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Dan Risley Talks to Autobody News about ASA by Chasidy Sisk
Only a month after beginning work with the Automotive Service Association (ASA) as their Executive Vice President, collision industry veteran Dan Risley was offered the position of ASA Interim Executive Director. With 26 years of industry experience under his belt, Risley intends to offer his expertise to benefit ASA and the auto repair industry as a whole. He took time out to share his goals for ASA and his stance on several industry concerns with Autobody News readers. See Dan Risley Talks ASA, Page 32
May 28 Hailstorm in Amarillo, TX, Causes $400 Million in Damages, Shops Have Seen Hundreds of Cars
See Hailstorm in Amarillo, Page 8
P.O. BOX 1516, CARLSBAD, CA 92018
The Insurance Council of Texas reported an estimated 35,000 vehicles and thousands of homes were damaged in a massive hailstorm that hit Amar-
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Rylee’s High-Tech Collision is booked for two months fixing hail storm damage. Photo credit: Rylee’s High-Tech Collision
illo May 28. Insured losses are expected to reach $400 million. Hail up to the size of baseballs pounded vehicles, knocked out windshields and damaged roofs. The storm moved directly through the center of this city of nearly 200,000. Amarillo body shops will be busy for months to come. Forest Holt, owner of Southwest Body Shop, 6359 Canyon Drive in Amarillo, said his shop has written hundreds of estimates. “Things are just crazy here. We’re swamped. We have 35,000 claims here in Amarillo.” Ginger Moore, owner of Rylee’s
VOL. 31 ISSUE 7 JULY 2013
Federal Anticompetition Lawsuit Against GM Program Dismissed Again but Amended Complaint is Allowed A federal judge in Louisiana has again dismissed an aftermarket parts retailer’s lawsuit challenging GM’s ‘Bump the Competition’ program designed to boost sales of originalequipment parts at dealerships, but he gave the plaintiff, Felder’s Collision Parts Inc., permission to amend its complaint. The initial complaint, filed in October 2012, was dismissed in April 2013 by U.S. District Judge James Brady. The complaint said the program, which requires dealerships to ‘sell OEM parts below dealer cost,’ is a violation of the Sherman Act, the
Robinson-Patman Act (which prohibits anticompetitive pricing) as well as the Louisiana unfair trade practices and anti-trust laws. Court documents describe antitrust, monopoly, and predatory pricing concerns. Felder’s Collision alleges that GM and original-equipment parts distributors such as All Star Automotive Group engaged in illegal “predatory pricing” practices to undercut aftermarket prices and drive aftermarket competitors out of business. The suit alleges violations of federal and state antitrust and state consumer protecSee Anticompetition Suit, Page 22
Judge Rules The Hartford Owes Connecticut Body Shops $20 Million For Unfair Labor Rate Practices
A Superior Court judge has ordered The Hartford Insurance Company to pay $20 million to Connecticut auto body shops for an unfair trade practice related to hourly labor rates for vehicle repairs. The judge’s recent decision for punitive damages is in addition to a jury award of nearly $15 million decided against the company in 2009. On Nov. 17, 2009, a jury hearing the case awarded $14.77 million to the auto body association, saying that the insurer engaged in a practice that resulted in a loss to the repair shops. Judge Alfred J. Jennings Jr. has now added $20 million in punitive damages in his ruling on June 5. The Auto Body Association of Connecticut alleged that The Hartford pressured its in-house appraisers to put artificially low labor rates in their appraisals. The jury found that the company’s practices regarding hourly rates paid for auto body repairs were unfair, and the judge said the company tried to cover up its conduct by instructing employees not to write anything down about labor rates in favor of off-the record conversations.
“The punitive damages award is intended not only to punish The Hartford for its unfair trade practices, including what the court cited as The Hartford’s intentional efforts to conceal its conduct from regulators and the public, but also to deter all insurance carriers in the market from engaging in the same unlawful conduct,” said David A. Slossberg, attorney for the Auto Body Association. Slossberg is with the firm Hurwitz, Sagarin, Slossberg & Knuff in Milford, CT. “The court has placed the entire industry on notice that forcing their appraisers to violate the code of ethics by writing estimates at unreasonably low labor rates must stop,” Slossberg said. Slossberg said he believes it’s the largest punitive damages award under the unfair trade practices law in state history. The insurance company is disappointed and plans to appeal, said The Hartford’s spokesman, Thomas Hambrick. The company contends its conduct was not improper. The case may apply to about 1,500 shops in Connecticut. See CT Shops to get $20M, Page 17
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Contents
NATIONAL 3M Gives $250,000 Worth of Tape to 312 Repair Schools . . . . . . . . . . . . . . . 13 ABRA Auto Body and Glass is NABC’s Newest Diamond-Level Member . . . . . 42 ABRA Moving Minnesota Headquarters . . 40 ASA Opposes PARTS Act—Coalition’s Letter Highlights Quality Concerns . . . . 41 Automaker, OEM and Recall News . . . . . . 26 Automakers Reduce Summer Recess, Except Nissan, Honda, & Toyota . . . . . 38 Axalta to Invest $50 Million in Shanghai, China, Facility . . . . . . . . . . . . . . . . . . . 38
stacking up, it was soon obvious that a bigger truck was going to be needed. MLE, a construction company in Plano, TX, heard about what was going on and offered to help transport the water. They supplied three big trucks and trailers to get the job done. The project ended up totaling over 1,200 cases of water and a little more than the trucks and trailers could carry after being loaded to full capacity. There are too many generous people and businesses that donated to mention, but a few include: MLE Construction in Plano, Main Street Tavern in Richardson, FinishMasters in Dallas, English Color in Plano, O’Reilly Auto Parts in Plano, HHHB, Sapparo Ramen & Sushi in Richardson, and Paul Coon. Paul Coon’s 9-year-old daughter gave her full allowance savings and contributed 12 cases of water on her own. Linear Automotive Repair services North Dallas including Richardson, Plano, Addison, Garland, Allen, McKinney, Frisco, The Colony, Carrollton, and surrounding areas. Linear specializes in helping people save money with affordable collision repair services and discounts on deductibles whenever possible. Linear Automotive is located at 905 Avenue K in Plano, TX.
Publisher & Editor: Jeremy Hayhurst General Manager: Barbara Davies Assistant Editor: Melanie Anderson Contributing Writers: Tom Franklin, John Yoswick, Janet Chaney, Toby Chess, David Brown, Rich Evans, Ed Attanasio, Chasidy Sisk Advertising Sales: Joe Momber, Sean Hartman, Jay Lukes (800) 699-8251 Sales Assistant: Louise Tedesco Art Director: Rodolfo Garcia
Southwest
COLUMNISTS Attanasio: Five Common Misconceptions about Websites . . . . . . . . . . . . . . . . . . 12 Franklin: Deciding on a Marketing Course of Action Using Referents. . . . . . . . . . . 14 Insider: Stop Obsessing about Parts Profits When You’re Not Managing the Profit Centers You Have . . . . . . . . . . . . . . . . 16 Yoswick: CIC Discusses Forthcoming Changes to Standards Effort and MSDS. 20
Boyd Group Acquires 61 Auto Glass Locations . . . . . . . . . . . . . . . . . . . . . . 34 Chief Automotive to Sponsor SkillsUSA Again. . . . . . . . . . . . . . . . . . . . . . . . . . 30 Collision Foundation Hosts Golf Ball Drop Fundraiser . . . . . . . . . . . . . . . . . . . . . . 40 Collision Foundation, 3M Announce Hire Our Heroes Grants . . . . . . . . . . . . . . . . 28 Dan Risley Talks to Autobody News about ASA . . . . . . . . . . . . . . . . . . . . . . . 1 Denise Caspersen Joins National Autobody Parts Warehouse in Grand Prairie, TX . . 40 Driver Dies after Car “Rockets” into NY Shop. 13 Election Results Announced for New SEMA Board of Directors . . . . . . . . . . . 38 GCIA 2013 Survey Results Shows Need for Higher Rates to Meet Labor & Material Costs . . . . . . . . . . . . . . . . . . . 14 I-CAR Announces More Speakers for July Meeting . . . . . . . . . . . . . . . . . . . . 30 I-CAR Makes Changes and Updates to Steel Sectioning Qualification Test . . . . 43 I-CAR’s Margaret Knell Named Chair of WIN. 42 Industry Veterans Move to Marketing and Advertising . . . . . . . . . . . . . . . . . 44 Judge Rules The Hartford Owes Connecticut Body Shops $20 Million For Unfair Labor Rate Practices . . . . . . . . . . . . . . . . . . . . 1 Legendary Customizer Barris Inducted into SEMA Hall of Fame . . . . . . . . . . . . 36 Mac Tools Donates $10,000 to Collision Repair Education Foundation . . . . . . . . 34 Maryland Shop “Not Going to Take it Anymore” and Wins Short Pay Lawsuit Against GEICO . . . . . . . . . . . . 46 Mike Stanton, CEO of Global Automakers Assn, to Retire After 35 Years Representing OEMs . . . . . . . . . . . . . . . 42 NADA Foundation Mobilizes Emergency Relief to Help Victims of OK Tornado . . 43 New App is Designed to Lower Shops’ Energy Costs . . . . . . . . . . . . . . . . . . . . 45 OEConnection Earns ‘Top 20’ Call Center Distinction . . . . . . . . . . . . . . . . . . . . . . 45 PPG Announces MVP Fall Conference in FL. 40 Progressive Gave 59 Vehicles to Military Veterans . . . . . . . . . . . . . . . . . . . . . . . 30 Quality Parts Coalition Gets New Executive Director . . . . . . . . . . . . . . . . 45 Ryan Collision Becomes First Nebraska ABRA Center . . . . . . . . . . . . . . . . . . . . 30 SCRS Says Insurer-Mandated Parts Procurement Still Shows No Benefits . . 34 SEMA Reaches Out to Young Entrepreneurs . 44 SEMA Receives Presidential Award For Export Service . . . . . . . . . . . . . . . . . . . 44 SEMA Show Attendees Get Low Cost Rooms at Dozens of Hotels . . . . . . . . . 40 State Farm Continues Three Major Building Projects . . . . . . . . . . . . . . . . . 44 State Farm Ordered to Pay Gunder’s Legal Fees from Two Initial Lawsuits, Totalling $83,400. . . . . . . . . . . . . . . . . 46 Teresa Bolton Gets WIN’s 2013 Cornerstone Award . . . . . . . . . . . . . . . 42 U.S. Chemical and Plastics Receives Presidential Award . . . . . . . . . . . . . . . . 40 Vandalism Charge on RI Body Shop Owner Dismissed . . . . . . . . . . . . . . . . 45 We Asked Google: Will Self-Driving Cars Be Accident-Free? . . . . . . . . . . . . . . . . 18
A North Dallas auto repair and body shop pitched in to help Oklahoma tornado victims by organizing a water drive and matching the donations case for case. Linear Automotive Repair in Plano, TX, is an auto repair and full collision repair/body shop servicing the North Dallas area. The owner, Joel Ozbun, asked people on May 24 through his Facebook page to donate water. “How could we enjoy a Memorial Day weekend with all those victims suffering in Oklahoma? Something had to be done,” he said. His Facebook post read: “Please open up your wallet and take a little time out of your day to make a difference, it will make you feel better, we promise.” An hour after the posting, people started showing up with cases of water. The team at Linear Automotive’s body shop put in extra time to keep the shop on schedule due to all the activity from the water donation logistics. There was a steady flow of people and businesses showing up with donations. The original plan was for the staff at Linear Automotive Repair to drive the water up to the Oklahoma victims. Once the cases of water started
Indexof Advertisers
REGIONAL Briggs Auto Voted Best Dealership in Manhattan, KS . . . . . . . . . . . . . . . . . . . . 8 Caliber Collision Teams Up with Insurers to Give Recycled Rides to Military Veterans . 29 Cars are Selling Like Hotcakes after OK Tornadoes Destroy Thousands of Vehicles . 4 Dallas Dodge Chrysler Jeep Known for Delivery, Huge Inventory . . . . . . . . . . . 10 Federal Anticompetition Lawsuit Against GM Program Dismissed Again but Amended Complaint is Allowed . . . . . . . 1 Gullo Toyota of Conroe, TX, Again Wins Toyota Certified Collision Center Triple Crown Award. . . . . . . . . . . . . . . . . . . . 23 HABA Asks for Help as Texas 83rd Legislature Comes to End . . . . . . . . . . . 8 HABA Meets July 9 to Discuss Upcoming Labor Rate Survey . . . . . . . . . . . . . . . . . 8 Louisiana Industry Day July 30 . . . . . . . . . 4 May 28 Hailstorm in Amarillo, TX, Causes $400 Million in Damages, Shops Have Seen Hundreds of Cars . . . . . . . . . . . . . 1 Military Veterans and Body Shop Owners Eligible to Win Trip to NASCAR Sprint Cup Race in Texas . . . . . . . . . . . . . . . . . 6 NWLCRA Met June 4 to Discuss Compliance Issues . . . . . . . . . . . . . . . . 4 OK Man Survives Tornado as Pickup Goes Airborne . . . . . . . . . . . . . . . . . . . . 4 Oklahoma Increases Anti-Fraud Efforts after May Tornadoes Cause Big Damage in Moore and El Reno . . . . . . . 10 OK Insurance Commissioner Doak Says Insurance Policies Will Remain in Place . . . 7 OK Insurance Department Says $470 Million in Claims Filed Due to May Tornadoes . . 9 Rathgeber Replaces Kitzman as Texas Ins. Commissioner . . . . . . . . . . . . . . . . . . . . 4 Texas Lawmakers Won’t Approve Tesla Dealerships . . . . . . . . . . . . . . . . . . . . . . 6 TX Shop Collects Water for Tornado Victims . 3 Thieves Steal $1M in Copper from Louisiana Company . . . . . . . . . . . . . . . . 4 Tornado Damage Could Reach $250M in TX; Storm System Hit Several States Hard . . 7
Texas Shop Collects Water for Tornado Victims
Serving Texas, Oklahoma, Louisiana, New Mexico and adjacent metro areas, Autobody News is a monthly publication for the autobody industry. Permission to reproduce in any form the material published in Autobody News must be obtained in writing from the publisher. ©2013 Adamantine Media LLC.
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A Frame Paint Booths . . . . . . . . . . . 12 Absolute Mitsubishi-Hyundai . . . . . 29 AutoMax Hyundai Del City . . . . . . . . 6 BMW Wholesale Parts Dealers . . . . 43 Car-Part Pro. . . . . . . . . . . . . . . . . . . 27 Certified Automotive Parts Association (CAPA). . . . . . . . . . . 11 Chevyland . . . . . . . . . . . . . . . . . . . . . 6 CJ, Inc. - Signature - Star-A-Liner . . . 7 Classic BMW . . . . . . . . . . . . . . . . . . 28 Classifieds. . . . . . . . . . . . . . . . . . . . 46 Dallas Dodge . . . . . . . . . . . . . . . . . 48 David McDavid Auto Group . . . . . . . 5 Don Carlton Auto Group . . . . . . . . . 22 Equalizer Industries . . . . . . . . . . . . . 4 Finnegan Chrysler-Jeep-Dodge . . . . 2 Ford Wholesale Parts Dealers TX, OK, LA, NM. . . . . . . . . . . . . . 35 Fowler Honda . . . . . . . . . . . . . . . . . 14 Garmat USA . . . . . . . . . . . . . . . . . . 17 Glass Technology, Inc. . . . . . . . . . . 13 GM Wholesale Parts Dealers . . . . . 36 Honda-Acura Wholesale Parts Dealers. . . . . . . . . . . . . . . . . . 24-25 Houston Auto Body Association. . . 18 Huffines Chrysler-Jeep-Dodge Lewisville . . . . . . . . . . . . . . . . . . . 21 Huffines Hyundai Plano . . . . . . . . . 23 Hyundai Wholesale Parts Dealers . 41
Intertape Polymer Group . . . . . . . . 16 Kia Motors Wholesale Parts Dealers. 39 LKQ . . . . . . . . . . . . . . . . . . . . . . . . . 47 Malco. . . . . . . . . . . . . . . . . . . . . . . . 17 Mazda Wholesale Parts Dealers . . . 44 Mike Calvert Toyota. . . . . . . . . . . . . 30 Mitsubishi Wholesale Parts Dealers. 45 MOPAR Wholesale Parts Dealers . . 31 North Freeway Hyundai . . . . . . . . . 32 Ray Huffines Chevrolet . . . . . . . . . . 19 Reliable Chevrolet. . . . . . . . . . . . . . 34 Replica Plastics. . . . . . . . . . . . . . . . 37 River Oaks Chrysler-JeepDodge-Ram. . . . . . . . . . . . . . . . . 10 Scoggin-Dickey Buick . . . . . . . . . . 33 Sherwin-Williams Automotive Finishes . . . . . . . . . . . . . . . . . . . 8, 9 South Pointe Chrysler-Jeep-Dodge. 15 Subaru Wholesale Parts Dealers . . 32 Toyota of Fort Worth . . . . . . . . . . . . 18 Toyota of Laredo . . . . . . . . . . . . . . . 20 Toyota Wholesale Parts Dealers . . . 38 Urethane Supply Company . . . . . . 23 VIM Tools. . . . . . . . . . . . . . . . . . . . . 42 Volkswagen Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . 40 Volvo Wholesale Parts Dealers . . . . 44 Young Chevrolet . . . . . . . . . . . . . . . 37
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 3
Cars are Selling Like Hotcakes after Oklahoma Tornadoes Destroy Thousands of Vehicles The Oklahoma Insurance Department reported on June 11 that more than 28,000 claims have been filed for private vehicle losses following the May tornadoes that hit Moore and El Reno. Now, car owners are replacing their vehicles and metro-area dealerships are seeing a surge in business as those affected are replacing their damaged cars, The Oklahoman recently reported. Insurance companies have been cutting checks to customers who suffered a loss, and those people have begun shopping for a replacement vehicle, dealers say. Nearly 20,000 private auto claims were filed for the May 19 and 20 storms, worth $51.7 million, and 8,215 have been filed for May 30 and 31, worth another $8.2 million, according to the state Insurance Department. Total vehicle losses, including commercial claims, are more than $62 million. David Stanley Chevrolet is advertising a “tornado relief sale” to capture sales. The dealership is offering a gasoline voucher for three months and down payment assistance of $1,000.
NWLCRA Met June 4 to Discuss Compliance Issues
The Northwest Louisiana Collision Repair Association met June 4 at Louisiana Technical College. Guest speaker was Jon Curlee of AAMSparts. He graduated from Texas State with a degree in Political Science and previously worked for current Gov. Rick Perry at the Department of Agriculture. Using the knowledge he gained in the political world, he started his own business helping dealerships market parts to the collision industry. His business offers solutions to help collision centers to be more profitable. One way is to know about OSHA and EPA regulations. Curlee’s company offers an online training program that educates and trains body shop staff to be mindful of violations and to be on the lookout for any violations. They have an online ‘Dashboard’ and automated emails to keep body shops informed. The company offers staff training on procedures and offers solutions to keep shops in compliance. The online program helps employees understand and learn how to be safe. NWLCRA thanks Car-O-Liner as its meeting sponsor for June.
