Explorations

EXP. 08 [ Question ] How does the idea of exploration relate to good design? [ Answer ] Explorations are the mark of a good designer. To explore various fields like art, design, and science lead to magnificent discoveries. As a designer, I will keep exploring new ideas and techniques to live a life of excitement and play hard at work. Our existence has come as far as it has with innovation through observation and explorations. To investigate a subject leads to a better understanding of it and takes you places where you’re certain of a solution rather than skeptical. The divergence provided by this concept helps unfold the answer but also curtails doubts through the process of elimination.

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[ Project ] Selected Work of Avantika Jain [ Course ] Portfolio Seminar [ Categories ] Website Design, Visual Systems

NIKOMMO

Editorial Design,

[ Instructor ] Mary Scott [ Semester ] Fall 2018

[ Deliverables ] Book, Website, Business System [ Keywords ] Exploration Observation Investigation

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EXP. 08 [ Question ] How does the idea of exploration relate to good design? [ Answer ] Explorations are the mark of a good designer. To explore various fields like art, design, and science lead to magnificent discoveries. As a designer, I will keep exploring new ideas and techniques to live a life of excitement and play hard at work. Our existence has come as far as it has with innovation through observation and explorations. To investigate a subject leads to a better understanding of it and takes you places where you’re certain of a solution rather than skeptical. The divergence provided by this concept helps unfold the answer but also curtails doubts through elimination.

[ Project ] Selected Work of Avantika Jain [ Course ] Portfolio Seminar [ Categories ] Editorial Design, Website Design, Visual Systems [ Instructor ] Mary Scott [ Semester ] Fall 2018

[ Typeface ] Aller, Lust [ Deliverables ] Book, Website, Business System [ Keywords ] Exploration Observation Investigation

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[ Intro ] Good design is never devoid of process. This process is an exploration that leads to design discoveries and if you’re lucky, pushes personal boundaries as well. The investigation of a subject is what leads to better understanding and it’s eventual solution.

The uncertainty of this process is what makes it an exploration, almost an investigation. We fail, make mistakes that help us put the pieces of this puzzle together.

00/08 INTRO [7]

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I would like to thank my family, friends and partner for all the unconditional love and support given to me to pursue this journey. The motivation given to me at every stage has had a profound affect on my work and life here in San Francisco and for that, I will be eternally grateful.

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[ Nikommo ] 10-33

[ Translation ] 34–43

[ Typographic Dream State ] 44–59

[ Information Anxiety ] 00/08

60–69

[ Canon CSR Report ] 70–81

[ An Experiential Journey: Off Grid ] 82–99

[ Learning with Tracy ] 100–109 TA B L E O F CO N T E N T S

[ Yayoi Kusama Book Redesign ] 110–117

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EXP. 01 [ Objective ] Work into a concept an aesthetically and conceptually cohesive visual system that can work across various media for a social problem of your choosing, to tackle. [ Description ] The plastic industry doesn’t stop with food disposal, it is synonymous with our cosmetics as well. We don’t consciously make an effort to discard the cosmetic and bathroom waste produced at home. In this project, I attempted to create services, applications, and a website that can counter this problem and encourage a new way of living with sustainable and reusable products. Nikommo’s name refers to the benevolent little people of the forest that bring good fortune and provide supernatural assistance to those that respect them which works with the brand ethos of sustain01/08

ability and self-help to contribute to saving the environment.

[ Project ] Nikommo [ Course ] Visual Thinking

Editorial, Packaging,

NIKOMMO

[ Categories ] System, App Design, Identity Design, Posters [ Instructor ] Sandra Isla [ Typeface ] Soleil

[ Semester ] Spring 2018

Environment Design, Package Design, Service, App Design Website [ Keywords ] Minimal Sophisticated Convenient

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[ Deliverables ] Posters

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EXP. 02 [ Objective ] To create posters (in this experimental typography class) by translating a poem written in a language you don’t understand using it’s type forms and format as a starting point to experiment. [ Description ] An abstract project that helps conceptualizing and handcrafting type using various materials like paint, spray paint, play-doh, paper etc. The steps taken to do this were to draw, build and shoot our process to work on illusions created by scale and hierarchy through photography. After divergent explorations, narrowing down to one concept — flexibility — based on an aspect within the poem, helped me converge on this subject and explore further leading to the creation of these posters.

