Success Story
Zeigler Chrysler Dodge Jeep Up 98% in Sales and Service, Zeigler Chrysler Dodge Jeep Increases Profitability with Integrated Marketing Strategy Many dealers face the ongoing challenge of how to effectively reach the right customers with the right message, bring those customers into their showrooms and service bays, and keep them coming back again and again. Consumer shopping habits have shifted in recent years, away from traditional mass media platforms like TV, print and radio, toward more targeted and digital mediums that include targeted direct email and mail, internet, and mobile. Dealerships that do not understand targeted and digital marketing continue to see diminishing returns with traditional mass marketing that continues to be costly and nearly impossible to measure.
Today, the most successful dealers are using targeted and digital mediums that are less expensive, more measurable and give a better return on investment than traditional mass marketing. The key to their success is integrating all their targeted and digital advertising to maximize their results, however, this can also present a challenge as the average dealer works with multiple vendors to execute their entire marketing strategy which results in different strategies, messages and designs that too often are not integrated with one another. Zeigler Chrysler Dodge Jeep of Downers Grove, a member of Zeigler Auto Group, has found a solution by implementing an integrated targeted and digital marketing strategy across multiple mediums using one marketing partner to attract, sell, service and retain more customers for less cost than traditional mass marketing. With sales and service up 98 percent over the same period last year, and up 156 percent within their topselling zip codes, Zeigler has seen a nice steady increase in profitability since starting a new marketing strategy in September of 2011.
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