AVID Sales and Information Centre Customer Experience Guide

AVID Sales and Information Centre Customer Experience Guide.

Edition 1, October 2020.

Contents

Brand Architecture 3

AVID property Group hierarchy

4

Residential Communities Brand Refresh Applications 5

Communities Logos with ‘by AVID Property Group’

AVID Community Master brand tag

7 10

Photography 11 Sales & Information Centres and Customer Journey 13 Wayfinding

14

15

Sales & Information Centres

Contact 23

AVID Communities Style Guide. Edition 1, October 2020.

2

Brand Architecture.

AVID Communities Style Guide. Edition 1, October 2020.

3

AVID Property Group Brand Hierarchy

Our brand hierarchy is a means of summarising the branding strategy by displaying the number and nature of common and distinctive brand elements across our products and presenting a clear and succinct ordering of the brand elements.

Master endorser brand.

Corporate Brand.

All Group Community brands maintain their brand personality and are endorsed by AVID. Community Brand.

Home Brand - Sub brand to AVID Communities.

AVID Communities Style Guide. Edition 1, October 2020.

AVID Communities

Community brands retain their own positioning lines, e.g.

Harmony - Heart of the Sunshine Coast.

Complete home solutions.

4

Residential Communities Brand Refresh Applications.

AVID Property Group are driven to be recognised nationally as a creator of diverse and sustainable places that are forward thinking, customer-led and offer excellence in innovation and sustainability.

To stand proud with community branding, there are a set of rules to be followed when applying the AVID brand in community scenarios.

AVID Communities Style Guide. Edition 1, October 2020.

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Overview

To stand proud with residential communities’ branding, AVID is to be recognised as the creator of these communities.

AVID Property Group as the endorser brand will feature on the Sales and Information Centre touchscreen.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities Logos with ‘by AVID Property Group’

The following pages have example community logos with ‘by AVID Property Group’ text added in-conjunction with each brand.

The corporate brand font Korb has been used to ensure legibility against community branding when the minimum size for each community logo is followed.

The position and size of the text is variable due to the nature of each community logo. Mono examples have been used to indicate text positioning but applies across full colour versions of brand logos also.

These endorsed logos can be used in instances where the size of the application doesn’t restrict the use of such logos.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities Logos with ‘by AVID Property Group’

All community addresses will have the ‘by AVID Property Group’ signature sitting in proximity to community logo.

Here is a small selection of logo examples where the ‘by AVID Property Group’ by line is required.

Each example is weighted to its specific logo to provide a pleasing visual balance and to ensure the residential community branding isn’t compromised.

AVID Communities Style Guide. Edition 1, October 2020.

8

Communities Logos with ‘by AVID Property Group’

All community addresses will have the ‘by AVID Property Group’ signature sitting in proximity to community logo.

Here is a small selection of logo examples where the ‘by AVID Property Group’ by line is required.

Each example is weighted to its specific logo to provide a pleasing visual balance and to ensure the residential community branding isn’t compromised.

AVID Communities Style Guide. Edition 1, October 2020.

9

Corporate Master Brand AVID Community Master brand tag

This lock-up MUST be used on ALL community specific communications.

No other lock-ups or layouts are allowed.

AVID Community Master brand tag

Where colour isn’t an option - the ‘Mono’ or ‘Reversed’ AVID Community Master brand tag can be used.

If appearing on white background the tag shape will not feature.

Secondary AVID Community Master brand tag Mono (90% black)

AVID Communities Style Guide. Edition 1, October 2020.

Reversed (white)

10

Photography.

Our photography should capture the sheer joy of life and its special moments.

AVID Communities Style Guide. Edition 1, October 2020.

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Photography

AVID Communities Style Guide. Edition 1, October 2020.

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Sales & Information Centres and Customer Journey.

AVID Communities Style Guide. Edition 1, October 2020.