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[ Project ] Translation [ Course ] Type Experiments [ Categories ] Posters, Conceptual Design T R A N S L AT I O N

[ Instructor ] Wioleta Kaminska [ Semester ] Spring 2018 [ Typeface ] Handcrafted [ Deliverables ] Posters

Flexibility Life

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[ Keywords ] Journey

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EXP. 03 [ Objective ] Create a series of posters by experimenting with the ideas based on your understanding on type - Century Gothic. Using two alphabets, create a story with the two eventually leading to a concept. [ Description ] Picking the alphabets “O” and “V” connected the idea of contrast for me.

The idea of how the forms are rounded and pointed respectively, helped me create a story that lead to a series of experiments with paper, ink, frozen gel, dye color and LED matrix lights. The journey took us to understanding a concept within human behavior that lead to choosing a motion picture that could fit the experiments concept. I picked Ex Machina, a movie based on AI and how humans can switch between being indifferent, easy going to attentive and on their feet (for their lives), which is 03/08

a huge contrast in itself.

[ Project ] Typographic Dream State [ Course ]

[ Categories ] Posters, Conceptual Design [ Instructor ] Wioleta Kaminska

T Y P O G R A P H I C D R E A M S TAT E

Type Experiments

[ Semester ] Spring 2018

[ Deliverables ] Posters Video Trailer [ Keywords ] Volatile Calm Contrast

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[ Typeface ] Century Gothic

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03 1/08 TNYI K POM G RMAOP H I C D R E A M S T A T E

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EXP. 04 [ Objective ] A type specimen study that gives an understanding of a typeface by accentuating it’s characteristics, legibility at various point sizes, hierarchy in displaying information and overall intent for look and feel of the typeface. [ Description ] Gotham was the typeface I chose to study. This rounded typeface, as simple as it seems, was interesting to work with. To illustrate the characteristics of this typeface, I extended my study with a concept based on Richard Saul Wurman’s Information Anxiety. The book I created focuses on the concept of categorizing information into 5 hat racks which is Location, Alphabet, Time, Category and Hierarchy (or LATCH). This concept of information was a pleasurable way to give information about the typeof information for the typeface as a whole.

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face. The categorization added to the visual representation and hierarchy

[ Project ] Type Specimen Study [ Course ] Type Compositions

Conceptual Design, Book Design [ Instructor ]

I N F O R M AT I O N A N X I E T Y

[ Categories ] Editorial Design,

John Nettleton [ Semester ] Spring 2017

[ Deliverables ] Book Design [ Keywords ] Information Hierarchy Unclutter

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[ Typeface ] Gotham

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01 4/08 N I NI K FOR MM MAOT I O N A N X I E T Y

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EXP. 05 [ Objective ] To study, understand and design a company’s Annual or Corporate Responsibility report keeping in mind the visual communication of charts, hierarchy is information and overall feel that goes with the company’s ethos and mission. [ Description ] Canon is the company I chose to work with for this project. Being a big company that focuses on selling printers and camera’s, I chose to use pixels as the concept that summed up both those products well. Pixels are the unit used for resolution of the image as well as for print. The original report had issues with pacing, hierarchy and delivery of information.

It was a challenge to overcome these problems, create a system that communicated information at all levels of hierarchy (in text), created info05/08

graphics to represent visual data, and edited imagery to keep the layouts visually cohesive with the system and provide aesthetically pleasing compositions for the new report.

[ Project ] Canon CSR Report [ Course ] Type Systems

Conceptual Design, Book Design

CANON CSR REPORT

[ Categories ] Editorial Design,

[ Instructor ] John Nettleton [ Semester ] Fall 2018

Marske [ Deliverables ] CSR Report Book [ Keywords ] Information Hierarchy Unclutter

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[ Typeface ] DIN 2014

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01 5/08 C NA I KNOOMNMCOS R R E P O R T

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EXP. 06 [ Objective ] Rebrand a conference called Off Grid which was held in New Zealand and Australia. The aim is to increase awareness and attract more attendees to the conference in the process. [ Description ] The Off Grid conference emphasized on experiential design and travel between various cities. Experiential design is a broad concept that encompasses the idea of using all our senses to experience design. Keeping in mind this thought, I progressed by creating a design that focuses on an experiential journey connecting people to place by keeping them engrossed and off the grid during this design getaway. The elements and imagery are subtly hinting at a mysterious path waiting to be unraveled. This project included a redesign exercise that would span keeping a consistent visual system for all.

