#SHAPEUPYOURDAY
Where do we start? • • • •
1.0 consumer insight Georgia, 16.
Ella, 20.
Lizzie, 17.
1.0 consumer insight Topshop,h&m and asos
Facebook Instagram and twitter Harlem shake, the 3 pony and the gymnast pole dancer
Where do we start? • • • •
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2.0 the big idea
What’s the plan? •
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#SHAPEUPYOURDAY 2.0 the big idea
3.0 pr strategy Taking #Shapeupyourday further • • • • •
3.0 pr strategy What’s the event? •
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Shape Up The Web • •
4.0 social media
Shape Up The Web •
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4.0 social media
Generation vlogger • •
4.0 social media
Generation Vlogger • •
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4.0 social media
4.0 video • • •
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http://vimeo.com/63811656
WHAT DID WE SAY? • • • • •
When are you going to #shapeupyourday