The cost inefficiency of traditional marketing in dealerships auto lead kings

Auto Lead Kings The Cost Inefficiency of Traditional Marketing in Dealerships

As a business owner you are probably aware that to make money you have to spend money. Traditionally dealerships have used TV advertisements, billboards, newspaper ads and even flyers to conduct the vast majority of their marketing. This, of course, worked for a period of time because the avenues selected for the distribution of the dealerships’ message was highly transited. Unfortunately in today’s world this is no longer the case.

Traditional Marketing Problem With today’s technology most people are able to avoid TV ads all together by either using Netflix or other steaming sites, or simply recording what they want to watch and then skipping those commercial breaks in between. Billboards are hardly ever noticed by individuals. They are either in a rush to get to places or they might visually block them out all together so it doesn’t register with them.

Newspaper ads, while one of the best methods of advertising in the past, is increasingly becoming obsolete. Newspaper home deliveries are at an all-time low and many professionals now check the news on their mobile devices, which eradicates the need for print media. And, of course, flyers; we all know that when someone wants to hand you one of those and you take it, you wait until you are out of their field of vision before throwing it away.

Let’s go back to what we first mentioned in this article: “to make money you have to spend money”. You might then ask how you can drive more customers into your business. Some will double their marketing efforts in the hopes that the more they spend the more visible they will seem. Unfortunately, many have spent thousands of dollars with this in mind and haven’t seen any return on their investment.

However, there is a solution for dealerships to this conundrum.

The Advantages of Lead Procurement as a Marketing Strategy In the past decade, lead generation and investment in procurement of leads from reputable sources has resulted in higher traffic to those businesses. The concept of procuring a lead from an agency is very simple you pay X company X amount of dollars to provide you with information of individuals who are (in theory) interested in purchasing your product or service. Purchasing leads is not only a more cost efficient way of conducting business but you are able to track extremely accurately how your investment is affecting your business.

Selecting a Lead Generation Specialist There are many lead generations companies out there. Not all are as honest as they seem. Many require sign up fees, a minimum spend, sell you information that is fake, outdated or even recycled and sold to other businesses, so it is very important that you do your homework. I have found that with lead generation the more open their policies are the better the quality of the product they are providing is. Auto Lead Kings for example is one of the most transparent and efficient companies that does Auto Financing lead generation.

Auto Lead Kings Advantages ■ No signup fee ■ No minimum order ■ Geo- Targeted Leads ■ 20%+ Lead to Sales Conversion ■ Pay as you go programs ■ Only Pay for Qualified Leads You Receive ■ Excellent Refund Policy ■ Leads are unique to YOU, they don’t get sold to multiple dealers or financing entities

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