Pure Shea Butter
“To us, the goodness of unrefined Shea butter to the skin is one of nature’s finest gifts”
Table of Contents 4 Introduction 5
What is Shea Butter?
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Aviela Pure Shea Butter • What Is Aviela Pure Shea Butter? • Why Use Aviela Pure Shea Butter?
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Benefits of Aviela Pure Shea Butter Components of Aviela Pure Shea Butter
11 Company Information
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Contact Details
INTRODUCTION “More and more people are turning to products with naturally sourced ingredients for their skin�
According to an article written in the Daily Mail (22nd October 2012), Britain is a Nation of dry skin sufferers, although most people are unaware that they suffer from this condition. Out of 16 million people in the UK nearly 47% have some sort of dry skin afflictions. Over the years, people have become more conscious of the negative effects of chemical based skin care products, which tend to add to the causes of dry skin. With this awareness, more and more people are turning to products with naturally sourced ingredients for their skin. Aviela provides a 100% natural skincare balm, with exceptional therapeutic properties, widely acclaimed for its moisturising and healing properties and can help relieve dry skin and certain dry skin conditions. A remedy for dry skins sufferers.
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Pure Shea Butter
WHAT IS SHEA BUTTER Shea butter is natural plant oil extracted from the nut of the Shea tree which is mainly found in Sub-Sahara Africa. It is rich in Vitamins A, E and F, and naturally contains other skin benefit properties which helps to hydrate, protect, heal, promote skin renewal and condition the skin to make it pleasantly soft and smooth. For many centuries Shea butter has been used in Africa for hair and skin products as well as for cooking. Its use as a natural beauty product dates back to the days of the Queen of Sheba and Cleopatra of Egypt who were known to have used Shea butter as part of their beauty therapy treatments. In the last 20 years across Europe and the USA, cosmetic manufacturers and Chocolate makers have welcomed Shea butter. Various research shows a growing list of skin ailment where Shea butter has proven to be helpful for many people. Prized for its versatility, it can be used by all ages from new born babies, to young adults to the elderly to combat the effects of dry skin conditions. Its softening, anti-drying, anti-inflammatory, anti-irritant, anti-aging and protective properties makes it beneficial to help control skin inflammation conditions such as eczema and psoriasis flare ups as well as other skin conditions such as skin rash, nappy rash, cuts, boils, scars, sunburns and to improve general skin texture.
Shea butter has been known to help skin conditions such as; • • • • • • • • • • • • • • •
Blemishes Reduce wrinkle formation Decrease itching Skin moisturisation and softening Aids in healing wounds and can improve scars due to its anti-inflammatory property. Heal sunburn Eczema, Rosacea Skin allergies Insect bites Enhances capillary blood activity Restore elasticity of skin Contains “anti-stiffness factor” making it helpful in cases of rheumatism Lessens the irritation of psoriasis Returns shine and lustre to dry, damaged and brittle hair Nasal decongestion
Shea Butter is especially famous and an essential product amongst new parents who like to use it on their babies, as its purity makes it very gentle and non-drying to their sensitive skin.
Aviela
Pure Shea butter In today’s world where consumers are becoming more organic conscious in the products that they use, we wanted to create a skin product that gives consumers the best that nature brings. To us, the goodness of unrefined Shea butter to the skin is one of nature’s finest gifts. It is from this idea that we came up with Aviela; the premium pot with the purest grade of Shea butter. Our unrefined Shea butter is ethically sourced directly from the fields of Ghana, West Africa. The intention of the Aviela brand is to bring to people outside this region the goodness of Shea butter.
What Is Aviela Pure Shea Butter? Aviela Pure Shea Butter consists completely
but it also produces new chemicals that are not
of unrefined Shea butter. It is a 100% natural
natural in origin. The extraction process using this
multipurpose skincare balm and emollient with no
petroleum based substance is also known to be
added fragrance, colour, additives or preservatives.
hazardous to the environment.
