special edition DECEMBER 2009
Gems & Kisses
The Art of
Adornment
The Golden Girl
Deliziosa Vendetta of Gems & Kisses
Interview by Mavi Beck Photography by Natasja Schumann Cover Photo by Boe Cortes
Mavi Beck: Thank you for the time you have given us Deliziosa, please tell us a little about yourself, how did you find about SL™? Deliziosa Vendetta: It all started with a simple invitation from a friend of mine who is really into technology. He invited me to share on Second Life®, what he defines as “artistic emotions”. I wholeheartedly accepted, and ever since that day, little by little, I have been given a bigger meaning to my virtual life. As far as my artistic and human side are concerned, I try to live my SL with the same honesty, passion and impulsiveness of my real life. MB: What drew you towards the creation of jewellery? Is it something that you find attractive in RL as well? DV: In real life I have a great passion for jewellery as my grandmother was a very talented goldsmith’s art master. Since I was a child I have had the chance to admire wonderful pieces of jewellery and to follow the steps necessary in their creation. Even if in real life I did not carry on my family’s tradition, I am very glad to have honoured my grandmother in this virtual world. MB: Do you have any experience in graphic arts? Your jewels show an extreme attention to detail.
DV: My life has been a crossroad between
(this is how I define my store, because it has
science and art. I was born and raised in a family
such a shape), has grown bigger and bigger
of artists of various fields. For instance,
to contain an every increasing selection of
I have studied piano at a professional
more artistic jewellery. We have already
level and I have participated in several
been featured in several fashion shows which
modern art exhibitions with some of my
featured also our jewellery clothes. We have
works. I draw and create contemporary
also organized a competition, Miss Gems and
art installations with different materials.
Kisses, which will elect kings and queens of our
I love experimenting with different kinds
jewellery who will represent us during the year
of installations and with my ex-boyfriend
2010. It was difficult to become established
I did an exhibition with computer projects
in the jewellery market, but thanks to our
and light shows that we presented on
quality and availability to communicate with our customers, agencies and other designers,
screen-like canvas. 
 MB: The brand Gems & Kisses has evolved and has become an important name in the
we have managed to achieve great approval in the metaverse.
landscape of jewellery makers in
MB: Creating jewellery and wearing it, is a form
SL. Was it difficult to establish
of expression, what differentiates the Gems &
your name in such a difficult
Kisses brand from others present on SL? DV: Jewels truly are a form of expression of
market? DV: The term evolution fully
our feelings, it is easy to think about jewels
reflects
Kisses’
of love. The brand Gems and Kisses tries to
outlook as a brand. It was
renew itself constantly by offering different
born recently, in May, but
lines all of excellent quality and by always
thanks to the daily sacrifice
improving the existing products and the
of my staff members, we
customer service. I believe our strength is to
were able to conquer many
try and offer different themes with the same
hearts. In a few months,
elegance, an example of this are our Meduse
Gems
&
my little jewellery box
and Futuristica lines.
MB: Your jewels are incredibly versatile and alluring, who is your typical customer? DV: Gems and Kisses customers are incredibly diverse just because we offer very different kinds of jewellery. The typical Gems & Kisses customers are modern and demanding women, who are looking for jewellery of excellent quality and originality, but we also have men who want to give their partner a precious and elegant token of their affection. The ambition of Gems & Kisses staff is to satisfy our customers, offering them several feedback systems, the first and foremost is the savoir faire of our models, who are practically present at the Gems & Kisses store at any time of the day. 
 MB: Your styles are very different, where do you get your inspiration from? How long does it take you, from the idea of creating a jewel to its practical realization? DV: Gems & Kisses is characterized by the multiplicity of its styles. Starting from the classic, we cross and interpret different themes, like futuristic and religious. The inspiration is part of the creative process, it matures and evolves with it. Curiosity and the sensibility are an artist’s guide in their search for inspiration, one of these can be the simple observation of colour gradients, or sharing experiences with
other artists. I draw my inspiration from the
and luminous. I love it because it has given the
desire to experiment and innovate. I want to be
real input to my creativity, helping me create
an artist who is ahead of the times, who knows
best sellers such as Mimmi, Pavone and Pure
how to offer something new. The idea of a jewel
beauty.
often is born on a piece of paper, maybe from
MB: What kind of advice would you give to a
a drawing I have sketched during the night.
beginner who would like to start a career of
The realization of a prototype can take a few
jewellery designer in SL?
minutes, but hours and days are necessary to
DV: My advice is to start from the reproduction
make all the changes and to reach the result. So,
of real jewellery, maybe those you wear every
it is a process of progressive creativity, which is
day. To be able to create a good piece of
born on a piece of paper and comes to life using the main instrument of our time, the computer. 
 MB:
Your
jewels
are
exquisite and extremely well crafted and detailed. From the first set to your latest creation, which is
I want to be an artist who is ahead of the times, who knows how to offer something new
jewellery requires much exercise
because
you
have to work with prims of very small dimensions, whose aligning requires an incredible strain on the eyes. Once you have become familiar with the technique you can let your creativity go wild,
your favorite piece and why?
detaching from the reproduction of existing
DV: Thank you, you perfectly described my
jewellery. In the end, I believe it is of the utmost
jewels. The Gems & Kisses piece that is dearest
importance not to live this world with too much
to me is Satin Set which is composed of a
competitiveness, but instead you should try to
choker, earrings, and a couple of bracelets. It is
establish a dialogue with other designers to
a creation composed simply of thin monochrome
share experiences and creativity, as art lives
metallic wires, that intertwine with each other
because it is renewed by sharing experiences
giving a final effect that is incredibly delicate
and knowledge.
A
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