PRINCIPLES OF WINNING

Your Name and Your Word for the Win

We started speaking about principles, then we found ourselves discussing denominators (the common ones). Conversations with Desmond always result in key insights - profound and powerful in their simplest terms. As an Official Ambassador for Awareness Ties, he is also a friend and family to Jack and myself. - Allié M.

ALLIE: You wrote this book, Principles of Winning, where you define 5 keys for creating a standard of excellence. My question for you, Desmond, is of these 5 what 2 are most important for getting a win right now in America?

DESMOND: It’s the first two I mention in the book. 1) All you have is your name and your word. 2) The power of relationships and how to establish those relationships. I believe there are so many relationships that are broken her in the United States. Social or political we need to mend them and make them better. All you have is your name and your word. I look at the United States and I say, “You know, what is your name and your word all about? You haven’t necessarily lived up to what you said.”

In this time in our history, I personally don’t feel like the name and the word (of the United States) has been honored. I believe that there are a lot of relationships that need to be mended and fixed.

See page 18 of 'The America Edition' of AwareNow (link at bottom) to watch Allié's interview with Desmond.

Desmond Clark is a former star NFL Tight End, Entrepreneur, Philanthropist, Author, Speaker, and Inspirational Business Coach. He is also the Awareness Ties™ Official Ambassador for Cancer Awareness. He has appeared on ABC, Fox, CBS, NBC, WGN, ESPN, Comcast News Makers and other network TV and radio stations as a thought leader, author, speaker, and life coach. Desmond is the author of Before and Beyond the Game and his second book Principles of Winning. Learn more about Desmond and his story at Awareness Ties (www.awarenessties.us/desmondclark). Learn about his book here: www.beawarebehere.com/principles