There are different types of Shea butter used for
UNREFINED SHEA BUTTER
skin products. They usually differ as a result of the
This type of Shea butter is usually handmade and
extraction process of the oil from the nut. Hence,
is extracted through traditional means without
the two most common types are “Refined” and
the use of chemicals. This process retains all
“Unrefined” Shea butter.
the natural elements of Shea butter and has an abundance of healing benefits to the skin. Aviela
There are a number of different types of Shea
Pure Shea butter contains purely handmade
butter. Shea butter differs in the method of
unrefined Shea butter. Our suppliers are Eco
extraction used to get the butter from the nut. The
certified as producing premium grade ‘A’ quality
two most common types of Shea butter are:
Shea butter.
REFINED SHEA BUTTER The Shea butter in this process is extracted using a chemical solvent like hexane. It has no aroma and the colour of the butter is pure white. The issue with this extraction process of Shea butter is that, not only are all the natural essential fatty acids, valuable proteins and important minerals lost
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Pure Shea Butter
Why Use Aviela Pure Shea Butter SOFTENED AND PURIFIED PURE SHEA BUTTER: Most unrefined Shea butter is usually sold in long bars which can be very hard and difficult to apply on the skin. Some distributors sell it cut up into little chunks. Then it is left up to the consumer to melt it in a saucepan and get it into a jar. After a day or two, the Shea butter takes the shape of the jar and becomes hard again; causing the consumer to go through the melting process again. Reheating hardened Shea butter all the time can be time consuming but most importantly may destroy the key nutrients of the unrefined Shea butter. To avoid this and to maintain the natural elements of the Shea butter, Aviela dwells on using a simple home-made process of softening and purifying the butter without the use of any chemicals. This process avoids the Shea butter from being reheated and protects the essential nutrients of the Shea butter from diminishing.
Packaging designed to preserve Pure Shea Butter Nutrients over time. Some packaged Shea butter are sold in simple plastic or glass cream jars. After a year, Shea butter packaged this way will expire and lose its essential elements that can help revive the skin. Additionally, Shea butter packaged in clear plastic or glass containers can react to the sun, if not stored properly, again causing its nutrients to diminish. Our research has shown that Unrefined Shea butter stored in polypropylene jars which is sealed either through foil or using a tamper evident jar can help the Shea butter to stay fresh and still maintain the essential nutrients for a long time until the seal is broken and ready to use. That’s why all our Aviela Pure Shea butter are packaged in high quality polypropylene jars with tamper evident seals.
The SPICE of natural beauty
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Benefits of Aviela Pure Shea butter SOME OF THE KEY BENEFITS OF AVIELA PURE SHEA BUTTER INCLUDE:
Helps relieve dry skin For most people who suffer from dry skin, scientific research has shown that when Unrefined Shea butter is applied
Safe and free from chemicals More and more adults and children are developing sensitivities to chemicals used in certain skin products. Our product has no fragrance, additives, preservatives, animal extracts or chemicals that can cause skin
to the skin it is immediately absorbed into the skin and increases the moisture level and creates a protective barrier on the skin further preventing water loss from the skin leaving it feeling pleasantly soft, smooth and radiant
afflictions. Aviela Pure Shea butter is just as
it says on the tin - 100% natural unrefined Shea butter with nothing else added.
Helps soothe and heal Unrefined Shea butter helps heal and improves the skin better than any other single oil presently known. It has high percentage of healing properties than most plant oils and is known to reduce skin inflammation. The effect of this, is that Shea
Can be used by all from head to toe Because unrefined Shea butter is 100% natural and non-irritant, it can be used by all ages, from the elderly to newly born babies. It is especially popular amongst new parents who prefer to use natural skincare products on their precious tiny ones.
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Pure Shea Butter
butter has the ability to help skin prone to eczema, rashes, severe dry skin, sun burns and minor wounds.
