Sales Increase 57% in Just 6 Months at Brandon Dodge on Broadway and Service ROs Jump by an Average of 200 a Month In June, Brandon Dodge on Broadway in Littleton, Colorado, a member of the Moreland Auto Group, began a new targeted and digital marketing strategy that has steadily improved sales and service. New car sales are up an average of 57 percent over the last six months and the service department has written an average of 200 more ROs every month since switching to an integrated marketing strategy that promotes all their profit centers, new, used, finance, service and parts, to attract, sell, service and retain more
“We were averaging 107 vehicle sales a month for the first half of 2011, which wasn’t bad, but since changing-up our marketing strategy in June we’re averaging 131 vehicle sales a month – I like those numbers a lot better,” says Brandon Moreland, general manager of the Brandon Dodge store.
competitors alike, many dealers continue to struggle to maintain sales and service performance. However, Brandon Dodge sensed it was possible to do better and sought to more clearly define its local market and identify the best possible Dodge customers in the Littleton, Highland Ranch and Parker areas it serves in hopes of improving their bottom line results.
With the ongoing unpredictability of today’s economic market conditions and stiff competition from same brand and off-brand
To identify and attract the best possible customers with the highest probability of purchasing or servicing with their store,
customers for less cost.