13

Communities by AVID Property Group with AVID Community Master Brand Wayfinding

All AVID Communities should have a distinct ‘sense of arrival’ with a unique feel, unlike any other typical development . .. something that makes it memorable.

Harmony main site signage.

All site entries and signage require clever thinking with solutions required to create that ‘sense of place’.

High impact landscaping and fencing can be strategically designed to mask the flat cleared open space that so often dominates new developments.

We need to create a ‘WOW’ factor that engages and delights, that gives the visitor a ‘sense of place’, a place that they will not only remember but a place where they will want to live.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

At Harmony, the Display Village Hub includes a Central Plaza and Promenade that connects to the main street of the Display Village.

Harmony Sales & Information Centre signage.

The Information Centre, Project Office and Café overlook the Central Plaza area that includes a waterplay area, beautifully articulated landscaping and there is also provision for event spaces that can be used for a variety of community events.

The approach to the Sales Centres themselves is based on the ‘Chocolate Box Theory’ where the outside is a stylish, but not showy package that holds the real magic within.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Sales rep. guided retail touchscreen

Harmony Sales & Information Centre Floorplan Building Size 12m x 12m Floor Space 12m x 12m

Self guided retail touchscreens

Large community touchscreen and projector wall

Private closing area

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Within AVID Communities, the Sales & Information Centres should be inviting, relaxing and comfortable spaces combining all the good aspects of interactive technology with beautiful interior design and outstanding customer service.

Harmony Sales & Information Centre.

The Sales & Information Centres should be designed to get the information off the walls and instead to create a much more engaging experience, focussed with one on one presentations and interactive displays.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Technology must be the rule within Communities. It must be a seamless experience with all devices sharing information with CRM and analytics.

Harmony Sales & Information Centre.

The technology itself is nationally driven. Content rich and focussed on brand and retail CTA rules.

Within the Sales Centres the journey should begin with the Community touchscreen and projector wall/screens.

This should be followed by a guided presentation on the retail aspects within the touchscreen software.

Finally, a self-driven touchscreen can be utilised to provide more specific product information to help complete the sales process.

The customer experience should always be location first, followed by product/retail messaging and backed up with the developer story.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Waterford Sales and Information Centre Floorplan Building Size 12m x 12m Floor Space 9m x 12m BOH 3m x 12m

Large community touchscreen and projector wall

Closing area Self guided retail touchscreens

Sales rep. guided retail touchscreen

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Waterford Sales & Information Centre.

AVID Communities Style Guide. Edition 1, October 2020.

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Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre

Large community/retail touchscreen and TV

Hillstowe Sales & Information Centre Floorplan Building Size 11m x 9m Floor Space 9m x 9m

Closing area

AVID Communities Style Guide. Edition 1, October 2020.

Informal discussion area

21

Communities by AVID Property Group with AVID Community Master Brand Sales & Information Centre Hillstowe Sales & Information Centre.

AVID Communities Style Guide. Edition 1, October 2020.

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AVID Brand Style Guide.

Sydney Office

Melbourne Office

Brisbane Office

Gold Coast Office

Sunshine Coast Office

Media Contact

Level 35 259 George Street

Ground Floor 80 Dorcas Street

Suite 1, Level 7 10 Eagle Street

Level 1, Oracle West 19 Elizabeth Avenue

Harmony Boulevard via Peter Crosby Way

Sydney NSW 2000

Southbank VIC 3006

Brisbane QLD 4000

Broadbeach QLD 4218

Palmview QLD 4553

For all media enquiries and interview requests, please contact:

Ph: 02 8316 7700

Ph: 03 9693 7800

Ph: 07 3708 0804

Ph: 07 5588 8888

Ph: 1800 550 240

BBS Communications Group

Fx: 02 9252 4526

Fx: 07 5588 8800

Fx: 02 9252 4526

Gold Coast Postal Address PO Box 1899 Broadbeach QLD 4218

Edition 1, October 2020.

Ph: (07) 3221 6711 Email: info@bbscommunications. com.au