“Our telephone and floor traffic are increasing,” said Rob Stanley, president of the David Stanley Auto Group. “We haven’t seen the majority of it yet. A lot of people are still waiting on insurance checks.” Internet sales representative Jeff Nguyen said the dealership has been collecting donations, delaying car payments for new buyers and issuing loaner cars to those affected by the storm. “Obviously, we’re a business and we love to sell vehicles and help people out, but this is a little different. We hate selling vehicles in a situation like this. We want to be able to sell people a vehicle because they want a vehicle, not because they need a vehicle,” he said. Big Red Sports & Imports in Norman has been verifying insurance claims and putting the customer in a vehicle, even before the funds come in—something they wouldn’t normally do, said Richard Howard, general manager. “We’ve done well because we’re so close (to Moore.) We’re neighbors. We consider Moore and Norman the same,” Howard said.
Louisiana Industry Day July 30 The Northwest Louisiana Collision Repair Association (NWLCRA) recently announced the date for the 3rd Annual Tri-State Coatings Industry Day, set for July 30. Industry Day 2013 will be held at Louisiana Technical College and guest speakers include Mike Anderson of Collision Advice and Rick Leos of Toyota. Topics to be covered include predictive estimating, negotiating skills, future of DRP, and the state of the industry. For more information, see http://www.tri-statecoatingsonline.com/industry-day-2013.
Thieves Steal $1M in Copper from Louisiana Company
The DeSoto Parish Sheriff’s Office is searching for three suspects in the theft of about $1 million worth of copper wire from a Frierson, LA, company. Local media reports said the thefts happened in six separate incidents at Trinidad Drilling Co. The most recent theft happened May 26, deputies say. Authorities say a silver Toyota Tacoma pick-up truck is suspected of being used to haul away the material in at least some of the incidents.
4 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
OK Man Survives Tornado as Pickup Goes Airborne
Larry Jernigan was in his white Ford passing Plaza Towers Elementary School on May 20 when the EF5 tornado hit Moore, OK. “Suddenly, there’s debris flying in the air,” Jernigan said. “I looked up, and the tornado was right on top of me.” He turned into a driveway and parked as close to the house as he could, then dived onto the floor and lay under the dashboard, the Tulsa World reported. Thirty seconds later, his pickup was sitting in somebody’s yard down the block, the windows shattered and the roof caved in. It must have rolled several times, but Jernigan’s not sure. “It happened so fast,” he said, with bandages on his forehead and both arms. “I never want to experience anything like that again.” Sitting on a curb, he waited two hours for an ambulance and watched children climb out of the school’s rubble. “I sure was glad to see that,” he said.
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Rathgeber Replaces Kitzman as Texas Ins. Commissioner
Former Texas Insurance Commissioner Eleanor Kitzman recently stepped down as head of the state’s insurance regulatory agency. The legislative session ended May 27. Kitzman could not continue past that date because her appointment by Gov. Rick Perry wasn’t confirmed by the state Senate. Perry appointed Kitzman in 2011, during the interim between legislative sessions held every two years. Her confirmation required a twothirds Senate vote. Kitzman was criticized by Democratic lawmakers, but also some Republicans. Her critics claimed she was too close to the insurance industry—though some of their complaints could be traced to clashes in windstorm insurance cases between Kitzman and trial lawyers who are also major political donors, the Insurance Journal reported. Texas Gov. Rick Perry appointed Julia Rathgeber as the new commissioner of insurance. Rathgeber is the current deputy chief of staff for Lt. Gov. David Dewhurst. Rathgeber, of Austin, is also subject to Senate confirmation, but not until the next regular session, in 2015.
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 5
Texas Lawmakers Won’t Approve Tesla Dealerships Texas lawmakers recently rejected a proposed law that would have allowed Tesla to open dealerships across the state. The luxury electric carmaker was pushing lawmakers to reverse a state law that forbids manufacturers from directly selling to consumers. The bill did not get approval during the recent legislative session, the Houston Chronicle recently reported. House Bill 3351 would have allowed car manufacturers to sell up to 5,000 vehicles per year at the manufacturer’s dealership. According to StateImpact Texas, Tesla CEO Elon Musk believes the company could sell 1,500 to 2,000 vehicles a year in Texas. Musk has been adamant that the luxury brand needs to be directly available to consumers and not be forced into a franchise system. “We’d be at the back of the bus,” he testified at a hearing earlier this year. “It’s a matter of life or death.” Tesla owns two showrooms in the state that aim to introduce consumers to their models, but they stop short of selling vehicles. StateImpact points out that you can’t drive one or find out how much one of the vehicle costs at those locations, which are located in malls.
Tesla has been aggressive in trying to get similar legislation passed in other states. The company won court decisions in Massachusetts and New York and got legislation passed in Minnesota, according to Automotive News. But it hasn’t been as lucky in states like Virginia or Texas. The Texas Automobile Dealers Association, which opposed the legislation, told CNN that lawmakers made the right decision by not allowing the direct selling. “Franchise laws give dealers the opportunity to have a much wider presence in the country, and they give consumers a better opportunity for purchase and service of their vehicles,” Bill Wolters, president of the Texas Automobile Dealers Association, told CNN.
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Military Veterans and Body Shop Owners Eligible to Win Trip to NASCAR Sprint Cup Race in Texas
As part of the 3M Hire Our Heroes campaign, military veterans who work in auto body repair shops and the repair shop owners who employ them will have an opportunity to win one of 25 trips to the November NASCAR Sprint Cup Series race in Texas. At this race, Greg Biffle will drive the No. 16 3M Ford Fusion featuring a special paint scheme created by legendary car designer Chip Foose that honors our veterans. The winning military veterans will be included in several exclusive events including special recognition during pre-race ceremonies and a prerace autograph session with Greg Biffle, Jack Roush and Chip Foose. This once-in-a-lifetime experience will continue with a full NASCAR Sprint Cup Garage Tour and tickets to view the race from the comfort of the 3M all-inclusive VIP executive suite. To qualify, a military veteran who works in a collision repair facility must be nominated by their shop owner at 3mcollision.com/nominate. Entries will be accepted through Aug. 31, 2013.
“Both NASCAR and the collision industry have always been strong supporters of America’s military members, and this is a natural venue to recognize some of the veterans and their employers,” said Dale Ross, U.S. marketing operations manager for 3M Automotive Aftermarket Division. “We want to thank them for their service in the military and recognize their contributions to the collision repair industry with this program.” The ultimate goal of the 3M Hire Our Heroes campaign is to support the U.S. Chamber of Commerce in raising awareness for hiring America’s heroes and help drive employment in the collision repair industry for these deserving veterans and their families. In addition, 3M is a national board member of the U.S. Chamber of Commerce Hiring Our Heroes program. For more information on the 3M Hire Our Heroes campaign, contact Ted Guck, 3M Automotive Aftermarket, at tcguck@mmm.com or visit www.3mcollision.com/hire.
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6 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
Oklahoma Insurance Commissioner Doak Says Insurance Policies Will Remain in Place Oklahoma Insurance Commissioner John D. Doak recently called for a moratorium on all insurance non–renewals, cancellations and terminations for affected areas in the wake of the tornado and severe storms that occurred in central Oklahoma May 19-20. “This is just a small, administrative step that we can take to help ease the burden of the victims of this devastating storm,” said Doak. “Our goal is to help ensure that insurance policies that were in effect will remain in effect while numerous families go through the recovery process.” The May 24 bulletin requests insurers to not cancel, non-renew or terminate coverage while the Disaster Emergency Executive Order 2013-20 remains in effect, allowing consumers to take actions necessary to keep their policies in force. Additionally, any rate increases for insurance policies in affected counties dated on or after May 19, 2013 are to be deferred during the pendency of this emergency with coverage remaining in effect at the previously established rate.
“Many families have lost everything, so anything we can do to eliminate even the smallest stressors will go a long way in the days to come,” said Doak. “We encourage affected residents of the recent tornados to rely on us to be a support for their insurance-related needs.” Recent protocol put into place by the Oklahoma Insurance Department is requiring any licensed public adjuster performing services in the affected counties to exhibit their adjuster license to a prospective client before entering into contract. If approached by an adjuster without adequate proof of license, please call the OID Anti-Fraud Unit at (800) 5220071. Insurers are also being requested to allow policyholders in these areas to obtain refills of their medications under their prescription drug coverage even if recently filled.
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Tornado Damage Could Reach $250M in Texas; Storm System Hit Several States Hard The storm system that tore through Moore, OK, on May 20 produced 16 tornado touchdowns in Kansas and Nebraska on May 18, plus 76 incidents of straight winds and 92 hail storms. The day before it hit Moore, the storm widened and covered Oklahoma, Kansas, Missouri, Iowa and Illinois. There were 29 tornadoes, 255 wind events and 142 hail storms. On the final day there were 31 tornadoes reported in Texas, Oklahoma, Kansas, Colorado, Arkansas and India, plus 218 windstorms and 105 hail storms. The May 15 tornadoes in northcentral Texas damaged multiple homes, killing six people and injuring 100. Granbury, a city about 40 miles from Fort Worth, was the hardest-hit when as many as 16 tornadoes swept through North Texas. One tornado touched down around 8 p.m., leaving behind six fatalities and reports of 14 missing people. Most of the destruction occurred in Rancho Brazos, a neighborhood subdivision built by Habitat for Humanity volunteers.
As many as 10 twisters touched down after nightfall on May 15 in Hood, Johnson, and Ellis counties, destroying homes, scattering trailers and throwing down softball-sized hail. According to local news sources, about 20,000 homes and businesses were without power. A mile-wide twister tore through the nearby city of Cleburne, damaging roofs and houses but causing no confirmed deaths. Additional damage occurred in Ennis, where squalls of 70 mph winds tore through homes and infrastructure, and the small town of Millsap about 40 miles west of Fort Worth. An industry group says insured damage from recent deadly tornadoes in North Texas could reach $250 million. Mark Hanna with the Insurance Council of Texas says the rough estimate could change as insurers continue to gather information from the May 15 storms. A twister killed six people in Granbury where dozens of homes were damaged. Tornadoes also left behind significant damage in Cleburne.
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HABA Asks for Help as Texas 83rd Legislature Comes to End A member of the Houston Auto Body Association recently posted this request for help on the HABA website: Dear Industry Leaders: House Bill 500 reducing the franchise tax passed but now the senator in charge of drafting the comparable bill has removed the tax relief provisions for our industry. We need to get them reinstated. It’s not too late, but it’s the 11th hour. There are 7 days left in this session and the legislature will pass a bill. The only question is will it provide the tax equity that we deserve or will it continue to give the dealerships and franchises an unfair competitive advantage. If you do not call and take action, do not be upset when you get your tax bill for 1% and your tax audit from the state comptroller. Make the time. Make the call. Please forward this to everyone and let them know now is the time to get on the phone! Thanks to Johnny Bang from Tomball for getting us these other phone numbers. Please stand up for your industry! There is no Senate bill number yet but if you tell them HB 500 they know what you are talking about.
Continued from Cover
Hailstorm in Amarillo
High-Tech Collision at 4245 S. Georgia in Amarillo, says the business generated from the hail storm is “good
The hood of this car shows hail damage. Shops in Amarillo will be busy for months. Photo credit: Rylee’s High-Tech Collision
• Sen. Tommy Williams-Woodlands (Chair) 512-463-0104 • Sen. Chuy Hinojosa-McAllen (ViceChair) 512-4630120 • Sen. Bob Deuell-Greenville 512463-0102 • Sen. Bob Duncan-Lubbock 512-4630128 • Sen. Kevin Eltife-Tyler 512-4630101 • Sen. Craig Estes-Wichita Falls 512463-0130 • Sen. Glen Hegar-Katy 512-463-0118 • Sen. Joan Huffman-Houston 512463-0117 • Sen. Eddie Lucio-Brownsville 512463-0127 • Sen. Jane Nelson-Flower Mound 512-463-0112 • Sen. Dan Patrick-Houston 5123-4630107 • Sen. Kel Seliger-Amarillo 512-4630131 • Sen. Royce West-Dallas 512-4630123 • Sen. John Whitmire-Houston 512463-0115 • Sen. Judith Zaffirini-Laredo 512463-0121 When you call, ask to speak with the staffer who handles Senate Finance issues for the Senator. If you get put through to the staffer, say that you
and crazy.” She estimates they’ve seen at least 60 cars in the first few days following the storm. “We are booked for two months,” she said. They are telling customers they will have a two-week wait. Derin Dunlay, an estimator with Texas Body Shop located at 4900 McCarty in Amarillo, said they have seen “hundreds and hundreds” of damaged vehicles. He estimates the hail storm lasted 45 minutes with hail stones as large at golf balls or larger. The shop is booked out until the end of September and he said the typical wait for a customer will be 2 1/2 to 3 weeks. He said this latest hail storm was big, but not quite as bad as the storm that hit the area in 2004.
HABA Meets July 9 to Discuss Upcoming Labor Rate Survey
The Houston Auto Body Association will hold its next meeting July 9. The group will focus its attention on an upcoming labor rate survey. HABA will be conducting its own labor and material rate survey. The association hopes all its members will participate and is asking members to visit its website at www.habaonline.org and
click on the “SURVEY MY SHOP” link. The July meeting will be held at the Universal Technical Institute in Houston, TX.
8 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
would like to voice your support for HB 500 that was heard in the Subcmte on Fiscal Matters on May 16 and that you would like Section 1 from HB 500 (the service trade versus retail trade for body shops and independent repair shops) to be included in the Committee Substitute for HB 500. In John Miller’s last newsletter article about the franchise tax he asked that everyone be willing to make calls to Austin when the time came. Our bill passed the House and is now in the Senate where they are stripping out all of the things we have worked four years to get. Even if you do not pay this tax, stand up for your fellow shop owners and call Austin. Call Senator Glenn Hagar’s office, Chair of the Finance Committee talk to Pete; 1-512-463-0118. Tell them how this bill is needed to make the independent’s tax rate equal to the dealers, parts stores and tire stores that do auto repair. Tell them how we have worked four years to get this bill passed to get fair taxation. Your association has stood up for you with the City and the State. Now is the time for you to do your part. We really need your help. Kathryn, Adolf Hoepfl & Son Garage
Briggs Auto Voted Best Dealership in Manhattan, KS
Briggs Auto Group was recently voted Manhattan’s, KS, Best Auto Dealership in the 2013 Readers Choice Awards in Manhattan’s The Mercury. Briggs Auto Group is known across northeast Kansas as one of the leading auto dealers. Briggs Auto Group is home to Buick, GMC, Chrysler, Dodge, Jeep, Ram, Nissan and Subaru. Briggs dealers across northeast Kansas also offer complete automotive service with state-of-the-art facilities and professionally trained and certified technicians. When accidents happen, Briggs Auto Body Shops in Manhattan and Lawrence offer exceptional auto body repair service, ensuring every vehicle is restored to its former condition or better: “You’re driving home our reputation.” Briggs Auto Group has been serving Manhattan and northeast Kansas for more than 30 years. Briggs Auto Group also sponsors community events, actively reaching out to and supporting the communities they serve. A partnership with Kansas State Cars allows Briggs Auto Group to provide funds to support higher education at Kansas State University as well.
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Oklahoma Insurance Department Says $470 Million in Claims Filed Due to May Tornadoes The total number of tornado-related insurance claims filed by Oklahomans has climbed to more than 60,300 since May 19, the Oklahoma Insurance Department reported on June 11. The filings represent insured losses of more than $470 million, including 29,072 homeowners claims, 28,056 auto claims and 1,849 commercial property claims from the devastating tornadoes that hit Oklahoma on May 19-20 and May 30–31. “These numbers are already staggering, and this is just the beginning,” said Oklahoma Insurance Commissioner John D. Doak. “Many of the victims haven’t received their entire settlement checks yet, so that payment
number will continue to go up for a while. This is something the state of Oklahoma is going to be dealing with for a long time. Those affected by the storms need to know that we’re here to help, for as long as it takes.” The National Weather Service has blamed the twisters generated that week with 31 deaths in Oklahoma and Texas. Damage estimates run as high as $6 billion for that earlier set of storms. “Our responsibility is clear and our commitment to the citizens of Oklahoma is strong during this devastating time,” said Doak. “We are continuing to come up with ways to address consumer concerns and pro-
vide united support. The victims can rest assured that we will be here to help until the last claim is filed.” Commissioner Doak issued an emergency declaration allowing emergency claims adjusters to obtain temporary licenses to expedite the insurance claims process and provide immediate assistance to impacted consumers. Licensed agents and adjusters are also required to obtain an identification badge from the OID office in Oklahoma City before entering the tornado-damaged areas. The requirement is aimed at protecting consumers from unlicensed or unscrupulous characters attempting to take advantage of them.
Moore, OK, was hit hard May 19-20. The tornado killed 24 people, including several elementary students. The Oklahoma Department of Emergency Management says a total of 1,248 structures were destroyed by the tornado. The May 20 tornado was classified as an EF5 twister with winds of at least 200 mph-the first EF5 tornado of 2013. Scientists concluded the storm was a rare and extraordinarily powerful type of twister known as an EF5, ranking it at the top of the scale used to measure tornado strength. Those twisters are capable of lifting reinforced buildings off the ground, hurling cars like missiles and stripping trees completely free of bark. The Oklahoma Insurance Department says the financial cost of the tornado could exceed $2 billion, because of the size and duration of the storm. The disaster zone stretches more than 17 miles and the tornado was on the ground for 40 minutes. It measured 1.3 miles wide at some points. On May 30, more severe storms spawned a dozen reported tornadoes in Oklahoma and Arkansas, injuring at least five people and sending residents scrambling for cover 10 days after a powerful twister killed 24 people in Moore, OK.Then, on May 31, another tornado that swept through Oklahoma was reported to be the widest tornado in American history, the National Weather Service said. The El Reno, OK, tornado scraped out a damage path up to 2.6 miles wide and 16.2 miles long, a swath at points wider and longer than Manhattan. The storm broke the record held by a 2.5-mile-wide twister in Hallam, NE. The number of people killed in that tornado was reported at 23, including the lives of three storm chasers and children. The twister was also rated an EF-5, the highest possible. Researchers don’t know why the twister got as big and powerful as it did, and its strength wasn’t immediately apparent as it scoured a rural area, leaving few of the physical clues that help determine wind speeds.The storm system caused five tornadoes to touch down in central Oklahoma and caused flash flooding. On June 2, authorities in neighboring Missouri confirmed at least three other deaths in flooding triggered by the violent storms on May 31. See related story on page 4.
