September 26, 2019
Volume 49 - No. 39
By Cindy Benson
From Forbes Magazine to the world’s foremost experts on the Indian Casino Industry, to public surveys and polls as to why people like some casinos more than others – these topics are all explored in this in-depth look at “The Battle of San Diego County Indian Casinos.”
INDIAN CASINO BATTLES RESEMBLE “ARMS RACE.” According to such world-renowned analysts as Dave Palermo (awardwinning newspaper reporter and The Paper - 760.747.7119
website:www.thecommunitypaper.com
email: thepaper@cox.net
author of several articles on American Indian Government and Gambling Laws for well over 20 years), the current, ongoing ‘high stakes’ battle of Southern California casinos is now resembling “A hospitality arms race.” The aptly-described “Hospitality Arms Race” between powerful sovereign Indian Government Nations in casino warfare operations, indeed, draws strong parallels between competing nations during the nuclear arms race of the Cold War Era, when world governments
battled for a decisive edge to ensure survival-of-the-fittest.
CASINO “EXPLOSIONGROWTH” CAN CAUSE MUTUAL DESTRUCTION. As with the Nuclear Arms Race which led to the realization of MAD (the concept of “Mutually-Assured Destruction” of all competing nations during an allout nuclear warfare exchange), so also are Southern California Indian casinos aware of mutual financial destruction – or at least great mutual harm -- in a now “unstoppable and runaway momentum to out-do
Indian Casino Battles - See Page 2
each other.”
Today’s heavily saturated San Diego County casino industry have locked horns in a multi-billion dollar runaway expansion battle which has placed great financial stress and pressure on every side.
Under such competition for improved hospitality amenities such as high-rise hotels, lavish swimming pools, and eclectic restaurants, casinos initially report heavy financial losses in pursuit of lavish expansion costs and are,
The Paper • Page 2 • September 26, 2019
Indian Casino Battles Cont. from Page 1
themselves – ironically – gambling for long-term future ‘return-profits’ on their heavy investments. Such risks and financial dangers in attempting to “out-do” the competition is nothing new for California’s southland Indian Nations with casino/resort enterprises. Such casinodriven enterprises have fallen prey to overly-ambitious expansion projects in the past. For example, some tribal casinos were in “deep pockets” in financing developmental stages of hotel expansions and improvements when the 2007 Great Recession unexpectedly struck them dead in the water.
John Dinius, general manager at the Sycuan Casino at the time, vividly remembers, as he expressed to the print media back then: “We thought it would be prudent to put the brakes on that project when the economy did what it did.” Initially, Indian casinos have rocky beginnings, trying to navigate and get their bearings through early treacherous waters. As the late noted analyst, Dave Palermo, has pointed out, these casino enterprises require at least one calendar year before they really find their financial stride. And that’s just for the ones that survive.
EXPLODING A POPULAR INDI-
Give Us This Day Our Daily Chuckle This week, a compendium of wit, wisdom and neat stuff you can tell at parties. Enjoy!
God was missing for six days. the Michael, Eventually, Archangel, found him resting on the seventh.
Michael inquired, "Where have you been?"
God smiled and proudly pointed downwards through the clouds, "Look, Michael. Look what I've made."
Michael looked puzzled, and said, "What is it?"
"It's a planet," replied God, “and I've put life on it. I'm going to call it Earth and it's going to be a place to test Balance."
"Balance?" inquired Michael, "I'm confused." God explained, pointing to differ-
AN CASINO/RESORT MYTH. Perhaps the single, biggest misconception, or myth, about the Indian casino resort and gaming industry is that they are all “automatic getrich” endeavors with a “100% guaranteed success business record” and a “zero failure rate.” Try telling that to such former San Diego County casinos as Santa Ysabel (44.8 miles east of Escondido, California) which opened on the Santa Ysabel Indian Reservation on April 11, 2007, then filed for Chapter 11 Bankruptcy on July 2, 2012 – after 5 years and 3 months of operation.
The casino, owned and operated by the Santa Ysabel Band of Diegueno Indians (Lipay Nation of mission Indians, aka Kumeyaay) officially closed its doors on its 349 slot machines, gaming tables (including poker and live blackjack) on February 3, 2014. Its total business operation ran almost 8 years, despite valiant attempts by Tribal Chairman, Virgil Perez, to remain solvent and to keep 115 staff jobs viable. Nevertheless, Virgil Perez must be congratulated and greatly admired for his tenacious efforts to avert bankruptcy status. Mainstream America never, or hardly ever, hears of these Indian casino failures.
