CONNECT WITH THE ENTIRE UK RETAIL BUYING INDUSTRY.
Products shown: Telephone – Wild & Wolf, Gold Bird Cage – Talking Tables, Solar Queens – Kikkerland, Spotted Teapot – Bombay Duck, Pigeon Card – Wild & Wolf, Bialetti Espresso Cups – Hot Plate Products, Pair of Foo Dogs – India Jane, Bird Decorations – Talking Tables, Trees – CB Imports, Carys in Rare Breed Stool – Baastool, Bethan in Rare Breed Stool – Baastool, Silver Leaf Bedside Chest – Hookes Interiors, Pineapples – Two’s Company by Mulhouse, Paper flowers – CB imports, Love light – Talking Tables, Pendant Lamp bold White & Black – Present Time, Bird cushion – Bombay Duck, Green side table – India Jane, Cushion – CB Imports
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A UNIQUE OPPORTUNITY. Take centre stage and become the headline sponsor of the Spring Fair 2016 Buyers Power List Awards – to be launched and promoted at Autumn Fair 2015. Connect with a visitor audience of 90k and get your brand in front of over ¼ million retailers via our extensive marketing campaigns. WHAT IS THE BUYERS POWER LIST?
THE OFFER:
The Buyers Power List is designed to celebrate the buyers at the pinnacle of British Retail, and recognise influential buying teams and individuals across all the retail sectors represented at both Autumn Fair and Spring Fair. The shortlist will be compiled and reviewed in the run-up to Spring Fair 2016 by an advisory panel of key influencers that include The Giftware Association, Bira, Bira direct and BHETA.
Exclusive brand sponsorship of the Spring Fair Buyers Power List 2016 and the Autumn Fair 2015 launch event – providing heightened exposure via both shows, and across all Buyers Power List communications, branding and collaterals sent out to our premier buying audience.
WHAT DOES THIS MEAN TO YOU? This is an invaluable opportunity for your company to receive heightened brand exposure and promotion to the biggest names in buying at Autumn Fair 2015 and Spring Fair 2016. Offering enormous perks and extensive coverage, this package includes initial brand promotion at the 2016 Buyers Power List Launch event to be held at the upcoming Autumn Fair, and far reaching publicity and industry recognition pre and post both Autumn Fair 2015 and Spring Fair 2016.
Benefits: > Engage with over 90k UK and international independent and multiple retailers across Autumn Fair and Spring Fair > Get your brand in front of hundreds of thousands of relevant retailers via our marketing campaigns and extensive database > Attract new customers and showcase introduce your products > Raise awareness of your brand and company profile > Differentiate yourself from other industry competitors and suppliers > Utilise face to face engagement and networking opportunities at the shows with a captive and relevant buying audience
HEADLINE SPONSORSHIP OF THE BUYERS POWER LIST £20,000
SPONSORSHIP INCLUSIONS AUTUMN FAIR 6-9 SEPTEMBER 2015
AUDIENCE
PRE AUTUMN FAIR LAUNCH EVENT PROMOTION Logo inclusion on Autumn Fair’s webpage promoting the Spring Fair Buyers Power List 2016 web page with click through to your company website Company logo in Autumn Fair’s monthly e-product focus magazine
Sent to Autumn Fair visitor database of over ¼ million qualified contacts, promoted on social media channels, and is available on the website
Company logo to feature on all ‘Spring Fair Buyers Power List 2016’ collateral where relevant
The launch will be attended by Autumn Fair key VIP buyers, including winners and finalists from the Spring Fair Buyers Power List Awards 2015
PRE-LAUNCH EVENT SOCIAL MEDIA PROMOTION 3 Instagram posts (solely product based)
821 Followers
6 Facebook Mentions
5.3K Likes
12 mentions of your company on Twitter
15K Followers
AT LAUNCH EVENT Logo inclusion on Spring Fair Buyers Power List 2016’ Launch pop-up banners
POST LAUNCH EVENT Photographs of launch event posted on social media and website Press release to be sent out post Autumn Fair 2015
To be sent to all key UK publications
SPRING FAIR 7-11 FEBRUARY 2016
AUDIENCE
PRE SPRING FAIR BUYERS POWER LIST EVENT PROMOTION Brand exposure and presence on the Spring Fair 2016 website with click through to your website A presence in Spring Fair’s e- product focus magazine from now until January 2015
Sent to Spring Fair visitor database of over ¼ million qualified contacts, promotedon social media channels, available on the Spring Fair website
Your company logo will be included on the official Buyers Power List 2016 promotional materials including emails, promotional flyers Inclusion in all Buyers Power List press releases with option to comment, including the press release launching Spring Fair Buyers Power List 2016
Press releases are sent to all key UK publications
PRE SPRING FAIR EVENT SOCIAL MEDIA PROMOTION 6 Instagram posts (Image only to be solely product based)
821 Followers
12 Facebook Mentions
5.3K Likes
24 mentions of your company on Twitter
15K Followers
AT SPRING FAIR EVENT Logo inclusion on the Spring Fair Buyers Power List 2016 pop-up banners, as well as a speaker slot at the awards to share information about your company, and the chance to present the awards to the winners Mention in welcome speech at Buyers Power List event Opportunity to speak at event before and to co-present the awards ceremony Your logo on all winner trophies and certificates Networking opportunities with Spring Fair’s VIP retailers, buyers, and key industry influences
AT SPRING FAIR EVENT Photographs of Awards event posted on all relevant marketing channels and social media outlets A paragraph in the Buyers Power List official post show press release with a quote from you about your company and the awards
To be sent to all key UK publications and pushed out across all show media channels
FOR MORE INFORMATION CONTACT NAOMI BARTON T: +44 (0)20 3033 2155 E: naomi.barton@i2ieventsgroup.com
VOLUME SECTOR OPENS 6 FEBRUARY 2016 WWW.SPRINGFAIR.COM
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