Success Story
Honda of Downtown Los Angeles LA’s Rising Star
How LA Honda Went From Zero to Top 100 in 24 Months LA Honda’s success story plays out like a Hollywood movie. Joe Shuster, relocated from New York to Los Angeles to revive a dying store in one of America’s most competitive markets. When construction on his new store begins, Shuster encounters unexpected challenges that force him to reinvent his strategy. Shuster hires Tier10 and together they beat the odds, moving the dealership up over 1000 places in Honda’s national rankings to become one of the most successful dealerships in the country.
When Shuster bought Honda of Downtown Los Angeles (known as LA Honda) in 2011, it was a deteriorating facility that was bankrupt and operating exclusively as a vehicle service center. With no inventory and no sales team, he was literally starting at zero in one of America’s most competitive markets. Worst of all, getting the facilities up to speed would require a significant capital investment at a time when America was in the midst of an economic downturn. However, where others saw disaster, Shuster saw opportunity. He used the dealership’s lack of infrastructure as a blank slate to introduce a new sales team and implement a bold “one dealership” management strategy that helped him turn a struggling service facility into a full service dealership generating over 200 deliveries per month. Shuster quickly discovered that his new “blank slate” had its pros and cons. On the pro side,
Å CONTINUED INSIDE