22
out of the vase
Ideas to increase
global
consumption of
cut flowers
22
out of the vase
Ideas to increase
global consumption of
cut flowers First Edition > Trade Fair Aalsmeer 2017
Aviv Harmonie continues to be at the forefront
of creativity to promote the use of cut flowers in general, and niche flowers in particular.
In this digital world where we spend hours in front of a mobile phone screen - the naturalness, colorfulness, freshness and romance of a flower, can play a significant role in creating the right balance.
In the spirit of , we have collected 22 creative ideas from growers and customers for the use of cut flowers, and we are happy to present them in this book. During the coming year, we will operate with and support customers interested in realizing some of the ideas included in this book.
We will be happy to receive your comments and ideas, and in the future issue an additional and wider edition. Sincerely,
Moshe Peretz >> CEO - Aviv
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I truly believe we have the most beautiful products in the world. All these wonderful flowers and plants are nature’s present to mankind. Harmonie takes all this beauty and turns them into wonderful stories and gives additional meaning to them.
That is the job of all people working with flowers: bring a little bit of happiness to all people of the world.
Lucas Vos | CEO Royal FloraHolland
Flowering the World!
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In the last few years we have been dealing with one of the most important issues of the flower industry: How to increase the global consumption of cut flowers? We mostly buy cut flowers at the following locations: > Flower shops > supermarkets > 24/7 convenience shops at gas stations > Event’s design > Web shops We believe in sharing creative ideas worldwide, in our common goal of increasing global cut flowers sales.
This first edition of the book is just the beginning of a long process. Keep discovering more creative ideas and share them with us.
Together we can increase the global consumption of cut flowers! Harmonie Collection > Tweedia > Phlox > Asclepias > Lisianthus
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Harmonie Collection > Craspedia
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THINKING
Idea 1/22
Table Design Kit
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A cooperation beween a flower shop and any other shop prior to holidays or local festivities, offering a designed kit for table decoration.
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A month before the new year evening, place an impressive presentation of a table design at a crowded shop in your area.
The table will contain all the little details you should have to decorate the new year’s table.
Professional pictures will promote the designed kit [Facebook, Instagram, website, E-mail]
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Anyone can order the Table Design Kit and pick it up the day before the new year. By the presentation table there will be buckets of the various flowers displayed on the table for sale. Customers may buy flowers in addition to the kit.
Idea 2/22
Flowers To-Go
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Stop for a cup of coffee and pick up the perfect little gift. A great cooperation between a coffee shop and a flower shop.
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Position “Flowers To Go” by the cash register at a crowded café, you can find a box of Flowers-To-Go, the perfect little gift. A great way to surprise a work colleague on his\ her birthday or to simply raise a smile on his\ her face.
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Idea 3/22
Flower Textile Design
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Every textile designer goes out of his way to be unique. Fresh cut flowers are one of the best ways to create that.
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Print a one of a kind collection made of fresh cut flowers printed on fabrics.
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In the pictures you can see the great works of 3 textile students.
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Lovely
Blue
Harmonie Collection > Tweedia
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Idea 4/22
Flower Parking Ticket
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A warning / parking ticket with a beautiful fresh cut flower will soften the reaction when getting the ticket and turn the experience into a more pleasant one.
Idea 5/22
Pop-up Flower Shop
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In recent years we see popup shops [short term shops] everywhere.
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A pop-up flower shop INSIDE a clothes\ home design or other shop will attract curiosity and interest. Best timing would be before new year’s eve, Christmas or any other holiday.
Idea 6/22
Flower Chocolate Box
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Make your chocolate box an original gift by adding flowers to it.
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Offer your customers to complete their present with the flowers box.
Idea 7/22
Flower Accessories This idea developed by Dvir Farm, Kfar-Hess. Second and third generation farmers, growing quality flowers and greens.
Flowers can easily be combined in hair accessories for special occasions,
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This idea can be done at an event, where the accessories would be made for the guests. This can be also promoted by making a catalog to give to the hairdressers in your area. This way, when a customer plans an event, the hairdresser can offer the accessories.
or as a casual gift. Such as Wreaths, crowns, necklaces, hair clips, collars ‌.
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Harmonie Collection > Amaranthus > Green Bell
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Bling Bling
Idea 8/22
Flowers Bar Bars are popular hang-out places. Let's make a combination between
flower shop & bar.
