ENERGIZE
Key Take Aways:
Colour Usefulness Functionality Resourcefulness No Gender Roles
What’s Happening Now? Neon Utility Belts Cargo Pants Oversize Multi use of Products NO stereotypes
Creating Change
Taking things away from their actual purpose just for style. Adapting the way things are worn and why?. Changing ideas on stereotypical things. Such as multi-pockets yet not actually using them...
No Gender Stereotypes
Taking clothing made predominantly for males and switching it up to suit woman with in fashion and not just stereotypical male job roles. Originating from male factory workers where no females could get a job to then becoming a feminine during the war yet to now being a world wide look for women.
Fan Girl
People adapting the use of these clothing items yet not knowing why or using them for the actual reason they were made for. Also following others rather than wearing it for themselves and for practical reasons.
Micro Impacts Linking To My Ideas
Trend Name FUNCTIONING
LABOURING
PRACTICAL
EFFICIENT
FUNCTIONAL
ON THE JOB
EFFECTIVE
EFFICIENCY
CONSTRUCTIVE
ON TASK
OPERATE
Reflective material is created with tiny spherical glass beads (1/2 the size of a human hair)
Quick-drying synthetic or cotton-synthetic
X
TOKYO JAPAN
Layout Ideas Photocopy’s of tools (Hammer etc.) Vibrant Physical Content Pages with Pockets stitched/glued in Images mixing old with new Accessory focused Mainly Photography Mix of how the trend has adapted
Booklet with Reflective material strips and neon buckles
Sizing A5, pocket size Place it into a bag / pocket Ring bound Hardback or Newspaper look to fit into the stereotypical construction look