Campaign Details Client: Phillip Small Company: Watermark Creative Pty Ltd Title: ANIMATION CARD: First Flight Distribution Run: 478 Released on Displays: 12/10/2011 Campaign Number: 15748
Distribution Allocation
Card Pick Up Rate Fast Mover Fast To Medium Medium Mover Medium To Slow Slow Mover
New South Wales
Distribution Duration
Tasmania
53,000 50,000 23,000 10,000 10,000 3,600 10,000 400 160,000
Victoria Queensland ACT South Australia Western Australia
2 weeks 2 to 3 weeks 3 to 4 weeks 4 to 5 weeks
Northern Territory Distribution Total Distribution of any overs
5 to 6 weeks
160,000 7,790
Total Distribution Re-Distribution*
* Re-distribution figure is the portion of cards re-circulated after the first distribution cycle.
Venue Types
Total No. Venues
No. Distributed to
Quantity Distributed
Cafes and Bars
956
944
93,020
Arts and Culture
220
226
25,040
Universities
172
177
18,390
High Schools
93
206
20,700
Regional Hot Spots
59
68
6,800
1,500
1,658
167,790
Total:
Community denotes: Arts & Youth Centres, Markets, Retail Sites & Shopping Centres. Tourism denotes: Visitor Centres, Airports, Zoos, Aquariums and the MCG.