18 FRIDAY MAY 15, 2015 www.swmediagroup.ca
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AutoTrendsWeekly @AutoTrendsCan auto_trends_weekly Volume 02, Issue 20
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Friday, May 15, 2015
Innovation is the fire behind Chevrolet’s Spark Minicar
C
hevrolet recently introduced the all-new 2016 Spark – a completely redesigned and more sophisticated execution of the brand’s global minicar. It offers greater efficiency and refinement, along with new, available safety and connectivity features. With the instantly recognizable face of a contemporary global Chevrolet, the 2016 Spark is distinguished by a sleeker proportion and aesthetics. The lower roof height reduces the characteristic upright look of many minicars, while a “shrink-wrapped” body – with the wheels pushed to the edges of the fenders – contribute to a firmly planted presence. An evolution of Chevrolet’s signature dual-port grille is flanked by large, elliptical headlamps that sweep back into the front fenders. The headlamps have a highly detailed appearance that contributes to the Spark’s more sophisticated design. “In short, the Spark has grown up,” said Michael Simcoe, GM International vice president
of Design. “It retains a youthful flair, but reflects the maturation of the global minicar market and customers’ desires for richly styled and highly contented choices.” Upgraded materials and greater attention to detail, including everything from the higher-quality fabrics to higher-density seat foam that enhance comfort and durability, add sophistication are all on offer. The Spark’s all-new MyLink radio features a capacitive-touch color display, with an icon-based interface similar to Continue on Page 31
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