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 9
Dallas Dodge Chrysler Jeep Known for Delivery, Huge Inventory by Ed Attanasio
In Dallas, body shops owners are concerned about three things: Their cycle times, the prices of their parts and the current state of their beloved Dallas Cowboys. And although Joe McBeth, the parts director at Dallas Dodge Chrysler Jeep, prefers bass fishing over watching football, he knows
want OE parts, because they know that original parts are superior to anything in the aftermarket.” To achieve these things, McBeth runs his 34-person parts department like a finely-tuned watch, coordinating hundreds of daily deliveries to the Dallas-Fort Worth Metroplex and its surrounding cities, as well as Oklahoma, Louisiana and Eastern New
The parts crew at Dallas Dodge Chrysler Jeep is a highly-skilled group focused on customer service, knowledge and follow through, according to its Parts Director Joe McBeth (fourth from left)
what body shops need when it comes to parts. It’s called quality, price and delivery, and it’s McBeth’s #1 mission in everything he does. “Body shops need frequent deliveries and they need their parts to be right every time, because comebacks can kill a body shop,” McBeth said. “They also want a good price and they
Mexico. Managing a $2.7 million inventory of Dodge, Chrysler and Jeep mechanical and collision parts, McBeth’s department sold $20 million in sales last year and prides itself on maintaining an 88% fill-rate on collision parts. By utilizing price-matching tools such as Conquest and CollisionLink,
Oklahoma Increases Anti-Fraud Efforts after May Tornadoes Cause Big Damage in Moore and El Reno
On June 6, Oklahoma Insurance Commissioner John D. Doak announced the details of a coordinated effort to combat insurance fraud in tornado-damaged areas of central Oklahoma. “Insurance companies have already paid out more than $250 million in storm claims (as of June 6),” said Doak. “Unfortunately, those claim dollars are often the target of unscrupulous individuals who prey on disaster victims at a time when they are emotionally devastated and most susceptible to fast-talking scam artists. We have to do all we can to prevent that.” Investigators with the Oklahoma Insurance Department’s AntiFraud unit have been patrolling the various disaster zones since the beginning of the tornado outbreak on May 19. In addition to educating tornado victims about potential types of fraud, the investigators have also been verifying the licenses, permits and insurance of people and groups soliciting business. The work has been possible through a partnership with the Moore Police Department.
“Commissioner Doak and his entire team have been in Moore since day one of this disaster,” said Moore Mayor Glenn Lewis. “No one has worked harder than him to protect the victims and I can’t thank him enough.” The anti-fraud effort was expanded with the arrival of five officers from the North Carolina Department of Insurance. By teaming up with OID’s investigators, the law enforcement officers are able to double their coverage area. “As soon as I learned about the storm damage in Oklahoma, I asked how the North Carolina Department of Insurance could be of assistance,” said North Carolina Insurance Commissioner Wayne Goodwin. “My team is committed to supporting Commissioner Doak and the Oklahoma Insurance Department as they help their communities recover. Our thoughts and prayers are with the people of Oklahoma during this difficult time.” Consumers wishing to report possible insurance fraud are encouraged to call the Consumer Assistance Division at 1-800-522-0071.
10 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
Dallas Dodge Chrysler Jeep body shop customers are able to use OE parts in more of their repairs. McBeth explained. “We’ve had a lot of success with these programs and they have definitely brought us new business,” he said. “Once a shop realizes they can get a manufacturer’s part at the same price as an aftermarket part, they’re delighted, because it’s better for the customer and the insurance companies are happy too.” With a 90% conversion rate, McBeth has seen the power of these programs in action. “I haven’t met a body shop owner yet who does not want OE parts in every repair, if possible,” he said. “We try to make it easier for them to use our parts, because we know they fit better and they won’t have to send them back or modify them to work. When they can show their DRPs that they got the original part at an aftermarket price, they can’t object and in the end everyone wins.” To stay continually engaged with his body shop customers, Dallas Dodge Chrysler Jeep’s parts department sends representatives to shops every week, to ask them questions and learn about
what they want in a perfect parts world. “We have two full-time outside people who call on shops in the DallasFort Worth area and we also have a great relationship with Advanced Automotive Marketing Solutions (AAMS),”
Joe McBeth, the parts director at Dallas Dodge Chrysler Jeep, works hard to get his body shop customers the best delivery, quality and price available
McBeth said. “Between the two, we get excellent coverage in all four states where we do business and by getting out there and staying in front of these shops, we’re able to sell more parts. By asking the right questions and anticipating their parts needs, we can provide a whole level of service and they can rely on us. That’s why we’re able to succeed in a very competitive market.”
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 11
Social Media for Shops
Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.
Five Common Misconceptions about Websites Debunked with Ed Attanasio
When I see a body shop that doesn’t have a website, two things happen. First I have to recover from my surprise, then I start asking questions. I sat down recently with Angel Iraola, the owner of Net Business Consulting & Solutions in Santa Rosa, CA, and he blew huge holes in the following arguments, each of which is a common misconception about websites. Here are the top five: 1) Too expensive to create a site. One body shop owner was crying on my shoulder recently. “My website cost me $7,000 and it still doesn’t work. Websites are a waste of money!” Not true. By doing it yourself using any of the new website building sites out there, it can cost you in the hundreds, rather than thousands. Do-It-Yourselfers (DIYs) are building their own websites more and more, because the technology has become so much easier to use. And with so many developers out there competing for
your business, the prices for websites are lower than ever! “You can get a basic one-page website now that will cost you $99, but when it comes to anything it’s always image perceived, mission achieved,” Iraola said. “If you’re really tight on funds and can’t find enough money to dedicate a modest budget for a website, find a hungry webmaster and if he charges you more than $400 for a simple 1–3 page website, just keep looking.” 2) Too costly to maintain. A collision center manager I know wanted to strangle his web developer, but I explained to him that’s illegal. “My Internet guy (a friend of a friend—first bad move) is charging me $300 every month to supposedly maintain my website, but if he’s spending 10 minutes on it I would be amazed. It is a money drain!” This happens, but it does not have to. By working with a company like www.CollisionWeb
sites.com, you can maintain a website easily and affordably. And by using Word Press, for example, it’s easy to make changes and add features. The old days of developers charging you top dollar to hold your website hostage are long gone. Iraola agreed that website development is now affordable for any business of any size, but shops should still do their due diligence before contracting any developer. “Everyone and their brother is jumping into this industry and many of them don’t know what they’re doing. Make sure you meet with several people before you make a decision, because I am hearing horror stories all the time now and if you hire the wrong company, it can be an absolute nightmare. Ask them what platform they use and always look at samples of their work. Ask them for references and call them, because if they miss deadlines (a chronic prob-
lem in this industry) that is a bad sign right off the bat.” 3) Takes too much time. One shop’s marketing manager was changing content on his site, and because he had an old platform, he was sunk. “Six hours and I couldn’t even add an address! The hours keep adding up and it’s not worth it!” Another legend that just isn’t true. If your website is welldesigned, it will not require a large amount of additional time once it’s been built. “If you work smart and get the right developer, a basic website can be up and online rather quickly,” Iraola explained. “For a 2–3 page site, I can usually get it done within 7–10 working days. For something a little more elaborate (5–10 pages) it can take as much as three weeks to a month. These developers that take 3–4 months to do a website are either stalling or inexperienced, because it should never take that long. In this
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business, we have cycle times too, but many of these website companies aren’t as deadline-focused as they should be.” 4) It does not get results. Too many shops expect the phone to start ringing one day after launching their website. “I’ve had my site up for three months and I got just one phone call!” one shop owner whined. “How do you track your new customer responses?” I asked him. When he revealed he doesn’t, I asked him how do you know how many leads you’ve received from your website? The Internet isn’t going away and it’s a proven vehicle for you getting new business. Body shops all over the country are getting 10–80 cars or more on a monthly basis via the Internet, so if it’s not working for you, you need to re-analyze your site, as well as the way you track results. “I tell everyone that marketing your shop online is an ongoing endeavor and not something that will realistically get you instant results,” Iraola said. “It’s not like a DRP that will bring you cars right away. Online marketing does not have a start and completion date like a car repair. If you’re in the game, you’re in it for the duration, and you better be in it to win
it! If a web developer tells you that the phone is going to start ringing the same day your site goes live, they’re lying, because no one can claim that.” 5) Everybody already knows us. When I hear this objection, I am always shocked. “We’re the #1 shop in this area, so a website isn’t necessary,” a body shop owner smugly explained to me one evening at an industry event. “Really? Really?” is all I could say. Maybe everyone in your region knows about you right now, but what are you going to do when another shop opens up down the street? If you mention Coca-Cola to anyone on this planet, they will know the brand. Yet, the soft drink manufacturer spends millions and millions of dollars annually on advertising, including online. Are you more wellknown than Coke? Not likely. No company is so successful that it does not need a presence on the Internet, so unless you’re getting ready to close the doors and retire, you NEED a site and you need one yesterday! “When company owners tell me they can succeed without having a website or any presence online, I tell them they’re being silly,” Iraola said. “Just because you’ve been doing busi-
ness in the same area for many years does not mean you don’t need to do any advertising or marketing. That’s absolutely ridiculous, especially when there is a ton of competition out there. If you don’t have a working website, it means you’re leaving a ton of money on the table and in the end, some other shop will be getting those cars. Unless you’re Donald Trump or just won the lottery, you need a website and it’s not even open for discussion, in my opinion.”
Driver Dies after Car “Rockets” into NY Body Shop
The driver of a Nissan Maxima recently flew into a Manhasset, NY, body shop “like a rocket” and died. After speeding and missing a bend in the road and colliding with park benches, garbage pails and other vehicles, the car flew into the Long Island business located on E. Shore Rd. at 8:27 a.m., witnesses said. Body Works Unlimited owner Michael LaRocca, 45,—who usually opens the shop at that time the crash occurred—arrived late, likely sparing his life, he said. “It was a close call,” LaRocca told The Post. “I just woke up late.”
3M Gives $250,000 Worth of Tape to 312 Repair Schools
3M recently helped 312 secondary and post-secondary collision school programs nationwide by donating more than 15,000 rolls of 3/4” tape and more than 22,000 rolls of 2” tape through the Collision Repair Education Foundation. This donation, with a monetary value of roughly $250,000, will help ease the pain of budget cuts to these programs. Mark Algie, Business Development Manager of the 3M Automotive Aftermarket Division, said, “We believe in what the Collision Repair Education Foundation stands for and this is just our simple way in which we can help as many schools as possible. It is our hope that these donations help in some small way, so that the students, schools and ultimately the industry will benefit.” Collision instructor Rich Chandler of the George Stone Technical Center in Pensacola, FL, said, “On behalf of the George Stone Automotive Collision Repair and Refinish class we would like to thank you for your generous donation. The cost of consumable supplies eats up a major portion of our budget and your donation helped tremendously.”
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 13
On Creative Marketing
Tom Franklin has been a sales and marketing consultant for fifty years. He has written numerous books and provides marketing solutions and services for many businesses. He can be reached at (323) 871-6862 or at tbfranklin@aol.com. See Tom’s columns at www.autobodynews.com under Columnists > Franklin
Deciding on a Marketing Course of Action Using Referents with Thomas Franklin
Many of the decisions we make at key decisive moments determine the course of our business thereafter. Buying expensive equipment, hiring a high-priced employee, investing in a management system—each of these decisive choices may be what I like to call “pivotal decisions.” The cost of making a wrong decision could set back the progress of your entire business. But the value of making the right choice may launch your shop into a significantly higher profit position. The future of your business may balance on this pivotal moment. Unfortunately not many shop owners or managers regard a marketing decision as having this powerful, pivotal effect, but considering the cost of deciding badly I suggest that this choice is as important as any. In business, it would be nearly impossible to get through the day without what I call “reliable referents.” The one we refer to the most these days is probably our cell phone, to keep us informed of the day and the time and messages. When travelling we rely on a map or G.P.S. or even a compass. In the body shop industry our referents are highly specific. These days it would be nearly impossible to write an accurate estimate without a crash estimating guide, either in book form or as a computerized estimating program. So what referents can we rely on when making a marketing decision? A good referent or rule-of-thumb is how directly the marketing efforts reach real probable prospects. Marketing decisions made in the past may no
longer apply. Mailing pieces used to be effective, but ‘junk mail’ is immediately tossed out today. At one time newspaper and magazine advertising were effective, but today, these are no longer the primary media to attract new business. In today’s electronic world the Internet, websites, Facebook, Twitter, Yelp and other peer-to-peer social sites are more effective. But it’s still not the time to completely eliminate the print and publication world. Press releases can have a powerful positive effect when implemented properly. The real key to reaching specific job prospects is how we decide to target our marketing efforts and spend our marketing dollars. These days marketing efforts go in several different directions. Fortunately for many shop owners, there may be someone in the family who is comfortable with Facebook, YouTube, Twitter and more. The reliable referent here is familiarity. Putting someone to work on this on a regular basis is a must today and could be inexpensive. On the opposite side, the most expensive dimension will be having a highly professional person call on dealerships and commercial fleets. The reliable referent here is the rule that this activity requires real sales and negotiating skills. If the owner really wants to target this dimension, it would be foolish to do less than put a real professional on the job. An additional use for this individual can be reaching into the community by having him or her participate in the local Chamber of Commerce and other local professional groups.
The Georgia Collision Industry Association (GCIA) recently completed its 7th Annual Labor & Materials Rate Survey for metro Atlanta and Georgia. This year, 305 shops participated in eight regions. Results were tabulated by region and by annual gross sales. For example, 199 shops who grossed $1 million or less responded with a rate of $43.27 for body labor, $43.28 for paint labor,
$62.65 for frame labor and $29.61 for P&M. In Region 7, which includes the cities of Macon and Warner Robbins, 101 shops responded their body labor rates were $42.92 with paint labor at $42.88 and frame labor at $64.88. “I think this year’s survey continues to show the need for higher rates in the market to keep up with the rising
If a shop owner decides to just target damaged vehicles in the area, an inexpensive solution could be putting one or more retired ex-bodyshop workers on the street. The reliable referent here is that quantity pays. By using a business-card-size rough estimate to put on damaged vehicles, the key here would be quantity of vehicles looked at. Also perhaps the quantity of people on the street or in parking lots doing the rough estimates. This activity could be commission only for vehicles that come in for the complete estimate. Now we come to what people often think of when we talk about marketing: the use of literature, fliers, ads and press releases. Ads are costly and rarely targeted at specific job prospects. Bus ads, bus bench ads, billboards, banners and print ads all call for professional design. The reliable referent here is unprofessional ads will do more harm than good. There is great potential in using press
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releases instead of ads for print publications. The target here is public interest and just developing respect for the shop. A reliable referent is that people respond to concerns for children. Selecting a charity for children or a school or even little league opens the door for many press releases about the shop’s contributions to events. Every time the school or charity puts on an event, the shop should sponsor it in some way and be certain a highly professional press release goes out to all local newspapers, local radio and TV stations, and school, church and college publications if appropriate. These also go to DRP business partners and on the shop’s website and social media connections. Marketing decisions become simple when reliable referents are consulted for each marketing target, and the marketing activity is viewed as a team effort rather than an impossible task for one marketing person.
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14 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
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Inside Insurance
The Insider is a corporate-level executive with a Top 10 auto insurer in the U.S.. Got a comment or question you’d like to see him address in a future column? Email him at Auto.Insurance.Insider@gmail.com
Stop Obsessing about Parts Profits When You’re Not Managing the Profit Centers You Have with The Insurance Insider
Body shops continue to wring their hands over insurance companies imposing their will on their business and profit margins. Shops contend that insurance companies have no right meddling in their business. I can understand shops wanting to protect their profit margins on parts. And who wants anyone telling them what to do and how to do it? For those of you who are married, you know what I am talking about. Thankfully, I learned early on in life that taking orders was something I wasn’t good at. Thus, I am happily divorced, and the only person I take orders from is the guy who does my annual review at work. Wouldn’t it be great if all of you could divorce yourself from the death grip that direct
repair programs have on your business? Unfortunately, most of you reading this won’t say no to insurers, or can’t. Direct repair programs
16 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
should be regulated because of their addictive qualities. The addiction might be stronger than crack cocaine. Not that I can speak from experience on that. It’s been interesting to watch from afar as shops complain about State Farm and PartsTrader, even if they’re not in a State Farm Select Service contract. The general message and outcry seems to be about profit margin. Why does it take an insurance company to introduce a new program for you to raise a ruckus about profit centers? Think about it: There are things that are within your control today that impact
your bottom line that you don’t manage. If you spent a little less time fighting the evolution of technology in parts ordering and instead focused on managing your business, you might have a few extra dollars in the bank. Did someone ask for an example? Here’s one: paint and materials. Paint and materials are one of the many profit centers in a shop. At least it should be a profit center. There are some shops that report 30% profit on paint and materials while others cry the sky is falling. If you are losing money, why haven’t you taken action? Paint and materials shouldn’t be a losing department for your business. It should be a profit center similar to labor, parts, storage and sublet. So now you complain that your parts profit margins will erode as a result of State Farm’s PartsTrader requirement. And your response is out-
rage, and combative, desperate cries for help even though you still say “yes” to State Farm. It’s important to note that you still will make a profit—just potentially a few dollars less. Please also note that this is going to happen with or without your approval. As you’ve probably heard, State Farm is rolling it out nationwide. So how does this relate to paint and materials? I would like to know what your response is if you are losing money on paint and materials or making low single digit profit? What are you doing about it? Outrage? No. Combative? No. Desperate cries for help? No, again. Why do shops raise hell about potentially losing money on parts profitability when the profit centers they do have control over are ignored. This is something you have direct control over. We as insurers don’t have a direct impact on your profit in this area. I’m aggravated by the lack of management and operational excellence that would benefit everyone in the supply chain. So let me suggest a few solutions to a problem you don’t think you have. Why would
your enemy help you be more profitable? Because if you are successful, everyone in the supply chain wins, including the consumer. And besides, I like to lead by example. Give me a solution over a sob story any day. I’ve never worked in a shop, so you might not find these recommendations valid, but here they are. I suggest you could improve your profit on paint and materials by: • Reducing employee theft. • Implementing standard operating procedures to reduce waste. • Creating an incentive plan for your painters and manager that gives them a bonus if you are profitable. • Tracking the amount of waste (if you don’t measure it, you can’t manage it). • Invoicing separately for non-paintrelated materials • Tracking your costs better. • Negotiating a better discount with your jobber. I’m sure there are more but I don’t think you want any more insurance company intrusion into your business. Or anything taking up time that you’d rather spend complaining about PartsTrader.
