AVIA

In 1979, Avia® was founded on a passion to provide innovative performance footwear for serious athletes. As the footwear industry evolved so did we, developing performance enhancing solutions that helped to revolutionize athletic footwear. Original technologies such as the Cantilever® Heel, the Archrocker™, and FOM®, improved shock absorption, transition from heel to toe off, and responsive cushioning. However, forces in today’s economy have reinvented consumption patterns in the athletic footwear industry, and Avia has evolved along with these changes. As we continue to progress and innovate, we are even more conscious today of the need to bring better value to your consumer. Avia continues to be one of the strongest brands delivering diversified product and great value.