The paper 03 31 16

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Volume 46 - No. 13

March 31, 2016

By Frederick Gomez

Believe it or not, it was over half a century ago, so memories have a tendency to get a bit foggy on pivotal details and facts back then. For instance, if you asked someone today, “When did the Beatles first appear on American television?” the reply will almost always be The Ed Sullivan Show. However, that answer requires a ‘qualifier’ in order to be considered correct.

While it is historical fact that the Fab Four made their first ‘live’ appearance on The Ed Sullivan Show, it was not, by any stretch, their first appearance on American television. Earlier American television exposure of the Beatles predated The Ed Sullivan Show. One earlier example was NBC’s popular The Huntley-Brinkley Report, on November 18, 1963 (prior to the Beatles first arrival on American soil in 1964). It was a fourminute-long special report filed by Edwin Newman on that show. The video no longer survives, but the impact it imprinted on the consciousness of an entire nation, would. Something big was happening abroad, and major league news-broadcasters were sniffing out early stories of a strange fascination involving four mysterious-looking, long-haired Liverpool Quarrymen who were blossoming out of a larvae stage and morphing into the Beatles.

For America’s youth, that early HuntleyBrinkley Report on NBC ignited a loveat-first-sight affair and the beginning stages of a whole new revolution in the world’s music industry. That first impact on television viewers generated a quick follow-up report four days later by competing CBS Morning News, on November 22, 1963, which quickly filed their own five-minute feature report acknowledging the emerging phenomenon of ‘Beatlemania’ which was sweeping the United Kingdom. But, these tidbits of information weren’t enough to appease the appetite of Americans. They craved more details. The American public’s growing fascination over a strange-looking mop-top group of English musicians made CBS network executives scramble to broadcast a second story, this time on CBS Evening News with Walter Cronkite, on December 10, 1963, just two months before the Beatles’ would arrive in America.

Not one to let a good story with growing international interest pass him by, Jack Paar, host of NBC’s The Tonight Show, joined the other media giants on January 3, 1964, when he featured the Beatles on film, together with Paar’s personal commentary. Sitting on a stool in front of a live studio audience on The Tonight Show, a fidgety Jack Paar looked into the NBC television camera lens and said, “The Beatles are an extraordinary act in England. Now, we’ve never, in my seven years at NBC ever, on The Tonight Show, ever had a

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rock ‘n’ roll act. But, I want to show them to you tonight.” Paar then shifted his weight on his stool as if trying to emphasize his next point, stuttered a bit, then leaned forward and continued talking to the cameras, “They’re from the toughest part of England – it’s the Mercy side near Liverpool, on the dock area. And they’re kind of witty. Someone asked them, ‘What’s it like living on the docks of Liverpool?’ And they said, ’Just staying alive in Liverpool is exciting!’” Then Jack Paar introduced the Beatles (on film) as they performed two vocals that visually showed an English audience of mostly girls, driven to the brink of hysteria. It was a most riveting moment for Jack Paar’s live studio audience on The Tonight Show. They had just glimpsed an emerging phenomenon that would eventually encircle the planet and forever change the face of the music industry.

That latest exposure of the Beatles on Jack Paar’s Tonight Show was just one month prior to their arrival in America, and it contributed in igniting a prairie fire of uncontrollable exuberance on this side of the Atlantic.

The fevered pitch of anticipation was now at its frenzied height when the Beatles boarded Pan Am Flight 101 on February 7, 1964, and left Heathrow Airport in England en route to the United States. At their departure they were sent off by over four thousand screaming, hysterical British fans. When the Beatles’ plane touched ground at New York’s newly-named John F. Kennedy Airport, pandemonium would await them. They were greeted by over four thousand rabid American fans screaming at deafening decibel levels,

along with over two hundred journalists who had already smelled a newsworthy story that was like no other, before or since. The two hundred journalists, alone, was unprecedented for any rock ‘n’ roll band, by any standard, or for any musical group for that matter, in recorded history. The world had never before seen such unleashed frenzy and excitement from a crowd in giving such a staggering reception for a rock ‘n’ roll band, especially when one considers this dizzying fact: they were newcomers, like brand-spanking new sports cars fresh off the assembly-line with their paint still wet.

John F. Kennedy Airport personnel were quickly sent into a state of shock and

‘The Beatles, Elvis, and San Diego’ Continued on Page 2


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