Continued from Cover
CT Shops to get $20M
“This shows the breadth and extent of the damage caused by the defendant’s misconduct,” Stamford Superior Court Judge Alfred J. Jennings Jr. wrote. The judge concluded that The Hartford “knowingly and purposefully for the enhancement of its own profits engaged in conduct in willful or reckless disregard” of the rights of its appraisers to conduct independent appraisals of damage to vehicles. That had the effect of suppressing hourly labor rates paid to the body shops and led to lost revenue, he said. Jennings also issued an injunction prohibiting the company from interfering with the independence of its employee appraisers or from threatening them with adverse employment consequences based on their determination of labor rates. Judge Jennings, in his 20-page opinion, wrote that “the neutrality and independence of licensed vehicle damage appraisers has been seriously compromised, thereby diluting public confidence in their role and the respect they should
be afforded as state licenses.” The Auto Body Association of Connecticut, which represents more than 1,000 auto body shops, originally filed its lawsuit in 2003 against Hartford Fire Insurance Co., which is part of The Hartford Financial Services Group. Originally certified as a class of 1,000 Connecticut body shops, Artie’s Auto Body, Inc., et al v. The Hartford Fire Insurance Company, the class has grown to an estimated 1,500 shops affected. The very size of the class is an aggravating factor in determining punitive damages, Jennings wrote. It “shows the breadth and extent to the damage cause by defendant’s misconduct.” The association alleged that The Hartford engaged in a pattern of unfair and deceptive acts and practices, violating state law, by steering customers who had been in a crash to certain preferred auto body shops. The lawsuit also alleged that The Hartford provided incentives to its appraisers to establish artificially low hourly rates for auto body repair work. Labor rates are not uniform across the state, Slossberg said, and the rate The Hartford used was low, at $50 an hour. Slossberg said The Hartford See CT Shops to get $20M, Page 29
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 17
We Asked Google: Will Self-Driving Cars Be Accident-Free? by Ed Attanasio
Years from now, we’ll be telling our grandchildren that back in the day we actually had to drive our own cars, navigating through commute traffic and fighting off road rage. Old cars driven by actual humans will sit in automobile museums and things like steering wheels and brake pedals will eventually be obsolete. No longer will men be able to claim they’re better drivers than women. Is this something out of a science fiction movie? Well, not anymore. After almost four decades developing self-driving vehicles and currently led by Google, Toyota and Audi, driverless cars have gone from fiction to reality and many believe they will eventually be the norm. Recently, U.S. auto safety regulators laid out plans to study the safety risks and benefits associated with selfdriving cars. A study by J.D. Power and Associates in late April illustrated that consumers are warming to the idea of self-driving cars, but still want features such as automatic park assistance or emergency braking on a fully
The testing of these cars has been thorough and intense, according to Google. Their widely-publicized selfdriving project team maintains a fleet of 10 vehicles, consisting of six Toyota Prius, an Audi TT, and three Lexus RX450h, each accompanied in the driver’s seat by one of a dozen drivers with perfect driving records and in the passenger seat by one of Google’s engineers. San Francisco is an ideal testing course for any driver or vehicle and one of the first things the Google fleet did was tackle the City by the Bay’s Lombard Street as well as crossing the Golden Gate Bridge, traveling along the Pacific Coast Highway and circling Google’s self-driving cars are now legal in a handful of states, Lake Tahoe. The cars including Nevada, California and Florida are designed to drive at Administration (NHTSA) announced the speed limit in each area, stored on that they “do not recommend at this its maps and maintaining its distance time that states should permit operafrom other vehicles, by utilizing its tion of self-driving cars for purposes system of sensors. The system proother than testing.” vides an override that allows a human autonomous car. In addition, these same regulators strongly recommend that anyone operating a driverless car should have a special license and appropriate training. Most everyone in the know has expressed a cautious “let’s wait and see” attitude about these new vehicles. The National Highway Traffic Safety
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driver to take control of the car by stepping on the brake or turning the wheel, just like a cruise control system in many of today’s cars. Last year in March, Google posted a YouTube video showing a Morgan Hill, CA, resident, Steve Mahan, being taken on a ride in its self-driving Toyota Prius. In the video, Mahan said, “Ninety-five percent of my vision is gone, so I’m well past legally blind.” In August 2012, the Google team announced that they had completed over 300,000 autonomous-driving miles accident-free and were ready to start testing its fleet with single drivers instead of in pairs. Three U.S. states have passed laws permitting driverless cars as of September 2012: Nevada, Florida and California. While Google has no immediate plans to commercially develop their autonomous vehicle technology, the company hopes to develop a business division to market the system and deliver the data behind it to automobile manufacturers, according to veteran automotive journalist Michael Coates, the editor of www.cleanfleetreport.com.
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“Google isn’t really in the automotive business,” Coates said. “But they’re in the technology business, so it makes sense for a lot of reasons. Their real plan is to develop the technology further and find out a way to leverage it. I wouldn’t be surprised if all autonomous cars in the future will be made by the world’s leading carmakers, but each containing some aspect of Google’s technology.” So, no one really knows when autonomous cars will be prevalent on our streets and highways and with every form of new technology numerous questions also arise, especially within the collision industry. By taking the human element out of the mix, will self-driving vehicles be safer to operate? Will the collision industry be negatively impacted due to fewer accidents and eventually even become obsolete? Will these vehicles be affordable for John and Judy Doe and what will they cost? And how will this fleet of self-driving cars most directly affect the daily lives of people in the U.S. and worldwide? After inquiring for several months about the possibility of seeing or actually being a passenger in one of
Google’s self-driving cars, I received a response and the answer was a polite and succinct “No.” I was told: “You can ask us whatever you want and we’ll send you multiple photos of the car, but at this point we’re not making it available to the media.” A spokesperson from Google laid out the big picture for its new cars and outlined the benefits associated with them for Autobody News recently.
every year, and we think self-driving technology can help significantly reduce that number. Self-driving cars never get sleepy or distracted, and their ability to make driving decisions 20 times per second helps them run smartly. Already there are indications that a self-driving car can operate more safely than an average driver. “At heart, driving is an information problem. We’ve been teaching our self-driving cars to intelligently deal with all the signals and information that we normally process every day,” Google’s spokesperson said. “We’ve successfully driven over half a million miles in self-driving mode across a wide variety of terrain and road conditions, and we’re very pleased with the performance. We haven’t deterGoogle believes that its self-driving technology can greatly mined exactly how we will reduce the number of automotive fatalities worldwide by get the technology into peotaking most of the human element out of the equation ple’s hands, but we’re con“Our main goal with self-driving tinuing to develop and refine the cars is to transform mobility—to im- technology, particularly the reliabilprove people’s lives by making driv- ity.” ing safer, more enjoyable and more ABN asked the #1 question any efficient. Over 1.2 million people are body shop would want to know—do killed in traffic accidents worldwide these cars get into accidents and how?
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“Our technology has never caused an accident,” a Google spokesperson said. “We did get rear-ended once at a traffic light while the computer control was off, and another time, one of our drivers caused a minor fender bender while manually driving the car. Neither of these cases involved injuries. It is a primary goal of the project to prevent incidents like these? Of course.” For body shop owners who covet the latest technology the next question is—are Google self-driving vehicles affordable at this time? Not unless you’re Donald Trump or someone super rich like Taylor Swift. Currently, Google’s driverless test cars contain $150,000 in onboard equipment, including a $70,000 LIDAR (laser radar) system and a Velodyne 64-beam laser range finder mounted on the vehicle’s roof. Once they hit the market and are produced in larger numbers, experts believe these vehicles will sell for between $80,000 to $100,000 and more. So, get your car counts up, body shop owners and make some money if you want to be one of the early adopters in this brave new world of self-driving cars!
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Industry Insight with John Yoswick
—John Yoswick is a freelance writer based in Portland, Oregon, who has a body shop in the family and has been writing about the automotive industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com). Contact him by email at jyoswick@SpiritOne.com.
CIC Discusses Forthcoming Changes to Standards Effort and MSDS It was announced at the latest Collision Industry Conference (CIC) meeting in Phoenix that CIC’s multi-year discussion of “industry standards” may be coming to a close later this year. Chairman George Avery announced that after “two months of talking to many individuals” about the issue, he plans to sunset the committee focused on the topic at the end of this year. Avery said some people expressed concern that CIC was “overreaching,” particularly when it began to suggest a structure for a new organization to oversee the final development and implementation of standards. He said he wants to guide CIC by its published mission statement, which states CIC is to serve solely as a forum where “industry stakeholders come together to discuss issues, build broad understanding, find common ground and communi-
cate…findings and possible solutions.” That mission statement, he said, “is not going to change on my shift (as chairman) unless we do that in January.” “I need something that’s stable and that we’ve used and has been in place, and I’m going to use it the rest of this year,” Avery said. “If the body would like to revisit how it’s written, that can occur in January.” Avery laid out a two-pronged approach to the standards issue at CIC for the rest of the year. First, he said, the CIC Definitions Committee will conclude its work on updating the list of shop equipment and caBrandon Thomas pabilities currently used as CIC’s definition of a “Class A” repair facility. Though that com-
mittee continues to discuss whether that document will be renamed, it has been used in a variety of ways over the years by insurers, associations, government agencies and other organizations looking to establish a list of the equipment, training and other items that distinguish professional repair facilities. Meanwhile, Avery will give the committee focused on standards time at the July and November CIC meetings for final presentations on “findings and possible solutions” related to two aspects of standards. In July in Boston, the committee will seek to address six specific questions Avery said he heard from those he spoke with regarding how OEM repair procedures can serve as a standard. Those questions include whether OEM “recommendations” should also be considered “standards,” and how to address situations for which there are no OEM-established procedures.
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In November, Avery said, the committee will address the “inspection and verification of shop compliance” aspect of the topic, given that at a CIC meeting earlier this year, 79% of attendees thought shops should be inspected for compliance. “Then I’m closing that committee,” Avery said. “We’re not going to saw sawdust any more with the topic. Because CIC comes up to a point and stops. Then if companies want to take it from there and create inspections and verifications and programs, that’s for them to figure out and offer to the repair industry. They’ll find out whether it flies or not. That’s someone else’s bailiwick.” Avery said he believes his decision “is in the best interests based on the feedback I’ve gathered as CIC chair.” In addition, participants at the most recent CIC meeting overwhelmingly said it’s time for information
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providers and others accessing shop estimate data to convert from using the old EMS data exchange standard to the newer BMS standard. The fact that a poll of more than 200 CIC attendees at the meeting in Phoenix, AZ, found that 84% supported such a move was perhaps more surprising given that a similar poll at the CIC meeting in January found that only one in three CIC attendees said they even understood the key difference between the two standards. The education effort about the two standards has been led at CIC by Data Privacy Committee chairman Tony Passwater, who once again in Phoenix said the change could have significant impact for shops, insurers, parts suppliers and other industry vendors. Without going into to much technical detail, Passwater reiterated that while the EMS standard transfers all data from the estimate—including customer, vehicle, parts and labor information—the newer BMS standard provides shops with more control over what data gets shared, thus making it easier for them to protect the privacy of data for cus-
tomers, business partners and themselves. A parts vendor, for example, can be sent just the vehicle information and parts list—not the customer’s name, address and phone number. A rental car company or CSI provider doesn’t need every line item of the estimate. “There’s just unnecessary personal and business data that is being transmitted and captured by other parties that’s not necessary,” Passwater said of the industry’s continued use of EMS. He also pointed out that EMS, which was developed in 1994 and not updated in over a decade, lacks standardized transfer of email addresses or cell phone numbers, which weren’t as ubiquitous back then. While some information providers have moved to BMS for some or all data transfer, the vast majority of transactions are still handled through EMS, Passwater said. By the end of Passwater’s presentation, 84% of CIC attendees said they had a better understanding of the key differences between EMS and BMS— and that same percentage said information providers should move to BMS and eliminate EMS.
That change, and the elimination of EMS entirely should happen quickly, according to CIC attendees; one-third said it should happen in the next six months, another third said it should happen in a year, and 22% said within two years seems reasonable. Only 10% said EMS should never be eliminated.
MSDS to change Another coming change previewed at CIC in Phoenix involves an overhaul of Occupational Safety and Health Administration (OSHA) regulations regarding hazard communications. Part of the change: “Material Safety Data Sheets,” or MSDS, will become just “Safety Data Sheets” (SDS) over the next three years. That may sound like little more than a semantic change, but it will have real repercussions, beginning this year, for collision repair shops (and virtually all employers), according to Brandon Thomas of GMG Envirosafe, a regulatory compliance consulting firm. Thomas said the change is designed to make the warnings and other information provided through the sheets more consistent among products and manufacturers.
He said the 3-year phase-in includes requirements for shops this year. Primarily, all employees must by December of this year complete a training course on the new hazard communication requirements. Thomas also recommended that shops designate a “SDS library manager” to replace the old MSDS with the new SDS as they arrive between now and December 2015. That person, Thomas said, must compare the new sheet to the old to see if the defined hazards posed by the chemical have changed under the new OSHA guidelines (and some will, according to Thomas); if so, the employer must communicate that to employees and provide any additional personal protection equipment needed. Manufacturers have until the end of 2015 to convert over to SDS, and shops will have until mid-2016 to have their libraries completely converted. But with many manufacturers already issuing SDS, and with most shops using 500 to 600 chemicals each with its multi-page SDS, Thomas said it makes sense for shops to get a system in place now to begin to organize the transition.
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 21
Continued from Cover
Anticompetition Suit
tion regulations. It is believed to be the first such U.S. suit against any automaker, lawyers for All Star and Felder’s said. All Star has a parts distribution center that services its three Chevrolet stores, according to dealer lawyer Michael McKay of Baton Rouge. GM’s Bump the Competition program launched in 2009. It lets parts distributors such as All Star sell OEM parts at what the suit alleges were “bottom line prices” one-third below their aftermarket equivalents, then seek rebates from GM. Felder’s Collision Parts claims he incentive program hurt aftermarket parts sales in its operating territory, cutting into profits and forcing four competitors into bankruptcy. The suit contends that the defendants are engaged in an illegal conspiracy, the sole purpose of which is to eliminate the competition posed by sellers of aftermarket parts. The aftermarket parts company says its business has declined by a third from more than $3 million in 2008, just before the GM
program launched, to approximately $2 million per year in 2011. According to court documents, Felder’s argues that the pricing program has only been instituted with respect to OEM parts with a comparable aftermarket alternative. GM does not incentivize OEM dealers to sell parts without an aftermarket alternative at prices below cost. Then, once the competition has been “bumped,” Felder’s argues, the defendants will reap monopoly profits by ceasing to offer reduced prices on parts that currently have aftermarket alternatives. Defendants will be able to maintain these supracompetitive prices, according to Felder’s, because “high and difficult” barriers to entry in the automobile parts industry will prevent new entrants from competing with the defendants. The judge wrote in his opinion that “Here, Felder’s is willing to amend and it does not appear that such a request would be futile. Given the sudden and drastic difference between standard OEM prices and the prices offered under the challenged pricing program, there is reason for suspicion.” Judge Brady continued, “This demonstrates that the program al-
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lows OEM dealers to cut pricing by nearly half for an OEM part with an aftermarket counterpart. Given the nature of antitrust suits, in which the plaintiff’s access to information is often limited, the Court is inclined to grant Felder’s’ request for leave to amend. The judge based his decision in part on an earlier case from which he quoted, “We believe that summary procedures should be used sparingly in complex antitrust litigation where motive and intent play leading roles, the proof is largely in the hands of the alleged conspirators, and hostile witnesses thicken the plot.” In his decision, Brady said, “Felder’s contends that once the competition has been ‘bumped,’ the defendants will reap monopoly profits by ceasing to offer reduced prices on parts that currently have aftermarket alternatives and will be able to maintain these supracompetitive prices because ‘high and difficult’ barriers to entry in the automobile parts industry will prevent new entrants from effectively competing.” In a joint court filing, GM and All Star said the incentive program lowers resale prices “to be more cost-
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competitive” with non-OEM parts. Brady ruled that the suit, as filed, is deficient in many ways. Felder’s must show that there is “a dangerous probability” that GM and All Star will recoup profits that were lost on belowcost parts sales, and that they “engaged in the alleged predatory practice with the specific intent to gain monopoly power,” he said. Felder’s will file its revised complaint and start pretrial discovery if the case is determined to have merit, said plaintiff’s lawyer Peter Hilbert Jr. of New Orleans. McKay, the dealer lawyer, said, “Obviously we don’t think the case has merit and will defend it strongly.” A GM spokeswoman said she could not discuss pending litigation.
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Gullo Toyota of Conroe, TX, Again Wins Toyota Certified Collision Center Triple Crown Award
Gullo Toyota of Conroe, TX, recently was named the Toyota Certified Collision Triple Crown winner. This is the second time in the last four years the facility has been recognized for its success within the automotive repair industry. Gullo previously received this highest honor from Toyota Motor Sales, USA, in 2009. The award is based on meeting Toyota’s highest standards for customer service and rigid criteria for productivity in numerous key areas of the collision business. Previously known as the “Toyota Collision Center of the Year,” it is based on a 12-month measurement of customer satisfaction, growth, individual manager, estimator and technician certification, along with benchmark achievements, according to Travis Rice, Gulf States Toyota collision operations manager. Nationally, there were almost 190 Toyota Certified Collision Centers competing for this award. “We are extremely proud of the collision team at Gullo Toyota and their ongoing dedication to Toyota owners’ satisfaction, not only by the
quality of repair but throughout the entire customer experience. Our customers leave the dealership knowing that their Toyota has been repaired to Toyota’s exact standards and that they received the best possible care,” said Michael Cortez, Gullo Toyota Collision Center Manager. “Having owners such as Tony Gullo Sr. and Tony Gullo Jr. that support our team with all the best Toyota training and equipment available is incredibly valuable,” Cortez said. “Plus, Travis Rice and his support from Gulf States Toyota, and Dave Pyle with Toyota Motor Sales, as well as working with great partners like the Sherwin-Williams Automotive Finishes team, means we all share in this success,” added Cortez. “Sherwin-Williams is very excited for Gullo Toyota to again be named the Toyota Certified Collision Center Triple Crown winner; it is a great privilege to be business partners while supporting the Gullo Dealership family,” said Ben Dolton, Area Sales Manager for SherwinWilliams Automotive Finishes.
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Dept. Hours: M-F 8-6; Sat 7-4 rnarvaez@russellsmith.com
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800-575-3553 512-401-5976
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Acura of Baton Rouge
Dept. Hours: M-F 7-7; Sat 8-5 jraygo@mcdavid.com
Dept. Hours: M-F 6-7; Sat 8-5 jguin@macchurchill.com
866-733-2861 225-756-6166
David McDavid Acura
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Dept. Hours: M-F 7:30-6; Sat 8-5 dlavigne@acurabr.com
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Dept. Hours: M-F 7:30-7; Sat 7:30-4 rkahl@sterlingmccallacura.com www.autobodynews.com | JULY 2013 AUTOBODY NEWS 25
AUTOMAKER, AU A UTO OM MA M AK AK ER OEM OEM AUTOMAKER KE R,, OEM, M,, AND AND RECALL RE R E C AL CA ALL LL EC Autobody News
Toyota Recalls 242,000 Prius, Lexus Hybrids
Toyota Motor Corp. is recalling about 242,000 of its Prius and Lexus hybrid vehicles due to problems with braking systems. The recall applies to about 233,000 Prius vehicles made between March–October 2009 and about 9,000 Lexus HS250h models made between June–October 2009. The automaker said brake pressure parts in the vehicles are made of a weak material that could crack due to vibration, slowing response times. It said there were no accidents or injuries caused by the problem so far, but the company has received dozens of complaints.
