ASA Announces Regional Executive Director

unaware if they were accurate on a particular vehicle. As a result, the company began validating when an aftermarket tool is compatible with the OEM tool and when it is not. “We made a significant and ongoing investment in validating when a local aftermarket scan can be performed versus when a remote OEM “Customers always have the choice to use our OEM tools. Our focus remains on the safest and most accurate way to repair the vehicle. If a user would like to perform an aftermarket scan, with Duo, they know if it has been validated as OEM compatible for that vehicle before performing the scan.”

“Our solutions, combined with our trained technicians, keep up with the ever-changing vehicle technology so the shop can focus on the repair,” — Maurice Tuff

scan is required,” said Tuff. “In all cases, we always leave the choice to the user which type of scan they perform regardless of our recommendation. The choice is always with the customer.” Movingforward,shopswillhave access to both a remote OEM scan supported by ASE and I-CAR certifiedtechniciansoralocalOEM-compatible scan. Tuff said there was some concern in the market that the company was shifting away from OEM tools. “That isn’t true,” he clarified. Currently, the company uses more than 1,000 OEM tools, and Sparkes said that number is growing every day. In October, the company began offering the OEM scan report, in addition to the comprehensive diagnostic scan report that has always been provided.

“This gives shops extra peace of mind,” said Sparkes. “The delivery of the original OEM scan report will provide our customers with an additional layer of confidence and transparency so

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with with they can remain focused on properly repairing today’s complex vehicles,” said Hollingsworth.

The reports are also available in asTech Connect, which includes a mobile application for both iOS and Android. Connect allows customers to view the status of their devices, talk with master technicians in multiple languages and access invoices, reports and more. In November, Chris Chesney was hired as vice president of training and organizational development. In this role, he will establish a comprehensive training initiative for customers, industry partners, employees and the network of technicians throughout the global Repairify ecosystem.

“As we look toward continued expansion of our global footprint, we are proud of the Repairify brand and the technology and expertise we’re bringing to the market,” said Tuff.

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The Automotive Service Association (ASA) has named Julie Massaro, the current executive director of ASA Colorado, as the new regional executive director of the Mountain region ofASA. In September,ASA, the oldest and largest association representing the independent automotive repair industry, announced it is transitioning to a new and innovative association model leveraging its expansive history to create a single, unified industry voice. Under the new model, existing state affiliate agreements will be dissolved, and a 50-state regional structure will take its place. The Mountain Region covers the territory of Colorado, Montana, North and South Dakota, Wyoming, Nebraska, Utah, Kansas and Missouri.

Massaro will continue to be based in Colorado and will report to Blair Calvo, the newly promoted vice president of regional services.

Source: ASA

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