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Toyota to Settle U.S. Truck Rust Lawsuit for up to $3.4 Billion, Approximately $15,000 Per Vehicle According to Reuters, Toyota Motor Corp has agreed to a settlement of up to $3.4 billion for a federal class action brought by U.S. owners of pickup trucks and SUVs whose frames could rust through, plaintiffs lawyers have said in court papers.
2008 Toyota Tacoma
The proposed settlement covers about 1.5 million Tacoma compact pickups, Tundra full-size pickups and Sequoia SUVs alleged to have received inadequate rust protection that could lead to corrosion serious enough to jeopardize their structural integrity, according to court papers. Attorneys for the plaintiffs, in court papers supporting the settlement, estimated the value of frame replacements at about $3.375 billion based on a cost of about $15,000 per vehicle and the inspections at about $90 million at $60 per vehicle. See Class Action, Page 61
CIC, I-CAR Continue to Work on Issues Related to Vehicle Scanning, Calibrations
issue came up: What happens when you do a pre-repair scan and you unScanning of vehicles for diagnostic cover something that’s not related to trouble codes as part of the collision the loss,” committee chairman Jack repair process continued to Rozint said. “It could be be a key topic at meetings something serious, related to held in conjunction with a safety system or some critSEMA in Las Vegas in Noical functions of the vehicle. vember. A Collision Industry You talk to the vehicle Conference (CIC) committee owner about it, saying that examining some of the issues it’s not related to the accithe industry needs to address dent but it needs to be fixed. Jason Bartanen, related to scanning, for ex- director of Industry But the consumer says, ‘I ample, reported in Las Vegas Technical Relations barely have the money for for I-CAR that it continues to identify as my deductible. I just need many questions as answers. you to fix the collision damage.’ What “On the last [conference] call, the See Vehicle Scanning, Page 30 by John Yoswick
VOL. 6 ISSUE 3 DECEMBER 2016
ASA-Midwest Thanks for Attending Leadership Summit, Welcomes New Director of Membership
THANK YOU to your volunteer ASA- As Director of Membership, David will be focused on growing membership, Midwest affiliate and chapter officers who joined us October 7–9 at Lake of the kicking off new chapters, meeting with Ozarks for the 2016 Leadership Summit. members and helping to implement new benefit programs. David Leaders gathered together for may have a familiar face, as the weekend to talk about the he has worked with ALLfuture of ASA-Midwest and DATA and DrivenBrands in how we can better serve our the past. He has already hit membership and industry. The the ground running with group worked hard and enASA-Midwest. If you know joyed a pirate sunset cruise on David Green of a shop in your area that the lake. Look forward to great would be a great addition to ASA, things ahead for ASA-Midwest! ASA-MW is excited to introduce please contact David at (816) 550-5736 or david@asa-midwest.org. our newest team member, David Green.
You Charge How Much for Labor? Figure Out Your Costs First!
finishes, it will be critical for collision repairers to invest in their facilities, With vehicle construction and tech- equipment, and training to stay curnology evolving at the most rapid rent and capable to properly repair vepace in history within the automotive hicles. industry, what steps will auto body Since this will most likely be a significant additional cost of doing business, he encouraged shops to take the time to build a pricing model that allows companies to accurately identify these additional costs. The purpose would be to quantify the actual amounts the company will need to seek to get reimbursed for this significant new and ongoing investment Tim Ronak, Senior Services Consultant with AkzoNobel – of capital. Vehicle Refinishes “Once you know the amount shops across the country need to take costs have increased, you can use this to remain successful? According to information to calculate a suitable adTim Ronak, Senior Services Con- justment or increase in prices and will sultant with AkzoNobel–Vehicle ReSee Charge How Much?, Page 18 by Stacey Phillips
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REGIONAL
Advanced Measurement System Welcomes
Lee Equipment in IN and IL . . . . . . . . . . . . . 9
ARA President Attends Affiliate Chapter
by Rebecca Martin, Jefferson City News
Yoswick - NACE ‘96, Insurer-Owned Body Shops, CIC on Estimates, DuPont Seeks Buyers . . 46
NATIONAL
Events in WI . . . . . . . . . . . . . . . . . . . . . . . 38
3M and CREF 2nd Annual Hire Our Heroes
NACE Automechanika Chicago . . . . . . . . . 17
ALLDATA Achieves Customer Milestone . . . . 61
ASA-Midwest Thanks for Attending Leadership Summit, Welcomes New Director of
Membership. . . . . . . . . . . . . . . . . . . . . . . . 1
Fundraiser . . . . . . . . . . . . . . . . . . . . . . . . 60
Awards Given, Milestones Met, and Future Plans Discussed at Maaco Conference
in NC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Auto Parts Maker to Expand in Indiana,
Axalta Announces 2016 Custom Finishes
Auto Parts Manufacturer to Cut Iowa City
Axalta Launches New Self-bonding Electrical
Biggest Name in Small Business in
California Legislation to Thwart Unlicensed
New Contract with GM . . . . . . . . . . . . . . . 14
Workforce . . . . . . . . . . . . . . . . . . . . . . . . 14
Jefferson City, MO . . . . . . . . . . . . . . . . . . . 3
Break-in at Advance Auto Parts in Madison, WI . 9 CarCareers.org Now Features a Job Board . . . 8 CARSTAR Olathe Presents Giant Check to
Make-A-Wish Recipient in MO . . . . . . . . . 10
Crash Into KY Body Shop . . . . . . . . . . . . . . . . 6
CREF Prepares Spring 2017 Career Fairs . . . 54
Freer Auto Body Begins Expansion Project . . 10
Gerber Collision & Glass Opens Repair
Calendar Competition Winners . . . . . . . . . 60
Steel Coating . . . . . . . . . . . . . . . . . . . . . . 58
Dismantlers Signed Into Law . . . . . . . . . . 49
CARSTAR Opens Door to 500th Location . . . 29
CIC, I-CAR Continue to Work on Issues
Related to Vehicle Scanning, Calibrations . . 1
Clarence Ditlow, 72, Auto Safety Advocate,
Passes . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Collision Industry Veteran Mike Causey Wins in Fifth Attempt to Become NC Insurance
Commissioner . . . . . . . . . . . . . . . . . . . . . 28
Location in Michigan . . . . . . . . . . . . . . . . 14
Event Organizers Release Information on
for Failing to Protect its Workers . . . . . . . . 10
Experimental Honda/Acura Crash Test
OSHA Cites Ohio Vehicle Parts Manufacturer Stan-Mitchell’s Columbus Technician
Symposium . . . . . . . . . . . . . . . . . . . . . . . . 6
New NACE Automechanika. . . . . . . . . . . . . 8
Demonstrates Importance of Proper
Repair . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Technaglass Opens First Retail Location
GM Directs Body Shops to Scan for Pre- and
Wyatt Johnson Kia in TN Celebrates ‘Topping
Lincoln Tech Helps Students Get on the
in Minnesota . . . . . . . . . . . . . . . . . . . . . . . 6
Out’ of New Dealership & Body Shop . . . . . 8
COLUMNISTS
Post-Repair DTCs. . . . . . . . . . . . . . . . . . . 17
Road to a Career in Collision Repair . . . . . 34
Mopar Introduces Awareness Campaign on
‘Right to Request’ OE Collision Parts . . . . 26
Attanasio - AkzoNobel Unveils Celebrity Vehicle
NFL Network Shifts Gears With New
Attanasio - NABC Presents Six Deserving
NHTSA Confirms 11th U.S. Fatality Tied
and New Partnership with David Kindig. . . 42
Recipients with Refurbished Cars at
Reality Series “Tackle My Ride” . . . . . . . . 59
to Rupture of Takata Air Bag Inflator . . . . . 26
2016 SEMA . . . . . . . . . . . . . . . . . . . . . . . 52
Self-Driving Car Accidents: Who Will
Veterans of America at 2016 SEMA . . . . . 50
Sherwin-Williams Unveils New Dynamic
Attanasio - PPG Shows Support for Paralyzed
Attanasio - SEMA Announces Collision Repair
& Refinish Product Award Winners . . . . . . 36
Attanasio - WD-40®/SEMA Cares 50th Anniversary Camaro Debuts at
2016 SEMA . . . . . . . . . . . . . . . . . . . . . . . 41
Attanasio - WyoTech Celebrates its 50-Year
Anniversary at SEMA 2016. . . . . . . . . . . . 44
Be Held Liable? . . . . . . . . . . . . . . . . . . . . . 4
Clearcoat Offering Superior Appearance
and Productivity . . . . . . . . . . . . . . . . . . . . 22
Snap-on to Acquire Car-O-Liner . . . . . . . . . . 38
Support CREF by Shopping on AmazonSmile . 58
Toyota to Settle U.S. Truck Rust Lawsuit for
up to $3.4 Billion, Approximately $15,000
Per Vehicle . . . . . . . . . . . . . . . . . . . . . . . . . 1
Phillips - How to Market to, Sell and Service
WIN Scholarship Program Opens
Phillips - Taking Personal Responsibility and
WIN® Opens 2017 MIW Nominations for May . 38
Today’s “Connected Consumer” . . . . . . . . 56
Listening with Intent Will Help Your
Business Grow. . . . . . . . . . . . . . . . . . . . . 24
Applications for 2017 . . . . . . . . . . . . . . . . 60
You Charge How Much for Labor?
Figure Out Your Costs First! . . . . . . . . . . . . 1
It’s also invested in technology to stay on par with industry standards, including use of internal tracking systems to ensure timely service as well as in-house repairs like tire replacement and mounting, which were formerly outsourced. The Small Business of the Year award criteria consider a business’ overall success in terms of innovation and creativity, growth and involvement in community-oriented projects. We thank the Jefferson City News for reprint permission. Autobody News will have a more complete article on this award in the upcoming January, 2017 issue.
Publisher & Editor: Jeremy Hayhurst General Manager: Barbara Davies Online Editor and Copywriter: Deana Cacus Contributing Writers: Tom Franklin, John Yoswick, Janet Chaney, Toby Chess, David Brown, Rich Evans, Ed Attanasio, Chasidy Sisk, David Luehr, Stacey Phillips, Victoria Antonelli Advertising Sales: Joe Momber, Sean Hartman, Bill Doyle, Norman Morano (800) 699-8251 Office Manager: Louise Tedesco Sales Assistant: Jessica Day Content/Social Media Specialist: Cass Heckel Art Director: Rodolfo Garcia Graphic Designer: Michelle Lucas
Index of Advertisers
ASA and AMi Call for Presentations for
Fischer Body Shop, named Jefferson City’s 2016 Small Business of the Year at the Jefferson City Area Chamber of Commerce in October, is in its 37th year of “fixing big problems, cars too,” as its slogan claims. “This is either the third or the fourth time that we’ve done this,” said Curt Fischer, whose auto body shop has been a Small Business of the Year finalist several times before. “I didn’t believe that this was going to happen because we thought so many years we were going to and didn’t.” Fischer founded the business in 1979 and has since been joined there by sons Devin and Chase Fischer. Over its more than three decades in existence, Fischer Body Shop has expanded its business, which offers full-service collision repair, painting and body work to two locations—one at the corner of Missouri 179 and West Truman Boulevard in Jefferson City and another on Business 54 in Eldon.
3M Automotive Aftermarket Division . . . . . . . . . . . . . . . . . 12-13 Audi Wholesale Parts Dealers . . . . 58 Axalta Coating Systems . . . . . . . . . . 2 Blue Springs Ford . . . . . . . . . . . . . . 37 BMW Wholesale Parts Dealers . . . . 41 Bob Hook Chevrolet . . . . . . . . . . . . 49 Car-Part.com . . . . . . . . . . . . . . . . . . 14 Carcoon America Airflow Systems . 36 Certified Automotive Parts Association (CAPA). . . . . . . . . . . 31 Charles Gabus Ford . . . . . . . . . . . . 47 Classic Chevrolet . . . . . . . . . . . . . . 43 Classifieds. . . . . . . . . . . . . . . . . . . . 62 Courtesy Subaru. . . . . . . . . . . . . . . 44 DJS Fabrications. . . . . . . . . . . . . . . 17 Eco Repair Systems of North America, LLC . . . . . . . . . . 19 ECS Automotive Concepts . . . . . . . 10 Equalizer Industries, Inc. . . . . . . . . . 9 Erhard BMW of Bloomfield Hills . . . 54 Erhard BMW of Farmington Hills . . 54 Ganley Westside Hyundai . . . . . . . 34 Ganley Westside Subaru . . . . . . . . 39 GM Wholesale Parts Dealers . . . . . 53 Herkules Equipment Corporation. . 30 Honda-Acura Wholesale Parts Dealers. . . . . . . . . . . . . . . . . . 32-33 Hyundai Wholesale Parts Dealers. . 50 Infiniti of Naperville . . . . . . . . . . . . . 24 Jack Phelan Chrysler-Dodge-JeepRam of Countryside . . . . . . . . . . . 5 Jake Sweeney Chevrolet . . . . . . . . 56 Kelly BMW . . . . . . . . . . . . . . . . . . . . 46 Kia of Des Moines . . . . . . . . . . . . . . 47 Kia Wholesale Parts Dealers. . . . . . 57
Serving Illinois, Iowa, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin and adjacent metro areas. Autobody News is a monthly publication for the autobody industry. Permission to reproduce in any form the material published in Autobody News must be obtained in writing from the publisher. ©2016 Adamantine Media LLC.
Midwest
Contents
Biggest Name in Small Business in Jefferson City, MO
Autobody News Box 1516, Carlsbad, CA 92018; (800) 699-8251 (760) 603-3229 Fax www.autobodynews.com / news@autobodynews.com
Killer Tools & Equipment. . . . . . . . . . 7 Laurel Auto Group of Westmont . . . 51 Livonia Chrysler-Jeep . . . . . . . . . . . . 6 Luther Bloomington Acura-Subaru. 55 Luther Hopkins Honda . . . . . . . . . . 17 Maplewood Toyota-Scion . . . . . . . . 28 Mazda Wholesale Parts Dealers . . . 60 Mercedes-Benz . . . . . . . . . . . . . . . . 27 Midwest Parts Group . . . . . . . . . 20-21 MINI Wholesale Parts Dealers . . . . 40 Miracle System/Equipment Gateway, Inc . . . . . . . . . . . . . . . . . 8 MOPAR Wholesale Parts Dealers . . 35 Morrison’s Auto Parts . . . . . . . . . . . 18 Nissan of South Holland . . . . . . . . . 38 Nissan Wholesale Parts Dealers. . . 52 Polyvance . . . . . . . . . . . . . . . . . . . . 16 Preval . . . . . . . . . . . . . . . . . . . . . . . 63 Richfield-Bloomington Honda . . . . 40 Russ Darrow Automotive Group. . . 29 SATA Dan-Am Company . . . . . . . . 25 Shop-Pro Equipment . . . . . . . . . . . 11 Subaru Wholesale Parts Dealers . . 61 The Sharpe Collection of Automobiles . . . . . . . . . . . . . . . . 45 Toyota of Des Moines . . . . . . . . . . . 47 Toyota of Grand Rapids . . . . . . . . . 42 Toyota Wholesale Parts Dealers . . . 58 U-POL US . . . . . . . . . . . . . . . . . . . . 22 Valspar Automotive . . . . . . . . . . . . . 15 VanDevere Kia-GM . . . . . . . . . . . . . 48 Volkswagen Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . 59 West Bend Insurance . . . . . . . . . . . 26 WyoTech . . . . . . . . . . . . . . . . . . . 6, 23 Zimmer Chrysler-Dodge-Jeep-Ram . 64
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 3
Self-Driving Car Accidents: Who Will Be Held Liable? by Matthew C. Casey, Partner, Casey & Devoti
As I stated in my blog from earlier this month, self-driving cars are here. [See url at bottom of article.] In fact, the federal government is so sure autonomous cars will save lives they are pumping millions of dollars into a ‘Zero Deaths’ campaign. Their goal is to eliminate traffic fatalities in 30 years. The irony is that since the launch of the ‘Zero Deaths’ campaign, traffic fatalities have actually increased—up 10.4% in the first half of 2016. Industry experts and the government are using these alarming statistics as even more of a reason to move full-speed ahead with fully autonomous cars. But, the technology is still very much in the beta stage. As someone who fights for the rights of those injured by the negligence of others—the concept of self-driving cars and the developing technology leaves me with a multitude of questions. The two biggest questions: #1 Who will be held liable when a car using the autonomous mode crashes? #2 How will automobile insurance coverage evolve with the changing technology?
First, the issue of who is liable in the event of crash of a car in ‘autopilot’ mode. Right now, most ‘self-driving’ cars are only semi-autonomous and thus come with major disclaimers stating the driver must be ready to take the wheel at any second. But, realistically if a person is not fully engaged in the act of driving—how much are they really paying attention?