Ford Recalls 465K Vehicles, Fire Risk is Biggest Problem
Ford Motor Co. recently issued three recalls for 2013 models, including a call back on 465,000 vehicles for fire risks after 600 complaints of fuel leaks. Additionally, the automaker also announced small recalls of the 2013 Lincoln MKZ because insulation on the engine block heater cord could catch fire, and of 2013 Ford Fusions that could have improperly assembled steering gears, which could cause loss of steering ability. The first recall, for potentially leaky fuel tanks, affects 465,000 vehicles including 2013 Ford Explorer, Taurus, Flex, Fusion and Police Interceptor utilities and sedans, and Lincoln MKS, MKT and MKZ.
Toyota Donates $250,000 to Oklahoma Tornado Relief
Toyota will make a $250,000 donation to support relief and rebuilding efforts for victims of the tornado that hit Moore, OK, and the greater Oklahoma City area on May 20. Funds will be allocated to immediate response and for mid-to-long term needs in the areas of food, small business revitalization and home rebuilding. Toyota will also match employee contributions.
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GM Recalling 2013 Cadillacs for Loosening Lug Nuts
General Motors is recalling certain model year 2013 Cadillac SRX vehicles, manufactured January 31, 2012, through March 18, 2013, and equipped with 18 inch wheels. On the affected vehicles, the wheel lug nuts may loosen. If the lug nuts loosen, they may fall off or cause the wheel studs to fracture. Either condition would allow the wheel to separate from the vehicle, increasing the risk of a crash.
Chryler Rejects NHTSA Call for Recall on Jeep Models
The National Highway Traffic Safety Administration, after a lengthy probe into rear-end collisions in which at least 51 people died, asked Chrysler Group LLC to recall 2.7 million Jeeps it believes are at risk of a fuel tank fire. But on June 4, Chrysler refused, standing by the safety of its SUVs. It is rare for an automaker to refuse a recall request. NHTSA can call public hearings into the issue and order a recall, but it needs a court order to enforce it. According to NHTSA’s tentative assessment, plastic gas tanks behind the axles of 1993–2004 Grand Cherokees and 2002–07 Libertys can be punctured and catch fire when the SUVs are hit from behind. Chrysler, which moved the gas tank location in later Jeep models, says the former design is safe and the automaker “does not intend to recall the vehicles.” “The subject vehicles are safe and are not defective,” Chrysler said in a statement issued June 4. “We believe NHTSA’s initial conclusions are based on an incomplete analysis of the underlying data, and we are committed to continue working with the agency to resolve this disagreement.” NHTSA said at least 32 fatal rear-impact fire crashes involving Grand Cherokees have resulted in 44 deaths, and at least five fatal rear-impact crashes involving the Liberty have resulted in seven fatalities.
26 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
Ford F-150 Trucks Studied for Engine Problems
The National Highway Traffic Safety Administration said May 26 it is opening a preliminary investigation into 400,000 of Ford’s best-selling F150 trucks for acceleration problems. NHTSA said it received 95 reports of incidents of reduced engine power during hard accelerations in 2011–2013 Ford F-150 trucks equipped with 3.5L EcoBoost gasoline turbocharged direct injection engines. Some complaints allege unexpected sharp reductions in engine power during hard accelerations at highway speeds, such as attempted merging or passing maneuvers. NHTSA said one-third of the reports received say the incidents occurred while driving in humid or rainy conditions. Many complaints allege safety concerns associated with overtaking vehicles. NHTSA said Ford has issued three technical service bulletins related to intermittent stumble/misfire on acceleration from highway cruise in humid or damp conditions in some of the 2011 and 2012 F-150 vehicles. In one complaint, the owner of a 2011 F-150 said, as they attempted to pass a slow-moving vehicle, the “truck shuddered and lost ability to accelerate.”
Chrysler Recalls 630k Jeeps to Fix Transmission, Airbags
Chrysler Group said June 6 that it will recall more than 220,000 units of the Jeep Wrangler to fix a transmission flaw and 409,000 units of the Jeep Compass and Patriot worldwide to fix a software glitch that could stop airbags and seat belts from working in a crash. The first new recall affects 2012 and 2013 Wranglers with 3.6-liter engines and automatic transmissions. A flaw in vehicles built between Jan. 23, 2011 and Feb. 23, 2013 can cause the power steering line to rub on the transmission oil cooler line, wearing a hole that can leak transmission fluid.
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July 2013
GM Recalls 2013 Cadillac, ‘14 Impala for Brake Light Issues
On June 5, General Motors Co. announced it is recalling about 1,600 of its 2013 Cadillac ATS and XTS cars—and some 2014 Chevrolet Impala cars—to fix flickering brake lights and a cruise control issue. The Detroit automaker said it is recalling 1,621 new vehicles with brake lights that are flashing when the brake pedal is not engaged. The problem may also disengage the cruise control. About 1% of the recalled vehicles are believed to have the condition, which could falsely signal a following driver that the lead driver was slowing to a stop. The recall includes about 800 2014 Impalas and about 800 Cadillac cars. The condition was discovered at the Lansing Grand River Assembly plant “and due to fast action by GM, only about 80 cars in the recall population were in use. There are no customer complaints or known crashes or injuries,” GM spokesman Alan Adler said.
Ford to Stop Making Cars in Australia after 90 Years
Ford Motor Co. will stop manufacturing vehicles in Australia in 2016, a continent where the Dearborn automaker has produced automobiles for about nine decades. Ford said two manufacturing sites will close, resulting in 1,200 job losses. Ford said it has lost about $581 million in Australia in the last three years. The Australian car market comprises about 1.1 million annual newvehicle sales split among more than 65 brands. A weakening Japanese yen compared to the Australian dollar has resulted in import vehicles that are less expensive. Ford said it will maintain a presence in Australia through 1,500 team members and more than 200 dealers. Ford will also launch updated versions of three popular Australian cars and will continue to offer global products like the Ranger pickup truck and Focus compact car.
U. S. Probes 400K GM Cars for Possible Air Bag Defects
The National Highway Traffic Safety Administration is opening an investigation to determine if General Motors Co. should recall 400,000 additional vehicles for defective air bags. The U.S. auto safety agency opened an investigation to determine whether GM went far enough in issuing two small recalls for air bag problems in October 2012 and January 2013. Those recalls addressed a defect in electrical connectors for the driver’s front air bag in certain 2012 Chevrolet Cruze, Sonic and Camaro models as well as Buick Verano vehicles that could prevent the air bag from deploying in a crash. The Detroit automaker recalled about 7,000 cars in total, but now NHTSA is investigating whether 400,000 2012 Chevrolet Camaros, Cruzes and Sonics, and Buick Veranos should be included. GM initially issued a service bulletin in August 2012 to address the air bag defect in 2012 Cruze and Verano vehicles built before June 21, 2012. GM issued a safety recall covering about 3,000 2012 Cruze, Verano and Sonic vehicles built from April 2, 2012 to June 29, 2012. A second recall covers about 3,900 2012 Cruze, Verano, Sonic and Camaro vehicles built from Dec. 16, 2011–Feb. 1, 2012.
Every 2014 Buick Model Will Offer Active Safety Suite
Every 2014 Buick model: Verano, Regal, LaCrosse, Encore and Enclave; will be offered with a suite of available active safety systems that watch the front, side and rear of the vehicle to help prevent crashes. Buick will be the first brand in the industry to offer Forward Collision Alert, Lane Departure Warning, Rear Cross Traffic Alert, Side Blind Zone Warning, and a Rear Vision Camera as options on every vehicle. Forward Collision Alert and Lane Departure Warning are a pair of technologies that use a single forward-looking camera to read traffic and lane markers on the road ahead. Visual warnings and audible tones alert the driver to unsignaled lane changes or a slowed vehicle. Rear Cross Traffic Alert and Side Blind Zone Warning use radar to watch spots the driver may not see and provide visible and audible warnings to help prevent collisions. When the vehicle is in reverse and the Rear Vision Camera is active, Rear Cross Traffic Alert will flash a red icon and directional arrow if another vehicle is approaching from either side, which is especially useful backing out of a tight driveway or parking space in a busy lot.
Ford is First OEM to Sign Up For NACE/CARS in Vegas
Ford will exhibit at the 2013 Automotive Service and Repair Week (ASRW). Ford is the first of the major OEMs to commit to exhibiting at this year’s ASRW. The event includes NACE, for collision repair industry professionals, and CARS, for those on the automotive service side. ASRW will take place Thursday and Friday, Oct. 17–18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas.
Chrysler: Pickups and Darts
Chrysler Group said it will recall about 37,000 model year 2013 Ram 1500, 2500 and 3500 pickup trucks on two separate issues, neither of which had led to any accidents or injuries. Chrysler also said it is recalling about 14,800 of its 2013 Dodge Darts because the vehicles’ engines may stall at cold temperatures. The two recalls come a week after Chrysler said it refused a request from the National Highway Traffic Safety Administration to recall 2.7 million 1993–2004 Jeep Grand Cherokees and 2002– 2007 Libertys for an alleged fire risk caused by fuel tanks mounted behind the rear axle.
Tesla and Chrysler Trade Tweets on Repaying Loans
Tesla CEO Elon Musk took to Twitter to respond to Chrysler’s barb that Tesla wasn’t the first American automaker to repay the U.S. government for aid. Tesla, which recently paid off the remaining $451.8 million on its 2010 Department of Energy loan, received $465 million under the highly politicized Advanced Technology Vehicle Manufacturing loan program. It is the first company with a loan from that program to repay its debt. In its official announcement, Tesla said it is “the only American car company to have fully repaid the government.” The pronouncement didn’t go over well with Gualberto Ranieri, Chrysler’s senior vice president of corporate communications, who posted a blog entitled, “Not Exactly, Tesla.” “The information is unmistakably incorrect,” Ranieri wrote. “It’s pretty well known that almost exactly two years ago—May 24, 2011—Chrysler Group LLC repaid (in full and with interest) U.S. and Canadian government loans more than six years ahead of schedule.”
www.autobodynews.com | JULY 2013 AUTOBODY NEWS 27
Collision Foundation, 3M Announce Hire Our Heroes Grants The Collision Repair Education Foundation and 3M recently announced the 59 winners for the first round of Hire Our Heroes awards. The winners include 54 students currently studying collision repair and who have served or are serving in the military. Each student had the opportunity to select $2,500 worth of tools to help them in their education and for employment after graduation. In addition, five collision repair students who have immediate family members that served or are serving in the military were selected as scholarship winners. Each student received a $2,500 scholarship to help with their education costs. 3M Hire Our Heroes Veteran Grant Recipients Adrian Hargett (Wiregrass Georgia Technical College, Valdosta, GA); Amanda Johnson (Weber State University, Ogden, UT); Agustin Leon (Pikes Peak Community College, Colorado Springs, CO); Billy McPherson (Gateway Community College, Covington, KY); Brennan Forester (Salt Lake Community College, Sandy, UT); Chad Mcken (Bridgerland Applied Technology College, Logan,
UT); Charles Andrews (Fox Valley Technical College, Appleton, WI); Chris Baker (Lincoln College of Nashville, Nashville, TN); Daniel Mora (Cerritos College, Norwalk, CA); David Marstall (Washburn Tech, Topeka, KS); David Frye (Lincoln College of Technology, Nashville, TN); David Sellers (Aims Community College, Windsor, CO); David Clifford (Athens Technical College, Athens, GA); Derek Fortine (Butler Community College, El Dorado, KS); Edward Foster (Northern Maine Community College, Presque Isle, ME); Edwin Thomas (Gadsden State Community College—Ayers Campus, Anniston, AL); James Miller (Ranken Technical College, St Louis, MO); James Langie (Delgado Community College, New Orleans, LA); James Gill (Universal Technical Institute, Houston, TX); James Steele (Kennedy King College, Chicago, IL); Jarid Denning (Alfred State College, Alfred, NY); Jasen Klimek (Northland Community and Technical College, Thief River Falls, MN); Jefrey Mejia (Cerritos College, Norwalk, CA); Jeremiah Kuehl (Universal Technical In-
stitute, Houston, TX); Jermain Richie (Moore-Norman Technology Center, Norman, OK); Johnny Guzman Lopez (Metropolitan Community College, Omaha, NE); Jonathan Gibson (South Seattle Community College, Seattle, WA); Joshua Williamson (Ranken Technical College, St. Louis, MO); Juan Hernandez (Texas State Technical College, Harlingen, TX); Keith Smith (Lincoln Tech of Nashville, Nashville, TN); Keith Totten (Lake Tech Center, Eustis, FL); Kevin Young (Cape Fear Community College, Wilmington, NC); Leesa Wilson (Lincoln College of Technology, Nashville, TN); Len Baker (Kennedy King College, Chicago, IL); Marco Torres (Cerritos College, Norwalk, CA); Marco Salinas (Laramie County Community College, Cheyenne, WY); Michael Byrd (Tennessee Technology Center, Huntsville, TN); Michael Herrera (College Of Southern Nevada, Las Vegas, NV); Michael Griffith (Pikes Peak Community College, Colorado Springs, CO); Nathan LaLonde (Southeast Technical Institute, Sioux Falls, SD); Randy Anderson (Wisconsin Indianhead Technical Collage,
Rice Lake, WI); Rodolfo Orozco (Lincoln College of Technology, Melrose Park, IL); Ron Marsh (Southeast Community College, Milford, NE); Ryan Courtney (Pikes Peak Community College, Colorado Springs, CO); Ryan Campbell (Erie Community College, Orchard Park, NY); Sean Brons (Northwest Iowa Community College, Sheldon, IA); Shawn Durante (Lake Tech, Eustis, FL); Shawn Kastner (Ridgewater College, Willmar, MN); Steve Casady (Kirksville Area Technical Center, Kirksville, MO); Steven Donaldson (George Stone Technical Center, Pensacola, FL); Thomas Bernhofer (Lake Washington Institute of Technology, Kirkland, WA); Thomas Yates (Gordon Cooper Technology Center, Shawnee, OK); Timothy Lloyd (Wisconsin Indianhead Technical College, Rice Lake, WI); Timothy Heiser (Automotive Training Center, Exton, PA) Veteran Family Award Recipients Gabrielle Williams, Joshua Hausman, Loretta Jacobs, Matthew Adams and Tyler Mitchell. The second round of award winners will be announced in July.
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Continued from Page 17
CT Shops to get $20M
should have used a higher rate that was more comparable to the rates of mechanics, which are about $90 an hour. The Hartford’s spokesman, Thomas Hambrick, said, “We are disappointed in the ruling and plan to appeal.” None of the money has been paid to auto body repair shops yet. At the end of the legal process, there will be a fund of money that includes the $14.7 million in compensatory damages and the $20 million in punitive damages, said Slossberg. “In most class actions, when you have a common fund like that, you then allow each member of the class to apply and there will be a process that will be set up to distribute the money to members of the class,” Slossberg said. Ultimately, payment will depend on whether The Hartford wins an appeal. Fees for the lawyers will be set later, according to Slossberg, who noted they have worked on this case for 10 years without collecting any fees. He said there is a bigger issue here, however, because the activities of The Hartford have hurt some small businesses.
Slossberg said prior to the first insurance company creating a network of preferred repair shops, auto body businesses were making a 6% profit. Today, they’re at 2%, he said. In Connecticut, the shops have a lot of expenses related to equipment and environmental regulations, Slossberg noted, and the shops need to pay for talent. “They’re craftsmen,” he said. Tony Ferraiolo, president of the ABAC and owner of a lead complainant, Wallingford-based A&R Body Specialty, said that despite the wins, insurers don’t appear to be getting the message. “We certainly feel great about the judge’s decision,” he said. “We don’t feel very good about The Hartford actually doing what they court has put in place.” Besides the payments, The Hartford was issued a cease-and-desist order related to its appraisals. But Ferraiolo said he’s not [yet] seeing any changes in the way it and other insurance companies are settling bills. He said sometimes shops are being paid at lower labor rates, and the shops then have to take the insurer to small claims court. Besides The See CT Shops to get $20M, Page 33
Caliber Collision Teams Up with Insurers to Give Recycled Rides to Military Veterans Caliber Collision continued its 2013 Recycled Rides campaign by teaming up in recent weeks with several of its insurance partners to donate vehicles to military veterans in Texas.
hicles donated by State Farm Insurance and refurbished by Caliber teams at North Richland Hills and Dallas-Love Field in Texas. The Recycled Rides presentation was a highlight during closing ceremonies of the veteran support organization Carry the Load’s Memorial Day March. “Our military service men and women give and sacrifice each and every day on our behalf and we at Caliber never take that for granted,” said Steve Grimshaw, President and Former Marine Thomas Griner (center) shows off keys to CEO of Caliber Collision. his new vehicle refurbished by Caliber’s Spring, TX, location “We are proud of our The most recent vehicle dona- many associates who share these same tion—Caliber’s 11th this year—was values and who have donated countpart of Progressive’s nationwide “Keys less personal hours to refurbish and reto Progress” Recycled Rides event. pair vehicles that will help these Caliber’s Spring, TX, center refur- veterans restore the rhythm of their bished and donated a 2002 Ford Ex- lives.” plorer to a former Marine, Thomas “We especially appreciate the Griner. partnership with Progressive, EsOther veterans who also re- urance, State Farm and other insurers ceived refurbished vehicles from Cal- as we continue to all work together iber Collision include U.S. Army throughout the year to thank our servveterans Henry Johnson and ice men and women by providing Stephen Fletcher, who received ve- them with reliable transportation.”