Another notable example was the La Posta Casino (56 miles east of San Diego), which opened its doors for business in 2007 (same year as
ent parts of Earth. "For example, northern Europe will be a place of great opportunity and wealth, while southern Europe is going to be poor. Over here I've placed a continent of white people, and over there is a continent of black people. Balance in all things.” God continued pointing to different countries, "This one will be extremely hot, while this one will be very cold and covered in ice." Impressed by God's work, Michael then pointed to a land area and asked, "What's that one?"
God replied, "That's Texas, the most glorious place on Earth. There are beautiful trees and gardens, a beautiful river, and days filled with sunshine. The people from Texas are going to be handsome, modest, intelligent, and humorous, and they are going to travel the world. They will be extremely sociable, hardworking, high-achieving, carriers of peace, and producers of good things." Michael gasped in wonder and admiration, but then asked, "But what about balance, God? You said there would be balance."
God smiled, "I created California. Wait until you see the idiots I've put there." Am I getting to that age?
I was thinking about old age and decided that old age is when you
the Santa Ysabel casino). After a slump in business, it closed its gaming operation on October of 2012, ending a near-5-year run. LARGER CASINOS FACE SAME FINANCIAL CHALLENGES. Although the two casino examples mentioned above are far smaller than the much larger gaming resort empires in San Diego County they, nevertheless, represent a microcosm of requirements which also drives and sustains their much larger cousins in a ferociously competitive casino market.
But first, it is necessary that we establish an accurate overview for the reader to see a clear perspective of these San Diego County resortgaming industries to better understand and appreciate the everyday importance and magnitude of economic power, prevalence, and the overall impact they have on our economy today. SAN DIEGO COUNTY IS THE “INDIAN CASINO CAPITOL OF THE WORLD.” Our own San Diego County has “more Indian reservations (19) and more Indian casinos (9) than any other county in the United States,” making San Diego’s metropolitan region, arguably, the “Indian Casino Capitol of the World,” according to the globally-popular Kumeyaay website: http://www.kumeyaay.info/san_die go_indian-casinos/
This website is so thorough as to be
still have something on the ball, but you are just too tired to bounce it. When people see a cat's litter box they always say, "Oh, have you got a cat?" Just once I want to say, "No, it's for company!
Employment application blanks always ask who is to be called in case of an emergency. I think you should write, "An ambulance.”
The older you get the tougher it is to lose weight because by then your body and your fat have gotten to be really good friends.
able to translate its contents instantly – with a mere click of your computer mouse – to 11 different world languages including English, Spanish, Chinese, Japanese, French, Italian, German, Korean, Russian, Persian, and Vietnamese. The need for such diverse languages reveal the range of power and influence which this San Diego website wields in attracting a global audience of curious people, often tourists (both foreign and domestic) planning vacations and sight-seeing at San Diego County’s worldrenowned attractions, such as our marvelous beaches, world-famous Zoo, Sea World, Legoland, San Diego Safari Park – and yes, the exotic appeal of our Native American casinos located on actual tribal reservation lands. All of which makes this particular website a most popular one to log onto for domestic and foreign tourists worldwide. This website, ostensibly, establishes San Diego County as the preeminent empire of America’s Indian Casino Industry.
WHERE SAN DIEGO COUNTY RANKS, IN THE PROLIFERATON OF INDIAN GAMING. San Diego County’s highest concentration of casino empires is, truly, an unchallenged fact. And a far more impressive fact when one considers the huge number of Native America casinos proliferating across the United States of America.
Indian Casino Battles Cont. on Page 3
You know you are getting old when everything either dries up or leaks.
Ah! Being young is beautiful but being old is comfortable.
Lord, keep your arm around my shoulder and your hand over my mouth. May you always have Love to share Cash to spare And friends who care
The easiest way to find something lost around the house is to buy a replacement. Did you ever notice: The Roman Numerals for forty (40) are XL.
The sole purpose of a child's middle name is so he can tell when he's really in trouble.
Did you ever notice that when you put the 2 words "The" and "IRS" together it spells "Theirs?"
Aging: Eventually you will reach a point when you stop lying about your age and start bragging about it.
Some people try to turn back their "odometers." Not me. I want people to know why I look this way. I've traveled a long way and a lot of the roads were not paved.
Just once . . . I'd like to see a liar's pants catch on fire. Just once.
26% of Americans can't read. The other 92% can't do math.
