AutoSuccess June 2015 Success Story

Success Story

DIALED-IN! PAUL LYNCH

DEPAULA CHEVROLET ALBANY, NY

THE STRATEGY THAT HELPED DEPAULA CHEVROLET OUTSELL THE NATION BY 600% Å CONTINUED INSIDE

“I hate to think about how many deals we were losing while we were asleep on this... “ Paul Lynch, GSM

Depaula Chevrolet

To learn more about DePaula Chevrolet and the strategies outlined in this article email:

successstories@autosuccessonline.com

Success Story

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RECORD GROWTH

A big part of our growth came from our ability to close the deals we used to completely miss.

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IN A NUTSHELL

DePaula Chevrolet doubles net profits and increases YOY sales volume by 37% (6X Chevrolet’s national average) HOW THEY DID IT Eliminated hidden profit leaks in the dealership’s phone system by putting a phone call monitoring system in place that detects and reports missed and mishandled sales opportunities.

Reduced lost calls by 25% by adjusting staffing and schedules to match incoming call volume.

Increased sales leads by 7% with a 5% smaller ad budget by focusing on ad sources with highest appointment rates (vs. highest call volume).

Increased appointment rate to 57% by setting up an alert system that detects when customer interactions have been mismanaged and allows managers to reconnect with un-captured sales opportunities in less than 30 minutes.

Doubled net profit in sales department by implementing data-driven processes to lower marketing costs, increase appointment rates, and improve the average units sold per salesperson by 27% each.

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