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across posters, websites, apps, program booklets, name tags and signage

[ Project ] Conference Design [ Course ] Type Systems

UI/UX, Print Design [ Instructor ] John Nettleton

AN EXPERIENTIAL JOURNEY

[ Categories ] Wayfinding,

[ Semester ] Fall 2018

[ Deliverables ] Posters, App, Website, Signage, Program Booklet [ Keywords ] Journey Experiential Sensory

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[ Typeface ] Source Code Pro

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01 6/08 A NN IKE OXMPME O R I E N T I A L J O U R N E Y: O F F G R I D

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EXP. 07 [ Objective ] Find an advertisement on the streets of San Francisco, distill its information and revamp it by creating a system that can be used over different media for the purpose of generating interest and awareness. [ Description ] The system I created for this project was based on a flyer about a home tutor looking to help children with special needs, her focus being on english and math tutoring. The approach taken for this project was based on the unconventional methods teachers take to make learning more enjoyable and engaging for kids. The elements and colors were all picked to show the idea of progression and an upward trend in learning while keeping a positive outlook all done in the comfort of the child’s home. The deliverables for the project were selected in accordance to what would handing out and website for mass audiences.

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best suit the needs of the person who put the flyer up: a booklet for

[ Project ] Learning with Tracy [ Course ] Visual Literacy

Print [ Instructor ] Hunter L. Wimmer

LEARNING WITH TRACY

[ Categories ] UI/UX,

[ Semester ] [ Typeface ]

Spring 2017

Rockwell Akzidenz Grotesk

Website Design [ Keywords ] Teaching Progression Unconventional

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EXP. 08 [ Objective ] Redesign a coffee table book by creating a visual system for it that consists of levels in hierarchy of information, better understanding of content, and use of subtle visual elements. [ Description ] This project, done in my second semester, helped in understanding the use of the principles of design across pages for a book to create a cohesive system. Yayoi Kusama’s book was a challenge since her preferred choice of element are dots. I chose lines as a visual element to create movement on the page that subtly navigates the viewer across the levels of information as intended. Kusama’s artwork and images helped me work with scale, hierarchy, motion and movement along with negative space to make interesting compositions as opposed to the original book.

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[ Project ] Yayoi Kusama Book Redesign [ Course ]

[ Categories ] Posters, Website Design, Booklet Design [ Instructor ] Hunter L. Wimmer

YAYO I K U S A M A B O O K R E D E S I G N

Visual Literacy

[ Typeface ] Rockwell

[ Semester ]

Akzidenz Grotesk

Spring 2017

Booklet Design, Website Design [ Keywords ] Teaching Progression Unconventional

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[ To My Family ] For the opportunity of moving half way across the world to pursue my passion. For teaching me to never give up when times get tough, to persevere and endure hardships in life. For their unwavering support and unconditional love from a thousand miles away. [ To My Instructors ] Mary Scott, John Nettleton, Wioleta Kaminska, Hunter Wimmer, Sandra Isla, Scott Rankin, Carolina de Bartolo, Justine Luis, and Bob Slote for their zealous attitude towards design and teaching at the Academy of Art University. [ To My Friends ] For being my pillar of strength when the going got tough and for helping me reach my potential by giving me the support and breaks I needed time and time again.

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[ School ] Academy of Art University School of Graphic Design 79 New Montgomery Street, San Francisco, CA 94104 [ Designer ] Avantika Jain 650 250 2393 avantika2809@gmail.com avantikaj.com [ Instructor ] Mary Scott [ Semester ] [ Title of Portfolio ] Explorations [ Book Bindery ] Blurb [ Paper ] Premium Matte 100# [ Typeface ]

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Fall 2018

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Copyright Š 2018. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the written permission of designer, Avantika Jain.

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