Will they have enough time to react? What if a driver claims he tried to override the autonomous mode and the technology wouldn’t allow him to take over? Man vs. Machine. These questions bring up another area of concern—insurance coverage and
Free
how will it evolve as the self-driving car technology evolves. Right now, insurance is state-regulated. Each jurisdiction has its own set of rules and regulations for auto insurance, and so far, for self-driving cars. The federal government has yet to take a larger role. But, will this change in the future? RAND Corporation, a nonprofit global policy think tank, has suggested a no-fault auto insurance system be implemented. Such a system might help prevent manufacturers from becoming overwhelmed by litigation. The industry and the government certainly don’t want product liability lawsuits to interfere with the development of the technology. The thought is a no-fault insurance system helps spread the burden of the cost of litigation related to crashes. If there is a dispute over who is at fault—the driver or the technology (manufacturer), all parties involved will have to increasingly rely on ‘black-box’ data recorders to decipher what happened. This raises even more questions—Who controls the ‘blackbox’ data? How will it be preserved? How forthcoming will a manufacturer be with the data when the technology fails? Only time will tell how quickly self-driving cars actually become mainstream. One thing is certain right now—the more the concept and technology are examined from all sides, the more questions I have.
Matt Casey is a partner with Casey & Devoti, a St. Louis-based personal injury law firm. Matt handles a variety of personal injury cases, including automobile, truck and train accidents, medical malpractice, product and premises liability, elder care and sexual abuse, Workers’ Compensation, and wrongful death. Matt and his law partner, Matt Devoti, are also authorized speakers for EndDD.org’s ‘End Distracted Driving’ We thank Matt Casey and Casey and Devoti for reprint permission. See more at http://www.caseydevoti.com/
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HARMAN – Has It Been Acquired by a Tier-2 or a Consumer Electronics Supplier? On November 14, Samsung announced plans to acquire HARMAN for $8 billion. The fundamental question that this news raises is how it is likely to affect the automotive industry as a whole. Although Samsung has been making approaches as a direct partner to carmakers for many years, it has, to date, failed to make any traction beyond integration of its consumer electronics devices. On the face of it, HARMAN provides Samsung with a firm entry point to the automotive market and the ability to build stronger partnerships. Lee Colman, Head of Connected Car at SBD, said, “HARMAN was among the first to identify the trend towards commoditized infotainment as well as the associated risks from which it has protected itself through a combination of innovation and acquisitions. It is now uniquely positioned to offer a holistic proposition of hardware, software, services, analytics, firmware updates and even cybersecurity.” As a result of this positioning, SBD’s research shows HARMAN having a significant market share. According to SBD’s USA Head Unit Tracker, HARMAN currently supplies 26 brands and 35% of models in the USA with advanced infotainment systems. The impact of the acquisition on vehicle manufacturers and other sup-
pliers depends very much on whether Samsung has acquired HARMAN as a Tier-2 supplier moving up the automotive supply chain or as a consumer electronics player moving across into the automotive industry. As a Tier-2 supplier, it can offer significant synergies in closely coupling its component-level hardware with HARMAN’s infotainment stack. Although some vehicle manufacturers are cautious of giving away too much of the pie to a single supplier, the enhanced experience that Samsung/ HARMAN can now offer could be compelling. As a consumer electronics player moving across to cars, the acquisition stands starkly against Apple and Google’s strategy of opting for a disruptive clean-slate approach. Although less ambitious than going it alone, Samsung’s proposition may yield more positive results in the short-term by enabling closer partnerships with vehicle manufacturers. In SBD’s view, it is likely to be both—although in the short-term, it is more probable that Samsung will focus on the synergies of vertically integrating infotainment components and systems. In the medium-term, watch out for further acquisitions by Samsung to complement HARMAN’s infotainment capabilities with sensor/autonomy capabilities from elsewhere.
Gerber Opens Second Location in Greenville, NC
Gerber has announced the opening of a second new collision repair center in Greenville, NC. The center
previously operated as Bland & Newsome Auto Body Repair and served the community for 38 years. Greenville is located about 85 miles east of Raleigh, NC, and the new center is located in a busy retail corridor about four miles from the other Gerber Collision & Glass center in Greenville that opened on October 17th. “This is a fast growing region, and when we saw the opportunity, we added a second location in Greenville,” said Tim O’Day, pres-
ident and COO of the Boyd Group’s U.S. operations. “This will enable us to better serve customers and insurance partners in North Carolina’s Tidewater region.” The Boyd Group is continuously looking to add new collision repair locations to its existing network in Canada and the U.S. Interested collision repair center owners should contact Kim Allen, director of business development, at (847) 410-6003 or kim.allen@gerbercollision.com.
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 5
Technaglass Opens First Retail Location in Minnesota TechnaGlass has opened a new retail location in Brooklyn Park, Minnesota, a suburb of Minneapolis. TechnaGlass is now able to provide automotive glass repair and replacement services across the entire Minneapolis-St. Paul metro area.
TechnaGlass operates in over 11 states through 41 retail locations, along with its fleet of dispatched mobile technicians. According to the company, TechnaGlass has serviced over 2 million customers since its inception in 1991. “We are excited to expand the TechnaGlass brand to the Minneapolis-St. Paul market and look forward to continuing to invest in this highly attractive market,” said Troy Mason, CEO of TechnaGlass. “I am most excited about the level of talent we are adding in these markets. We have a very experienced team in Minnesota with a passion for the customer.”
Kelly O’Rourke, TechnaGlass’ regional sales manager, added, “After spending 20 years in the auto glass industry in Minnesota, I am extremely excited and proud to be a part of the TechnaGlass team, and I look forward to delivering a great service to our customers here in the Twin Cities.” Now in its 25th year, TechnaGlass has grown from a small family auto glass company to become one of the largest regional auto glass repair and replacement companies in the United States. According to the company, TechnaGlass uses OEM materials and adheres to AGRSS (Auto Glass Repair Safety Standard), which is the accepted industry benchmark. For more information, visit www .technaglass.com.
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6 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
Crash Into KY Body Shop by Lex18.com
Lexington firefighters were called out after a car accidentally drove into a building on the morning of October 25. If there is a bright spot to this
story, it’s that the building in question belongs to an auto body repair shop. The crash happened on Nicholasville Road. No one was injured. Lexington Police say the driver was preparing to pull into a bay at Dings and Dents Auto Shop. He thought that the clutch was all the way in. When the driver started the car, it jumped forward and hit the building. The building only received minor damage.
We thank Lex18.com for reprint permission.
Stan-Mitchell’s Columbus Technician Symposium by Chasidy Rae Sisk
On Saturday, October 22, StanMitchell and the Columbus Collision Repairer Mastermind group presented an awareness event at Lindsay Honda in Columbus, OH. The symposium focused on getting truly engaged in the collision repair industry, including Database Enhancement Gateway, OEM One Stop, the everchanging daily work environment, and OEM certification programs. An insurance perspective explored why insurance representatives seem to be telling shops how to fix vehicles, and a legal perspective on the quality of repairs, including what the shop is responsible for. The Collision Technician Symposium also included demonstrations on critical welding techniques and the need for weld testing. 3M held a presentation of its products and the SOPs that are important for their proper use and application. In addition to AZTECH's demonstration of its online pre- and post-scan, a variety of other vendors were present to demonstrate their products, equipment and materials. Attendees enjoyed a day of networking and learning.
Everything needed to start repairing aluminum today!
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 7
CarCareers.org Now Features a Job Board
Minnesota Careers in Automotive Repair and Service (MNCARS) has announced the addition of a job board to its website, www.carcareers.org. According to the organization, the purpose of the new feature is to facilitate connections between industry employers who have job openings with those seeking employment. The site will also reinforce MNCARS’ primary message: that there is a high demand for employees in the automotive service, parts, and collision repair industries, with a multitude of career paths available in a wide variety of employment settings. Those interested in posting available automotive-related jobs will receive introductory pricing of $25 for a 30-day listing. AASPMN members receive a $5 discount and should call the AASP-MN office to request the promo code. To post a job, visit https://jobs.carcareers .org/jobs. Job postings from the Automotive Career Network, which includes the Auto Care Association and Society of Collision Repair Specialists job boards as well as Indeed postings, will also appear on the job board. For more information, contact Judell Anderson at (612) 623-1110 or judell@aaspmn.org.
Event Organizers Release Information on New NACE Automechanika Organizers of the new NACE Automechanika have released the following information regarding the 2017 event to be held in Chicago, IL from July 26th through 29th: Automechanika Chicago and NACE have joined forces to serve the automotive service and collision repair industry in one cohesive event. Moving forward, this event will be branded “NACE Automechanika” and will serve as a valuable event for product discovery, networking and training for shop owners and technicians and distributors.
What’s Changing: New name - The International Autobody Congress & Exposition (NACE) has a long history in the collision repair industry, serving as a staple event in the market for decades. NACE is an important gathering place for stakeholders of all types—collision repair shop owners, insurers, PBE distributors, manufacturers, service providers, OEMs and more. Therefore, it is essential for NACE to maintain its brand identity as part of this new partnership. At the same time, the Automechanika brand is undeniably recognized globally as a leading trade fair producer within the automotive sector. The
8 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
combined NACE Automechanika show plays on the strengths of both entities and shows our commitment to serving the overall automotive service and collision repair communities. New dates—Automechanika Chicago was introduced in 2015 as a biennial event. With this partnership, the decision has been made to make the combined NACE Automechanika show an annual event. The 2017 edition will be held July 26–29, 2017 at McCormick Place West in Chicago. Discussions are ongoing with other groups and industry associations those who typically hold meetings around NACE and some who do not. The talks have been very positive and we anticipate an extended slate of activities as we reach agreements with other co-located events. Details of these agreements will be announced as they develop. Going forward, we will refer to “Automotive Service and Collision Repair Week” when referring to NACE Automechanika and events surrounding it. New faces—This co-production will bring a host of new faces to the team, from sales and marketing to the show director and others. We feel the best way to introduce you to these key figures is to invite you to a we-
binar where you can hear from them in person. Exhibitors past and present will be receiving an electronic invitation with the conference call details.
What’s Staying the Same: Same high level of quality and service—This co-production enhances our ability to offer you the best customer service and highest quality event possible, while helping you achieve your show goals. We all have one goal in mind: to make every effort to provide you with a successful show experience. Same Show features - The same exciting show features and co-located events will remain and only grow as NACE Automechanika continues to blend its two events into one. Our theme has been “Change is Good; Growth is Better” and this alliance is just the beginning. NACE Automechanika brings the best of both worlds together and we are excited about this opportunity to provide you with an expanded business platform. Please don’t hesitate to contact one of us to discuss your questions, concerns or share your excitement. We are here to make this transition a smooth and seamless one.
Break-in at Advance Auto Parts in Madison, WI
by Ashley Hunter, Greene Publishing, Inc.
$300 was stolen and $600 is left in damages after a break-in at Advance Auto Parts, located on 497 E. Base St. in Madison on Monday, Oct. 24. According to the report written by the break-in’s investigating officer, Detective James Fletcher, Advance Auto Part’s manager, Reggie Dennis, had arrived at the store on Monday morning to open the store when he found three cash register boxes littering the floor of the shop. After an investigation of the cash register boxes, it was determined that each one had been pried open. However, throughout the premises, there was no evidence of a forced entry point into the store. Fletcher deduced that one of the store’s three doors had been left unlocked the previous night when one of the employees was closing up for the night. Contact was made with the alarm company, Tyco, to determine when the alarm system was last activated. It was determined that an alarm had not gone off since the night before on Sunday, Oct. 23,
when one of the employees set off the alarm at 7:30 p.m. Further investigation into the alarm system showed that when the manager (Dennis) had entered the shop and used his code to deactivate the alarm, the code had not been recorded. After a quick inspection outside, Fletcher discovered a tornout electric box, and the exposed alarm wires had been cut. For all the work that had been done in order to break into the building, the only thing reported as missing was $300 from the cash register. The damage to the cash register boxes and alarm system, however, totalled $600. Fletcher attempted to dust for fingerprints on the scene of entry as well as on the cash register boxes, but neither surface was compatible for lifting clear prints at the time. The cash register boxes were taken as evidence and will be sent off to be put under further analysis in order to pull prints off of them. Individuals with any information pertaining to the crime are encouraged to call the Madison Police Department at (850) 973-5077. We thank Greene Publishing, Inc. for reprint permission.
Advanced Measurement System Welcomes Lee Equipment in IN and IL
Advanced Measurement Systems, Inc. has announced the addition of Lee Equipment to the AMS Distributor network. Serving Indiana and Illinois, Lee Equipment is no stranger to laser measuring equip-
still have a limited number of protected territories available.” SPECTRE™ is the latest innovation from Advanced Measurement Systems that will be launched at SEMA. The device employs a
ment, as both owners enjoy over forty years of collision and frame experience. According to the company, this father/son team knows the value of continuous calibration and measurement accuracy certification, so they are excited to represent AMS. “As Distributors get to know more about our latest innovations, they want to join the team!” said Bill Mitchusson, sales manager for AMS. “We are thrilled to have Lee Equipment on board with all their direct frame and shop experience. We love having so many experienced distributors help us get this new technology out there. We
cordless Bluetooth laser measuring system that can certify your measurement accuracy. According to the company, SPECTRE™ is the first battery-operated laser measurement system in history, eliminating cables and providing unprecedented versatility. For more information, visit www.ams-laser.com.
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Freer Auto Body Begins Expansion Project
Freer Auto Body is planning a 7,500square-foot addition onto their existing building at their North Alby Street location. Freer started out in a 30-by-50foot building 25 years ago. Today, their building spans over 17,000square-feet.
Work has begun at Freer Auto Body on North Alby Street to clear trees in preparation for an expansion of the business, which celebrates its 25th anniversary this year
As part of the construction, a sewer line had to be moved, but dirtwork is underway and construction will begin soon. We thank The Telegraph for reprint permission.
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OSHA Cites Ohio Vehicle Parts Manufacturer for Failing to Protect its Workers from Machine Hazards The absence of adequate machine safeguards led to an amputation and other machine-related injuries at a Mansfield manufacturer of parts used by automobile, motorcycle and appliance brands. One of these injuries involved a 22-year-old temporary employee who suffered the partial amputation of two fingers on his left hand on his first day of work. On October 21, 2016, the U.S. Department of Labor’s Occupational Safety and Health Administration proposed penalties of $536,249 to Milark Industries Inc. for three willful egregious, one willful, and three serious violations of safety standards stemming from multiple investigations of injuries as well as complaints received alleging unsafe working conditions. The agency has placed Milark in its Severe Violator Enforcement Program. “Milark Industries continues to create an environment where employees are allowed to bypass machine safety procedures and are threatened to be disciplined if they don’t meet the production quotas. By doing so, the company is creating an unacceptable culture of risk and get-
CARSTAR Olathe Presents Giant Check to Make-A-Wish Missouri Recipient
The MoKan CARSTAR Business Group is helping make dreams come true. The group, along with MakeA-Wish Missouri, raised funds to send 13-year-old Maddox on his dream vacation to Disneyland. Rep-
resentatives from CARSTAR and Make-A-Wish presented Maddox and his family with a $5,000 check to grant his wish on Wednesday, Nov. 2. Maddox is battling Duchenne Muscular Dystrophy. He adores his stuffed Mater (a character from the Disney movie Cars) and the history of Disney and looks forward to having his dreams fulfilled by going to Cars Land at Disneyland. Maddox also enjoys playing soccer and football and riding horses at Heartland Therapeutic Riding. “Wishes like Maddox’s lift kids and their families up at a time
that they need it most and help them forge ahead with hope, strength and joy,” said Patrick Duncan, chair of Make-A-Wish Missouri’s Kansas City Development Board. The MoKan CARSTAR Business Group is comprised of 14 auto body shops in the Kansas City metro area. The business group hosted a fundraising golf tournament in August at Staley Farms Golf Club to raise the funds to grant 13-year-old Maddox’s wish. The MoKan CARSTAR Business Group is a part of a network of over 475 auto body shops in the U.S. and Canada.
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ting people hurt on the job,” said Kim Nelson, OSHA’s area director in Toledo. In May 2016, OSHA opened a complaint investigation at the company. A review of injury logs revealed that an employee received a laceration injury on April 22, 2016.
OSHA’s May and June investigations cite the company for hazards at both its Baird Parkway and Rupp Road facilities in Mansfield. OSHA found the company: ● Failed to lock-out robotic welding cells and tube bender. ● Bypassed safety interlocks in order to maintain the production rate. ● Bypassed safety devices while conducting maintenance activities. ● Failed to train workers in procedures to prevent unintentional machinery operation during service and maintenance, a process known as lockout/tagout.
Milark has been the subject of other recent OSHA inspection activity. In September 2015, a 20-year-old worker suffered a serious injury and in July 2015, a machine amputated three fingers and part of a fourth from the right hand of a 19-year-old worker. The company contested OSHA citations issued in both those cases. A December 2016 court date has been set before the Occupational Safety and Health Review Commission. In all, OSHA has inspected the company 10 times since 2007. The company’s worker’s compensation carrier is Ohio Bureau of Workers Compensation. Based in Mansfield, Milark Industries is a privately-owned company, employing over 150 workers, and specializing in metal stampings, tube bending, welded parts and subassemblies. The company has 15 business days from receipt of its citations and penalties to comply, request an informal conference with OSHA’s area director, or contest the findings before the independent Occupational Safety and Health Review Commission. Source: OSHA
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Auto Parts Maker to Expand in Indiana, New Contract with GM by Staff, The Journal Gazette
An automotive parts manufacturer plans to expand its operations in Steuben County to help support a new contract with General Motors. Officials said on October 13 that a $8.1 million investment by Ventra Angola, which is part of Urbana, Illinois-based Flex-N-Gate, will create up to 88 new jobs by 2019. The company, which currently employs 25 in Angola, plans to increase manufacturing capacity at its 128,000-square-foot facility at 3000 Woodhill Drive. Production of parts is expected to increase by 70 percent. The Indiana Economic Development Corp. offered Ventra Angola up to $650,000 in conditional tax credits and up to $25,000 in training grants based on the company’s job creation plans. The city of Angola will consider additional incentives. Ventra Angola will purchase new equipment, including roll mills, and reconfigure its operations in order to accommodate the growth. The company plans to start installing the equipment in the first quarter of 2017 and increase production in October next year. Ventra Angola has been operating in Indiana since 1993.
