To Champion

“A true ‘car guy’ and optimist, he was always there to support dealers and stood tall as a champion of General Motors’ auto racing programs,” said Hendrick, CEO of Hendrick Automotive Group and owner of Hendrick Motorsports. “His passion for GM was exceeded only by his love for family and community. I see many of his greatest qualities reflected in Mark.”

On Aug. 1, 1990, GM named Lloyd Reuss president. He was an early supporter of the GM Impact, a concept car that debuted at the 1990 Los Angeles Auto Show. It became the GM EV1, the predecessor to today’s electric vehicles, according to GM’s biography on Lloyd Reuss.

Reuss began his career at GM in 1957 after a two-year stint in the U.S. Army as a first lieutenant in the Army Corps of Engineers. A mechanical engineer by trade, Reuss worked his way up to jobs such as chief engineer at both Buick and Chevrolet in the 1970s. He also served as the general manager of Buick starting in 1980, leading the division to an all-time sales record in 1983. He later became the head of GM’s North American passenger car groups. That followed by leading North American operations and worldwide automotive components. top job since the 1950s, were forced out when GM’s board and its director, John Smale , purged the executive ranks.

GM’s bio called Reuss “a true GM man” whose family had four generations with ties to the company. His father ran a Chevrolet dealership in Illinois, where Reuss was born. His son, Mark , until recently had occupied his father’s former office as president. Lloyd Reuss’ daughter, Charlene Reuss Grandelius , worked in GM purchasing from 1982 to 1995. His granddaughter, Amanda , has held various positions in GM Communications and Marketing.

Reuss was demoted from president in 1992 and retired in 1993 at age 56. According to Automotive News, Reuss and then CEO Robert Stempel , who was the first engineer to hold GM’s

After retiring, Reuss joined Focus: HOPE, the Detroit nonprofit that fights racism by providing education and training to minority communities. At Focus: HOPE, he helped establish the Center for Advanced Technologies, which led to more than 300 underserved students earning associate’s and bachelor’s degrees in engineering, GM’s bio said.