Westcott, Online Portfolio by AWestcott

Hello awestcottdesign.com AlexCWestcott@gmail.com (904) 200-6269 10140 Fallsgrove St. Orlando, FL 32836

alex

What began as an exploration into photography and Photoshop, developed into a passion for graphic design. My work reflects a deep understanding of type layout, typography, graphic elements and audience. I combine both creative art and design principles into functional tools for communications, marketing, and branding.

With all of the high-end and family friendly resorts and amenities, Orlando is known for, it’s easy for a smaller resort to go unnoticed. Even if vacationers are planning to enjoy activities these smaller resorts offer, including golf, spas, and outdoor recreation, they typically choose the Disney resorts or other more “over the top” facilities. Grand Cypress is one of those

resorts that isn’t well known, and doesn’t fit the typical Orlando resort for tourists. Promoting the resort to locals and Florida residents is a market that should be targeted. These groups may prefer to avoid the busy, tourist filled theme parks, or a looking for a new place for a “staycation.” Grand Cypress offers them a place to feel away from it all, without traveling too far. *This project was a student work in no way affiliated with Grand Cypress Resort.

advertising

Grand Cypress Resort

AWAY FROM IT ALL.

Orlando may seem like the busiest town in Florida. But at Grand Cypress, you’re in a world away from it all. Our villas are rated Four-Diamond by AAA, so you’ll be in comfort and quiet as you try out our forty-five unique golf holes. Visit grandcypress.com to book your vacation away today

AWAY FROM IT ALL.

print ads

bus ads

digital ads

Wonder Grove is a fictional planned community located in Central Florida, offering family homes and townhouses in a moderate price range. At the heart of the neighborhood is the Community Center, featuring meeting space, recreation rooms, a well-equipped workout center, and a large pool with water slide. In addition, there are a few small parks and playground

areas throughout the subdivision. This campaign places an emphasis on the family living. It also highlights the idea of community by showing families interacting with one another. Bright colors and summertime vibes promote the subdivision with a happy, energetic feel, while 70â&#x20AC;&#x2122;s inspired typefaces add a touch of throwback nostalgia and sophistication.

advertising

Wonder Grove Community

A Place to

Live

A Place to be

Alive

Wonder Grove is a new community offering town homes for those just getting started and homes for those looking for space for a growing family. Wonder Grove offers community center featuring meeting space, recreation rooms, workout center, and a large pool and multiple parks located throughout the gated community complex. WonderGroveFlorida.com | (352) 555-5555

A Place to

Live

A Place to be

Alive

A Place to

Live

A Place to be

Alive

print ads

wonder grove

wond er grove

wonder grove

area flags

A Place to

Live

billboard

A Place to be

Alive

visit WonderGroveFlorida.com to learn more

While many young people look to find a career for themselves in the armed forces, they often view the United States Air Force as the people who fly jets all day. This notion is far from the truth. The US Air Force offers over 200 separate career paths many of which do not involve flying at all. The primary goal of these advertisements is to show young people

that the US Air Force has more to offer than fighter jets. They display service members in roles usually associated with long-term careers such as medicine and engineering. To add a unique takeaway, the ads will come with instructions to fold them into paper airplanes. This makes the ad fun, but also physically spreads the message once itâ&#x20AC;&#x2122;s thrown through the air. *This project was a student work in no way affiliated with the United States Air Force.

advertising

United States Air Force

IT’S MORE THAN JUST FLYING JETS The United States Air Force is more than just flying jets. It’s about engineering, medicine, software and more. Service men and women can pursue over two hundred different careers within the United States Air Force. Find out more at Airforce.com

Fold along the lines to make your own paper airplane. Toss it and spread the word.

print ads

folded plane

digital ads

mailers

Because of the many campus locations and college departments within FSCJ, brand consistency became a problem. Many departments created content without adhering to any of the established branding guidelines. As a result, students became confused and were not able to clearly identify school sponsored events and activities. New dynamic designs were

created and provided to the departments and the easy to use formatting further encouraged them to stay on brand. Similarly, a new admissions certificate was designed to replace the outdated template. By using an exciting pattern and bright color, this new design encourages students to proudly share their school spirit on social media. *These projects were part of an internship with FSCJ. The designs were implemented during my time with the department and are included in my portfolio with permission.

marketing

Florida State College at Jacksonville

acceptance letter

academy digital ad

School of Liberal Arts, Communication and Education

W E A T H E R U P D A T E

Presentation Subhead

FINANCIAL AID N O T I C E school-use powerpoint template

STUDENT REMINDER

COURSE INFORMATION UPDATE

email headers

athletics email headers

Area Transit Authority, a fictional new public transportation system, brings new life to the city itself. The new systems are inviting both now and in the future. The goal of this campaign is to bring people a new way to view public transport. Riders associate

the system with comfort and fun, not stress and work. Using ATA will make life easier. These systems are fresh and enjoyable to use. ATA uses playful, colorful, and exciting styles in everything they do.

branding

Area Transit Authority

vehicle design

logo

map

Travel Map