Flex-N-Gate Corp. is the 10thlargest original equipment supplier in North America and the 38thlargest supplier in the world, according to Automotive News. The company employs more than 18,750 people at 55 manufacturing facilities and nine product development and engineering facilities in Canada, the United States, Mexico, Argentina, Brazil and Spain. In addition to its Angola facility, Flex-N-Gate operates Indiana facilities in Covington and Veedersburg. “Our company is proud to operate three plants in Indiana, all of them thriving, and there is no question the best days for our Ventra operation in Angola are just ahead,” Bill Beistline, vice president of procurement at Flex-N-Gate, said in a statement.
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Auto Parts Manufacturer to Cut Iowa City Workforce by Andy Davis, Iowa City Press-Citizen
Auto parts manufacturer International Automotive Components will lay off 477 employees at its Iowa City facility by the end of this year. On October 21, Julie Noyes, a spokesperson for the company, said 440 hourly and 37 salaried employees at the 2500 Highway 6 location will be laid off, leaving 160 hourly and 39 salaried employees. The reduction comes after Fiat Chrysler Automobiles announced it will phase out production of the Dodge Dart. Noyes said the Iowa City facility primarily produced door components and instrument panels for the Dart. “We can’t really predict the success of certain vehicles with our customers, and it’s unfortunate that it had to move out and that we had to announce these reductions,” she said.
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Flex-N-Gate’s major product lines include complete bumper assemblies, mechanical assemblies, exterior plastic trim, aluminum and steel modular stamped body-in-white and chassis assemblies, and complex welded structural assemblies for the light vehicle market. Angola Mayor Richard Hickman welcomes the company’s expansion. “Ventra Angola’s $8.1 million investment shows great faith in our community and the skills of our local workforce,” he said. “These are quality jobs with the kinds of wages and benefits that will help draw more people to our community.” We thank The Journal Gazette for reprint permission.
The reduction was also necessary after Fiat Chrysler announced it is moving production of the Jeep Compass and Patriot away from the Belvidere, Illinois plant, Noyes said, where Iowa City had shipped those vehicles after completing component installations. With the remaining workforce, Noyes said the Iowa City facility will continue to produce instrument panels for the Chevrolet Camaro, door panels for Ford Transit vans, instrument panel components for Hyundai and pickup truck flooring products for General Motors. According to its website, International Automotive Components is headquartered in Luxembourg and has over 32,000 employees at about 100 locations across 22 countries.
We thank the Iowa City Press-Citizen for reprint permission.
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Gerber Collision & Glass Opens Repair Location in Michigan
Gerber Collision & Glass has announced the October 17, 2016 opening of a new collision repair center in Battle Creek, Michigan. The center is well located on a major roadway in an active retail district and previously operated as M-66 Auto Body & Frame.
“We are pleased to add this center, which has served the Battle Creek community since 1979,” said Tim O’Day, president and COO of Gerber Collision & Glass. “We will maintain the high level of customer service and quality that has been established over the past 37 years and that we are known for at all of our Gerber repair centers.” Gerber Collision & Glass is continuously looking to add new collision repair locations to its existing network. Interested collision repair center owners are asked to contact Kim Allen at kim.allen@ gerbercollision.com for more information.
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 15
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GM Directs Body Shops to Scan for Pre- and Post-Repair DTCs General Motors Company has issued a position statement for the collision repair industry directing technicians to scan damaged vehicles for diagnostic trouble codes (DTCs) both before and after repairs. According to the company, GM’s goal is to ensure that all necessary repairs are diagnosed during the estimate process, and that vehicles are returned to customers in pre-crash condition. Testing is especially critical when safety systems are impacted. “Even minor body damage or glass replacement may result in damage to one or more safety-related systems on the vehicle,” said John Eck, collision manager, GM Customer Care and Aftersales. “Any action that results in loss of battery-supplied voltage and disconnection of electrical circuits requires that the vehicle be tested post-repair to ensure proper electrical function.” Many safety and security-related components, sensors and Electronic Control Units (ECUs) require calibration and/or “learns” when replaced, Eck stresses. These systems must be repaired according to the
corresponding GM repair procedures. “Technicians who follow proper pre- and post-repair scanning procedures have an edge when it comes to customer satisfaction because dashboard lights can’t tell you everything that’s going on with a vehicle’s electronics,” Eck said. “With pre- and post-scans, techs will start with the right diagnosis and right parts out of the gate; they’ll reduce repair cycle times and they should see fewer follow-up visits. More importantly, the scans will help ensure that the vehicle and its safety systems are returned to their pre-crash conditions.” All of GM’s position statements can be downloaded at http: //www.genuinegmparts.com/forprofessionals/position-statements. For more information, visit www .gm.com.
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ASA and AMi Call for Presentations for NACE Automechanika Chicago
If you have a presentation you would like to share with professionals in the collision repair industry, the Automotive Service Association (ASA) and its educational partner, the Automotive Management Institute (AMi), would like to hear from you. ASA/AMi are accepting proposals for presentations to be given during the educational conference at the 2017 NACE Automechanika Expo & Conference to be held July 26-29 in Chicago. The deadline for submissions is Dec. 1, 2016. Dan Risley, ASA president and executive director, said the presentations last August at NACE in Anaheim were well received. “We hope to build on that success and have even better presentations this year in Chicago at NACE | Automechanika. From the reviews we’ve received, our attendees look forward to the variety of sessions offered during NACE and give high marks for the content that they can take back to their shops and implement right away.” Selection will be based on a presentation’s quality of content, need/demand for the information and the
expertise of the presenter. If you would like to propose a presentation at NACE Automechanika, you will need to complete a Call for Presentations form. Access the form at: http://tinyurl.com/asaamicall. Tony Molla, ASA vice president, and Jeff Peevy, AMi president, are coordinating the organizations’ call for presentations. Presenters will be listed on the NACE Automechanika Expo & Conference website, onsite program materials and signage. Among other benefits, there will be pre- and postevent promotion to businesses across the United States and in multiple countries, and presentations will be promoted via email, social media, event marketing brochures and press releases. Questions? Molla can be reached by emailing tonym@asashop.org, or calling (703) 470-3243, and Jeff Peevy can be reached by emailing jpeevy @amionline.org, or calling (224) 7043840. For more information, visit www .ASAshop.org or visit ASA’s legislative website at www.TakingTheHill .com.
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Continued from Cover
Charge How Much?
help determine the shop’s new desired labor rates,” said Ronak, during a recent SEMA 2016 presentation: “You Charge How Much for Labor?” “Savvy business owners will recognize that they require additional returns on the recurring additional invested capital.” When calculating how much your business should charge for labor, Ronak advised shop owners to know their costs before trying to figure out a price. “It is not something that is dictated to you by the insurance industry as many people might seem to think,” he said. “Figure out what it is going to cost you, including technology, facility and people in a capable fashion and then work backward to determine what you need to sell that for to preserve the profit level you enjoyed before the additional capital expense.” New technologies such as onboard safety systems, telematics, and hybrid power systems are expected to be at the forefront of development for another two decades. In addition, there is pressure to increase vehicle fuel efficiency due to CAFE requirements. He said these two factors are driving advancements in both technology and vehicle construction methods and materials. How much should a shop invest? Ronak said it depends on a shop’s individual circumstance.
Some considerations include: Aluminum repair equipment ($75,000 to $150,000) New measuring/fixture equipment ($15,000 to $20,000) Hybrid technology ($15,000 to $35,000) New welding equipment requirements ($15,000) OEM certification training ($2,500 to $12,500/tech/year)
Certification documentation fees ($2,500+/year) Carbon fiber repair (?) Ronak created a three-part spreadsheet (available from the Autobody News website) for shops to enter their data in terms of labor. Although individual results will vary, he said it was devised to help shops identify, quantify and track what they are currently spending and perform the calculations. Training: With training expenses increasing as shops attempt to keep pace with changing and emerging technologies, the idea is to annually track all training-related expenses (including tuition, testing, wages paid while training, travel expenses, etc…). By clearly identifying this aggregated annual training expense, Ronak said it will more accurately determine how much to allocate the following year per unit produced/billed. The key is to spread the expense out over ALL of the potential billable units to get reimbursed for the valid usable life of the investment made to ensure that technicians remain capable of repairing the technology-laden vehicles. Facility: Ronak mentioned two different strategies. One is expanding the facility, in which he said owners would need to look at additional volume. This is a different return model than taking an existing workstall and reconfiguring it for an alternate specified use (i.e. using it for aluminum repair) and ensuring there is a payback on the expenses for that unique type of work being done. Equipment: As more complex technology is developed, the cost of new equipment for the industry is rising while during the same period shops are realizing a return that is decreasing due to old technology and tooling being displaced too soon by new technology. Ronak said many shop owners are finding they need to purchase new (updated) equipment every year or two in order to repair vehicles properly per
OEM specifications. Ronak said this is a difficult investment option as many scenarios result in equipment becoming obsolete before a real return is captured. After determining these costs, Ronak said shops would have a better idea on how to price labor to ensure they can price in such a way as to create a sustainable investment cycle. According to an industry survey, Ronak said a decreasing percentage of shops reported that net profit improved despite reporting significant increased net sales. “This increase in sales with decreasing net profit is an unsustainable trend as it will choke out investment,” he said. At the same time according to PCI, claim dollars paid through insurance providers increased $2 billion or roughly 10 percent from $19.9 billion the 12 months ending Q1 2015 to $21.9 billion the 12 months ending Q1 2016. Ronak said that the information seems to imply that while the expenditures are going up, there is pressure on severity that is forcing facilities to dramatically reduce what they charge for repairing vehicles. “Facility net profit is declining, and a large part of that decrease in profitability may very well be through this massive increase in finan-
cial investment required to understand this new technology,” he said. “These investments are not optional and in fact just to be able to be capable of fixing the technology, in addition to significant equipment and facility investments they are also being faced with massive annual per technician training expenses.” He said businesses need to recognize it’s now an ongoing and recurring expense and the only option available is to adjust what they choose to resell that labor for. “To remain profitable, you need to consider ALL of the costs of providing capable labor, including training,” said Ronak. He added that the annual costs associated with being capable of repairing these new vehicles is going to continue to accelerate, and keeping up with the additional training expenses will also be a necessity. “Technology is not going away and all reports indicate it will continue for another two decades; Just like Moore’s Law regarding Transistor compaction, vehicle technology is likely going to increase by doubling every 18 months,” said Ronak. “Clearly understand your costs … and figure out a way to get paid for it!”
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Sherwin-Williams Unveils New Dynamic Clearcoat Offering Superior Appearance and Productivity by Stacey Phillips
Celebrating its 150th anniversary, Sherwin-Williams Automotive Finishes recognized its past achievements and looked toward the future during the 2016 SEMA trade show. This included the unveiling of a NEW category for the refinish industry: Dynamic Clearcoat, CC200. Bryan Draga, Global Director of Marketing, said the product is a new category among premium clearcoats providing a “speed glamour finish” that offers superior appearance in half the time of a typical glamour clearcoat. It was designed to provide consistent, premium results across a wide range of repair sizes and environments. “New Dynamic Clearcoat offers the ultimate in gloss for high-end refinishing while maintaining shop productivity,” said Draga “With its excellent application properties, this versatile clearcoat is the perfect fit for the majority of collision repair work, providing simplified decision-making and consistent performance.” The product was developed over the last three years at the company’s
Warrenville Heights facility in Ohio, where the Sherwin-Williams’ Automotive Refinish headquarters is based. Draga said an internally-developed
resin was specifically created to help the product cure quickly at lower bake temperatures while providing a high gloss finish. To ensure the Dynamic Clearcoat exceeds customer’s expectations, it was thoroughly tested in shops across the country from Arizona to Massachusetts, including Mayfield Collision
22 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
Centers in Ohio and Gullo Ford and Toyota in Texas. “After our paint technicians sprayed this new Dynamic Clearcoat from Sherwin-Williams on dozens and dozens of customer’s vehicles at both of our high volume/high production shops, they all instantly became raving fans,” said Tom Griffin, president of Mayfield Collision Centers. Griffin said it’s the best of all worlds. “For the first time, you don’t have to sacrifice quality for speed. Plus, what you see when you’re spraying it, is what you get when it dries.” He said another benefit is that it is a very forgiving product (hard to run/sag). “The bottom-line is: it works and it’s great…” said Griffin. “We tested the new Dynamic Clearcoat from Sherwin-Williams and my people loved it,” said Billy Coleman, body shop manager at Gullo Ford in Conroe, Texas. “It has a nice combination of the great clears the company offers now; this Dynamic Clearcoat provides the speed that we need, and final finish our customers always expect. Plus, it cuts my bake time in half. With collision repair shops under
pressure for increased productivity, Draga said the new premium clearcoat provides multiple benefits including a quicker application time, energy savings from low temperature and short bake options, shorter reassembly time and less buffing required. “We wanted to create a product that was really user-friendly across a large range of repair sizes, skill sets and environments so you can get a good consistent result,” said Draga. He added that the clearcoat can be utilized for 90 percent of all jobs so shops can streamline the number of clearcoats and hardeners they carry, simplifying decision-making for the painter and reducing working capital for the owner. The new product was introduced at the Sherwin-Williams’ booth during the SEMA show, where the paint brand featured examples of its innovative products sold through more than 190 company-owned stores. It also showcased two unique Ford vehicles, which were entered in the SEMA 2016 Battle of the Builders: a 1965 Mustang Fastback and a 1934 Ford Pickup. Both were finished with the Ultra 7000 re-
finish system and the new Dynamic Clearcoat. The Mustang, being considered for Muscle Machine of the Year in 2017, features the first Roush Yatesbuilt NASCAR engine in a street car, and produces 850 horsepower (hp) at 9000 rpm. The Ford Pickup, a hot rod with sports car driving characteristics, is powered by a 620 hp LSX454 and has a custom-built frame, bed, hood and lower half of the cab built from scratch. The company also offers training and consulting services for the collision repair industry. “SherwinWilliams Automotive Finishes understands that it takes ‘more than just great paint’ to maximize the potential and profitability of any collision repair shop,” said Draga. “That’s why the brand works with owners to help increase revenue through a variety of training and onsite consulting services to help accelerate their business.” These include the EcoLean workshop series, shop impact assessments, Collision Repair Design Services, managed collision repair training, and Vision 20-Groups. For more information, visit www .sherwin-automtive.com/contact-us/
Experimental Honda/Acura Crash Test Demonstrates Importance of Proper Repair by Stacey Phillips
Body shops across the country learned during a recent SEMA presentation the importance of always following Honda and Acura recommended repair procedures. Steve Osborne, assistant vice president of American Honda Parts, Service & Technical Division, shared highlights of a proper repair during his SCRS seminar: “Lessons from Beyond the Repair.” “A safe and proper vehicle repair after an accident is of critical importance to American Honda and to the SCRS,” said Osborne. “It’s so important to us that the car be repaired properly, we give away the information absolutely free.” He said that some body shops think they don’t need to repair vehicles the way Honda/Acura specifies. In response, the car manufacturer set out to see what could happen if the OEM’s repair procedures aren’t followed. In 2015, they learned of a 2014 Acura MDX car that was improperly repaired in Southern California. The passenger’s door stiffener ring was sectioned and the door ring was installed
the vehicle looked great after being repaired, they wanted to find out how it would perform if it were in an accident. A small overlap crash test was conducted according to IIHS (Insurance Institute for Highway Safety) specifications at 40 miles per hour. Osborne said the result was a body structural collapse that caused an inoperable driver’s door, intrusion in the driver’s cabin, and a broken dashboard support beam. Many of the improper MAG plug welds also failed during the crash test, although the factory spot welds remained intact. “Had a person been in this car, they would have been injured severely,” said Osborne. He said the crash test Steve Osborne, assistant vice president of American helped demonstrate the imHonda Parts, Service & Technical Division portance of always following disassembled it and examined it thorthe body repair manual procedures for oughly. Then they took a brand new proper collision repairs. He encourMDX and replicated the poor repairs, aged shops to access the free informawhich included using MAG welding tion provided and share it with others rather than the recommended spot in the industry. The website is www welding. Osborne said that although .techinfo.honda.com. with MAG welding rather than spot welding, which should have been done according to the OEM’s recommended repair procedures. Osborne said that Honda did not want the car on the road. The company brought it into American Honda,
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 23
My SEMA
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
Taking Personal Responsibility and Listening with Intent Will Help Your Business Grow with Stacey Phillips
In a large meeting room filled to capacity during the recent SEMA show, Mike Jones asked attendees to “listen with the intent of being influenced.” During his two-hour seminar, the human behavior expert and president of Discover Leadership Training talked about how to better understand yourself, which will in turn help you better understand others. This will not only lead to better relationships personally, it will help you create and manage teams and become more successful and profitable in your business. “You don’t lack anything in this present moment to have the highest performing team in the industry— wherever you are right now,” said Jones. Honored for his past work by both President Bush and President Clinton, the author, keynote speaker and master trainer has worked extensively with small- to medium-sized business owners and their teams for the past 30 years. He told his audience that if they only remember one concept when they leave his presentation, walk away knowing that small steps lead to small wins. “It’s transformative,” said Jones.
community. “As long as I’m besting my best, then there is no point of reference to anything outside of me,” said Jones. “I can now get on a journey where I’m in a state of growing every day of my life.”
