Despite centuries old vintage tradition of developing earthly fragrances from natural ingredients, the perfume capital of India, Kannauj is yet to create a compelling Attar brand that can rival the European and other global commercial perfumes owing to marketing and standardisation complexities.
In this edition, we try to dig in the traditional methods of extracting the fragrances from botanical sources and problems local attar manufacturers are faced in putting the their products line in global supply chain.
Last month the MSME minister, Nitin Gadkari in a webinar invited the Attar makers of Kannauj to find a swift solution of their problems.
