Success Story
Gunn Nissan Gunn Nissan’s eCommerce Sales Jump 29% with New Video Ad Platform
In early 2011, Gunn Nissan was looking for an effective way to generate more awareness of their “One Simple Price™” philosophy throughout the San Antonio, Texas market they serve. Like many dealers, Gunn Nissan maintained a marketing strategy that included traditional and digital components, but were beginning to feel a decrease in the effectiveness of traditional mass marketing mediums like TV, print and radio while the cost for these traditional mediums remained high and difficult to track with measurable results.
Gunn Nissan began searching for a solution that would give them an added edge and increased visibility over their competitors while boosting sales without having to boost their ad budget. They soon discovered that with the dramatic increase in popularity of online video in recent years, a new market audience had emerged that can be highly targeted, and is more cost effective than traditional mass media: online video ads. The 2011 Google Automotive Shopper Behavior Study shows online video ads as the No. 1 most useful ad format, above all other forms of traditional and digital advertising, to connect with prospective car buyers.
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