5 Tips on growth
Mike Jones
1) Vulnerability is not synonymous with weakness “If you really want to grow and learn and if you want to expand your personal capacity, you have to learn how to allow yourself to get vulnerable,” said Jones. “That’s when real courage shows up.” Rather than being considered a weakness, being vulnerable means getting out of your comfort zone. If you want to experience real courage in your life, Jones recommended getting out of that comfort zone and allowing yourself to experience vulnerability. 2) Courage is not absence of fear Jones said that courage is acknowledging fear, focusing on your outcome, and doing it anyway, recognizing that the worst thing that could happen is that you could fail. “This is critical if you plan to become a game changer,” said Jones. “If you risk nothing you are risking everything!”
3) Your perspective By four years old, Jones said that over 45 percent of a person’s belief system is in place, which is the lens that you view the world through. From Mike Jones, president of Discover Leadership Training, 4 to 18 years old, over 99 perduring SEMA 2016 cent of your belief system is An alumni of Northwestern Uniin place. This includes all of the things versity’s Executive Leadership Proyou learned from another human gram, Jones said a study conducted at being and all of your experiences. the school found that the average “My perspective, or ‘my truth,’ by human being only realizes about 10 the time I’m 18 years old is what I’m percent of their full potential over the actuating on in every relationship I course of a lifetime. have,” said Jones. “As long as we are Throughout his career, Jones has managing our relationships as if our worked with students teaching them truth is the truth, there is conflict in the how to have an internal barometer and relationship.” He said there is no good ‘best their best.’ He said this same or bad, right or wrong, positive or negconcept can be applied to the business ative; only your thinking makes it so.
24 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
personal responsibility, it completely transforms your relationships with others.” There are 86,400 seconds in every day. “One of the greatest gifts that every last one of us has is the gift of choice,” said Jones. “We can choose to believe anything we want. Why not choose to believe in yourself?”
Although everyone can be given the same instructions, they will all deliver on them differently due to their unique perspective. In terms of working at a body shop, Jones suggested finding ways to somehow get on the same page, and look at the same picture before executing any plan.
5) Team building Jones talked about the difference between reactive listening and responsive listening. Reactive listening is based on viewing the world through your own views and perspective, whereas responsive listening is being present and in the moment with others. “To live effectively, recognize the presence of your reactive listening and take care that it isn’t distorting your perceptions so as to mislead you in your communication and decisionmaking,” said Jones.
4) Take personal responsibility In order to bring about change, Jones stressed the importance of taking personal responsibility for your attitude and all of your actions, rather than blaming others. “Own your stuff,” said Jones. “As soon as you do, it’s game on. As long as you are blaming somebody else, it’s game over.” He pointed out that change is inevitable in this industry, but growth is optional. “You get to choose,” said Jones. “You can stay where you are or you can choose to grow. By taking
See Help Your Business Grow, Page 41
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NHTSA Confirms 11th U.S. Fatality Tied to Rupture of Takata Air Bag Inflator
The National Highway Traffic Safety Administration has confirmed that a crash fatality in Riverside County, California, is tied to a rupture of a recalled Takata air bag inflator. The victim, a 50-year-old female, died after sustaining injuries in a crash on Sept. 30. NHTSA investigators have inspected the vehicle, in cooperation with local authorities. This is the 11th confirmed U.S. fatality tied to ruptures of Takata air bag inflators. The victim was driving a 2001 Honda Civic. The vehicle was first recalled in 2008, and records show that the recall repair was never completed. The vehicle is included in a population of Honda and Acura vehicles which has been identified by NHTSA as holding “substantially higher risk.” The air bag inflators in these particular vehicles contain a manufacturing defect which greatly increases the potential for dangerous rupture when a crash causes the air bag to deploy. Ruptures are far more likely in inflators in vehicles that have spent significant periods of time in areas of high absolute hu-
midity—particularly Florida, Texas, other parts of the Gulf Coast, and Southern California. Testing of the inflators from these vehicles show rupture rates as high as 50 percent in a laboratory setting. The Department of Transportation continues to ask for the news media and public’s assistance to find the remaining unrepaired vehicles. Drivers of these vehicles should immediately visit SaferCar.gov to check whether their vehicle has any outstanding safety recalls. Those that do should contact their nearest dealer to schedule a no-cost immediate repair. Replacement parts for these vehicles are available immediately. The higher-risk inflators are in the following 2001-2003 Honda and Acura vehicles: 2001-2002 Honda Civic 2001-2002 Honda Accord 2002-2003 Acura 3.2TL 2002 Honda CR-V 2002 Honda Odyssey 2003 Acura 3.2CL 2003 Honda Pilot
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26 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
Mopar Introduces Awareness Campaign on ‘Right to Request’ OE Collision Parts The Mopar brand is rolling out a new multi-faceted awareness campaign designed to both inform consumers of their “Right to Request” Original Equipment (OE) collision parts and highlight the benefits of choosing Mopar products over the aftermarket for collision repairs. The initiative will include a new informational ad that details the rights of owners to ask for OE parts for collision repairs. The “Right to Request” ad will be featured on the brand’s YouTube page, as well as on its official website (www.mopar.com/collision). A Mopar collision repair guidebook showcasing OEM Mopar collision products will also be distributed for display at collision shops and FCA US LLC dealers. According to the company, additional videos and images will reinforce the Mopar brand’s commitment to helping repair vehicles the right way with OE parts. “Consumers have the freedom to choose, and that includes the freedom to insist on OE Mopar collision parts to protect their investment in their vehicles,” said Ross McGinnis, vice president of Parts Sales and Field Operations for Mopar. “Own-
ers have the right to ask for OE parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.” “In some cases, repair shops can be pressed to install generic, lower-quality aftermarket parts instead of OE factory products,” a statement from the company read. “The case for insisting on OE parts is even more critical considering the complex technology and safety systems integrated into the manufacture of today’s modern vehicles. In areas such as corrosion resistance, material strength, appearance and even packaging, OE Mopar collision parts provide factory performance and reliability that unknown aftermarket parts often lack.” For more information, visit www .mopar.com.
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 27
Collision Industry Veteran Mike Causey Wins in Fifth Attempt to Become NC Insurance Commissioner represented North Carolina-based, but now-defunct, Independent Auto Body NC Insurance Commissioner chalAssociation. lenger Mike Causey has prevailed in Causey, a retired insurance agent, his contest against Democratic incumlobbyist and former Autobody News bent Wayne Goodwin. Goodwin was columnist, has been a five-time candidate for the office. As recently as July he spoke at the North Carolina Association of Collision and Auto Repair (NCACAR) meeting in Charlotte, NC. (Search Autobodynews.com and autobody news.com/index.php/mike-causey .html for more.) North Carolina is the only state in the country that still has a Rate Bureau a vestige of days gone by when Mike Causey (r) with local Sheriff Donnie Harrison government control “stifled free enseeking his third term as NC Insurance terprise in the insurance industry,” acCommissioner. Causey ran on a platcording to Causey. He has said the form of modernizing the insurance inconsumer suffers in this system as they dustry and making the system more pay more for bad drivers and prop up competitive. an outdated process. Most significantly for collision reCausey spent 25 years in the inpairers, he has extensive experience in surance industry and first ran for comthe industry and is widely known as a missioner in 2000, working with body pro-shop advocate. Causey’s familiarand auto glass shops during the camity with collision repair issues and inpaign on what at the time were “huge surer policies has come from exposure issues.” The commissioner regulates to both repairers and insurers, having the insurance industry and also serves by Autobody News Staff
as the state fire marshal. Causey also focused on consumer complaints and frustrations saying insurance leadership needs to be more responsive and more transparent in the way consumer insurance claims are handled. “We need better customer service and having real people answering phones in government offices is the best way to serve taxpayers.” Causey called for overhauling the state’s insurance system to attract companies offering new products and discounts not available in North Carolina. Goodwin defended the status quo, citing the state’s low auto insurance rates and his office’s track record of recover-
ing money from insurers that overcharged or misled consumers. Billy Walkowiak, owner of Belmont, NC-based Collision Safety Consultants, said to an industry media source that Causey’s experience as a lobbyist for state auto glass and auto body associations will make him more effective given the familiarity with collision repair issues. Causey had a stronger grasp of not only collision consumer issues— including what carriers were “refusing to do to assist consumers”—but health care consumer issues as well, Walkowiak said. “Mike Causey will be a huge asset to the collision industry and the consumers that were being taken advantage of,” he added. K&M Collision general manager Michael Bradshaw, who hosted Causey at the summer NCACAR meeting, also noted Causey’s familiarity with shop issues. When collision repairers traditionally go to an insurance commissioner or attorney general, “they’re spending a great deal
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of time educating them,” Bradshaw said. “He knows as much as most of us,” he said of Causey, and repairers wouldn’t encounter “skepticism” that the practices they describe are actually happening. He was approached by the North Carolina Glass Association and the Independent Auto Body Association to become a lobbyist, Causey said. He accepted, playing a major role in the state’s shop choice legislation and regularly contributing to trade publications for years. Unfortunately, “the same problems still exist,” he said, 16 years later. In fact, despite the antisteering law, “the problem’s a whole lot worse today.”
Mike Causey Campaigning
He said “the control the insurance companies exert” seems to be worse, not just with shop selection but also with parts and repair decisions themselves.
CARSTAR Opens Door to 500th Location CARSTAR recently celebrated the opening of its 500th store. The milestone was reached with the conversion of two Cincinnati centers owned by multi-shop owner Kevin Rains. Formerly known as Precision Body and Frame and Center City Collision, the auto body shops have rebranded to CARSTAR West Chester and CARSTAR Center City respectively. According to the company, the brand is on pace to reach its goal of doubling its total unit count to 1,000
over the next four to five years. “Seeing CARSTAR hit the 500 shop milestone is a testament of the exceptional support we are able to offer our franchisees,” said president of CARSTAR Michael Macaluso. “After joining our parent company Driven Brands last year, CARSTAR shop owners have been empowered with more resources needed to grow their business. Our outstanding franchisees play a major role in propelling the brand as
said.
“They just have too much control over the repair process,” Causey said. Insurers should pay the bill and let the shops perform repairs, he said. Causey said that he was a “fan of OEM parts” and expressed support in the idea of OEM repair procedures. Causey also said that smaller and medium-sized shops hadn’t gotten the attention they deserve. “I will make that a priority in the Mike Causey administration,” he
Asked about the new trend of OEM certifications—which includes OEMs recommending shops they feel
we continue to grow. By adding successful, business-minded owners like Kevin Rains to our brand, CARSTAR will continue to be a powerhouse in the paint and collision segment.” Rains entered the auto aftermarket industry as an independent shop owner in 2003 when he purchased Center City Collision in Cincinnati, and again in 2015 when he acquired Precision Frame and Body in West Chester, OH. Rains observed massive
are best equipped to repair their customers’ vehicles—and if that deserves similar antisteering protection, Causey said, “I’ve not seen that end of it being a problem.” “Safety should be the primary factor,” he said. He was also open to the idea of licensing techs or auto body shops, an idea floated during the 2015 legislative session. “I’m not a big fan of overregulation,” Causey said. However, he said “we do need to have some oversight.” “We certainly don’t want the shops out there repairing substandard, [for cost reasons instead of] for safety’s sake,” he said. consolidation taking place in the paint and collision industry, which led to his exploration of joining a national brand. According to the company, CARSTAR was able to offer support to help accelerate growth plans, and he ultimately rebranded due to CARSTAR’s exceptional purchasing power, sophisticated operations platform and relationships with leading insurance carriers and vendors. Visit www.CARSTAR.com.
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 29
recalibration. It also indicates whether a scan tool, aiming targets or other special tools are needed for calibration. do you do as a repairer? That’s a tricky “We’ve spent thousands of hours question.” on this search tool to save you time Another scenario Rozint raised: during the damage analysis process,” What if a diagnostic trouble code isn’t Bartanen said. The guide is available to found in a pre-repair scan, but only in subscribers of I-CAR’s “Repairability the post-repair scan? Technical Support” portal (https://rts.i“Did I create that from car.com/). the repair, or is that related to The CIC meeting in Las the loss?” Rozint asked rhetorVegas also marked the end of ically. California shop owner Randy He said there are comStabler’s 2-year term as chairmittee members who say the man of the conference. Starecent automaker statements bler said just as the vehicle on pre- and post-repair scans modifications displayed at mandate such scans on every Jack Rozint, Vice SEMA often become feaPresident of Sales repaired vehicle. Others, he tures on future vehicle mod& Service, Repair said, believe such decisions els, he sees CIC as often an for Auto Physical need to be made more on a Damage Business “incubator” for ideas and soUnit, Mitchell vehicle-by-vehicle basis. lutions adopted within the inInternational, Inc. “There are people on the dustry. and CIC Committee calls who have said, ‘If it’s To that end, he asked CIC Chair true, you need to scan every participants in Las Vegas to use vehicle 1996 or newer, and we haven’t the “open mic” portion of the meeting to scanned 90 percent of the vehicles share topics and ideas they’d like to see we’ve repaired [over the last 18 years]; CIC address in the next chairman’s two have we been repairing cars incorrectly years. since 1996?” Rozint said. “That’s two New Jersey shop owner Joe Luends of the spectrum, and I know the anbrano said he remembers starting to atswer may be somewhere in the middle, tend CIC decades ago because he saw but there is a very valid dis“hope” at those meetings. cussion about when is a scan “Hope that we could get necessary, and I think we need together and resolve many of to do more work on that.” these issues,” Lubrano said. An I-CAR representaHe said that too often, howtive at the CIC meeting ever, the meetings have depointed out that his organizavolved to a “waste of time” tion has recently developed because “nothing gets accomJoe Lubrano, NJ industry-vetted definitions of plished.” shop owner “pre-scan,” “post-scan” and “Change has to be made “post-repair calibration.” Jason Baras part of the discussion,” Lubrano tanen also said I-CAR has created a said. “If you don’t agree to change, vehicle-by-vehicle guide to help shops nothing is going to change.” determine what driver assistance sysHe suggested that eliminating tems may need to be calibrated fol- rekeying of estimates, which would lowing repairs. Bartanen said that by make things better for shops, is a topic the end of the year, the guide will CIC might want to revisit. Solutions cover all 2016 vehicles, and I-CAR for this exist, he said, but aren’t always will then begin adding 2017 vehicles making it down to the street level field and “hopefully go back on 2015 and adjusters. 2014 models.” Missouri shop owner Brett BaiThe guide is not VIN-specific, but ley said he sees a need for the industry instead shows the names and locations to reach consensus on “recommended” of all cameras and sensors that are opOEM repair procedures. tions on each make and model to assist “For some reason in our industry, shops in looking for the systems on a we take that term ‘recommended’ and particular vehicle in their shop, as well spin it in 17 different directions,” Baias to more quickly find OEM calibraley said. “If we have open-heart surtion documentation. gery and the surgeon recommends that The guide also indicates what we go to some sort of physical traintypes of events – such as glass removal ing, we’re probably going to be there. or replacement – result in the need for At the same time, if an OEM recomContinued from Cover
Vehicle Scanning
30 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
mends that we put a frame rail in a certain place, as an industry we need to adopt that and make sure it happens. Bailey also said the industry is sometimes overly focused on “key performance indicators” as a management tool. “They may be a target or a goal, but we need to remember the No. 1 goal is to put that car back safely,” Bailey said. “As an industry, I think we all can point to instances where, because of speed or cost, there’s some bad things taking place. As an industry, we need to clean that up.” Scott Biggs of Assured Performance said controversy and opposing viewpoints have not seemed as welcome at CIC in recent years. “The truth is, we should embrace that,” Biggs said. “If there are major topics of interest to the industry, they should be aired out here and not controlled or manipulated. Having a place where people can come and argue and discuss and express their concerns should be exactly what we’re here for. I think the more we do that, the more relevant CIC is. What we discover in this room is what other people feel. Not what our camp feels, but what the other camp feels. Then you start think-
ing: ‘If we did something slightly different, it wouldn’t be so painful for them or it will be more acceptable to them.’ Hearing the way others feel about something allows us to make a better mousetrap.” Another long-time CIC attendee suggested there be some follow-up on proposed resolutions to industry issues that have been developed by CIC committees but have not been acted upon. He noted that at CIC in Las Vegas exactly 10 years ago, for example, a CIC committee suggested that if refinish labor times on repaired panels are adjusted, the estimate should also show the original labor time to allow someone receiving that estimate to know not just that the time was changed but also the magnitude of that change. All three estimating system providers at the 2006 meeting acknowledged the request, but the change was never made, so it could be something CIC could revisit. CIC in November launched a survey allowing anyone to submit issues they would like CIC to address next year. The conference’s biennial planning meeting will take place January 12 in Palm Springs, Calif.
