ÂŽ
Blueberry Sector in Chile 04 Carvajal Charif Christian Director of Marketing Chilean Fruit Exporters Association
Con el apoyo de
Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments
Blueberry … everywhere … anytime
2008 2018
Blueberries. Anywhere. All The Time. Source: Fallcreek (2018)
Top Ten Producers (Fresh & Processed) 000 Metric Tons 140
Fresh
120
Process
100 80
60 40 20 0
United States
Chile
Canada (BC)
Spain
China Argentina Poland
Source: IBO World Production Report 2016
Peru
Mexico Morocco
Shipments from South America 14 000
Total 177.000
12 000
100%
10 000 8 000 6 000 4 000
0
26 27 28 29 30 AGO 32 33 34 35 SEP 37 38 39 OCT 41 42 43 NOV 45 46 47 48 DIC 50 51 52 ENE 2 3 4 FEB 6 7 8 MAR 10 11 12 13 ABR 15 16 17 MAY 19
2 000
2017 Total 2016/17
2018 Chile
Argentina
Perú
Uruguay
Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments
Population: 17.95 million Currency: Chilean Peso (CLP) Language: Spanish Political System: a representative democratic republic Spans 3 continents: South America, Oceania and Antarctica A phytosanitary island, protected by natural barriers, the Pacific Ocean, the Andes Mountains and the Atacama desert. Chile has one of the most extensive networks of Free Trade Agreements in the world:
26 trade agreements involving 64 markets, which represent 64.1% of the world's population and 86.3% of global GDP. Source: General Directorate for International Economic Relations
Chile: Exporting Country •
Chilean food exports reached USD 15.607 billion in 2017
Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments
Con el apoyo de
Since 2009
Part of the Chilean Fruit Exporters Association (ASOEX) Represents blueberry exporters on a voluntary basis: 76% of the Industry Facilitates market development & sustainability of the Chilean blueberry industry
Chilean Blueberry Committee Actions
Promotion + Market Development
Quality + Food safety
Productivity
Information
Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments
Blueberry Plantings in Chile
15,785
3,230
Hectares total
Hectares organic
20% Organic Source: Ministry of Agriculture 2017
Total Blueberry Exports Fresh + Frozen 160 000 140 000
Frozen
Fresh
120 000 100 000 80 000 60 000 40 000 20 000 -
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 Source: SAG/ASOEX 2017
Fresh Blueberry Export Markets (ton) 70 220
70 000 60 000
2008-2009 2009-2010
50 000
2010-2011 2011-2012
40 000
2012-2013 30 000
2013-2014
25 896
2014-2015
20 000 13 138 10 000 -
2015-2016 2016-2017 2017-2018
USA/CANADA
EUROPE Source: SAG/ASOEX 2017
ASIA
Fresh Blueberry Export Markets 12%
24%
3% 14%
2017-2018
2009-2010 83% 64%
USA/CANADA EUROPE ASIA Source: SAG/ASOEX 2017
Fresh Exports Europe (ton) 18 000 16 000 14 000 12 000 10 000
UK
8 000
UE
6 000 4 000 2 000 -
10-11
11-12
12-13
13-14
14-15
Source: SAG/ASOEX 2017
15-16
16-17
17-18
Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments
Why Blueberries from Chile? The perfect soil and climate to grow the sweetest blueberries Consistent supply from september to mid april Chile is the number 1 producing country in the southern hemisphere Export focus: Chile is the number 1 exporter of fresh blueberries in the world. Innovative promotional programs to boost blueberry consumption
Promoting Blueberries from Chile ÂŽ
ÂŽ
Thanks! Charif Christian Carvajal 04 ccarvajal@asoex.cl Director of Marketing Chilean Fruit Exporters Association
Con el apoyo de