Just been to the gym. They've got a
Chuckles Cont. on Page 8
Social Butterfly
The Paper • Page 3 • September 26, 2019
The
Center, First & Third Wednesdays. The Gloria McClellan Center is offering Music Appreciation on October 2nd from 1pm to 3:15pm at 1400 Vale Terrace Drive. Whether you are a lover of classical music or a newcomer, you will enjoy listening to and appreciating classical music. Presentations include state-of-the-art audio and visual equipment to make you feel like you have a front-row seat in the auditorium. Music Appreciation is free and no registration is required. Hosted by Hank Presutti. For information, call 760.643.5288 or email luigibeethoven@cox.net. The Center is a one-stop hub of services that range from lunch, travel/trips, transportation, exercise, classes, clubs, and various other activities for Vista’s older adult community.
Evelyn Madison The Social Butterfly Email Evelyn at:
thesocialbutterfly@cox.net
Escondido Fire Department Volunteers Needed - The Escondido Fire Department is seeking active men and women 50 years of age and older for the Fire Department Support Volunteer Program. Uniformed volunteers provide incident support for the firefighters and assist in daily operational duties for the department. Training is provided to qualified applicants.
This volunteer program is ideal for retired individuals interested in joining a hardworking team that shares a commitment to provide top-quality service to the Escondido community. Candidates must be able to commit a minimum of 16-20 hours per month; be able to lift 40 pounds with the help of a partner; be able to drive at night; possess a valid CA Driver's License and must pass a DMV and Live Scan (fingerprint) background check. For more information, contact Pat Benson at 760/839-5419, or visit https://fire.escondido.org/employment-volunteering.aspx. Music Appreciation at Gloria McClellan
Indian Casino Battles Cont. from Page 2
According to an official 2018 financial report released by the National Indian Gaming Commission: “There are over 494 gaming operations owned by 243 of the nation’s 566 federally-recognized tribes.” This is an increase of 3.9% over 2016, totaling a massive $32.4-billion each year, which represents 43% of all casino gaming revenue in the entire United States. Overall, the national clout and financial influence of Indian casinos across the length and breadth of the United States is too colossal to ignore, by any reference point – cultural, financial, employment, or otherwise.
One prodigious example is that Indian gaming pays $9-billion in taxes and revenue-sharing payments to federal, state, and local governments. (Source: National Indian Gaming Commission, www.nigc.gov)
U. S. STATE RANKING OF INDIAN CASINOS. Currently, there are 29 U. S. states with Indian casinos with an increase in the forecast. The national revenue exceeds $32billion.
Of all these Indian casinos, California – by far – still generates the largest combined overall revenue with a staggering $7 ½ -bil-
Network, Dine and Learn About SelfDefense – When the Soaring Eagles Chapter of the American Business Women’s Association (ABWA) meets on Thursday, October 3rd, their speaker will be Debbie Love, Owner of Head’s Up Self-Defense. You are invited to attend to learn about Self Defense from A Woman’s Point of View. Debbie’s philosophy is that “women’s self-defense isn’t about being stronger, it’s about being smarter!” Learn how a woman’s reaction to fear differs from a man’s and about your options to Avoid, Escape or Fight back! This is intended to provide valuable information; it is not a training session and you will not be participating in any kind of physical training. Guests are welcome and there will be networking opportunities before, during and after the meeting; a great time for you to find out about ABWA. RSVP to Sue Punian at abwamembership@gmail.com or call 760.822.2242 to pay at the door. The meeting is Thursday, October 3rd, networking 6-6:30pm, dinner and program 6:30-8:15pm, at The Old Spaghetti Factory, 111 N. Twin Oaks Valley Road, San Marcos, CA 92069. Cost is $23/members and $28/guests. For more information about the Chapter or to register, visit the website at www.abwasoaringeagles.org and click on Shop. The
lion annually, with all the other top U. S. states left far down the ladder in transmission order (Oklahoma is a distant 2nd with $3.77 billion annually).
LAS VEGAS GAMING INDUSTRY WITH TIES TO INDIAN CASINOS. It is virtually impossible to discuss/analyze San Diego County’s Indian gaming industry without viewing the whole gaming industry in its total, proper perspective, which includes Las Vegas and even Atlantic City in New Jersey. The inescapable reasoning is that these casinos – inside and outside of Indian reservations -- sometimes overlap in their symbiotic relationships. For example, Harrah’s resort/casino empire in San Diego County is owned by the Rincon Band of Luiseno Indians on reservation land, but operated by Caesars Entertainment Corporation, based in Nevada.