www.autobodynews.com C
www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 31
32 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 33
Lincoln Tech Helps Students Get on the Road to a Career in Collision Repair by Stacey Phillips
More than 35,000 collision repair jobs will be available across the nation over the next seven years, according to the U.S. Department of Labor’s Bureau of Labor Statistics. Randy Bobzien, au-
tomotive product manager at Lincoln Tech, said that to help meet this demand the school is assisting students build career skills while working with employers to find the best candidates for their body shops. “One of the biggest challenges facing many employers is finding ways to overcome the skills gap—the gap between the skills they need in their workforce and the abilities of job applicants,” said Bobzien. “We want to educate employers and students alike that with the right training, that skills gap can be overcome.” Lincoln Tech began offering collision repair and refinishing training at its Nashville, TN, campus in 1940. The technical school has grown over the years and a collision repair program is now available at five of its 29 campuses across the United States. In addition to the Tennessee location, the collision repair
program is offered in Denver, Colorado; East Windsor, Connecticut; Indianapolis, Indiana; and Melrose Park, Illinois. Lincoln Tech’s curriculum is based on I-CAR standards and students are taught by ASE-certified instructors. The
diploma program takes approximately one year to complete but varies by schedule and curriculum. It includes hands-on training using diagnostic equipment, estimating costs, straightening frames and refinishing paint jobs and students have the opportunity to learn a wide variety of skills including dent repair, airbrushing, welding and feather edging. Bobzien said the various campuses work closely with body shops to best determine their hiring needs. He said this benefits students and managers alike. “Our students receive professional development and ‘soft skills’ training such as communication and time management, while they’re building hands-on collision repair skills,” said Bobzien. “Employers know Lincoln Tech grads are real professionals and will be valuable additions to their workforce.” His advice to body shops considering hiring students is to look for those who have trained at schools with a
students for training in this field.” Currently, there are 469 students enrolled for collision repair training around the country; 415 graduated last year.
coln Tech Collision Repair and Refinishing program,” he said. “The program gave me the fundamentals and the training to go into the business and be successful from the very
Tommy Curtis, a former student of the technical college in 198485, has taught at Lincoln Tech in Nashville since 1990. “As a young adult I could not have made a better career choice than attending the Lin-
first day. Looking back over my career for the past 35 years, everything positive in my profession started with Lincoln Tech.” Curtis is one of the many instrucSee Lincoln Tech, Page 45
GANLEY WESTSIDE HYUNDAI proven track record and with the right certifications. Students at the technical school also have the opportunity to put their artistic skills to use rebuilding andthen refinishing vehicles. For example, to celebrate the release of Star Wars: The Force Awakens in December 2015, collision repair students at the Melrose Park campus recreated a galaxy far, far away on the hood of a refurbished 1995 Pontiac Grand Am. Meanwhile, at the East Windsor campus, students rebuilt two damaged cars and turned them into two superhero tributes-on-wheels--Batman and Superman. “Today’s collision repair field is finding a broader appeal with people who are into art and design as much as they are into cars and auto body work,” said Bobzien. “We’ve also seen increasing interest among female
34 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
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SEMA Show Goes On
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
SEMA Announces Collision Repair & Refinish Product Award Winners with Ed Attanasio
If you’re designing and manufacturing an innovative, cutting-edge piece of equipment, tool or product that can help the collision repair industry in any way, shape or form, the Specialty Equipment Market Association (SEMA) is willing to give you some major kudos. But they
If a company can walk away with a SEMA New Products Showcase Award, it can be a game changer and provide a quick route to ongoing success for an established or growing business. More than 3,000 products were entered into 16 different showcase categories to be considered for the SEMA New Product Awards this year. Winners were judged on a wide range of criteria, including quality, marketability, innovation, technology and consumer appeal, among others. This year’s New Product Award winners in the Collision Repair and Refinish Prod(l to r) Dave Holgate and Hugh Atkins from Drew ucts category were awarded at Technologies proudly display its company’s Remote the opening breakfast at the Assisted Programming kit (RAP) that makes auto SEMA Show. First place went diagnostics easier for shops who don’t want to keep expensive diagnostic equipment sitting around in to Drew Technologies, Inc. of their shops Ann Arbor, MI with its Rehave to the best-of-the-best, and to be mote Assisted Programming kit (RAP). honest, the competition is always fierce. One runner-up award went to Bonding
Solutions’ Like90 Quick Check Temporary Gloss Simulator, and the other runner-up was Betag Innovation of
spot with its Remote Assisted Programming (RAP) system, designed to assist automotive repair collision technicians that are not comfortable working with computers or don’t want to keep expensive diagnostic equipment sitting around in their shops. “We understand that J2534 programming is not easy, and that’s why we’ve developed a simple, drama-free approach to enable shops to complete their repairs properly,” Hugh Atkins, sales rep for Drew Technologies said. “By using the RAP, they’re keeping One of the two runner-up awards went to Bonding Solutions’ these vehicles in their own faLike90 Quick Check Temporary Gloss Simulator. At left, Ed cilities, which allows them to Woodhull with Doug Badham with Bonding Solutions, retain more control of the relocated in Salt Lake City, UT pair process while making more money and providing better servWollerau, Switzerland for its Aluminum ice to its customers.” T-Hotbox. The RAP kit includes a Windows Drew Technologies won the top
Th The Carcoon A W Features: tttur The T Th he C Carcoon Ca C arcoon America arco Amer Am A America eriiica ca Workstation W Workstation orkk ork ksttati kst ati tiion io i nF Fe F ea e eat atures: a tu es: tures: es
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PC, J2534 device, Internet Access Modem, OEM Subscriptions, and Battery Maintainer. It’s everything a shop will need packed in an easy-to-use, allin-one kit. By using the RAP kit, shops no longer need to purchase additional tools or OEM subscriptions or have the expertise to perform the necessary diagnostics. Once a technician has completed a job, he or she can call the RAP support team using their toll-free number. The team then performs all of the J2534 programming to make the process easier. Then once the job is done, they simply pack up the RAP kit and move onto the next one. The shop pays only for each service and the results are always guaranteed. A company that has won several SEMA New Product Awards in the past and stepped up again this year with a new cutting-edge product is Like90 of Sunnyvale, CA with its Like90 QuickCheck™. This product simulates the depth and clarity of fresh clear on base, eliminating the need to spray expensive clear coat on spray-out cards. Unlike clear coat, Quick Check can be sprayed anywhere that is convenient or wherever the lighting is best
for matching color. It dissipates completely so that another color coat can be applied to the same spray-out card if the first attempt does not match. It requires no clean-up and has no odor. It sprays on the surface more evenly, better simulating the glossy finish of a clear coat. Two more distinct bene-
Betag Innovation of Wollerau, Switzerland received one of the other runner-up awards for its Aluminum T-Hotbox
fits of Like90 QuickCheck is that it stays wet long enough to allow plenty of time to judge a color match, even in hot, dry weather and dissipates completely without leaving any residue behind, according to the com-
pany’s website. Bonding Solutions Sales Manager Bill Kernahan was honored by the award and hopes that more and more shops will use their product as a result. “It’s an honor to receive SEMA’s new product award,” Kernahan said. “Bonding Solutions is dedicated to creating innovative products that make it easier and faster for our customers to do top quality work. When we analyzed the traditional color-matching and panel-checking processes, we knew there had to be a more efficient and safer way. Quick Check comes in an aerosol can which makes color-matching faster and more convenient than using clear coat. And it’s safer because it has no isocyanates. Quick Check also allows you to see body work defects at early stages of the repair process where they cost the least to fix.” The other runner-up winner is Betag Innovation, which produces a full range of equipment and training for small damage repairs, medium panel repairs and plastic repairs. The company’s North American Business
Development Director Dave Flockhart said that what’s really been turning heads lately is Betag’s T-Hotbox, and winning this award will surely continue the buzz. “It is a compact handheld unit designed for easy use and we also added an extra long cable to make the unit easier for its hand application,” Flockhart said. “We have two versions–the T-Hotbox PDR for the dent removal or dent reduction and the T-Hotbox Mech designed for the mechanical side to heat up nuts and bolts.” In addition, Betag Innovation has developed small damage repair and medium panel repair programs for BMW, that are all part of the current BMW North America Group University curriculum, held at BMW’s training centers in New Jersey, California and South Carolina. So if you’re thinking about a new product that can help the collision repair industry, start brainstorming now. Because maybe there is a SEMA New Product Showcase Award in your very near future, but next year’s show will be here before you can SEMA!
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ARA President Attends Affiliate Chapter Events in WI
Although Mike Swift’s term as President of the Automotive Recycling Association (ARA) is drawing to a close, Swift is still actively supporting the organization’s affiliate chapters by attending events across the country where he shares information about ARA’s current initiatives and activities. On September 30 and October 1, Swift attended the 2016 Conference and Tradeshow held by the Texas Automotive Recyclers Association (TARA) in Kemah, TX. Swift noted, “The event was very well attended by both recyclers and vendors, including Hollander, James Environmental, PartsTrader, CarPart and EZ Route. Featured speaker Joe Wright of Dorman Products spoke about hybrid batteries and also noted that the company has instituted Dorman University, a free online program that provides educational videos on all of their product lines.” The event’s keynote speaker was Jay Novacek, a three-time Super Bowl tight end for the Dallas Cowboys. Novacek’s speech focused on how personal attitudes help in the workplace. Swift stated, “Novacek spoke about never giving up, even when you are smaller or slower—you have to work hard and educate yourself to
make sure you do a better job at work and in your life as a whole.” While at TARA’s Conference, Swift spoke to association members about ARA’s activities in Washington, DC, as it pertains to the introduction of HR5967 and the Takata airbag situation. He also encouraged TARA members to take advantage of all the benefits ARA offers. On October 8, Swift traveled to Reedsberg, WI, for the Annual Meeting of the Concerned Auto Recyclers (CARS) of Wisconsin. Guest speaker Dan Donegal of Motor Service and Machine discussed today’s modern engines, how to identify defects, and why they fail. According to Swift, “He also talked about ensuring recyclers are selling on the internet, how important it is, and how he grew his business on eBay.” While in WI, Swift participated in a panel discussion on regulations and legislation impacting the automotive recycling industry. He also spoke to attendees about HR5967, the Takata airbag situation, and ARA’s member benefits. On Friday, October 28, Swift’s term as ARA President came to an end as he passed the gavel to RD Hopper of Jacksonville, AR, the organization’s new President.
Women’s Industry Network (WIN®) has announced that nominations are now being accepted for the prestigious Most Influential Women (MIW) Awards and will be accepted through December 30. The winners will be recognized at a gala held during the 2017 WIN Educational Conference, May 8-10, 2017 at the Westin Denver Downtown in Denver, CO. Nominations of women working in any segment of the collision repair industry across the United States and Canada are welcome, and WIN membership is not a requirement. Once again, WIN has retained an independent consultant to interview those who have been nominated for the award and select the winners so that WIN can remain unbiased in the selection process. “I am honored to have the opportunity through WIN to work with so many amazing women in this industry,” stated Cheryl Boswell, CFO DCR Systems, LLC., MIW committee co-chair and 2015 MIW honoree. “The MIW program gives us the opportunity to recognize those extraordinary women who are leaving a positive mark on our industry.” See more at www.womens industrynetwork.com.
The Detroit Free Press has reported that Clarence Ditlow, a consumer advocate who spent a lifetime trying to make cars safer, died on Thursday, November 10 at age 72. Ditlow is best known as a tireless safety crusader, campaigning for recalls of faulty GM ignition switches, Toyota models with unintended acceleration, and exploding Takata airbag inflators. Ditlow was famous for advocating for safety features to be added to cars and for recalls to be implemented when patterns of trouble emerged. Since 1976, he had served as the executive director of the Center for Auto Safety, a group that was founded by Ralph Nader and Consumers Union. According to Michael Brooks, the Center's acting executive director, Ditlow had battled cancer for the past year but had continued to work throughout his treatment. Ditlow was admitted to the hospital a few weeks ago after his condition worsened. “He leaves us with an incredible legacy and remains our inspiration going forward,” Brooks said in a statement.
WIN® Opens 2017 MIW Nominations for May
Snap-on to Acquire Car-O-Liner Snap-on Incorporated recently announced that it has entered into a definitive agreement to acquire Car-O-Liner Holding AB (“Car-O-
Liner”) for approximately $155 million in cash. Based in Gothenburg, Sweden, Car-O-Liner, with trailing 12 month sales of approximately $95 million, is a global provider of collision repair equipment and information and truck alignment systems. Subject to certain closing conditions, the transaction is expected to close within 30 days. “Car-O-Liner’s product offering and special expertise are important additions to our Repair Systems & Information Group, bringing greater ca-
pabilities in collision repair and strengthening Snap-on’s position in the heavy duty segment,” said Nick Pinchuk, Snap-on chairman and chief executive officer. “Given trends in the collision space, including the need for greater precision, the requirement to accommodate new materials and the higher emphasis on shop efficiency, we believe this acquisition will further Snap-on’s progress along its strategic and coherent growth runway of expanding with repair shop owners and managers. We look forward to welcoming Car-O-Liner associates to the Snap-on family.” According to the company, founded in 1920, Snap-on is a $3.4 billion, S&P 500 company headquartered in Kenosha, Wisconsin.
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SEMA Show Goes On
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
WD-40®/SEMA Cares 50th Anniversary Camaro Debuts at 2016 SEMA with Ed Attanasio
Anniversary Camaro proceeds from Media and Publicity for Shops the sale of the vehicle will go to Child-
Over the years, WD-40 has worked working with WD-40 on all of their with some of the best car designers SEMA rebuilds over the years. and fabricators on the planet, includThe company and the charity with Ed Attanasio ing Chip Foose, Ian Johnson from joined forces again to create a custom PowerNation and others. For the sev- 1967 Chevrolet Camaro to celebrate enth time now, WD-40 unveiled a both the 50th anniversary of the SEMA Show as well as the 50th anniversary of the Camaro. It made its debut at the 2016 SEMA Show in Las with Stacey Phillips Vegas on November 3 during a press conference hosted at WD-40’s booth. The vehicle was then featured at the SEMA Cruise that concluded the SEMA show on Friday, Nov. 4. with Stacey Phillips The eventual sale of this ® The WD-40 /SEMA Cares 50th Anniversary Camaro spectacular vehicle will raise marks the seventh time that SEMA and WD-40 have combined their forces. More than $700,000 has been more funds for SEMA. By raised by the sales of the first six vehicles, and this auctioning off the other six Camaro will undoubtedly add to that total significantly vehicles, more than $700,000 stunning vehicle at SEMA to be auc- has been raised by the sales of these with Stacey Phillips tioned off later to raise money for SEMA cars. The WD-40®/SEMA Cares 50th SEMA Cares, a charity that has been
Shop Strategies
Body Shops Giving Back
sources of the SEMA community together to make a positive difference in help®, an organization that provides children’s lives. Annually, the SEMA services to abused and neglected chil- Cares Committee leads significant dren, and the SEMA Memorial Schol- fundraising efforts including the SEMA Cares Pinewood Drag Races and participation in custom industry-build vehicles that are auctioned off. The Camaro project was designed by noted car builder Neil Tjin and built in partnership with Tjin and instructors from Universal Technical Institute™. The engine, transmission, suspension, wheels WD-40 Brand Manager Shannon Edwards discusses the and tires were installed on WD-40®/SEMA Cares 50th Anniversary Camaro and PowerNation™ TV, and the WD-40’s commitment to SEMA Cares entire build showcased how arship Fund, which provides schol- WD-40 Company products are used arships to students entering the auto- by automotive professionals in their motive aftermarket. restoration and customization projects The SEMA Cares Committee, es- all over the world. In addition to WD-40® Multi-Use tablished by the Board of Directors in Product with its thousands of uses, the 2007, aims to bring the voice and re-
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Falken Tires, Baer Brake Systems, LR Auto Body and Optima Batteries. Neil Tjin is one of the top up and coming designers within the automotive industry and has been involved in the sport compact market for more than a decade. Tjin has always been a strong, passionate individual, especially when it comes to the cars he creates. He is worldrenowned for pushing the envelope and going against the grain. Over the years, Tjin and his talented staff have been responsible for designing and building more than fifty highprofile vehicles showcasing their creative talents on nuCar builder Neil Tjin checks out the interior of the WD-40® merous Hondas, Acuras, Nissans, Infinitis, Scions, Volvos, /SEMA Cares 50th Anniversary Camaro. Tjin did the entire build in an incredible four and a half weeks, unheard of in Chevrolets and Pontiacs. In the industry recent years, Tjin has also Dirt & Dust Resistant Dry Lube, Electeamed up with major OEM manufactrical Contact Cleaner, Industrial- turers such as Chevrolet, Pontiac, Scion Strength Degreaser and the newest and Honda North America. addition to the lineup, Spray & Stay Tijn was relieved to get the WDGel Lubricant, according to Shannon 40®/SEMA Cares 50th Anniversary Edwards, WD-40 Brand Manager. Camaro done on-time and looking so Build partners that donated prodfine because the vehicle’s deadline uct for use on the Camaro include Eckwas insane, he explained. ler’s, Budnik Wheels, Axalta, Eibach, “We had to get this project done entire line of WD-40® Specialist® products were put to use during the build. These include the WD-40® Specialist Rust Release Penetrant Spray, Water Resistant Silicone Lubricant, Protective White Lithium Grease, Long-Term Corrosion Inhibitor, Rust Remover Soak, Machine & Engine Degreaser,
in four and a half weeks, while many shops would have needed something more like 12 months or more. I work primarily with the OEs, so this was an unusual job for us, but we loved doing it and we’re so happy with the finished product. The people at UTI did a lot of work and I think we did an excellent job of showcasing a lot of WD-40.” WD-40 Brand Manager Shannon Edwards is a veteran of these SEMA car builds and has seen firsthand the importance of the cause and the buzz that is always created with these showstopping vehicles.