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Sit inside a bar that also offers flowers. surrounded by fresh cut flowers and order your favorite cocktail [which
will be served with edible flowers], actually you are in a
bar. In the meantime, you can order a bouquet for the weekend.
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Harmonie Collection > Rey > Achillea > Wax > Dianthus
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Always Choose The Best
Idea 9/22
Yes, I Do!
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Hide the ring in a flowers arrangement.
The most surprising marriage proposal.
This idea can also be used when buying a watch\ jewelry.
Boxes may vary in sizes.
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Idea 10/22
Dining Celebration
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An idea to upscale the atmosphere when having a romantic evening or a celebration in a restaurant:
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When ordering a table, the restaurant offers as a service the decoration of the table with flowers in various styles to fit with the occasion. At the end of the meal the guests may have the flowers wrapped up to take home.
Idea 11/22
Flowers At The Office
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Making flower bouquets more accessible at the workplace by direct delivery once or twice a week.
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55 Bouquet coupons may be combined in meal order apps, popular today. Such as www.lunchbox.fm. Such apps may be interested to add flower bouquet to their assortment.
Set up an appointment with a potential client and offer them a package of services such as: An office delivery once a week Office celebration and meeting package Personal gifts for birthdays and personal days
flowers sell themselves!
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Harmonie Collection > Asclepias
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Orange Time
Idea 12/22
Flowers Table
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Monday evenings bars and restaurant tend to be less visited than in other days. An idea to attract customers is to promote them as “flowers celebration.
Decorate your restaurant or bar and showcase one kind of flower on Monday once a month. Flowers hanging from the ceiling, on the windowsills, decorate the tables and even in the bathrooms.
Serve your whole menu with edible flowers and make a flower celebration. That way, you use flowers as a business added value, create a unique atmosphere, and liven up Monday nights.
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Decorate the table with flowers under the glass top, and enjoy an unique and surprising flowers decoration during the whole meal. Eating on flowers arrangement.
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Idea 13/22
Flower Drivethru
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Offering flowers at drive-through locations such as fast food restaurants. Drive right into the Flower Drivethru [no need to get out of the car and waste time],choose the bouquet you love and keep on driving.
The perfect option to be on time with the festive fresh gift.
Decorate with stems,
Idea 14/22
One Stem Show
with or without the
flowers,
or use mainly stems
and combine with
some flowers.
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That way you use 100% of your product.
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Once leaves decay and petals
drop remove them and
have yourself a long lasting
stem bouquet
Turn your trash into gold!
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Idea 15/22
Flower Truck
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The Flower Truck arrives to the neighborhood, exactly like the ice-cream truck. Just go out [or maybe ask your children] and buy fresh flowers for the weekend.
Idea 16/22
Punch It!
Use green leaves as paper. Punch designs into them using decorative punches!
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Now you have punched green leaves, just use them as paper and create different crafts. Great and low cost leisure activity with the kids!
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Upside Down Harmonie Collection > Achillea
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Idea 17/22
Fasion Runway Show
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Idea 18/22
Flowers as a fun learning tool
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A creative activity with flowers, suitable for kindergartens. Suitable for ages 3-4.
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With the flower parts - leaves, petals etc.
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kids enjoy learning what is length, different shapes, how to count, colors‌.
Idea 19/22
Unity Flower Day
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Celebrate your company unity day and pin a flower to your jacket or shirt.
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Harmonie Collection > Setaria
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Green Time
Idea 20/22
Flower Birthday Activity Kit
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Celebrate your child's birthday
as a flower
concept a c t i v i t y.
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Create
Birthday
flower kits and promote it for childrens celebrations.
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A kit box
may contain
petals, papers, glue, crayons, tooth fairy wings to glue petals on etc.
Idea 21/22
Flowers Vertical Walls
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Create vertical walls with flowers
to promote any buisness activity.
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Idea 22/22
Auto Flower Machine
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Offering flowers in an Auto-Flower-Machine. Put a coin and get a bouquet. Any time.
Ideal for hospitals and airports. Fresh, quick and super handy!
Idea 23/22 Your Own Idea ................ ................ .................
keep discovering
more creative
i d e a s and share with us board@aviv-flower.co.il
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HARMONIE
A L W AY S CHOOSE THE BEST
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