Caesars Entertainment Corporation is one of the world’s most diversified casino-entertainment providers and the most geographically diverse in the entire U. S. casino-entertainment industry. They presently operate over 50 properties and several golf courses under several different brand names.
INDIAN CASINOS ADAPT TO WHAT DOES & DOESN’T WORK IN VEGAS. Either through casino joint-venture ties with Las Vegas, or simply through “observe
Soaring Eagles, North San Diego County Chapter of ABWA, is the organization of choice for working women and entrepreneurs interested in connecting through networking, professional development, and business skills education.
Swedish Jazz Musician Performs for 2019 Finale of Hidden City Sounds Music Series – Join us at the California Center for the Arts, Escondido (CCAE), for the finale of the summer series Hidden City Sounds in the Lyric Court with music every Friday evening from June to October 4th. Swedish Jazz musician, Gunhild Carling, performs on Friday, October 4th at 7pm. Gunhild Carling is famous for playing three trumpets at the same time. She became known for her performance at Allsang pa Skansen on July 20, 2010. She plays trombone, bagpipes, trumpet, recorder and harp, and will often showcase all of her skills in one song, sometimes casually breaking into a tap dance or singing lyrics. In 2013, Carling performed with her 'Carling Big Band' at the Royal Palace in Stockholm in the celebration of King Carl XVI Gustaf's Ruby Jubilee and in 2016, performed at King Carl XVI Gustaf's 70th birthday celebration. She is featured as a singer and multi-instrumentalist in several of Scott Bradlee's Postmodern Jukebox's adaptations of pop songs, including their version of 'Never Going to Give You Up', a 1920s jazz swing version of 'Material Girl', a vintage jazz version of Europe's 'The Final Countdown' and a jazz cover of Pharrel Williams' Happy'. Get more information about her performance at http://artcenter.org/event/hiddencity-sounds-gunhild-carling/. Enjoy the live music, with DJ’s, food trucks, inflatables, and a cash bar. Learn more about the Hidden City Sound music series at http://artcenter.org/events/category/hidden-city-sounds-2/. The Center is located at 340 N. Escondido Blvd., Escondido. The Ticket Office can be reached at (800) 988-4253. Tickets can also be purchased online. To learn more, including performance dates, times, and ticket information,
and learn” practices, California Indian casinos are quick-learners and have proved “selectively adaptable” by emulating “Vegas-like” features which seem to work in Nevada and pruning away elements which have back-fired on Las Vegas’ casino/resort industry. As Bo Bernhard, who heads the International Gaming Institute at the University of Las Vegas states, these Indian gaming operations “Have brought with them a ‘Las Vegas-ized’ approach to (casino) management and grown into their own unique entities.”
THE CARDINAL SIN OF NOT LISTENING TO THE PUBLIC. One crucial lesson many Indian casino/resorts have learned from Las Vegas’ negative experiences, is to listen more intently to the public, a bitter and costly lesson which the Nevada gaming industry learned the hard way. The Indian motto closely resembles the wise adage: “Hearing is a faculty. Listening, is an art.” Big egos often reside in Ivory Towers and many analysts contend that Las Vegas had lost touch in feeling the public pulse, which resonated in a national backlash of negative publicity and a plummeting annual tourist attendance. CASINOS ARE NOW “PROMISING TO LISTEN BETTER” THROUGH NEW AD CAMPAIGNS. Many segments of the giant casino gaming industry, such as Las Vegas and Atlantic City,
visit http://artcenter.org/.