Continued from Page 24
Help Your Business Grow
In order to grow as a team, Jones encouraged everyone to be focused on the same outcome and synergistically listen to each other with the intent to be influenced. He said the result is understanding every individual’s unique perspective in order to create something better together than anyone can do by themselves. “That’s called synergy,” said Jones. That’s what ultimately leads to success,” said Jones.
For more information, contact Mike Jones, Discover Leadership Training: mikej@discoverleadership.com
“This is a winning formula and it helps all of the parties involved–WD40, SEMA Cares, the companies that donate their time and materials and the builders, such as Neil Tjin, who gain national attention with these cars,” Edwards said. “Plus, we all do it for the charity, which makes it even more special!”
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 41
SEMA Show Goes On
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
AkzoNobel Unveils Celebrity Vehicle and New Partnership with David Kindig with Ed Attanasio
AkzoNobel kept it a secret until Nov. tured on the Velocity Channel. 2 at 1 pm, when the company finally AkzoNobel and Kindig will work unveiled its 2016with SEMAEd celebrity ve- together over the next year to mutuAttanasio hicle to Show attendees. When the ally develop a new custom color line cover was removed by master car of automotive paints. While announcbuilder Dave Kindig, the four-tone ing the AkzoNobel celebrity car, 1955 Chevy Nomad Wagon received Kindig also discussed his new relathunderous applause and everyone tionship with the company. “We are agreed that it surely did not disap- going to be developing a whole new point. line of amazing colors for AkzoNobel, with Stacey Phillips
“I’m thrilled to be working with Media and Publicity for Shops AkzoNobel on developing this brand
Shop Strategies
Body Shops Giving Back with Stacey Phillips
the AkzoNobel booth, I was pleasantly surprised and absolutely thrilled. Dave Kindig is an amazing builder, and to be associated with him is a big
new custom color line,” said Kindig. “Since I started spraying Sikkens Autowave, my projects have looked better than ever before. So I am super psyched because I’ll now be able to combine my style and quality and mix it with these terrific products. To really open up and dial in the colors that I want to see on great vehicles–that’s my goal with this new line.” The owner of the Celebrity Nomad is Mark Timlin, the owner of Burnett’s Auto Parts Kindig (r) shows the car’s owner, Mark Timlin (l) of in Green River, WY. When he Burnett’s Auto Parts in Green River, WY, what he has saw his vehicle for the very done with his 1955 Nomad during the unveiling first time at the unveiling, he looked shocked for a moment before deal. They filmed the build, and hopefully it will appear on an episode of smiling from ear-to-ear. Bitchin’ Rides at some point so that “The last time I saw that car was a year ago, and it was down to the bare people can see all of the creativity and metal,” he said. “So when I saw it at hard work that went into this car.”
Tips for Busy Body Shops
This spectacular four-tone 1955 Chevy Nomad Wagon was built and designed by David Kindig of with Stacey Phillips Kindig-It Design in Salt Lake City for AkzoNobel for the 2016 SEMA Show
Kindig and his team put more with a classic look. These are colors than 1,500 hours into the build, adding that car lovers will want to use and nuances throughout, including flip- painters will also want to spray. They ping the bumpers, installing a Kicker will have a ton of depth and will be stereo system and a whole wide range absolutely incredible. So hang on to with Stacey Phillips of new enhancements. The Nomad your socks because this year is going was first manufactured by Chevrolet to be amazing!” from 1955 to 1961 and then brought Jennifer Solcz, North American back into production from 1968 to Marketing Manager for AkzoNobel 1972. Today, Nomads made in the Vehicle Refinishes made some open1950s are the most coveted by car col- ing remarks to the crowd at their lectors and rebuilders who love work- booth prior to the unveiling. “Aking on them. zoNobel is proud to join forces with with Victoria Antonelli As owner and chief designer at Dave Kindig, a true automotive artist, Kindig-It Design in Salt Lake City, who is known throughout North UT, Kindig runs a state-of-the-art cus- America for his exceptional quality, tom shop where mostly classic cars workmanship and style,” she said. are converted into breathtaking cre- “AkzoNobel is in the business of ations. Kindig operates the shop with color, and we are dedicated to color his wife, Charity, and they are well- innovation through product developknown for their highly-rated reality ment and dynamic strategic partnershow, Bitchin’ Rides, which is fea- ships.”
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SEMA Show Goes On WyoTech Celebrates its 50-Year Anniversary at SEMA 2016 with Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
alumni association.’ Media and Publicity for Shops Another goal for the school was to
To mark its 50th anniversary, WyoTech ebrate a half-century teaching the colunveiled two vehicles that students, lision repair professionals of the presgraduates and instructors customized at ent and future. WyoTech’s Industry with Ed Attanasio this year’s SEMA Show in Las Vegas. Relations Specialist John Hurd was Students at their Blairsville, PA camone of the main driving forces behind pus designed and built a ‘Shagadelic the planning of the reception and is hoping that it will become an annual event. ‘We had roughly 80 people at the reception and everyone with Stacey Phillips was excited by the turnout,’ Hurd said. ‘We had one alumnus from our 1973 graduating class here and another who graduated in September of this year, so more than five decades were represented. with Stacey Phillips This was our first alumni asWyoTech’s Industry Relations Specialist John Hurd (left) had the school’s alumni sign this 50th anniversary bansociation event and we are ner. At right, that’s Allen Froschauer, a 1985 graduate now planning to do this every Van’ and a Harley Davidson Chopper year. Our graduates have a ton of knowledge and experience and if we with bells and whistles galore. In addition to showcasing the two can share that with our current stuwith Stacey Phillips vehicles at its SEMA booth, the school dents, staff and instructors, that is one also hosted an alumni reception to cel- of one of our main goals with the
make a big splash with their ‘Shagadelic Van’ and they indeed achieved it and more with their eye-catching concept vehicle. Ford Authority named
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Body Shops Giving Back
The original drawing of WyoTech’s “Shagadelic Van,” a 2016 Ford Transit concept van designed with a 1976 “Cruising Van” Ford advertisement in mind
it one of the top five Ford vehicles at SEMA and attendees flocked around it throughout the entire show. ‘I keep expecting Scooby Doo and Shaggy to jump out of the back of this van,’ Brian Frame the owner of Gene’s Auto Body in Montrose, CA said while visiting WyoTech’s booth.
Tips for Busy Body Shops
‘It is so cool and a real tribute to the 1970s, when everyone had vans like these!’ Featuring a custom grille, rear window louvers, and bubble window, this van was painted completely with PPG custom hues. Although it looks like a 1970s conversion van in many ways, it also contains a lot of technology from today, including a cockpit with a top-tier Kenwood audio system
WyoTech graduate Marc Christ, the co-host of the TV show Detroit Muscle, produced by PowerNation, enjoyed the alumni reception at SEMA
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with Rockford Fosgate speakers and amps; 20-inch flip-down center monitors from Samsung, and custom WyoTech appointments with Katzkin
WyoTech’s “Shagadelic Van” is a party on four wheels
leather seating. HushMat soundproofing will keep more of the music inside and with a XK-GLOW lighting system, it’s like a disco within a van. Mechanically, the van still has its 3.5-liter EcoBoost engine, but enhanced with the existence of a SCT XR 4 Performance programmer. A Gibson Performance Exhaust system with cus-
tom-made side pipes enables the engine to perform better which gives the vehicle a nice look and a strong sound. Hurd discussed the van and its role at this year’s SEMA show. ‘Ford gave us the van and acted as our corporate partner for this project,’ he said. ‘WyoTech graduates and instructors really took the lead on this build and they did an exceptional job. To see how it went from the original sketch all the way to the finished product was a great experience for everyone involved. The little nuances really make this van truly special–from the custom shag carpeting to the lighting system and the custom-fabricated side pipes– it takes that 1970s look and pumps it up with modern additions.’ MAVTV documented the Ford build from start to finish with a 12-part series for ‘Chop Cut Rebuild,’ to air after the show, so the van will be getting a lot more than just its 15 minutes of fame, Hurd said. ‘It’s exciting, because we succeeded with this van in several ways,’ he said. ‘Showcasing this vehicle is a big deal, but it is going to provide us with continued exposure, which was of course one of our main goals with the ‘Shagadelic Van.’ To show the rest of the world the
creative zeal and technical aptitude of its students, WyoTech students and staff also customized a Harley Davidson chopper-style motorcycle, which was also displayed in the WyoTech booth at SEMA.
Continued from Page 34
Lincoln Tech
tors around the country who are helping these students train for future jobs in the industry. Bobzien, who oversees all of Lincoln Tech’s automotive programs nationwide, sees that future as wide open for graduates. “At Lincoln Tech, we’re in regular contact with employer partners as well as respected industry professionals who serve on our advisory boards,”
WyoTech’s Operations Manager Bruce Gamroth (left) and Dean of Curriculum Rick Hartman networked at the alumni reception
WyoTech was founded more than 50 years ago in Laramie, Wyoming, and has since become one of the premier providers of technical training in the United States. WyoTech offers training for mechanical and technical occupations in automotive, diesel, collision/refinishing, motorcycle and marine technology. WyoTech has campuses in Blairsville, Pennsylvania; Laramie, Wyoming; and Daytona Beach, Florida. For more information, visit www.WyoTech.edu.
he said. “We’re able to make sure our students are always learning the skills most important to today’s collision repair employers, and we’re proud to help hundreds of students overcome the skills gap in this field every year.”
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Historical Snapshot
—John Yoswick is a freelance writer based in Portland, Oregon, who has a body shop in the family and has been writing about the automotive industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com). Contact him by email at jyoswick@SpiritOne.com.
NACE ‘96, Insurer-Owned Body Shops, CIC on Estimates, DuPont Seeks Buyers with John Yoswick
lision repair industry consolidator. The 20 years ago in the collision repair Interinsurance Exchange of the Autoindustry (December 1996) Texas shop ownerwith Joe Sanders delivChasidy Raemobile Sisk Club, an affiliate of the Autoered a hard-hitting NACE Chairman’s mobile Club of Southern California, opening address, touching on nearly has invested $30 million in Caliber all of the industry’s hottest issues. He criticized the computerized estimating system provider for focusing more on removing overlap than on automating withonChasidy Rae Sisk “add-ons.” He called paint manufacturers to strop trying to block pointof-sale controls on product clearly labeled as “for professional use only.” He said shop owners are tired of doing more work to use non-OEM and salvage parts while benefitting less fiIn 1996, Mike Anderson was a Virginia shop Chasidy Rae owner Siskand on a CIC committee calling for the nancial for doingwith so. And he called on estimating system providers to add more I-CAR to define an “industry-acceptable information about refinish labor times that repair” in order to help the industry cope have been manually changed with rising consumer expectation and the threat of diminished value claims. Collision Centers. Caliber, based in Many of his comment were diIrvine, Calif., has 62 locations in Calrected toward thewith insurance industry. Chasidy Raeifornia Sisk and Texas. He criticized their use of unfair caps Despite its substantial investment, on materials. He praised State Farm the Automobile Club will have no conand USAA for developing internal systrol over day-to-day operations, and tems to accept any of the three autowill not have access to information mated estimating systems, and called other than what pertains to its insureds. Chasidy Rae Sisk on other insurerswith to follow their lead. “We have been using Caliber He said it was up to the top insurance since 1991, and we just like what they executives who attend NACE to relay do,” said Jim Gilmartin, senior vice needed information to others in their president for insurance operations at company and industry. the Automobile Club. “Their perform“Please help us carry the message ance has been exceptional, not only I back to other insurers, way they deal with our members, with adjustors, Chasidysu-Raethe Sisk pervisors and appraiser that the abuses but the services they provide: the speed of the automated estimating systems with which cars are repaired, the good must stop,” Sanders said. “If we are to feelings our members have in their restay controlled to the tenth of the hour lationship with Caliber, the quality of by the times posted in these systems the repairs.” after overlap deductions, then we must Caliber has been part of the Autowith Chasidy Rae Sisk be compensated for the additional op- mobile Club’s “Immediate Repair Proerations not included at the original gram” since 1991, and Gilmartin said calculation. We are tired of hearing that in investing in Caliber, his comwe’re ‘the only one who asks for it.’” pany hopes to see Caliber expand into – As reported in Automotive Re- other areas where the Automobile Club port. In the year following his address sells insurance. with Chasidy Rae Sisk at NACE, Sanders sold his two Texas – As reported in Hammer & shops to Caliber Collision (his son Dolly. Caliber is now based in Texas Mark is president and chief operating and has more than 400 shops in 16 officer of Caliber); he continued to states and the District of Columbia. In work as a consultant and in various 2003, Texas passed a law restricting capacities in the industry before retirwith Chasidy Raeinsurer Sisk ownership of collision repair ing in 2005. shops, a law that insurers challenged for five years all the way up to the U.S. Supreme Court but was eventually up15 years ago in the collision repair held. So in order to continue expandindustry (December 2001) Another insurer has invested in a coling in Texas, Caliber in 2008 sought
Associations Assembling Southeast News
Western Associations
Southwest Associations Southeast Associations
funding from a Canadian investment firm that enabled both Zurich Financial Services (of which Farmers Insurance is a subsidiary) since 1997, and the Automobile Club of Southern California to cash out their investments in Caliber.
10 years ago in the collision repair industry (December 2006) If refinish labor times on repaired panels are going to be adjusted from those in the estimating systems – something 96 percent of shops say they have seen insurers do –the printed copy of the estimate should show what the original labor time is. That was the recommendation of the Collision Industry Conference (CIC) Estimating Procedures Committee at the conclusion of a panel discussion on the topic in Las Vegas. “The committee’s recommendation is to show the reduction amount as a separate negative line entry, or clearly
document the calculation,” Mike Anderson, a member of the CIC committee who moderated the panel discussion, said. “So on the bottom of the estimate, for example, line 42 would tell you a refinish time was changed from, say, 2.2 to 1.6. Then as the end-user of that estimate, you would be able to know the time was changed and by what magnitude.” Anderson, owner of Wagonwork Collision Centers in Alexandria, Va., opened the panel discussion with the responses he received from the estimating system providers to a series of questions the committee asked about manual changes to refinish times. [Anderson said that shops say] the justification they are given for such changes is that the changes are being made on refinish labor times for “partial refinish” of repaired panels. “In some cases, the system generated blend times are being applied to See NACE ‘96, Page 55
Northeast Associations Midwest Associations
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46 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
with Ed Attanasio
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Awards Given, Milestones Met, and Future Plans Discussed at Maaco Conference in NC by Victoria Antonelli
On Saturday, October 15, Autobody News listened in as Jose Costa, president of the paint and collision division of Driven Brands, and Jason Ryan, president of Maaco, capped the Maaco Conference in Charlotte, NC. The teleconference covered the milestones that Maaco and Driven Brands have met in 2016 as well as their plans for 2017. Costa explained that Driven Brands, which is headquartered in Charlotte, has four main divisions with 10 brands that operate about 2500 locations across North America. They generate about $2.5 billion in sales. Their four divisions–the largest and most important one being paint and collision, which encompasses Maaco, CARSTAR, and Drive N Style–generates $1.3 billion with a little under 1,100 locations. “In 2017, Maaco and CARSTAR will add between 100 to 200 locations each,” explained Costa. “We’ve had a very aggressive growth projection over the last four years, with plans to continue that growth into next year.”
Ryan added that Maaco recently celebrated their 500th location, after adding over 50 stores to the map in 2016. “We’ve had a really solid, fantastic 2016 performance,” he said. “We’re celebrating the third year of five percent or greater same store sales growth, so organic business is very healthy.”
