Website updates help car dealers I
n light of recent changes to the Credit Contracts and Consumer Finance Act, the team at Motorcentral has been proactively working to provide an upgrade solution to both its dealer websites and its dealer management system (DMS), which is now used by more than 350 dealerships nationwide. “While our recommendations are based on consultation with the major finance companies as well as our own legal advice, we maintain the onus on compliance with legislation still sits with the dealership,” says Mark Greenfield, general manager of Motorcentral. “We do still recommend they get their own legal advice on this matter and advise us on specific changes we need to make on their behalf.
“We have basically along with their provided a solution that respective branding. is a starting point for Motorcentral feels dealers, which to date it was important to has been very welltake the initiative for its received. dealer base when the ”In addition to proposed regulations displaying disclosure were first brought to information around light – and, as such, Mark Greenfield, general manager of Motorcentral fees, interest rates, has been able to make total amounts all necessary changes repayable and so on, Motorcentral quickly and on such a large scale has also ensured websites are across the industry. now configurable to allow Websites are still progressively financiers to display any relevant having these changes applied. information they see fit around the However, a recent update government’s recent reforms.” release to Motorcentral’s DMS Each financier that a dealership has meant all its customers have is associated with has a section been supplied with updated available on the dealer’s website documentation in one fell swoop. to display important information “Finance plays such an
important role in the vehicle sales process, and dealerships need to continue to promote and offer finance as opposed to shying away from it due to fear of noncompliance,” says Greenfield. “Our DMS has been updated in light of these changes so our dealer network can be confident when providing customers with material that quotes finance repayments, for example.” Motorcentral is continuing to work on an automated workflow process via its software and website solutions all with the aim of taking both the customer and dealer on a finance and insurance journey to improve education, decisionmaking, recommendations, disclosure and compliance.
Motorcentral’s recent CCCFA Reform website update: The weekly amount is displayed based on a dealership’s preferred finance terms, deposits, interest rates, documentation fees and monthly account maintenance fees. The total amount payable including all interest and fees over the selected term is also automatically calculated and can be displayed. The user of the website can also select their preferred term and deposit, and the calculations will automatically adjust to display a per-week price – plus the total repayments are adjusted accordingly.
Could your website be losing you customers? 61% of users said that if the site they visited wasn’t mobile-friendly, they’d quickly move on to another site. Source: Google
Websites that aren’t mobile-friendly annoy users and that’s bad for business. Consumers are doing more on mobile devices, including shopping and product research, when they do, make sure you are in the mix.
Get a mobile-friendly website today from the team that specialise in technology solutions for New Zealand vehicle dealers.
Websites from only
$1,495 +GST
0800 623 687 www.motorcentral.co.nz
www.autofile.co.nz
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