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 29
Chief Automotive to Sponsor SkillsUSA Again For the 27th consecutive year, Chief Automotive Technologies will sponsor the Collision Repair Technology Championship at the SkillsUSA National Leadership and Skills Conference. The 2013 conference, held June 24-28 in Kansas City, MO, brings student winners from statewide competitions together to compete for national championships in more than 90 disciplines. Chief will supply most of the structural repair equipment for the Collision Repair Technology (CRT) event, including a frame rack, computerized measuring system and damage simulators. Chief also developed the written structural repair test to be administered during the contest. The winning CRT student will receive free registration for a future Chief University training class, and all participants will receive a Chief-branded flashlight. Several Chief staff members will volunteer their time to help manage the event. Independent Chief University instructor Ken Soupene leads the CRT committee, which also includes Chief Global Repair Product Manager Richard Perry; Mike Croker of Chief distributor Automotive Tech-
I-CAR Announces More Speakers for July Meeting
I-CAR® continues to announce its 2013 Inter-Industry Conference speakers for July 24 and 25 in Boston. The following technology leaders will present key industry topics such as: advancements in integrated vehicle safety systems, evolving vehicle-to-grid and vehicle-to-vehicle communications, driver and pedestrian safety, the impact of CAFE on vehicle design, and the potential for autonomous vehicles. Additional speakers include: • Nathaniel Beuse, Associate Administrator for Vehicle Safety and Research, National Highway Traffic Safety Administration (NHTSA) • David Zuby, Chief Research Officer, Insurance Institute for Highway Safety (IIHS) • Richard Wallace, Director, Transportation Systems Analysis, Center for Automotive Research (CAR) • Dr. Kay Stepper, Director, Driver Assistance Systems, Chassis Systems Control, Robert Bosch LLC These speakers join previously announced speakers, including keynote speaker Reginald R. Modlin, Director of Regulatory Affairs, Chrysler Group LLC.
nology Inc.; Tom Beachem and John Ressler of Nationwide Insurance; Marty Hettle, retired; and Bob Keith of CARSTAR. The group will help set up the structural repair CRT area, oversee testing, answer questions and supervise all week. “We first got involved with SkillsUSA in 1986 to promote educational programs and give back to the industry,” said Perry. “It has been a very rewarding partnership. By working together, we can ensure the next generation of technicians is properly trained in the evolving field of structural damage analysis and repair.” This year’s SkillsUSA National Leadership and Skills Conference is expected to draw more than 15,000 students, teachers and business partners from across the country. All championship competitions will be held Thursday, June 27. For the CRT contest, students will work against the clock and each other to demonstrate their metal straightening, welding, plastic repair and structural analysis abilities. Judging is based on the overall appearance of the finished product, safety practices employed, speed, written exams and an interview.
Ryan Collision Becomes First Nebraska ABRA Center
Ryan Collision Center recently had a name change. The auto body shop is now ABRA Auto Body & Glass. However, ownership and employees will remain the same, co-owner Jim Ryan said. “I saw it as an opportunity for us to graduate to the next level in terms of the performance that we can give our customers,” Ryan said. It’s the first ABRA to pop up in Nebraska, but Ryan said most of the chain’s locations are concentrated in the Midwest. Ryan said the shop now offers additional services, such as software that helps manage the repair process, a call center that allows the shop to schedule repairs outside of its business hours and a 24-hour towing service. After the change, the business hired three employees, with plans to add more in the future, Ryan said. ABRA is based in Minneapolis, Minn., with locations in Colorado, Iowa, South Dakota and Illinois, among others.
30 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
Progressive Gave 59 Vehicles to Military Veterans
On June 12, 59 veterans drove away with refurbished cars, courtesy of Progressive Insurance and the National Auto Body Council (NABC). The one-day event called ‘Keys to Progress’ took place at several Progressive’s Service Centers across the country. Progressive worked with NABC member body shops to recycle and donate damage vehicles. They were restored for the veterans as part of a special NABC Recycled Rides project. “Whether they need the car to go to work, volunteer or get medical treatment, we’re happy that we’re able to help them keep moving forward,” said Tom Minnick, senior claims director at Progressive Insurance. Enterprise Rent-A-Car will provide insurance for each donated vehicle for the first six months. “Between the NABC, Enterprise, local body shops, 1 800 Charity Cars, local VFWs and other military charities, we’ve worked together to find and restore vehicles for some great families. We really enjoy using our Service Centers for community events like this,” added Minnick. Keys to Progress is one of the single largest donations of vehicles in the history of the Recycled Rides program.
“Recycled Rides started in 2007 with five vehicles donated across the country the entire year, so seeing 59 donated in one event with one insurer just six years later is really outstanding,” said Chuck Sulkala, executive director of the National Auto Body Council. “Keys to Progress and other Recycled Rides events are made possible by everyone making the effort to go the extra mile—doing a little more each day to help make life better for those who need a helping hand.” Progressive Service Centers in the following cities participated in Keys to Progress (some cities had multiple vehicles): Phoenix and Tempe, AZ; San Diego, CA; Denver, CO; Hartford, CT; Jacksonville, Miami, Orlando, Tampa and West Palm Beach, FL; Atlanta, GA; Chicago, IL; Indianapolis, IN; Kansas City, KS; New Orleans, LA; Baltimore, MD; Detroit, MI; Minneapolis, MN; St. Louis, MO; Albany, NY; Las Vegas, NV; Akron, Cincinnati, Cleveland and Columbus, OH; Oklahoma City, OK; Portand, OR; Harrisburg, Pittsburgh and Philadelphia, PA; Providence, RI; Austin, Dallas, Houston, TX; Richmond, Springfield and Virginia Beach, VA; Seattle, WA; and Milwaukee, WI.
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 31
Continued from Cover
Dan Risley Talks ASA
Though Risley has served the auto body industry in many roles throughout the past three decades, he most recently worked as a market claims manager for Allstate Insurance Company. His previous experience includes work with CCC Information Services, BASF, and the Society of Collision Repair Specialists (SCRS). After six years working in the insurance industry, Risley looks forward to reintegrating himself into the repair industry. His most recent position with Allstate involved overseeing part of the insurer’s DRP network. “I was the market claim manager for the Good Hands Repair network. I had oversight of the program in half of the country and the staff that oversees them. It was a very unique perspective that I was able to attain, because I got to see firsthand what was really important to insurance companies,” he said. While visiting New Orleans to attend ASRW near the end of 2012, Risley expressed interest in pursuing new opportunities to Darrell Amberson, ASA chairman-elect at the time, and
before long a new opportunity presented itself. ASA offered to add Risley to their board. ASA named Dan Risley to the position of Executive Vice President of their organization effective March 18, 2013, and soon after, Risley was offered the position of Interim Executive Director. While there are many issues impacting the auto body industry in particular, Risley believes “The biggest concern for the industry is profitability and [sufficient] compensation to complete a safe and proper repair. The complexities of today’s vehicle and those in the future require significant capital investments in tooling, equipment and training. In addition, insurance company requirements or mandates will continue to negatively impact a collision repairers’ ability to maintain a profit which could inhibit their ability to reinvest in the business and staff.” Risley’s primary focus in resolving the concerns facing the industry today begins by listening to ASA members to ensure that the association is representing their best interests in the matters most important to them. Long-term, he hopes “to strengthen the
association and extend our influence in the industry from both a legislative and interindustry perspective.” Moving on to some of the specific issues plaguing body shop owners in particular, Risley addressed PartsTrader. He has said in the past that “ASA does not support PartsTrader and, by the way, nor should we. As an association it’s not our role to support or endorse a given product. ASA does not support State Farm [either] and nor should we.” He continues, “Any insurance company’s attempts to mandate a specific product or service since repairers should be free to choose the product that best fits the needs of the individual repairer. As such, ASA will continue to educate members and provide feedback to State Farm and PartsTrader in hopes of improving their product/program.” Risley recognizes that these types of programs will not go away. “If State Farm was to eliminate PartsTrader, it would not be long before another, similar program, took its place.” It is because PartsTrader is not illegal that it appears to be inevitable, at least for State Farm. Risley believes that industry professionals should focus on educating themselves so they are equipped
to provide useful feedback, in hopes of influencing the direction in which the insurers are headed. One issue that Risley believes has not received enough attention from repairers is most favored nation (MFN) clauses in DRP contracts which... “not only affects your State Farm business, but it has the possibility of impacting every job that comes through your shop. So for us this is a much larger issue,” he said. MFN is a concept borrowed from international trade agreements (hence the reference to nation) but in this case it should be termed the most favored customer clause. It is a contract provision in which a seller (shop) agrees to give the buyer (insurer) the best terms it makes available to any other buyer (or insurer). In this way the DRP ensures that it is getting the best deal available to any insurer. A law was recently passed in Michigan to ban insurers’ use of MFN clauses, but it did not include property casualty insurers, something Risley says ASA is working with Michigan legislators to change. Risley explains, “MFN’s do not benefit any of the stakeholders in the industry except the company enforcing
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the MFN Clause. These types of clauses have a negative impact on collision repairers (including those that are not on State Farm’s Select Service program), consumers and other insurance companies. These types of clauses have a dramatic impact on the marketplace. High performing collision repairers may elect not to be on the Select Service program because of their relationships with other carriers and the impact it will have on the profitability on the State Farm business. Conversely, some high performing shops may elect not to participate on any other carriers direct repair program because of the negative impact it would have on their State Farm business. In both cases, the consumer has less choice. An argument could be made that, in some instances, the consumers’ choice may not include the best in class shops in their area.” ASA also opposes Right to Repair, and Risley sees no compelling reason to change their stance on this issue. “Information is readily available. In those few instances where there was an issue, it was quickly resolved because of the collaboration with the car manufacturers and NASTF. Why involve the government to legislate and regulate
something that appears to be already functioning and effective?” he asks. Similarly the organization opposes the PARTS Act and its stated goal of reducing OEMs’ parts patent protection to 30 months. (See related article this issue, p. 41.) Risley is also taking careful note of ASA’s operation of its industry repair week (Automotive Service & Repair Week, ASRW, in Las Vegas.) “We need to make changes. We know that,” he has acknowledged. “It’s a good time for us to take a hard look at NACE and make wholesale changes where necessary. “We’re going to be making some fundamental changes to the 2013 program, and significant changes to the 2014 program.” As Risley becomes more involved with ASA, he is aware that priorities will change constantly, but he insists that ASA’s primary focus will always be their dedication to members. “As the industry changes, the issues and priorities change. An overarching priority that doesn’t change is ensuring that we are representing our membership in every board room, meeting and conference that is changing or setting the future direction of the
collision and service repair industries. We accomplish that through several means. We have a dedicated lobbyist in Washington DC, dedicated ASA board seats with groups such as I-CAR and CIECA and board members and affiliate members that are on various boards and committees throughout the industry. If you want to play a role in facilitating positive change, you need to be there when the change is happening and create the future you envision.” For more information see: Automotive Service Association 8190 Precinct Line Road, Suite 100 Colleyville, TX 76034 800-272-7467 www.asashop.org www.TakingTheHill.com (ASA’s legislative website) Executive Director Dan Risley 817-514-2900 ext. 112 danr@asashop.org
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CT Shops to get $20M
Hartford, ABAC is also suing Progressive in U.S. Federal Court regarding similar claims. Thomas D. Rohback, of Axinn Veltrop, referred questions about the case to his client, the Hartford Fire Insurance Co. Spokesman Thomas Hambrick said, “We are disappointed in the ruling and plan to appeal.” Robert Langer, of Wiggin & Dana, and a CUTPA expert, declined to comment. He is expected to handle the appeal. The Connecticut Unfair Trade Practices Act provided remedies for economic practices that are immoral or harmful to the public, even if they violate no specific law. Jennings took into account the “large net worth of the Harford” which was approximately $12 to $13 billion, in order to fashion an award that has meaningful “deterrent motivation.” The plaintiffs had requested punitives of $59 million, or four times the jury’s award of $14,765,556. The actual award is a multiple of approximately 1.35 times the jury award.
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Boyd Group Acquires 61 Auto Glass Locations
The Boyd Group Income Fund has acquired majority ownership in the retail auto glass business of Glass America Inc. Glass America operates 61 auto glass locations throughout 23 U.S. states under the trade names Glass America and Auto Glass Services. The Boyd Group already operates Gerber National Glass Services, an auto glass repair and replacement business with roughly 3,000 affiliated service providers throughout 12 U.S. states. With the acquisition of Glass America, the Boyd Group said it is now the second largest retail auto glass service business in the United States in terms of footprint and annual sales. Brock Bulbuck, president and CEO of the Boyd Group, said the company will now offer glass replacement services in 28 U.S. states to 50% of the U.S. population. Glass America and Gerber National Glass Services together are expected to generate more than $60 million of annual revenue. Glass America generated revenue of $43 million in 2012, while Gerber National Glass Services generated revenue of $19 million.
SCRS Says Insurer-Mandated Parts Procurement Still Shows No Benefits
SCRS said in a recent press release, “Despite public criticism and concern expressed by multiple affected industry segments, neither State Farm nor PartsTrader has provided any wellconstructed explanation of how the program provides any substantial benefit to those being required to utilize it, other than to comply with the mandated programs. “While PartsTrader has made various software updates to address the plentiful concerns expressed by their end-users, correcting and enhancing software issues is a necessary function of being in a technology business, and the industry still expects that technology companies should be able to provide a better value proposition for why we should be using their product than ‘because we got the insurance company to tell you to,’” said SCRS Chairman, Ron Reichen. “Perhaps the best questions to PartsTrader, and other companies... is to ask if their platforms can benefit the market enough that they could, and would, grow organically without the insurer influence over their enduser?” Other similarly mandated programs have begun to receive more attention as well, as insurers involved
Mac Tools Donates $10,000 to Collision Repair Education Foundation
Mac Tools recently donated $10,000 in tools to six collision school programs through the Collision Repair Education Foundation. The collision school programs that received the product donations had applied for the Education Foundation’s 2012 Ultimate Collision Education Makeover grant and noted their specific need for tools within their grant application. Through the Mac Tools product donation, collision school instructors are able to incorporate current model tools and equipment for teaching proper collision repair to students. The six schools that received the Mac Tools donations are: • Manhattan Area Technical College (Manhattan, KS) • Tennessee Technology Center at Shelbyville (Shelbyville, TN) • Cattaraugus-Allegany BOCES at Ellicottville (Ellicottville, NY) • Tuscola Technology Center (Caro, MI) • Madison Area Technical School (Madison, WI) • Lake Washington Tech College (Kirkland, WA) “The Tennessee Technology Center at Shelbyville deeply appreci-
ates the generous donation of tools from Mac Tools,” said Ivan Jones, director of the Tennessee Technology Center at Shelbyville. “With the continued decrease in state appropriations to higher education institutions, this donation allows the TTCS to utilize scarce resources more efficiently. With the additional tools, the learning pace and hands-on learning increases since students do not waste valuable project time waiting for tools to become available. This donation directly helps the quality of the collision repair technology program.” Added Collision Repair Education Foundation Director of Development Brandon Eckenrode, “I would like to thank Mac Tools for their annual donation of $10,000 of tools to the Collision Repair Education Foundation and joining in our efforts to support the future professionals of the collision industry. Through the collision school programs participating with our Ultimate Collision Education Makeover school grant, we were able to match their specific request for Mac Tools products and fulfill the requests due to the company’s generosity.”
34 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
continue to require the use of programs despite a recognition that there is growing frustration from shops who are obligated to change their internal business practices to accommodate the changing rules of the DRP relationships. In an email from one American Family field adjuster to a group of repair businesses on the program, he stated, “I’ve received lots of feedback from almost everyone about APU [Solutions]. There is some good with it, and then there are some very frustrating/difficult stuff to deal with. One of the major concerns I’m hearing about right now is APU recommending all these little outlying suppliers that are requiring credit cards before you can order a part. Shops are not set up to be dealing with credit cards all over the country, and truly local suppliers such as Keystone don’t require them. Another concern is freight and more specifically, how returns are handled. None of these are making things easier for you and that’s frustrating for everyone.” Another concern mentioned is when parts that are recommended by APU are located in multiple different states, or from multiple vendors. If there are 15 parts on an estimate, a re-
pair facility could potentially be expected to purchase parts from 15 different vendors in 15 different states based solely on APU’s recommendations. “I’ve passed on your concerns to my boss,” the email continued, and “in turn, he will be in a series of meetings this and next week with his boss as well as other managers from around the region. He tells me he’s going to bring up your concerns to be discussed. Hopefully, some less frustrating answers will be coming out of these meetings.” “Despite the obvious recognition of the hardships these mandates are potentially creating, and despite the rapidly evolving market place where it appears more and more online parts procurement solutions are entering into the marketplace, it is baffling why carriers continue to dictate process, rather than seeking a resultsdriven relationship with repairers,” said Aaron Clark, SCRS Immediate Past Chairman. “It certainly leaves the impression that there is more to gain for the insurance industry than the desire for increasingly informed selection of parts choices from reasonable vendors and more efficient processing.”
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Legendary Customizer Barris Inducted into SEMA Hall of Fame George Barris and three others will be inducted into the SEMA Hall of Fame, an honor that recognizes an elite group of individuals for raising the stature or growth of the automotive specialty-equipment industry. Hundreds of industry professionals will gather and pay tribute to the new Hall of Fame members during the SEMA Installation Banquet & Gala Fundraiser, Friday, July 26, at the Sheraton Fairplex Hotel & Conference Center in Pomona, CA. Those interested in learning more about the celebration or how to attend may visit http://www.sema.org/sema-installation-banquet-gala-fundraiser or contact Jamie Eriksen at jamiee@sema.org, (909) 978-6737. George Barris is a legendary vehicle customizer, well-known for his celebrity creations that include the Batmobile, Munster Koach, KITT from Nightrider and the Dukes of Hazard’s General Lee. In addition George Barris has to building vehibeen customizing cles, Barris aucars for film and thored many “how TV and major to” articles for celebrities for the magazines, such past 60-plus years and is being as Hot Rod Magainducted into zine, Motor Trend, SEMA’s Hall of Car Craft and Rod Fame on July 26 & Custom. As a pioneer and icon in the industry, Barris continues to actively influence the industry’s styles and trends. A regular attendee at the SEMA Show in Las Vegas, Barris is admired and respected by many in the industry. We recently sat down with Barris to take a journey through his amazing career.
Q: Tell us about the first car you got paid to customize and a little about your childhood.
GB: My parents owned a restaurant called Dan’s Grill in Roseville, CA, right on the edge of town. When I was 15, my dad taught me how to be the dishwasher but it didn’t interest me at all, so I focused on my models pretty much. About a year later, we moved to San Juan, CA, and that’s where I got my first customizing job. A kid drove up in a 1932 Ford and told me
he wanted to customize the car. I told him that I was going to put in a set of cat eye tail lights and he agreed to pay me 10 bucks. 10 bucks! And that’s when I determined that I would make it a career. I thought, I’m going to be a big customizer and a billionaire! I made up my mind right there that I would name my company Kustoms of America. I threw that “C” out of there and turned it into a “K.” People use it now all the time, but I was the one who came up with it when I was 16.
Q: Your first passion was building models as a teenager and you won a lot of awards for doing it. Please talk about that hobby and how it turned into bigger and better things.
GB: As I said before, we grew up in Roseville, CA, and one day I went to the five and dime store and saw a flyer announcing a model airplane contest. I would go in there with a model car and they would tell me, “This is for airplane models,” and I told them I’m into cars. I want four wheels, not two wheels! We (my brother Sam and I) stuck to it and eventually we started winning some contests. That’s how we started in the model business with Revell. Then, in 1960, I started working with Aluminum Model Toys (AMT), a company that was making models for all the car companies. So, I was able to see how the new cars looked before they hit the market. That way, I could create models of them well before anyone had seen them, so I had an advantage there. I made custom kits for those vehicles and then eventually we started making 3-in-1 model kits, so that the hobbyists could pick which design to use. That way, they could customize the models and use their creativity. During that time Lee Iacocca from Ford Motor Company started something called the Ford Custom Car Caravan, where they would take this little racing track and go out there and do model racing. We went to all the World of Wheels and Motorama shows and it got very popular real fast.