Ryan also stated that Maaco’s fleet department, which is one of the MSO’s major initiatives to help grow the top line for their sales, has grown about 30 percent again this year to exceed $100M in annual sales. “We’ve also been working on the marketing side of things,” he said. “We’ve redesigned our websites so we can continue to engage with customers. We’re also bringing back the ‘Uh Oh, Better Get Maaco!’” Maaco sponsored Martin Truex Jr.’s Furniture Row Racing Toyota the
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weekend before the conference for the Bank of America 500 at Charlotte Motor Speedway. “We are looking to continue seeking out these partnerships going forward,” said Ryan. Ryan added that the MSO is also working on a new estimate program to help close more sales, as well as a recycling program that they hope will increase top line sales by another five percent. The Maaco president also acknowledged this year’s winner of the SYL Young Award, Katie Inge, who is based in Chesapeake, VA. “She is the first female recipient of this award,” Ryan said. “She highlighted tremendous performance in a short period of time.” The young shop owner joined the Maaco system last year. Inge increased sales in 2015 by 15 percent, and accelerated sales in 2016 by 30 percent, resulting in a $2 million profit, according to Ryan. Here is the full list of award recipients: Terry Taylor Award – Frank Furino, Orlando, FL
SYL Young Award – Katie Inge, Chesapeake, VA
David M Lapps Award – Brian Greenley, Litteton, CO
MAACO Cup – Hector Loyo, New Berlin, WI
Rookie of the Year – Tim Ciri, Vancouver, WA
Multi-Shop Owner Award – Mike Drum, Atlanta, GA 25 Year Milestone – Joe Ambuul, Colorado Springs, CO
Maaco franchisees are also recognized on a regional level with the Regional Cup Awards for stellar performance and operations that leads to an increase in both car count and overall sales. The 2015 Regional Cup Winners are: Northeast Region - Dennis Raftopoulos, North Brunswick, NJ Mid-Atlantic Region – Ron Raio, Del-
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California Legislation to Thwart Unlicensed Dismantlers Signed Into Law Assembly Bill 1858, environmental justice legislation authored by Assembly Majority Whip Miguel Santiago (D-Los Angeles), was signed into law by Governor Jerry Brown in September. Co-sponsored by the State of California Auto Dismantlers Association (SCADA) and the California State Board of Equalization (BOE), AB 1858 creates a multiagency team to investigate tax evasion, environmental damage, and public harm that occurs as a result of unlicensed automobile dismantling. California faces an illegal underground economy in the auto recycling industry which has led to numerous public health and environmental violations. Illegal dumping and disposing of vehicles, inadequate hazardous waste handling, car thefts, improper worker safety protections, and other violations threaten vulnerable and underserved communities. “Unlicensed dismantling is a ‘sleeper’ environmental justice, economic, and public health issue,” Santiago said. “The resulting environmental and public health damage to our communities calls for urgent action from the state. The governor’s signature prioritizes the health and safety of all people and ensures that all Californians
have the right to live, learn, and work in a healthy environment.” Of the 28 million registered vehicles in California, about 1.2 million are disposed of annually. Of those, approximately 360,000 (30 percent) endof-life vehicles are being processed through unlicensed and unregulated automobile dismantlers. Unlicensed automobile dismantlers do not follow licensing requirements by the California Department of Motor Vehicles (DMV) that include insurance obligations, work place safety requirements, tax liability, and environmental regulatory standards as required by law. “I want to thank Assemblymember Santiago for successfully advocating for comprehensive policy change on an issue that has been plaguing the State Board of Equalization,” BOE Fiona Ma, CPA, said. “Everyone should be paying their fair share of taxes, including auto dismantlers who are dealing with end-of-life vehicles that normally have toxic and waste issues such as safely removing and recycling unused gasoline, brake fluid, engine oil, transmission fluid, antifreeze, catalytic converters, tires, mercury switches, lead acid batteries, and Freon. It is imperative that these business owners are registered, li-
censed, and regulated like others to minimize toxic impacts and ensure the best environmental and health safety standards are adhered to.” Greg Pirnik, president for the State of California Auto Dismantlers Association, added that this measure “will help small businesses, protect jobs, and increase environmental protection by addressing the very serious and growing problem in California of unlicensed, unregulated, and underground automobile dismantling.” The multiagency team created by AB 1858 includes the DMV, the BOE, the California Environmental Protection Agency (CalEPA), and other departments within CalEPA, including the State Department of Toxic Substances Control (DTSC). Those agencies will be required to submit a report to the legislature outlining findings and policy recommendations by Jan. 1, 2019. AB 1858 will take effect on Jan. 1.
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SEMA Show Goes On
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
PPG Shows Support for Paralyzed Veterans of America at 2016 SEMA with Ed Attanasio
To bring awareness and support to its painters on the list, including Charley cause and mission, PPG Refinishing Hutton’s Ridler award winner “Olds invited the Paralyzed Veterans of Cool;” Darryl Hollenbeck’s Ford, with Ed Attanasio America (PVA) to be a part of their named America’s Most Beautiful booth during the 2016 SEMA Show in Roadster; Ryan Korek’s merlot red InLas Vegas, Nov. 2-5. Because PPG beternational pickup dubbed “Eight-Dollieves in this non-profit organization lar Corn;” Jerry Kjensrud’s Chevy, that is dedicated to veterans’ service, “Halo,” a Grand National Roadster medical research and civil rights for Show award winner; Nathan Curry’s people with disabilities, they invited tribute motorcycle, making its show with Stacey Phillips PVA to SEMA 2016 in order to bring debut; and Joe Ballard’s multi-awardnational exposure for its vehicle donawinning tribute custom bike. tion program “Wheels Helping WarIn addition, PPG booth visitors riors.” were able to meet, get autographs, Every year, people are anxious to and listen to legendary paint icons see the theme for PPG’s booth at talk about their PPG product preferSEMA because with they know that Phillips the ences, including Charley Hutton from Stacey company is going to go over the top to Charley Hutton’s Color; Bobby Alloway from Alloway’s Hot Rod Shop; Tom and Mitch Kelly from Kelly & Son Crazy Painters; Darryl Hollenbeck from Vintage Color Studio; with Stacey Phillips Kenny Youngblood from Youngblood Art/Motorsport Gallery; Mark Worman and Will Scott from Graveyard Carz and Doug Dorr, aka “The your Masterbusiness of Pinstripes.” Promote with PVA is a congressionally article featuring with Stacey Phillipsan exclusive chartered veterans service oryour products or services. ganization founded in 1946 The source foroftimely that has developed a unique Julia Walker, the Director Corporate and Venture Philanthropy for Paralyzed Veterans of America with information that every expertise on a wide variety of paralyzed veteran Bill Lawson at the issues involving the special body shop needs! PPG booth at the 2016 Show needs of members – veterans Callforces for details! make a lasting impression. They al- of the armed who have experiCALL 800-699-8251 ways have exciting new products to enced spinal cord injury or dysfuncwith Victoria Antonelli 800-699-8251 display, and some of the best automo- tion, according to the organization’s Mail Subscription tive painters in the world are featured. website. You can always count on the fact that Julia Walker, the Director of PPG will pump up the creativity of Corporate and Venture Philanthropy their booth for that “wow” factor. Last for PVA, was on-hand during the four year, the theme was Mardi Gras, and days of SEMA and brought three this year it was “A Salute to Color,” members of the organization with her YourtoEmail forword Our with a patriotic WorldRegister War II theme spread the about the organithroughout the company’s enormous zation and its mission. booth. “When PPG invited us to be a part As always, PPG also showcased of their booth at SEMA, it was unexwww.autobodynews.com an impressive lineup of cars, trucks pected and definitely a thrill,” she said. and bikes with some big designers and “We brought three members of PVA to
Las Vegas—Bill Lawson, Jason Reyes Media and Publicity for Shops and Ryan Lindstrom—and it provided
a great opportunity for them to see the
Shop Strategies
Body Shops Giving Back Tips for Busy Body Shops
Everyone anticipates PPG’s SEMA booth and this year it surely did not disappoint with “A Salute to Color,” a patriotic World War II theme
show and gain some exposure for our organization. We wanted to use this forum to tell people about what we do and also about our Vehicle Donation Program. Everyone was telling us that the PPG booth at SEMA is always a big deal and people anticipate what theme they will come up with every year. The Americana theme for this year’s booth was perfect for us and our mission, so the entire experience was outstanding.” In addition to sharing their stories with attendees who visited the PPG booth at SEMA, the PVA also asked for cash donations, Walker explained. “The people were so supportive that we ended up raising more than $3,500, which was exceptional. This money can go a long way toward helping our members and taking our mission further. Relationships like these can really benefit PVA in many ways now and in the future, so we’re delighted to be associated with an amazing company like PPG.”
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SEMA Show Goes On
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
NABC Presents Six Deserving Recipients with Refurbished Cars at 2016 SEMA with Ed Attanasio
Half a dozen deserving individuals and families as they attempt to recover families from Nevada received keys to from catastrophic circumstances such completely refurbished by the as unexpected job loss and homelesswith vehicles Ed Attanasio National Auto Body Council (NABC) ness,” said Chuck Sulkala. “Our goal at its annual Recycled Rides Luncheon with Recycled Rides is to positively on Nov. 2nd at the 2016 SEMA Show change lives by donating vehicles that in Las Vegas. More than 300 people represent hope, independence and freedom. Of all the things we do here at NABC, this is probably the most satisfying–givwith Stacey Phillips ing cars to people who truly deserve them.” The six recipients this year included Suidi Ali, who received services from Family Promise’s Shelter Program earlier this year after losing her job with Stacey Phillips and apartment. She now has a great career and an apartment that she and her children are Recycled Rides vehicle recipient Patrick Kelly (center) poses with Ted Rupert, owner of Rupert’s Auto Body happy to call home, but her car (right) and one of last year’s car recipients, Michael (until now) was a major conAtkinson, a Navy Corpsman who now works as a cern. Suidi Ali has been workmetal technician with Stacey Phillips ing hard to leave homelessness enjoyed the presentation luncheon held in her rear window, and her nearly new at the Westgate Las Vegas Paradise 2016 Hyundai Accent will help her Convention Center, with many of the achieve it. Ali was nominated by Family sponsors, body shops and insurance Promise of Las Vegas and the car was companies that donate their time and donated by Enterprise and refurbished money to the Recycled Rides Program by Gerber Collision. with Stacey Phillips Brigette Garcia and her husband each year in attendance. This year’s six Recycled Rides rehave two young sons with special cipients were selected in partnership needs. To get to her sons to the their with three local nonprofit service ormedical appointments, Garcia deganizations – Family Promise of Las pends on public transportation, and it Vegas, The Shade Tree, and The Marine Corps League. This year’s vehicles were donated by Allstate, GEICO, with Victoria Antonelli State Farm, USAA, Enterprise Rent-aCar, and Hertz and were refurbished by collision repairers, including Caliber Collision, Fix Auto Henderson, Gaudin Ford, Gerber Collision & Glass and Rupert’s Auto Body. Parts, materials and services were contributed by LKQ Corporation, Axalta, AkzoNobel, ColSix completely refurbished cars sat quietly under their covers until they were unveiled at orGlo, High Sierra Glass Works, LT NABC’s annual Recycled Rides Luncheon on Mufflers and Brakes, Milne Auto Tow, Nov. 2nd at the 2016 SEMA Show in Las Vegas Reno Buick GMC, Sierra Wheel Repair, The Pit Shop, Alpine Lock and is stressful at times. Brigette recently Fast Glass. landed a good job in the medical field, Executive Director of the National and her husband works from home so Auto Body Council Chuck Sulkala he can be available to care for their has been hosting these car giveaways children. Their 2008 Ford Edge will since the program began, and he was help the Garcia family manage their back on the dais again this year. “Lack daily transportation without the stress of transportation is in many cases a and expense of taking the bus. The major obstacle for people and their Garcia family was nominated by Fam-
ily Promise of Las Vegas; the car was Media and Publicity for Shops donated by Allstate and refurbished by
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Body Shops Giving Back
Gaudin Ford. The third recipient, Debbie Hatfield, and her two sons were in Family Promise several years ago until she could obtain employment and get back on her feet. Earning minimum wage, one of her sons was on the baseball team, and it was always a challenge to get him to his games. On top of it all, this single mother’s vehicle broke down earlier this year and eventually died, but her transportation problems are gone because she now has a 2014 Chevy Impala. The car was nominated by Family Promise of Las Vegas and donated by GEICO and refurbished by Caliber Collision-Reno. Lorae Chadwick, her husband and their one-year-old daughter were forced to leave their previous apartment due to an abusive situation with their roommate. They had to live in separate shelters initially until they
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were able to receive support from The Shade Tree organization and find housing together as a family. This is truly a family that is becoming self-sufficient,
Recipient Brigette Garces with representatives of Allstate and Gaudin Ford who donated her Ford Edge
and with their completely refurbished 2015 Hyundai Leandra, they will be able to live productive lives without the drama of not having reliable transportation. The Chadwick family was nominated by the Shade Tree and the vehicle was donated by Hertz. See NABC Presents, Page 55
My SEMA
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52 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 53
CREF Prepares Spring 2017 Career Fairs by Chasidy Rae Sisk
As 2016 draws to a close, the Collision Repair Education Foundation (CREF) has begun preparing its Career Fair schedule for spring 2017. Brandon Eckenrode, Director of Development for CREF, believes it’s important for collision repair industry professionals to get involved and attend these career fairs in order to meet up and help cul-
tivate the next generation who will soon be entering the workforce. “We will be holding as many career fairs in the Spring of 2017 as we did in all of 2016.”
According to Eckenrode, “One, if not the most critical, issue that this industry faces is a shortage of properly trained, qualified entry-level staff to fulfill career opportunities in many industry segments, not just for body shops. These career fairs serve two purposes: 1) To help connect students seeking full-time, par-time, internship work with local industry employers and 2) motivate younger students who may just be starting out in their technical education to see the various companies that are awaiting them when they do graduate. Many of our past career fair participating companies are those who are seeking entry-level employment candidate but others are tool, equipment, paint, and other companies that are there to showcase their products and services to the future industry members. You see the issue of “where is the next generation of techs/staff going to come from” being asked and featured
within industry press article and at industry events.” The Spring 2017 Career Fair schedule will begin on February 2 in Des Moines, IA, moving to San Diego,
on March 9, Houston on March 22, and Dallas the next day. On April 8, they will be in Phoenix, AZ, followed by a trip to Pittsburgh, PA on April 19 and a stop in Atlanta, GA on April 25. On May 1, 3, 8 and 17, CREF will host career fairs in Chicago, IL; Madison, WI; Denver, CO; and Nashville, TN, respectively. The organization also plans to host events in Indianapolis, IN; St. Louis, MO; and Seattle, WA, but those
dates have yet to be determined. Eckenrode encourages the industry to get involved, stating “For those industry members who truly look to have this issued solved need to start acting now to 1) connect with local collision school programs and work with the instructors to ensure that the skill sets being taught are those that will make the students employable after graduation and 2) together (as an industry) we need to start working towards attracting the “best of the best” student candidates to the collision programs while also connecting with other school (non-collision) programs in making them aware of the non-technical positions that this industry offers in fields like customer service, marketing, accounting, business, etc.” Collision repair industry professionals interested in getting involved with CREF’s Career Fairs should contact Eckenrode at 847-463-5274.
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Henderson. The final recipient was Patrick Kelly, a Marine Corps veteran who still suffers from injuries sustained The final two Recycled Rides from a 2,500-ft. fall from a helicopter went to members of the military. First, during a parachute accident. After Navy Seabee veteran Jeffrey Hicks more injuries followed while on duty, was severely injured while on deploy- Kelly received an honorable discharge ment in Afghanistan and has faced from the Marines and then later a demany challenges adjusting to living gree in medical illustration. He curwith the injuries he sustained. Jef- rently works at the veteran’s affairs office and volunteers with the Marine Corps League, and now he will be able to get there easily with his 2011 Mitsubishi Gallant. Kelly was nominated by the Marine Corps League and the vehicle was donated by USAA Insurance and refurRecipient Lorae Chadwick with Scott Bridges of Hertz, bished by Rupert’s Auto Body which donated a 2015 Hyundai Leandra in Carson City, NV. frey’s wife is employed while he takes Kelly said that the car presentacare of their two sons, taking them to tion was a “major event” in his life, sports events, school and family gath- and he couldn’t stop thanking Ted erings. When his car died, taking care Rupert, whose shop refurbished the of the children was a daily challenge, car and brought it back to life. “So but with their completely refurbished many people have helped me along 2012 Nissan Murano, they will be on the way, and Ted as well as USAA are time all the time. Hicks was nomi- amazing to do this for me. With my nated by the Marine Corps League Gallant, I will be able to do so much and the Murano was donated by State more and get to where I need to be on Farm and refurbished by Fix Auto time.” Continued from Page 52
NABC Presents
Luther Bloomington Acura Our parts. Your peace of mind.
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NACE ‘96
repaired panels, which appears to be in contradiction of database guidelines,” Anderson said. If a shop received a printed estimate written in an estimating system the shop doesn’t have, the only way to know that refinish time has been changed is to note the asterisk by the labor time. But even so, Anderson said, the shop has no way of knowing what the original labor time was if they don’t have that estimating system, so there is no way to audit how significant a change has been made. – As reported in Autobody News. Anderson sold his shops in 2010 and is now an industry trainer and consultant. Representatives of all three estimating systems at the CIC meeting acknowledged the committee’s request for the additional information on estimates. None has made the change.
5 years ago in the collision repair industry (December 2011) DuPont CEO Ellen Kullman said last week the company is giving its auto-
motive paint unit an opportunity to meet financial targets before DuPont considers its options for the business. The Bloomberg news agency reported last month that “people knowledgeable of the matter” said DuPont hired Credit Suisse Group AG to seek buyers for its “Performance Coatings” unit, which includes its automotive paint division. DuPont promoted John McCool a year ago to president of the Performance Coatings segment, and gave him “very specific performance targets,” Kullman told reporters last week. “From a performance standpoint, we’ll give them a chance to see if they can get there… If any of our businesses can’t obtain their targets, obviously we’ll look at alternatives, whatever that means.” – As reported in CRASH Network (www.CrashNetwork.com), December 19, 2011. Nine months later, DuPont announced it was selling its 11,000-employee automotive paint business to private equity firm The Carlyle Group for $4.9 billion in cash. The company was later renamed Axalta Coating Systems, and The Carlyle Group sold off its remaining interest in the company this past summer.
