’s BAZAAR)

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IMPACT Change is created with actions both big and small. Here are three ways you can make an impact in the Community, whether you have one day or only 5 minutes.

5 minutes registering to vote if you aren’t already Though Georgia saw a massive influx in voter registration for the 2020 presidential election, the fight for democracy still continues. With local and statewide registration being challenged, it’s the lives of people of color (now the global majority), that are at stake. By registering to vote, you are using your voice to not only help your community but also to give a voice to those who can’t vote.

1-hour gathering outgrown clothing and shoes to donate to Black churches Poverty, another cruel faction in systemic racism, reached a historic low in 2019 in Black and Hispanic households. Despite the decline in numbers, poverty still has a stronghold over the community and the pandemic has helped to aid in these numbers. When we donate gently used or outgrown clothing to churches, particularly Black churches, we do more than just clothe those in need—we reach back to the community, whilst keeping our churches in our ecosystem.

One day visiting a Black history museum We’ve been witnessing an alarming increase in the support of Critical Race Theory in local and state offices (hence why we need to continue to exercise our right to vote). This erasure, or whitewashing, is one of the colossal reasons why Black History Museums must be visited. Black museums preserve and reinstate public memories by documenting social and political

BLACK ALCHEMY: HEALTH & WELLNESS

movements. We keep these pieces of history alive when we walk through and retain the history of our ancestors so that we can persist and push forward, while also funding these institutions to continue to do the work.

INFORM “The United States is becoming increasingly diverse.

For the first time in the history of the Census, the United States recorded a drop in the white population.”

SOURCE: US Census Bureau. “2020 Census.”

“58% of the nation’s Black population resides in the South.

Atlanta is one of the top metro areas for Black population growth, along with the other southern cities of San Antonio, Dallas, Houston, Orlando, Fla., and Charlotte, N.C.” SOURCE: US Census Bureau. “2020 Census.”

AU PERSPECTIVE: The Black family has a strong generational bond that should be modeled by other communities and applauded for succeeding through American history of Black struggles. While all communities can learn from one another, support for the Black family has always been excluded from American legislation. As the population is becoming more diverse, the leaders and opportunities must reflect diversity of the community.

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INFLUENCE At Authentique, we recognize the power of community and making a difference in the lives of others. We have chosen nine leaders to highlight who uphold the highest standard of fostering community and building a legacy.

Imani Ellis Imani is the CEO & Founder of CultureCon and The Creative Collective NYC. Named a "2020 Diversity Champion" by Adweek, Imani has also been recognized

by Forbes as a "Cultural Force.”

Kwame Johnson Kwame Johnson serves as President & CEO of Big Brother Big Sister of Metro Atlanta. He is responsible for overseeing the largest and most effective youth mentoring agency in the state of Georgia.

Milton Little Milton Little is the President and CEO of United Way of Greater Atlanta, the largest of United Way’s national chapters, and is the first African American to occupy the role. Under his leadership, UWGA has committed to improving the well-being of 250,000 children by 2027, regardless of their zip code.

Dr. Nii-Quarterlai Quartey Dr. Nii-Quartelai Quartey is a media contributor and social impact advocate. He is currently a National Affairs Contributor for TheGrio and has worked to address social determinants of health and issues advancing civil & human rights for all with organizations like AARP and American Heart Association.

BLACK ALCHEMY: COMMUNITY & FAMILY

Malik Brown Malik Brown is an LGBTQ advocate and political strategist, a first-generation American, and a lifelong Atlantan. Brown was appointed as the City of Atlanta’s Director of LGBTQ Affairs by Mayor Keisha Lance Bottoms, the first full-time official role of its kind in the Southeastern United States.

Ryan Wilson and TK Petersen Ryan Wilson and TK Petersen are founders of The Gathering Spot. The Gathering Spot is a national private membership club that serves as a hub for collaboration, connections, and experiences, with three locations and growing.

Brandice Daniel Brandice Daniel is the Founder and CEO of Harlem’s Fashion Row (HFR), the most prestigious platform for multicultural fashion designers. She cofounded and co-hosted the Great Girlfriends, a podcast series created to encourage women to live passionate lives and build thriving businesses with daily tips and solutions.

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INSPIRE "... ordinary people, when they are working together, can do extraordinary things."

- Barack Obama

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BLACK ALCHEMY

TIPS FOR INCLUSIVE MARKETING Written By Tamarah Lawrence, Communications Director at Authentique Agency

“You can’t be what you can’t see.”

The Census predicts a minority-majority shift around 2045. So, if you’re not practicing inclusive marketing, you may already be too late. Humans need air to survive and so do brands, just a different kind - Authenticity, Intentionality, and Representation.

Inclusive marketing considers diversity in all forms, including age, appearance, ethnicity, gender identity, sexual orientation, language, socioeconomic status, religion/spirituality, and physical/mental ability. It's about recognizing and appreciating the differences that represent your audience. According to PQ Media, multicultural consumers make up almost 40% of the U.S. population, but multicultural media spending is a dismal 5.2% of total ad and marketing spending.