Q: Meeting Robert E. Petersen (the founder of Hot Rod and Motor Trend) was also a big deal and brought you a lot of worldwide attention. Your “How-To” articles in these magazines became popular as well. Describe that long-running relationship with Pe-
36 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
tersen and how it brought the Barris name to the hot rod world.
GB: We called him “Pete” and I met him when he was 18 and he was putting on a car show in L.A., and everyone loved it. After that, he started Hot Rod, then Car Craft, Rod & Custom and I got involved in all of it. As a result, people all over the world got to know my name. I wrote columns and helped Pete with his “little book” series and we also started the very first Motorama car show, which we held right next to the Chinese Grauman’s Theatre in Los Angeles and that was a winner and a half. I had 60 cars in
show in the world. They closed down Hollywood Boulevard and that was the first time that ever happened. Don Prudhomme did a burnout with his dragster right down the middle of the street. Boy, that was an exciting time! Q: Of all the celebrities you customized vehicles for over the years, who was your favorite?
GB: There was one young man and I was doing a limousine for him and he would come into the shop to visit and check on our progress now and again. One day, he walked into the garage area where we were working on the car and started talking to my guys one by one. He knew everyone’s names and everything about them, asking about their kids and families, etc., because he really cared about them. He wasn’t just doing it to Of all the cars Barris created, he is best known for the original impress anyone, he was Batmobile doing it because he there, including the Batmobile and the wanted to. And that was Elvis PresMunsters cars and it was the #1 car ley—a really wonderful man. He
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cared about people and did everything for everybody. He was an exceptional individual. I did a Cadillac, a bus and a limousine for Elvis and we became very good friends with him and Priscilla. He was a real car guy, that’s for sure.
Q: Some of your first film work involved working with Alfred Hitchcock. After that you worked with Orson Welles and provided special vehicles for movies like “The Car,” “The Silencers,” “Thunder Alley” and “Fireball 500.” How was it working with top names and creating cars for the film industry?
GB: My first movie was “High School Confidential” with John Barrymore. Jr. where we built a cute little chopped Chevy for that film. They wanted to use it in a race scene and roll it over. But as hard as I tried, I could not roll that car, because it was too low to the ground. So we had to get a lift and a cable down on that vehicle, to flip it and drop it. A whole career started right there. We went on to work with “Sonny and Cher,” “Fireball 500,” “Gone in 60 Seconds,” “Super Van,” “Mag Wheels”
and “High School Confidential” was the start. As far as Alfred Hitchcock, yes we worked with him on “North By Northwest.” He wasn’t a car guy, but he was interested in what we were doing to get this car in his film. The most interesting film or TV car that we created was for the TV show “Knight Rider.” The studio wrecked
This 1921 Oldsmobile jalopy was Barris’ first T.V. car, created for the 1960’s hit the “Beverly Hillbillies.” He found it behind a feed store in San Bernardino, CA, in 1960 and made it a star
the car every episode, so we had to fix it pretty much every week. They always broke the fiberglass nose piece on it and one day the producer told me this is costing us a lot of money. So, I made a mold of that nose and created a rubber one and didn’t tell them about it. The next time they wrecked it, I just walked
over there, popped it off and showed them! We had to do a lot of funny stuff to make these cars work and it was a lot of fun. We also did the “Blues Brothers” film, building a lot of police cars, “Blade Runner” and “Thunder Alley.” We worked with Clint Eastwood, the Rat Pack, Michael Jackson and Bob Hope and so many more!
Q: In the 1960s, you got more involved in T.V., which is where you really made your name. During this time, Batman, The Munsters, Mannix, the Beverly Hillbillies, My Mother the Car, The Monkees, Starsky and Hutch, Banacek and Power Rangers were touched by the Barris magic.
GB: The Batmobile is definitely the most well-known of all the cars I’ve created. I wanted it to be the star of the show, right along with Batman and Robin. I told the producers, I’m going to have rocket launchers, oil squirters—I am going to make this car a star. And that’s why it was such a hit, because it had all these different things it could do. The oil squirters were made out of lawn sprinklers and those were what we used. I was on
that set all the time and it was a great experience. The first Batmobile they wanted was all flat black, but when it came out of that Bat Cave, it looked terrible. So, I found some glow orange paint and outlined the car with stripes so they would reflect and man, that made it pop. It was a people car and that’s why it became so popular. The first show I did was the “Beverly Hillbillies” in 1960. I met with the producer and they said we need a jalopy. How am I going to find a jalopy in Beverly Hills? So, I traveled to San Bernardino and that’s where I saw a feed store. The owner of the store had an old 1922 Oldsmobile four-door sedan and he cut the back off of it and made it into a feed truck so he could carry his hay. So, I took pictures of that and went back to the producers and that eventually became the car for that show. Q: You’ve been nominated to the SEMA Hall of Fame. Please tell us some of your greatest memories of SEMA Shows over the years.
GB: I remember back when SEMA first started in 1963 and they had 18 See Barris Inducted, Page 41
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Axalta to Invest $50 Million in Shanghai, China, Facility
Axalta Coating Systems will invest more than $50 million to build a new facility in Shanghai, China, which will manufacture and supply up to 25,000 metric tons of auto paint for auto manufacturers that are expanding in south and central China. Axalta said the plant will be dedicated to production of its waterborne coatings that meet both manufacturer and regulatory environmental standards. Construction of the facility is expected to break ground during the second half of 2013. Production at the facility is scheduled to begin during the first quarter of 2015. Axalta, which generates annual revenue of roughly $4.3 billion, currently operates 35 manufacturing plants, seven research and development facilities, and 42 training locations worldwide. “Our board’s decision to invest and grow with our customers reflects our long-term commitment to the auto industry in China and around the world. That’s what Axalta customer focus is all about. Proximity enables us to respond immediately to our customers’ needs,” said Charles Shaver, chairman and CEO of Axalta.
Automakers Reduce Summer Recess, Except Nissan, Honda, & Toyota
The Detroit-based automakers are generally passing up the traditional two-week summer break at their factories and instead are speeding up production to meet buyers’ growing demand for new cars and trucks. Chrysler, Ford and General Motors traditionally shut factories for 14 days around July 4 to do maintenance and change the machinery for new models. But this year they will work through the period. U.S. demand for new cars and trucks has been strong—up 7% through April, led by strong demand for full-size pickup trucks as home construction rebounds. Not all automakers are changing their schedules, however. Honda and Nissan said they still plan to close their U.S. plants for a week around July 4. Toyota is also planning to shut down its U.S. plants for a week this summer. That includes Nissan’s Canton manufacturing plant, which builds seven brands, from the Altima midsize sedan to the Titan fullsize pickup, and Toyota’s Blue Springs facility, which produces the Corolla. Toyota spokesman Victor Vanov said the plant near Tupelo will take its typical weeklong break in July despite occasionally operating into overtime so far this year to meet vehicle demand.
Workers’ pay isn’t impacted by the changes, since the shutdowns are paid vacations. Here are automakers’ summer plans: • GM offering 20 new models. General Motors Co.’s North America President Mark Reuss said GM might pause work to change over some machinery but won’t have full shutdowns. The nation’s biggest automaker is in the midst of releasing 20 new models, including the new Chevrolet Silverado and GMC Sierra pickups. Reuss said GM hasn’t had formal two-week shutdowns since it emerged from bankruptcy protection in 2009. • Chrysler cranking out Vipers, Cherokees. Chrysler Group has canceled downtime at three assembly plants, including the two Detroit facilities where the SRT Viper and Jeep Grand Cherokee are made and the Toledo, Ohio, factory that makes the new Jeep Cherokee. Chrysler said four of its plants— Brampton and Windsor assembly plants in Canada, which make large cars and minivans, and two Detroitarea plants that make the Ram pickup and midsize cars—will close for a full two weeks in July.
• Ford is pushing for 240,000 more vehicles in 2013 in North America. Ford said it will produce 40,000 vehicles during the week it’s staying open. It will soon add a second shift to its Flat Rock, MI, plant to make the Fusion sedan and a third shift to the Kansas City, MO, plant where the F150 pickup is made. It’s also increasing the speed of its assembly lines, allowing plants that might have made 60 vehicles per hour to make 65. James Tetrault, Ford’s vice president of North American manufacturing, said that a decade ago Ford had to idle factories because each only made one vehicle. Now, it has flexible plants that make multiple vehicles on the same assembly line. “It’s a lot easier to figure out how to make more than to shut down a plant,” he said.
• Nick Gramelspacher–National Sales Manager, Meyer Distributing • John Hotchkis– President, Hotchkis Performance LLC • Kyle Fickler-Vice President of Sales, Weld Racing • JR Moore–Director, Warehouse Operations, Performance Warehouse • Russell Stephens–President, MSD Performance • Tim Watts–Vice President of Sales & Marketing, Superlift Suspension • Steve Wolcott–CEO, ProMedia LLC John Johnson of The Spartan Group will serve as secretary/treasurer, and Russ Deane of Trainum, Snowdon & Deane continues as general counsel. The newly elected SEMA Board of Directors will be recognized during the SEMA Installation Banquet & Gala Fundraiser on July 26 at the Sheraton Fairplex Conference Center, Pomona, CA. Also during the banquet, outgoing board members Greg Adler, Joel Ayres, Jim Chick, Donnie Eatherly, Myles Kovacs, Tim Martin, Van Woodell and Jeep Worthan will be recognized and honored for their service and their contributions to the industry.
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Election Results Announced for New SEMA Board of Directors
Doug Evans of Source Interlink Media has been elected the Chairman-elect of SEMA and joins two newly elected board members to help lead the association for the 2013–2015 term. Evans fills the position held for the past two years by Nate Shelton of B&M Automotive Group. Shelton will begin serving his term as Chairman in July. The newly elected SEMA Board volunteers are Kyle Fickler of Weld Racing and Tim Watts of Superlift Suspension. Jeff Bates of Bob Cook Sales was re-elected and will serve another term. 2013–2014 SEMA Board of Directors are: • Chairman of the Board: Nate Shelton, B&M Automotive Group • Chairman-elect: Doug Evans, Source Interlink Media • Immediate-Past Chairman: Scooter Brothers—COMP Performance Group Board Members are: • Jeff Bates–Principal/Partner, Bob Cook Sales • Jim Bingham–President and CEO, Winner’s Circle Speed & Custom Inc. • Luanne Brown–President & CEO, eTool Developers
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 39
Denise Caspersen Joins National Autobody Parts Warehouse in Grand Prairie, Texas Mike Dolabi, owner of the National Autobody Parts Warehouse, Inc., headquartered in Grand Prairie, TX, recently hired 16-year industry veteran Denise Caspersen. Denise joined the National Autobody Parts Warehouse, Inc. on June 3, 2013, in the capacity of industry relations with a focus on project management and innovative strategic planning. National Autobody Parts Warehouse is a 72,000 sq.-foot facility that has achieved NSF distributor certification, is ISO9001 certified and an exclusive distributor for TYC lighting, Depot lighting and Mirka Body shop supplies. “Having Denise join our team is a perfect piece to our growth puzzle. We are excited to have her skills, knowledge, enthusiasm and experience as the newest member of our staff.” “It’s an honor to join the National Autobody Parts Warehouse team,” Caspersen said. “Having known Mike for a few years, his positive and forward thinking approach to business is an inspiration to me. Time and again, Mike has shown his efforts are about quality and customer service and his expectations are about
SEMA Show Attendees Get Low Cost Rooms at Dozens of Hotels
SEMA showgoers can obtain reliable, low-cost hotel rooms from Travel Planners, the official housing partner for the 2013 SEMA Show. Reservations made at www.SEMAShow.com/travel-and-lodging offer discounts at dozens of hotels, with rates as low as $56 per night and many more properties agreeing to waive the standard “resort fees.” Go to www.SEMAShow.com/ travel-and-lodging, or call 800-2213531 or 212-532-1660.
Collision Foundation Hosts Golf Ball Drop Fundraiser
The Collision Repair Education Foundation is hosting their 12th Annual Golf Fundraiser on July 25 at the South Shore Country Club in Hingham, MA. Participate by sponsoring one or more golf balls to be dropped from a helicopter over the golf course onto one of the greens. Whoever’s sponsored golf ball goes in the hole (or closest to it) will win a $1,000 American Express gift card. $25 per golf ball or $100 for 5 balls No need to be present to win.
doing what is right. When I think of leading by example and incorporating innovation and inclusion, Mike and the National Autobody Parts Warehouse team are top of mind. I’m looking forward to growing with Mike’s team and adding to their success.” Caspersen has built her professional career in the collision repair industry through eight years of statistical research and eight years industry engagement, with her most recent efforts focused on aftermarket parts and electronic parts procurement. In 2012, Caspersen’s efforts with the ASA collision division provided the industry with fact-based analysis of the State Farm/PartsTrader electronic parts procurement application in pilot. These actions were well documented in various industry trade publications and during many public presentations. Caspersen participates on the Women’s Industry Network (WIN) board of directors, recently elected to vice chair of WIN along with completing her chairmanship of the Collision Industry Electronic Commerce Association (CIECA) in 2012.
ABRA Moving Minnesota Headquarters
Abra Auto Body & Glass is moving and expanding its corporate headquarters to an office building in Brooklyn Park. The company, which employs more than 400 Minnesotans, recently signed a lease for 33,000 square feet at the Northland Corporate Center in Minneapolis. Abra has been on an acquisition spree the past two years and doesn’t have room for all its employees in its current Brooklyn Center offices. Abra Auto Body now operates 173 repair shops in 17 states. Last month, Abra purchased 23 Precision Collision Auto Body repair centers in the state of Washington. In the past few months it has announced expansion in Seattle, WA; Omaha, NE; Wilmington, NC; Lebanon, TN and Clearfield, UT. Abra had about $350 million in revenue in 2012, up from $250 million in 2009, according to Twin Cities Business. The acquisitions and growth have been fueled by New York-based Palladium Equity Partners, a private equity firm that recapitalized Abra in 2011.
U.S. Chemical and Plastics Receives Presidential Award
U.S. Acting Secretary of Commerce Rebecca Blank recently presented U.S. Chemical & Plastics with the President’s “E” Award for Exports at a ceremony in Washington, D.C. The “E” Awards are the highest recognition any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports. “Exporting has always been and continues to be an important segment of our business, and we are honored to receive the “E” Award,” said Tom Perry, U.S. Chemical & Plastics’ President. “We have been exporting for nearly four decades. During the past five years, export sales more than doubled, enabling us to sustain jobs and even expand our work force.” “I am delighted to be recognizing this year’s Presidential ‘E’ Award winners for their outstanding contributions to U.S. exports and congratulate U.S. Chemical & Plastics on its outstanding export achievement,” said Acting Secretary Blank. “It is businesses like U.S. Chemical & Plastics that are strengthening the economies of local communities and creating jobs.
40 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
PPG Announces MVP Fall Conference in Florida
PPG will hold its Fall MVP Business Solutions Conference at the luxurious Omni Amelia Island on September 8-10 in Amelia Island, FL. The PPG MVP Business Solutions Conferences have continued to grow in customer participation because of the outstanding keynote and seminar offerings that addresses the industry’s dynamic marketplace challenges. Past conferences have been complete sell-outs largely because there is no better way to get your business energized for the future than by attending the PPG MVP Business Solutions Conference The conference is open to owners and managers of collision centers using PPG Refinish products. MVP conferences are biannual events and key components of PPG’s ongoing commitment to provide advanced business thinking and innovative solutions to its MVP customers. For more information, visit www.ppgmvp.com for registration details. Additional information about PPG MVP Business Solutions and future conferences may also be obtained by calling (866) 237-8178.
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ASA Opposes PARTS Act—Coalition’s Letter Highlights Quality Concerns U.S. Reps. Darrell Issa (R-Ca.) and Zoe Lofgren (D-Ca.) in the U.S. House of Representatives, and U.S. Sens. Orrin Hatch (R-Ut) and Sheldon Whitehouse (D-RI) in the U.S. Senate, recently introduced legislation titled the Promoting Automotive Repair, Trade and Sales Act of 2013. Known as ‘‘PARTS Act,’’ this legislation provides for an exception from infringing U.S. design patents for certain component parts of motor vehicles. The bill would amend the U.S. design patent law to change the period of design patent protection for automakers from 14 years to 30 months. The Congressional Research Service reports that the bill makes it not an act of infringement with respect to a de-
Continued from Page 37
Barris Inducted
tables. It was basically a hot rod show back then. All the old-timers were there and I was representing California Custom Accessories. I did all their aerosol paints and the different parts we designed for them. That’s how I started with SEMA and
sign patent to: 1) make, test or offer to sell within the U.S., or import into the U.S., any article of manufacture that is similar or the same in appearance to the component part claimed in such design patent if the purpose of such article is for the repair of a motor vehicle to restore its appearance to as originally manufactured; and 2) use or sell within the U.S. any such same or similar articles for such restorations more than 30 months after the claimed component part is first offered for public sale as part of a motor vehicle in any country. The Automotive Service Association (ASA) asked members of Congress to oppose similar legislation in the previous congresses in which the bill was introduced. ASA joined a
then of course it exploded to where it is today. They asked me recently do you want to be in the SEMA Hall of Fame and I said of course. At first they said, you don’t qualify because you don’t manufacture aftermarket parts. And I told them I was making aftermarket parts before you were born! I’m honored to be associated with SEMA and proud to be in their Hall of Fame.
coalition of original equipment manufacturers (OEMs), new car dealers, labor unions and other trade associations in sending a letter to Reps. Howard Coble (R-NC), chairman, and Mel Watt (D-NC) ranking member, of the House Judiciary Committee’s Subcommittee on Intellectual Property, Competition and the Internet, asking that they oppose H.R. 1663. The letter outlined the following concerns: “Manufacturers of unlicensed automobile parts have to meet only one basic threshold, to produce a copy that passes off as an original part. Those who produce such parts incur no costs attributable to original design, research and development and most imporContinued from Page 14
GCIA Survey Results
expense of labor and material,” said GCIA Executive Director Howard Batchelor. “The survey is a tool that shops can use to negotiate the market rate. If a shop has DRPs, they can also use the survey to review their current rates with insurers and chose to partic-
tantly, product safety testing. Accordingly, the manufacturer of the original product for whom such unlicensed replacement parts are made does not know how these parts will perform with the rest of the vehicle and how their use will impact the quality and integrity of the original product. Automotive collision repairers are very concerned about the quality of replacement crash parts. Permitting this intellectual property infringement also exposes consumers to significant safety, performance or durability risks without their knowledge.” To view the full text of this legislation, along with the letter sent to Coble and Watt, visit ASA’s legislative website at www.TakingTheHill.com.
ipate or not. Because of the Most Favorite Nation program, if a shop offers a rate to another insurer, then they must offer to them. The one thing that shops can do is use the survey to validate why they are charging their rate. No other insurer performs a survey so how do they determine what the PCP is? Our survey determines the PCP.” See more at gcia.org/about/laborrate-survey/.