Components of Aviela Pure Shea butter THE MAIN FEATURES OF AVIELA PURE SHEA BUTTER ARE AS FOLLOWS:
100% natural Consist only of the natural ingredient of unrefined Shea butter, handmade and processed through traditional methods without the use of any chemicals.
Natural Earthy Smell It has no added essential oil or synthetic fragrance. Just its natural earthy smell. This
Tamper-evident containers
smell dissipates once the butter is absorbed into the skin. The smell is odourless on contact with the skin. This is especially
Packaged in tamper–evident high quality
beneficial for some people who prefer
polypropylene jars to still keep the butter fresh,
fragrance free skin products.
is a natural means of preserving the product. Furthermore with a tamper evident tear band lid, its removal is a clear indication that the jar may have been opened This is a good way for our consumers to know whether the product has been tampered with before purchase, promoting product integrity.
Easy to Apply Formulated with a simple home based formula without the use of any chemicals and still preserving its naturalness, to make it easy to apply on the skin. Once in contact with the skin it easily melts and absorbs into the skin.
Not tested on animals One of our founding principles is promoting the rights of animals and preserving the natural environment, our products are not tested on animals nor contain animal products.
The SPICE of natural beauty
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Pure Shea Butter
COMPANY INFORMATION Aviela is a trademark registered brand by Evershea Limited, a UK based family owned business. The Business was started in 2007 by Patricia Monney and has been trading under the trademark name ‘Aviela’ in the last 4years. Aviela Pure Shea butter is currently being sold in Afro cosmetic shops throughout and across the UK. Aviela has recently expanded it operations into the East African market, initially starting in Kenya and can be found in a wide range of pharmaceutical stores and beauty stores in Kenya.
Our Story Evershea was started in 2007 after Patricia Monney, the founding director, visited her family back in Ghana along with her husband, Chris and daughter, Charissa. This is Patricia’s story:
At the time, Charissa was almost 2years old and was still not walking. As a new mum, I became worried and decided to visit a doctor to examine my daughter’s condition. The first doctor I saw confirmed that there was something wrong with her left ankle and she would probably need surgery. He then referred me to a bone specialist. When I met up with the bone specialist, he examined my daughter’s foot and asked me if I had ever heard of Shea butter. I excitedly told him that it was my mum’s favourite remedy for every physical problem. He advised me to take my daughter home and massage her ankle with it twice a day and after 2 weeks he would determine whether an operation on her ankle was necessary. I was quite sceptical about the prescription I was given and was thinking of not returning to see him, but rather find another specialist! When I got home, I told my mother about it and she insisted we give it a try. My mother took charge of the treatment and massaged her granddaughter’s ankle with the Shea butter every morning and evening. Three days afterwards, I saw my daughter on her feet trying to walk. By the 4th day, she was walking without any aid. I was so amazed and could not wait until the following week to see the doctor. After 2 weeks, I saw the doctor and told him about the good news. I tried to enquire how the Shea butter had solved the problem. He explained to me that the cartilage in her ankle was very stiff, causing her not to stand properly, but the anti-stiffening agent in the unrefined Shea butter helped to induce some softness into her cartilage. When I got home that evening, I began researching on Shea butter and ever since then new discoveries about the product never cease to amaze me. That is how Aviela Pure Shea Butter was born.
Evershea aims to promote and educate people about the benefits of unrefined Shea butter. We believe that every household in the UK and around the world should have a pot of Aviela Pure Shea butter either in their medicine cabinet for small skin injuries around the house or among the beauty supplies for better looking skin.
The SPICE of natural beauty
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Contact Details
Contact Person: Patricia Monney Mobile No:
0772 3384542
Email: pmonney@evershea.co.uk Phone:
01442 506 266
Email: info@aviela.co.uk
Business Address: Evershea Limited 104 Livingstone Walk Hemel Hempstead Hertfordshire HP2 6AL United Kingdom
Registered in England and Wales with Company No. 6480587