SEMA Announces Collision Repair & Refinish New Product Award Winners by Ed Attanasio
If you’re the inventor of a cutting-edge piece of equipment, tool or product that can help auto body shops to do a better job, the people at SEMA will give you an opportunity every year to honor your achievement and recognize it throughout the automotive industry worldwide. These are the Academy Awards for automotive product innovators, and you can almost guarantee success for an established or growing business by capturing one of these highly-respected awards. This year, more than 1,300 products were entered into 16 different showcase categories to be considered for the SEMA New Product Awards. Each category has one winner and two runners-up. Winners were judged on a wide range of criteria, including quality, marketability, innovation, technology and consumer appeal, among others. SEMA’s annual New Product Awards competition recognizes
outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. This year’s New Product Award Winners Collision within the Repair & Refinish Product category are:
clean and tidy.” The system’s ideal for technicians looking to simply rough out damage that will ultimately need
Winner: The Keco Collision Glue Pull Repair System made by Keco Body Repair Products Runner-up: The Eagle made by Celette, Inc. Runner-up: The Drain Cleaner SR250 made by Reliable Automotive Equipment, Inc. The winning Keco Collision Glue Pull Repair System includes all of the tools required to complete level 1 repairs requiring minimal body filler to finish. The company website claims “this kit handles medium to x-large damages with ease and precision. Tools are easily organized on the designated GPR cart. The tab organizer will ensure you limit lost tabs and keep your shop looking
44 DECEMBER 2021 AUTOBODY NEWS / autobodynews.com
Chris White, owner of Keco Body Repair Products, holds the trophy his company received when its Keco Collision Glue Pull Repair System was named a SEMA Best New Product Award winner in the Collision Repair and Refinish category
a filler for finishing, and features K-Beam® and Slide Hammers to provide the ability to make double-action pulls, and the K-Bar to
perform leverage pulls that move tons of metal fast. JVF Body Hammers and Slappies are great for knocking down crowns and releasing tension while repairing damage, and include medium-sized crease tabs as well as large and x-large Centipede and Supertabs in all the most popular shapes, sizes and materials. It also includes a designated glue pull cart and tab organizer to keep tools and tabs clean and organized in your auto body shop. One of the two runners-up awards goes to the Eagle 3D Electronic measuring system made by Celette, Inc., headquartered in Lombard, IL. It’s a high-definition laser system that shoots the target in milliseconds with the measuring results displayed in the software. It features a self-learning user interface that enables users achieve more accurately when compared to traditional technology. A 65-year-old company, Celette delivers highly productive and