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 41
Mike Stanton, CEO of Global Automakers Assn, to Retire After 35 Years Representing OEMs Mike Stanton, 68, president and CEO of the Association of Global Automakers, the trade association representing primarily Asian and luxury automakers, says he will retire early in 2014. Stanton has spent over 35 years representing motor vehicle manufacturers before Congress, the White House and state legislatures. He announced the move to give his members enough time to find a replacement. “It’s bittersweet because I clearly love the industry and all of the issues, but it’s time for the next generation,” Stanton said in an interview with the Detroit News. “Mike has done an impressive job invigorating Global Automakers, delivering growth and developing a clear and progressive vision,” said John Krafcik, president and chief executive officer of Hyundai Motor America and Global Automakers’ chairman of the board. “I have enjoyed working with Mike in a period of great progress for the association and hope to find a new president and CEO who can continue to lead the organization on the path that has been set.”
I-CAR’s Margaret Knell Named Chair of WIN
I-CAR® is applauding Margaret Knell, Director of Corporate Administration, for her recent appointment as Chair of the Women’s Industry Network® (WIN). Margaret has been with I-CAR for over 25 years and is an integral member of the organization, serving I-CAR and its 22-person I-CAR Board of Directors and associated Board Committees. Knell works closely with the Board who sets the overall strategic direction for I-CAR and assists in obtaining resources in support of the I-CAR Mission. “Margaret’s legal and board relations expertise, as well as her related industry experience, allows her to influence critical areas of I-CAR’s business and I believe she will be highly effective leading the WIN Board and developing strategies that will enable the organization to continue delivering the WIN mission. Her deep level of commitment and strategic focus make her an ideal person to serve as WIN Board Chair,” said John Van Alstyne, ICAR CEO & President. In 2012, Knell was awarded the prestigious Cornerstone Award by WIN.
Stanton has been involved in every major auto regulatory issue over the last three decades. He has often joked that long-running battles over fuel efficiency standards helped him put his children through college. The group’s members include American Honda, Aston Martin, Ferrari North America, Hyundai, Isuzu Motors America, Kia Motors America, Maserati North America, McLaren Automotive, Nissan North America, Peugeot Motors of America, Subaru of America, Suzuki Motor of America and Toyota Motor. Global Automakers will retain an executive search firm and establishing a search committee composed of member automakers to help find the organization’s next chief. The Association of Global Automakers represents international motor vehicle manufacturers, original equipment suppliers and other automotive-related trade associations. Stanton was also a longtime lobbyist for Detroit’s Big Three.
Teresa Bolton Gets WIN’s 2013 Cornerstone Award
During the Women’s Industry Network 7th Educational Conference in Phoenix, May 5–7, 2013, the WIN Board of Directors awarded Teresa Bolton, WIN’s treasurer and scholarship committee chair, with the WIN Cornerstone Award. As an allvolunteer organization, WIN holds the efforts of its many volunteers in the highest regard. The WIN Cornerstone award recognizes the efforts of an individual board member whose actions and unique contributions demonstrate their commitment to the WIN mission and vision, and set an example for others to follow. The award was presented to Bolton by Victoria Jankowski, WIN’s immediate past chair, during the organization’s membership meeting. “Teresa has made tremendous contributions to WIN through her board role, as the organization’s treasurer, as chair of our Scholarship Committee and as an active participant on our Membership Committee,” said Jankowski. “She holds a special place in our hearts for her tireless hard work, positive attitude and leadership as we continue to build upon the important role WIN plays within the industry.”
42 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
ABRA Auto Body and Glass is NABC’s Newest Diamond-Level Member The National Auto Body Council (NABC) announced the diamondlevel membership of ABRA®Auto Body & Glass. For nearly 30 years, ABRA Auto Body & Glass has been committed to being a socially conscious company dedicated to giving back to the communities in which it operates. The mission to communicate this involvement effectively to the general public is the driving force behind the company’s desire to become a diamond-level member, the highest level of NABC sponsorship. “One of the long-term goals of ABRA is to have all of our repair centers actively and positively involved in local communities,” said Tim Adelmann, ABRA’s executive vice president. “With our Diamond level membership this goal can be a reality, especially since it meshes with the National Auto Body Council’s mission to improve the image of the collision industry across the country.” In addition to creating a larger impact by combining its message with the National Auto Body Council and others in the industry, ABRA
believes it can leverage its substantial footprint of 173 collision repair facilities in 17 states to support NABC and its efforts to promote the industry. “ABRA is a recognized industry name with a long history and a solid reputation not only for quality work, but for giving back to the localities in which they do business,” stated NABC Executive Director Chuck Sulkala. “Their philosophy not only aligns with the goals of the National Auto Body Council, but ABRA’s visibility in doing selfless good work will directly contribute to our mission to elevate the image of our industry. It is with great enthusiasm that we welcome them aboard.” Companies and collision repairers interested in changing the industry for the better are invited to become a member of the NABC. Membership applications are available on the website at www.autobodycouncil.org.
NADA Foundation Mobilizes Emergency Relief to Help Victims of Oklahoma Tornado
The National Automobile Dealers Charitable Foundation moved quickly May 21 to inform dealership employees affected by the Oklahoma tornado that financial assistance is available through its Emergency Relief Fund. “We already know of nearly 60 dealership employees who have suffered either total loss of their homes or significant damage,” said David Hyatt, NADA vice president of public affairs. The greatest destruction occurred in Moore, OK, a suburb of 55,000 south of Oklahoma City. The massive tornado killed at least 24 people, including nine children, and injured more than 230. The National Weather
Service described it as an F5 twister that stayed on the ground for 40 minutes, with winds of at least 200 mph, the first EF5 tornado this year. It left an area of about four square miles devastated, with entire blocks of houses flattened, widespread power outages, lack of water and phone service. Peter Hodges, president of the Metro Auto Dealers Association of Oklahoma City, said its charitable foundation began distributing checks to some of the dealership employees hardest hit by the tornado. “But we will soon run out of money,” he said. “I have also distributed information to let the employees know how to
apply for financial assistance from the NADA Foundation’s Emergency Relief Fund,” he added. NADA will continue to work with the state and metro dealer associations to notify dealers and their employees that financial assistance from the NADA Foundation’s Emergency Relief Fund is available. Employees can apply directly to NADA for emergency assistance or dealers can apply on behalf of their affected employees. The Emergency Relief Fund is also providing financial assistance to dealership employees affected by the recent explosion at a Texas fertilizer plant. Last year, after Hurricane Sandy
I-CAR Makes Changes and Updates to Steel Sectioning Qualification Test
I-CAR® has introduced several enhancements to its Steel Sectioning Qualification Test (SPS05). Enhancements include updated rail design, material thickness, and welds. I-CAR Technical Director, Jason Bartanen stated, “A technician’s ability to properly perform sectioning procedures extends well beyond the shop floor. Improper repairs can impact the structural integrity of the ve-
hicle, passenger safety, and airbag performance. The Steel Sectioning Qualification Test is an excellent way to help verify that technicians are equipped with the knowledge and skills needed to improve their in-shop performance and to reinforce the importance of following proper repair procedures.” A unique benefit to this training experience is that the training and test-
ing take place in-shop, allowing students to use the tools and equipment that they work with regularly. During the course, technicians will be able to demonstrate their measuring, cutting, and GMA (MIG) welding skills while sectioning steel structural parts. Each student will completely section a rail made from thin and thick steels and perform welding joints as he/she would on the repair
hit the Northeast, more than $500,000 was distributed to 700 dealership employees. Since the fund was established in 1992, more than $5.4 million has been provided to nearly 8,500 dealership employees in need. The NADA Foundation, established in 1975, is the philanthropic arm of the National Automobile Dealers Association. Funds contributed by new car and truck dealers and friends of the industry provide financial support to schools, private colleges and universities, emergency disaster relief and other community service programs. For more information, visit: www.nada.org/charitablefoundation.
floor. Throughout the course, the student uses a true-to-life body repair manual as a guide to meeting repair specifications. To learn more about the Steel Sectioning Qualification Test (SPS05), or to request a welding event at your shop, visit the course catalog under the “Training” tab at www.i-car.com or call I-CAR Customer Care at 800-4227872.
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www.autobodynews.com | JULY 2013 AUTOBODY NEWS 43
SEMA Receives Presidential Award For Export Service
U.S. Acting Secretary of Commerce Rebecca Blank presented the Specialty Equipment Market Association (SEMA) with the President’s “E” Award for Export Service at a ceremony in Washington, D.C. The “E” Awards are the highest recognition any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports. “As a trade association, SEMA seeks to help member companies grow and expand their businesses,” said Chris Kersting, SEMA President and CEO. “One of the many ways SEMA helps its members grow is through exporting. For many of our members, exporting products to key international markets is integral to their success, and SEMA is available to help identify strategic markets and guide members along the way.” “SEMA has demonstrated a sustained commitment to export expansion,” said Blank in her congratulatory letter. “The ‘E’ Awards Committee was very impressed with SEMA’s International Vehicle Measuring Program. The organization’s work to support the developing legal frameworks for emerging specialty-equipment industries in China and UAE was particularly compelling.”
SEMA Reaches Out to Young Entrepreneurs
The SEMA Young Executives Network (YEN) is seeking young entrepreneurs to compete in the first-ever “SEMA Launch Pad” competition, which culminates at the 2013 SEMA Show in Las Vegas. It offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing new automotive products or services. “Our industry is made up of innovative visionaries,” said Bryan Harrison, SEMA Launch Pad Project Manager. “Through the SEMA Launch Pad, we’re hoping to discover new leaders who will pave the way to the future. We’re looking for folks to follow in the steps of the pioneers who started our industry nearly 50 years ago.” Open to leading executives (president, CEO or owner) who are YEN members, the competition begins with an online application that requires applicants to submit a short video detailing the company’s functioning prototype/ concept or product/service available for sale. For more information visit www.SEMA.org/launch-pad or contact Bryan Harrison at: bryanh@SEMA.org, or 909-9786691.
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State Farm Continues Three Major Building Projects
State Farm Insurance is building a huge new office complex in Richardson, TX, and is constructing two more similar facilities in suburban Phoenix and in Atlanta. Real estate sources say the Richardson complex has grown in size to more than 2.5 million square feet. The Richardson and Phoenix projects are two of three big regional operations centers the Illinois-based insurance company is creating. Officials in Tempe, AZ, released details of what will be the largest single office complex ever built in the state. The State Farm office complex will contain 2 million square feet and will cost about $600 million, developers have told local media. The 20-acre complex near Arizona State University will include retail facilities and other amenities for the thousands of State Farm workers that will be relocated to the new Arizona project. The new Arizona complex opens in 2017. State Farm has a third major complex in the works in the Atlanta area, which is expected to range in size from 1– 1.5 million square feet and cost about $300 million. The insurance firm is already renting temporary office space in Atlanta.
Industry Veterans Move to Marketing and Advertising
Long-time collision repair industry professionals Tony Lombardozzi and Peter Abdelmaseh are forming an advertising and marketing agency to specifically serve independent body shops. The firm will work with shops that do not operate with contractual agreements with insurers. “For far too long, shop owners have made important business decisions based on fear,” Lombardozzi said in a statement. “It has been proven over time that an owner can operate successfully without contracts with insurers, especially if they use sound marketing practices. We intend to help these shop owners directly reach the customers they need so that they can serve those customers more effectively, make more profit, and operate without third-party interference.” Lombardozzi is the president of the Coalition for Collision Repair Excellence (CCRE) and recently sold his Hudson, NH, body shop, which he owned and operated for more than 40 years. Abdelmaseh is the president of ECD Associates Inc. of Belmont, MA, a marketing and management company.
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Trust your order to the collision parts specialists at these fine Dealers 44 JULY 2013 AUTOBODY NEWS | www.autobodynews.com
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Vandalism Charge on RI Body Shop Owner Dismissed
A vandalism case against a Warwick, RI, auto body shop owner accused of damaging cars at a dealership has been dismissed. Stevie D’s, a car dealership in Warwick, has had dozens of cars vandalized over the years. The dealership’s owner, Steven Davis, set up surveillance cameras to try to catch the vandals responsible. The video captured a man on camera apparently keying cars. Davis said he quickly recognized the man as Tony Lombardi, owner of Airport Body Shop, where Davis sends cars to get repaired. According to police, the surveillance video shows Lombardi hanging out at the dealership. In the video, he gets out of his car, looks in the store, and then walks along two cars, dragging his key along the way. Court records show the case against Lombardi was dismissed on May 13. When asked why the charges were dropped, Kerry Rafanelli, a prosecutor for the city of Warwick, told local media that there were several problems with the surveillance video.
Quality Parts Coalition Gets New Executive Director
The Quality Parts Coalition (QPC) has appointed Dan Morrissey as the Coalition’s new executive director, effective immediately. In addition to serving as an active Board member of the QPC, Morrissey is currently vice president of Operations at PartsChannel Inc. and chairman of the Automotive Body Parts Association (ABPA). “It has been a true honor to serve the QPC over the years as executive director,” said outgoing Executive Director Eileen A. Sottile. “I am confident that with Dan’s leadership we will further build upon our momentum to secure a legislative fix to our design patent challenge.” The organization is dedicated to ensuring consumers continue to have access to quality and lower-cost collision repair parts. Sottile will continue participating as an active member of the QPC. “Eileen has led the Quality Parts Coalition admirably for the past seven years,” said Morrissey. “On behalf of the Coalition, I thank her for her many years of service and look forward to continuing to work with her to achieve the Coalition’s legislative objective.”
Parts You Need. People You Trust. Genuine Mitsubishi Replacement Crash Parts are close at hand through the following quality dealerships. Exceptional customer service, wide selection of in-stock parts and the experience necessary to ensure your repairs proceed smoothly.
New App is Designed to Lower Shops’ Energy Costs
OEConnection Earns ‘Top 20’ Call Center Distinction
OEConnection LLC announced that its Customer Care Department placed in the top 20 in the SmallSized Centers Category of the Top 100 Call Center award for 2013 from BenchmarkPortal. The Top 100 competition compares the performance of contact centers throughout North America by evaluating their key metrics against industry peers. Entries are all cross-checked, validated and approved by certified call center experts, and the resulting submissions are scored on the basis of both quality and cost efficiency. In addition to this award, the OEConnection Customer Care Department, having consistently ranked among the top 10% of all call centers surveyed worldwide, has earned the Center of Excellence designation by BenchmarkPortal for five consecutive years. “This award acknowledges the hard work of our talented Customer Care team as well as our company’s ongoing commitment to exceptional customer service,” said Paul Johnson, Senior Vice President, Sales/Service & Chief Administrative Officer at OEConnection.
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GRC-Pirk Management recently released RO-PEPtalk, an add-on software tool to assist automotive repair shops in lowering energy costs and improving work performance on the Mitchell RepairCenter ToolStore, which allows shops to connect with their collision repair trading partners and third party add-on tools. Offerings in the ToolStore integrate directly with RepairCenter without need to open another program to use one of the tools. According to GRCPirk, providing shops with energy efficiency feedback offers an effective method for measuring process performance by applying the science of self-satisfaction. Research has shown that self-satisfaction feedback, sometimes referred to as virtuous feedback, improves efficiency because it stabilizes human behavior. Energy performance feedback is a persuasive factor in support of team spirit. By promoting team spirit through performance feedback, shop managers can amplify and reinforce worker behavior. Labor-hour efficiency is easily compared to utility-hour efficiency using the RO-PEPtalk proportional analysis calculator.
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Maryland Shop “Not Going to Take it Anymore,” Wins Short Pay Lawsuit Against GEICO
A judge awarded Mark’s Body Shop of Baltimore, MD, full damages and court costs for insurer’s short-pay to their customer. Mark Schaech, co-owner of Mark’s Body Shop, filed a lawsuit against GEICO for a short pay of $392.95 in repair costs of which the insurer refused to provide on behalf of their policyholder. The underpayments included: degreasing vehicle prior to repair, featherprime and block repaired panels, clean vehicle for deliver, clear OBD fault codes, reset electronics (recorded settings), mask for primer, and overhaul door handle for its refinishing. Upon learning of the court’s judgment in his favor, Schaech said, “We offer exceptional quality and service to our customers and to continue to do so without being properly compensated is simply unreasonable and unsustainable. While my father (partner) and I would rather avoid having to take such legal actions, something had to be done as the insurer’s efforts to underpay our customers continued to increase. I felt like that guy on the movie Network where he stuck his head out the win-
dow and yelled: “I’m mad as hell and I’m not taking it anymore!” “While Maryland does not allow the recovery of legal fees to the prevailing parties in such issues, we couldn’t allow that to be a deterrent in our being able to properly serve our customers and our employees. Insurers have continued cutting their costs while our costs for labor, materials and overhead have steadily increased. The only way we could survive was to either concede to the underpayments and cut our quality of materials and labor… or push back. We found short-pay litigation necessary to stop the insurer’s practice of underpaying our customers and to enable us to provide the quality repairs that earn our customer’s (and their referrals) for life. “In April 2012, I had the opportunity to attend a free legal seminar in Florida where I met...Ray Gunder and Ray’s attorney, Brent Geohagan. This was a turning point for us. To hear Ray talk about how he knew that if he hadn’t done something he would be out of business struck a chord in me and I knew then that I too needed to do something or we’d lose our business...”
State Farm Ordered to Pay Gunder’s Legal Fees from Two Initial Lawsuits, Totalling $83,400 by Barrett Smith
A judge has ruled in a fee dispute that State Farm is to provide payment of $76,157 to Ray Gunder for legal fees relative to one of two initial lawsuits Ray Gunder levied against the nation’s largest auto insurer for shortpays on behalf of two of Gunder’s customers. Gunder and his attorney, Brent Geohagan, have reached a tentative out of court agreement in the other case for the insurer to pay legal fees in the amount of $7,250 plus accrued interest which brings the total amount to be paid by State Farm to an estimated $83,400 in these two matters alone. Efforts were initially made by the insurer to condition a non-disclosure agreement in exchange for payment but Ray refused and the court’s award was not contingent upon same. “The extensive fees were incurred due to the substantial time our attorney invested to research and combat State Farm’s initial efforts to defend against the short-pay lawsuits and their efforts to discourage and stop me,” said Ray Gunder.
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“We didn’t do it alone, besides having a great legal counsel; we had the ongoing financial and moral support of many repairers and friends across the country,” said Gunder. “We’ve hung in there because we knew we were right and to blaze a trail up that mountain so other repairers wouldn’t have to make the significant investment we did. The path is now clear and easy to navigate. The heavy lifting is done and many other repairers are now following our lead and even more are looking into doing the same.” Gunder added, “I’m very proud of climbing that mountain and the view from where we sit is awesome! We’re currently receiving full payment for our labor rates, procedures and materials from nearly 50 insurers and we will be adding more to that list in the weeks and months ahead. “We have more lawsuits against State Farm in the courts currently, including one against an appraiser individually, and we’ll continue to Give us your opinion on matters share our journey with the industry as we continue pounding the rock!”
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