Success Story
BRANDON
HONDA 64% INCREASE
WITH NEW VIDEO MARKETING STRATEGY
Brandon Honda 64% increase in conquest trade in’s and 60% more new web visitors with New Video Marketing Strategy In the two years that John Marazzi has been at Brandon Honda, he has outpaced the market with two consecutive years of 50% growth in both new and used car sales – doubling his net profit. Marazzi has a history of success and this year has become a partner at Morgan. The key to Marazzi’s success is not only working hard but consistently finding ways to work smarter as well.
The first thing Marazzi did was put his house in order. He quickly put the right people in the right places and aligned his processes with his vision for the dealership. Then, he focused his attention on driving traffic into his dealership. Brandon Honda is situated seven miles west of downtown Tampa and, “is home to an educated camper community,” describes John Marazzi, Owner. This boomer population, accounts for 23% of annual auto retail sales, and boomers are 15x more likely to buy a new car than 18-24 year olds. Given that 78% of these buyers are cross shoppers, this audience is critical to Brandon Honda and John Marazzi’s success because more than half of local residents fall within this age group.
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