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 55
My SEMA
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
How to Market to, Sell and Service Today’s “Connected Consumer” with Stacey Phillips
Many collision repair businesses are sales and marketing budget and activworried about getting cars in and out ities are focused on for that connected of their production areas and having consumer. He said most likely, there better cycle time. During a recent will be a gap between the two numAntonelli Guild 21 webinar,with FrankVictoria Terlep said to bers. never lose site of how important the Nine ways to sell, market to, and customer is to your business. service today’s connected consumer: “If individual businesses are not Web presence: Terlep said a focusing on the consumer, there is a business’s website is really an online very good chance of them going somelobby. “Your business will get more where else,” said Terlep, founder of visitors to your online lobby than you’ll ever get into your physical eMarketing Sherpas. In 2014, a study conducted by Aclobby,” said Terlep. “The number one centure asked consumers how likely reason to have a website is to drive they were to stop doing business with business to your door.” He said some their auto/home insurance provider of the important components include and switch to another one in the next a call to action, welcome and educa12 months. About 42.5 percent of tional videos, a blog, appointment opthose surveyed said they were likely or tions, and ratings and reviews. somewhat likely to switch insurance Online/mobile search: Terlep providers. The following year, a surstressed the importance of ensuring vey conducted by JD Power found 29 your website is mobile compatible and percent of people switched insurance consider SEO (search engine opticompanies in 2015. According to CCC mization). All businesses that have a statistics, as of 2015 less than 45 perphysical location have a Google My cent vehicles were repaired through a Business, which is tied to Google reDRP. views. “You must make sure you Part of really knowing and conclaim it and you must drive people to necting with your customers includes give you reviews,” he said. He also finding out how they are currently recommended categorizing the busiusing technology. A.T. Kearney found ness and integrating with social media that more than 50 percent of the sites. 10,000 consumers they surveyed said Social media: “From a business they are “connected” every hour and perspective, it’s our belief that every research has shown that the average business needs to have a position on adult spends nearly six hours a day in Facebook, Google My Business, front of digital media, of which 19 perLinkedIn and YouTube,” said Terlep. cent is on social media. Other social media, such as Twitter, “Mobile is the way they want to Instagram and Snapchat, are options a be connected with the rest of the business can look into after the first world,” said Terlep. The number one four are in place. All social media sites thing they look at on these devices is should be an extension of the comemail (78%). “If you are utilizing an pany website and be complete and email system and sending email to professional. your customers, you need to make Online reviews: Terlep said onsure the emails you send are easily line reviews are critical to every busiread on a mobile device,” said Terlep. ness. They will increase sales, help The other most popular activities on you better understand your customers, smartphones include web browsing create customer engagement and im(73%), Facebook (70%), maps/direc- prove your website ranking. “If you tions (64%) and games (60%). “The don’t have an active/formal process typical person who interacts with their set up in your business to request and smartphone interacts with their smart- capture online reviews, it’s one of the phone 150 times a day,” said Terlep. most important things you should do,” He recommended that shops fig- said Terlep. “Online reviews are ure out the percentage of their cus- trusted more than any other marketing tomers who are connected and then and advertising medium available determine what the percentage of today.” He said it’s simple to do and
Shop Strategies
56 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com
can give businesses the highest ROI (return on investment) from a marketing perspective. Email: In 2013, there were 3.9 billion email accounts around the world. By 2017, Terlep said that number is expected to rise to 4.9 billion. “Email is growing and growing,” said Terlep. “Most companies use email today and feel it is much better for marketing communication and retention than any other marketing tool.” Some of the emails he recommended sending include thank you emails with surveys and/or requests for online reviews, informational emails, new service offerings, event invites, and 30-day follow ups. SMS/Text: The average voicemail callback takes over an hour, while an average text response takes 15 minutes. Terlep said 97% of adults use texts daily and 98% of texts are read in five seconds or less! Types of texts businesses can send include un-
sold estimates/proposals, repair status information, special offers, review requests and recalls. Mobile Apps: Terlep said that 86% of what is done on smart phones is through an app. “It gives the business an opportunity to own a piece of real estate on that consumer’s phone,” said Terlep. In addition, it helps build brand recognition, helps you stand out from the competition and cultivates customer loyalty. He said if shops can convince consumers that an app delivers enough value for them, they will have a distinct advantage over the competition. Video: Some compelling reasons businesses should consider video marketing include: it helps shops end up on page one of the searches; it increases email open rates; it’s the fastest growing communication; YouTube is the second largest search engine; 59% of senior executives prefer video and See How to Market to, Page 58
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 57
Continued from Page 56
Axalta Launches New Self-bonding Electrical Steel Coating
Support CREF by Shopping on AmazonSmile
How to Market to
Collision industry members can support the Collision Repair Education they will watch for longer; and 95% Foundation (CREF) in their annual of people are more likely to purchase. campaign fund this holiday season by In addition to welcome videos and shopping on AmazonSmile, a website shop tours, other video suggestions inoperated by Amazon.com that lets clude repair stories and cool cars. “I customers enjoy the same selection of believe video is going to replace photos products as are available on Amazon.com. When collision industry as the best way to document damage members shop on AmazonSmile, the and other things in regard to repair,” AmazonSmile Foundation will dosaid Terlep. nate 0.5% of the price of eligible purCustomer Relation Manage- www.autobodynews.com chases to CREF once it has been ment System: “If the consumer is imselected as the CHECK ITdesired OUT!charitable orportant to your business, you must ganization. Instructions for signing up for AmazonSmile are as follows: consider a Customer Relationship Man• Visit www.smile.amazon.com to agement system (CRM),” said Terlep. sign in or create an account. There are multiple benefits when • Go to Your Account from the navshops make it a priority to put their igation and select option to Change customers first, according to Terlep. Your Charity. • Search for “Collision Repair EduNot only does it improve sales and cation Foundation” and select as employee productivity, it also helps advertise yourTo charitable organization. with branding, customer service and • Advertising A message at the top of at: your call Sales improves social media presence and browser should read “Supporting 800-699-8251 performance. Collision Repair Education Foundation.” e-mail: advertising@autobodynews.com • Amazon will automatically donate 0.5% of the purchase price from www.autobodynews.com your eligible AmazoneSmile purchases to CREF. See www.collisioneducationfoundation.org.
www.autobodynews.com
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NFL Network Shifts Gears With New Reality Series “Tackle My Ride”
NFL Network has announced the debut of Tackle My Ride, a new unscripted reality series premiering Tuesday, November 15 at 8:00 PM ET. The show features co-hosts former Pro Bowl linebacker and Super Bowl Champion LaMarr Woodley and Demented Customs founder and master car builder James Torrez, who surprise deserving football fans with ultimate fan car makeovers by their NFL hometown heroes. From Super Bowl Champion, media personality and executive producer Michael Strahan and Leftfield Pictures, Tackle My Ride calls on current NFL players including New York Giants defensive end Jason PierrePaul and Cleveland Browns cornerback Joe Haden along with their respective teams (see full list below) to help deserving, loyal fans makeover their everyday vehicle into a customized, team-inspired dream ride. Each week, viewers go inside the onfield heroes’ garages, learn fascinating, loyal football fans’ stories, and get a behind-the-scenes look at Torrez’s highly creative and renowned auto restoration shop. The announcement of Tackle My Ride was made by Woodley and Torrez in front of automotive enthusiasts
at the 2016 SEMA Show. “We’re excited to continue to create this type of lifestyle programming, which allows us to highlight
“NFL Network has given us a tremendous opportunity to bring fresh, authentic and inspiring programming beyond the game of football to fans across the country,” said Strahan. “Through the lens of custom car restoration, the series highlights individual stories of loyal fans-in-need while giving viewers inside access to some of their favorite football stars.” “Tackle My Ride is the first unscripted program for NFL Media completely focused on the important relationship between the teams NFL Network debuts new reality series “Tackle My and players, and the millions Ride,” starring Super Bowl Champion LaMarr Woodley of fans that make the NFL (right) and Demented Customs master car builder, part of their lives,” said Julie James Torrez (left) with featured Cleveland fan, Joe Haddon, Senior Vice PresiWhitthorne (center) at 2016 SEMA Show in Las Vegas dent of Marketing for NFL on Wednesday, Nov. 2, 2016. Credit: Business Wire Media. “With this show, our players and their engaging per- we’ve made a strategic investment by sonalities and bring them together expanding our lineup to bring new auwith our most passionate fans,” said diences to NFL Network and continue Michael Mandt, Executive Producer to grow the NFL fan base. The program of Original Content for NFL Net- represents crossover content that will work. “The car customization indus- appeal to a wide audience across the try has an attitude, lifestyle, and country, including millions of car enculture all its own, and this series will thusiasts.” deliver cool access and a great story Tackle My Ride airs Tuesdays at in each episode.” 8:00 PM ET on NFL Network. Below
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is a broadcast schedule for the 2016 season: • November 15 – featuring the Cleveland Browns and cornerback Joe Haden
• November 15 – featuring the Seattle Seahawks and defensive end Cliff Avril
• November 22 – featuring the Minnesota Vikings and tight end Kyle Rudolph
• November 29 – featuring the New York Giants and defensive end Jason Pierre-Paul
• December 6 – featuring the New Orleans Saints and defensive tackle John Jenkins
• December 13 – featuring the Dallas Cowboys and cornerback Brandon Carr NFL Network’s Tackle My Ride is produced by Leftfield Pictures in association with SMAC Entertainment with executive producers Michael Strahan, David George, Shawn Witt, Sean Moran and Constance SchwartzMorini. For more information, visit www .NFL.com/nflnetwork.
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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 59
Axalta Announces 2016 Custom Finishes Calendar Competition Winners Axalta Coating Systems has announced the winners of its 2016 Custom Finishes Calendar Competition, who will appear in the 2017 calendar. Custom car owners and builders from across the United States and Canada vied to have their vehicles featured in the custom calendar that Axalta has produced annually since 1993.
Axalta experts looked for motorized passenger vehicles including automobiles (imported or domestic), motorcycles, aircraft or watercraft that are finished with Axalta’s custom Cromax®, Nason®, Spies Hecker®, Standox® brands, or Hot HuesTM products. Entrants must own or have painted the vehicle they entered into the competition. Entries were judged on “best use of color,” including finish quality, technical difficulty, design originality
and artistic merit. Twelve winners will appear in Axalta’s 2017 Custom Finishes Calendar. The grand prizewinner will receive $1000, a complimentary professional photo shoot of the winning vehicle, cover position on the 2017 Custom Finishes Calendar, one calendar page highlight and 35 copies of the 2017 calendar. Eleven first place winners will each receive $500 cash, a complimentary professional photo shoot of the winning vehicle, one in-calendar page position and 35 copies of the 2017 Calendar. The winners’ names and locations, descriptions of their vehicles, basecoat brand used and the months in which their vehicles will appear in the calendar are as follows: Grand Prize Winner - Cover and April: Derick Samson, Marshall, Missouri, 1952 Mercedes Benz 170S (Cromax®)
January: Scott Austin, Eau Claire, Wisconsin, 1965 Ford Falcon Futura (Hot HuesTM)
February: Michael Velek, Manuta, Ohio, 1965 Buick Riviera Gran Sport (Spies Hecker®) March: Tim Strange, Lewisburg, Ten-
WIN Scholarship Program Opens Applications for 2017
The Women’s Industry Network (WIN®) is committed to financially supporting females who demonstrate a desire to excel in the field of Collision Repair.
As such, applications for the 2017 scholarship program are currently being accepted through January 19, 2017. WIN offers scholarships that will provide tuition assistance as well as educational opportunities and enrichment events to qualified applicants. The program for 2017 consists of the College Student Tuition and Conference Scholarship awards. The College Student Tuition and Conference Scholarship awards are presented to students enrolled in a post-secondary collision repair technology program. Each scholarship recipient will receive a $1,000.00 scholarship to continue their post-secondary education in collision repair and a one-year WIN Membership. Some recipients will also receive pay-
ment of their registration fee and travel expenses to attend the 2017 WIN Educational Conference in Denver, Colorado May 8th-10th, 2017. In addition, scholarship recipients will have the opportunity to be mentored by a member or the WIN Board of Directors or a 2017 recipient of the Most Influential Women (MIW) Award. The deadline for applications is Thursday, January 19, 2017. For scholarship requirement details and submission instructions, please visit http://thewomens industrynetwork.ning.com/page/ scholarships. To learn more about WIN programs or for information on becoming a member or sponsor of WIN, visit the WIN website at www .WomensIndustryNetwork.com. For more information about the WIN Scholarship Program, contact Bev Rook-Twibell at (816) 678-4777 or beverly.rook@safelite.com.
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nessee, 1968 Chevrolet C10 Pickup Truck (Cromax®)
May: Lamar Ard, Westwego, Louisiana, 1961 Chevrolet Corvette (Standox®)
June: Jim and Pat DeFew, Benton, Kentucky, 2015 Custom Motorcycle (Hot HuesTM) July: PJ Burchett, Knoxville, Tennessee, 1950 International Harvester Metro Van (Cromax®) August: Micky Heflin, Paducah, Kentucky, 1933 Ford Roadster (Nason®)
September: Robbin Sheets, Lodoga, Indiana, 1934 Diamond T 211 Truck (Cromax®)
October: Scott McCormack, Leesburg, Florida, 1967 Pontiac Tempest (Cromax®) November: Patrick Buse, Omaha, Nebraska, 1960 Pontiac Ventura (Cromax®) December: Bruce Ricks, Sapulpa, Oklahoma, 1956 Ford Victoria (Cromax®) For more information, visit www .axaltacs.com.
3M and CREF 2nd Annual Hire Our Heroes Fundraiser
In partnership with the 3M Automotive Aftermarket Division (AAD), the Collision Repair Education Foundation (CREF) has announced it has donated more than $750,000 since 2013 to be used toward scholarships and tool grants for more than 210 military veterans and their families through the 3M Hire Our Heroes program. In 2017, 3M AAD and CREF will mark the fifth year of the program, and both organizations will be facilitating the second annual 3M Hire Our Heroes Calendar for 2017. With a $200 donation to CREF, designated to the 3M Hire Our Heroes fund, shops will not only be giving to a worthy cause, they will also receive the commemorative calendar, which contains approximately $1,700 worth of monthly deals on 3M products. This year when a shop participates in all 12 months of promotional offers, they will qualify to receive a sample of new products introduced by 3M AAD in 2018. Additionally, the first 500 people to make the $200 donation will also receive a Hire Our Heroes replica hood designed by automotive designer Chip Foose. Visit http://3mcollision.com/hire-our-heroes.
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ALLDATA Achieves Customer Milestone
ALLDATA LLC, an AutoZone company, exceeded 100,000 subscribers in North America within the third quarter of 2016. ALLDATA solutions are now available across North America—in the United States, Canada and Mexico. “The growth in our North American customer base speaks to our emphasis on putting customers first, listening to each and every customer and tailoring products to meet their specific needs,” said Mitch Major, president of ALLDATA LLC. “It’s simple, really. We exist to serve our customers. We’re here to help them run their shops efficiently, serve their customers and succeed. Our team works hard to get it right, and we will continue to deliver the best solutions, from repair information to shop management to personalized support.” ALLDATA provides OEM-direct mechanical and collision repair information solutions to shops of all sizes. “Car Care Center is a familyowned business with a 47-year history, and we’ve kept our priorities pretty basic: helping people with their cars,” said Lynne Cardwell, CEO, Car Care Center in Sacramento, Calif. “It sounds simple, but to do it, we’ve
had to learn and re-learn the amazingly diverse and always-changing technology embedded in vehicles. The one constant we know to expect is change! In this demanding environment, we’ve kept pace thanks to ALLDATA’s updated repair information and easily navigated online resources. Our ASE-Certified technicians and service advisors depend on ALLDATA to solve diagnostic problems quickly and to estimate correctly what it really takes to do the job. All of this protects our bottom line. We know ALLDATA understands small business and values its customers as much as we value ours.” “We are proud to be a partner in the long-term success of so many shops,” added Major. “The ALLDATA portfolio of products is designed to help our customers succeed. We are constantly innovating to deliver what’s needed today, tomorrow and in the future, and we look forward to many more years of contributing to the success of shops across North America.” For more information, visit www .alldata.com.
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Class Action
Toyota admitted no liability or wrongdoing in the proposed settlement filed on Nov. 9 before U.S. District Judge Fernando Olguin in Los Angeles. “We want our customers to have a great ownership experience, so we are pleased to resolve this litigation in a way that benefits them and demonstrates that we stand behind the quality and reliability of our vehicles,” Toyota said in a statement. Under the settlement terms, Toyota will inspect the vehicles for 12
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years from the day they were first sold or leased to determine whether frames need to be replaced at company expense and reimburse owners who previously paid for frame replacement. The settlement reached on Oct. 31 covers Tacoma trucks from the model years 2005 through 2010, Sequoias from 2005 through 2008 and Tundras from the 2007 and 2008 model years. Toyota also agreed to pay $9.75 million in attorneys’ fees, $150,000 in costs and expenses, and $2,500 each to the named eight class representatives as well as the cost of advertising the settlement.
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