CMAKJK
IDENTITREND AW 13/14
PINTREST
RESEARCH
BERLIN
PRINT & GRAPHICS
SIMPLIFY Keep it simple stupid. Helvetica continues to prove its staying power in the print and graphics world with minimal block text conveying one strong and simple message.
PRINT & GRAPHICS
WRECK THIS Berlin is the city of street art. Every corner has creative inspiration waiting for you which has translated into the expressive world of print and graphics.
PRINT & GRAPHICS
MONOCHROM E The perfect pairing. Black and white withstand time to prevail as the most popular pairing in Print and Graphics.
VISUAL MERCHANDISING
NATRUAL STATE
Release your inner child. Natural state is for the hippy at heart and visual merchandisers have jumped on this trend incorporating wood, earth and organic tones and props into their locations.
VISUAL MERCHANDISING
NEON DREAM How bright is too bright? Neon dream says never as it continues to shock and draw attention in the visual merchandising world.
VISUAL MERCHANDISING
INDUSTRIAL
Warehouses and factories saw the unlikely events of Fashion Trade Shows in Berlin taking inspiration from the works of Peter Saville and Factory Records to promote their merchandise.
MENSWEAR
BOLD The general consensus from Berlin upon menswear was BE BOLD. Prints, graphics and block brights dominated garments and provided an alternative to the common neutrals of Autumn/Winter.
MENSWEAR
TONAL
Deep hues of navy, forest green and burgundy provided the basis for the Tonal trend. This is colour grown up.
MENSWEAR
MINIMAL MAN Clean lines, sharp shapes and a minimal colour palette are all things the Minimal Man has embraced with open arms. This look is sleek, modern and directional.
Creative Direction takes a nod towards the whimsical with the Kaleidoscope trend. Texture, overlaying and saturated colours bring this season’s fashion to life in the boldest of ways.
CREATIVE DIRECTION
KALEIDOSCOPE
ractured and cracked, images and text are nudged into the new season.
CREATIVE DIRECTION
NUDGE
Misplaced, distorted, obscured. The displacement trend is made up of ‘cut-and-stick’ images, with overlayed shapes and text.
CREATIVE DIRECTION
DISPLACEMENT
MENSWEAR
TED BAKER
MENSWEAR
TED BAKER C urrent instore VM and clothing. Back to school, preppy but with a natural/natu re element
MENSWEAR
TED BAKER TONAL KALEIDOSCOPE NATURAL STATE
MENSWEAR
TED BAKER
TONAL KALEIDOSCOPE NATURAL STATE