- Marian Wright Edelman

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BLACK ALCHEMY

TIPS FOR INCLUSIVE MARKETING contd.

INTENTIONALITY

AUTHENTICITY Inclusive marketing strengthens the trust between the brand and the consumer. Customer trust is key to achieving business goals. Microsoft Advertising says 70% of Gen Z consumers trust brands representing diversity in ads. When a company builds trust with the consumer, they activate brand evangelists ready to champion the brand.

Brand evangelists attract new customers, which leads to increased brand visibility and revenue. They trust your messaging, product, and commitment to the groups they identify with. Authenticity is also displayed through company spending and initiatives with their time, talent, or treasure. Money is not the only answer. Create innovative, transformational campaigns that can improve lives and drive your bottom line empowering the diverse communities and making them feel included. Try reimaging CSR through the lens of social justice.

Takeaway Authenticity matters are not just a buzzword. It does matter. Prioritize transparency, hire authentic people, and most importantly, stay true to your mission.

With market research and a wealth of information at your disposal, there is no excuse for bland, meaningless marketing tactics or content consumers won’t connect with.

Simply put, show intention, and do your research. That’s exactly what Nike did before taking a stand with one of their most controversial campaigns featuring Colin Kaepernick. This risky yet calculated decision earned them the award for outstanding commercial at the Creative Arts Emmys and strengthened their army of dedicated, loyal evangelists.

In 2018, Nike made $6 billion after they launched the ‘Dream Crazy’ ad meaning the calls to boycott Nike went unanswered, and they probably activated brand evangelists. Nike’s customer base is highly diverse.

Nike’s market research shows that while 13% of Americans identify as Black, they account for 18% of Nike buyers. Yet, white people are underrepresented in the Nike world, comprising only 67% of its customers while their U.S. population is 75%.

And, of the 67% of its white customer base, Nike believes a considerable percentage, especially young whites, support Colin, making this campaign a no-brainer.

Takeaway You can’t make everyone happy; find your niche audience, learn them, and stick to it.

REPRESENTATION MATTERS To authentically represent diverse groups externally, you must start within. Start by strengthening company culture and increasing internal diversity. Many people’s first touchpoint with a brand is through advertising, so it’s excellent to show representation in ads. Still, consumers verify that you go beyond surfacelevel representation in today's atmosphere. How diverse is your board, executive leadership, employees, vendors, etc.? If the George Floyd incident hasn’t taught you anything, I hope it taught you that your consumers are savvy and will hold you accountable. If Black people comprise 13% of the US population, that should be the metric you aim to surpass internally.

After you’ve done the work to make sure inclusivity is represented internally, strengthen your external approach. Ensure your target audience is accurately described when creating diverse initiatives and marketing campaigns. 66% of Black consumers don’t feel culturally represented nor adequately portrayed. And with three-fourths of Black consumers more likely to purchase from a brand whose advertising positively reflects their race/ethnicity, representation does matter (Think With Google).

Inclusive marketing extends beyond gender and race. One out of four people live with a disability, yet only 1% of ads represent them (Heat Test Report).

Takeaway Get your own house in order before connecting with consumers. Inclusive marketing is the foundation, and just like a house, you’ll have a hard time sustaining and creating anything of value.

Data doesn’t lie. There is power and benefit in having an inclusive marketing strategy. You can grow your audience and your bottom line. But remember, inclusivity shouldn’t be an afterthought. Incorporate inclusivity into all business areas, including product development. Ensure you are creating a solid foundation for success. Search for meaningful ways to develop deep connections with your audience. Inclusive initiatives should be consistent and continuous, not be done on a one-off basis, i.e., Black History Month, Hispanic Heritage Month, AAPI Month, Pride Month. Don’t just celebrate and acknowledge when it is convenient, trending, or relevant based on current events. This concept extends beyond race to other underrepresented audiences such as the LGBTQ community. Most importantly, as a brand, you need AIR to survive.

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Dear Readers, It’s been an absolute pleasure to welcome you into our world of Black Alchemy, a celebration of the many ways Black people have manifested greatness. This project was a massive undertaking that the entire Authentique staff did not take lightly.

Authentique was founded in 2016 to disrupt the norm and redefine the narrative of multicultural marketing. The origin and intentionality behind creating ‘Black Alchemy’ are simple: to make gold. Our mission was to bring authentic and engaging commentary on practical aspects of the Black experience through the eyes of a marketer. We hope that you learned more about the accomplishments made by trailblazers while acknowledging the work left to be done in our community.

Thank you to the Authentique team for the exemplary work to make this project a success. The hard work that you guys put in each day does not go unnoticed, and I genuinely appreciate every one of you. You guys are indeed the best part of Authentique!

We were overwhelmed by the love and support of the campaign and promise that this isn’t the end of Black Alchemy. Our team is just getting started. Make sure that you are signed up for our mailing list to stay updated on all things Authentique.

With love and light, Roy Broderick, Jr.

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