Home Firearm Safety/Basic Handgun Class on Sunday, October 6 - A monthly 4 hour familiarization and safety class is offered for anyone anticipating the purchase of, or who already owns, a handgun. The class will be held from 10:00am to 2:00pm Sunday, October 6, at the shooting range located east of Lake Wohlford, 16525 Guejito Road. Participants learn the basics of handguns, home firearm safety and responsibility of firearm ownership. Handguns and ammunition are provided for those who do not own any but participants are encouraged to bring their own handgun and ammunition if they own one. Cost is $60.00. Register at 760-746-2868. African Violet Society Meeting Announced - The San Diego County African Violet Society will meet Tuesday October 8, at 10:30am in the Vista Public Library Community Room, 700 Eucalyptus Avenue, Vista. The meeting will be about "The History of African Violets" and there will be handouts of information. There will be a special holiday crafts project, led by Nancy Zampelli, to decorate and take home tiny pumpkins. The San Diego County African Violet Society is affiliated with the African Violet Society of America, Inc. and meets on the second Tuesdays each month at 10:30am. Visitors are welcome and encouraged to attend a friendly, fun atmosphere to learn how to care for African Violets. For additional information send email to bconrad999@
What’s Up Downtown Oceanside? – The following events will be happening in Oceanside this coming week: From September 26-29, at the Oceanside Pier, the Open Adaptive Surfing Championships. Professional level adaptive surfing is back in Oceanside. The main goals are to bring awareness to the rehabilitative benefits of adaptive water
Social Butterfly Cont. on Page 6
have learned the hard way of the importance of listening to their customers. In fact, Las Vegas and Atlantic City marketers have already launched ambitious campaigns to “re-open” communications with their customer base with a promise to “listen better” and inquire as to why their visitor rates have plummeted in the first place. One Las Vegas website tells the tale in bold print: “The irony of all this is Las Vegas is in a slump when the overall economy is booming. You can bet this is an ongoing source of frustration and embarrassment among casino executives.” Since September of 2018, expansive fiscal findings revealed overall Las Vegas revenue to have plummeted over 12% year-over-year with stock market value also continuing downward. Earning reports showed “soft numbers” for the 2nd quarter with predicted headwinds for the 3rd quarter. Some financial gurus have gone on record as saying that the overall Las Vegas resort/gambling situation may possibly be heading from bad to worse.
All because the Nevada gaming industry, ostensibly, failed to truly listen to the constructive critiques and complaints from its once-loyal annual fan base which has dwindled by the thousands each year, according to multiple visual and print news sources.
Indian Casino Battles Cont. on Page 5
Local News
The Paper • Page 4 • September 26, 2019 Victims Sought in Theft from Fitness Center Locker Rooms
The City of Carlsbad Police Department is seeking additional victims of theft from fitness center locker rooms. On September 19, Carlsbad officers arrested 32- yearold Mayra Vasquez of Carlsbad in Encinitas and booked her into the Vista Detention Facility for multiple counts of identity theft and burglary. The series began in December of 2018 and investigators have reason to believe there are well over 20 cases related to the Carlsbad series and at this time, at least 30 countywide cases. Evidence indicates there are still numerous cases countywide and potentially additional victims.
The suspect(s) would enter a fitness center and remove property from the locker room. At times, vehicle keys were taken, and the vehicle was entered outside the fitness center. Wallets and other property were taken, and identities were stolen. Investigators are asking victims who have had property stolen from a fitness center locker room to contact their local Police Department to report the crime and have it potentially added to this series. Once victims have filed a report with their respective agencies, we are requesting that they please con-
Man About Town
tact us at 760-931-2154 and provide the Carlsbad Police Department with the agency name and agency case number so that all cases can be consolidated. Who Wans to be Mayor of Oceanside
There appears to be heavy interest in the next election for Mayor of Oceanside.
The present Mayor, Peter Weiss, has said he will not run for Mayor; he may opt to run for the District 4 council seat in 2020.
Councilmembers Jack Feller and Esther Sanchez, both incumbents, have already stated their intent to run for the office.
Other potential candidates who have filed campaign finance documents include Rocky Chavez, a former council member and state assemblyman, Jerry Kern, a former three-term Oceanside councilman, and Ruben Major, an Oceanside paramedic for 20 years and first time candidate. Mayor Jim Wood held the job with strong support for more than 13 years. He resigned at the end of 2017 because of ill health after being re-elected with 63 percent of the vote, and the council then appointed former City Manager Peter Weiss as Wood’s replacement.
Girl Scout Cookies in the spring, Girl Scout Nut sales in the fall, and generous donations from various locations of The Home Depot totaling approximately $475.
The Silver Award is the 2nd highest award a Girl Scout can earn, and it is the highest award a Cadette can earn. Working through the silver award challenges the girls to grow in areas of leadership, teamwork, goal setting, as well as analyzing and solving issues in our community. This Silver Award project is sustainable, and it helps resolve an issue and it helps the community.
Good friend George Burrola, owner of Aloha Printing in San Marcos is all smiles these days. He’s mighty proud, and with good reason, of his daughter, Chiara Burrola, who played a key role in Local Girl Scouts from Troop 4410 in Vista in helping to complete their Silver Award Project, a sustainable project to help the community. Three Girl Scout Cadettes, Chiara Burrola, Grace Lee, and Shaylee Martinez presented keys to the newly built Welcome Kiosk at the Alta Vista Botanical Gardens in Vista. The kiosk was built over 5 weekends in August and September. The cost of materials for the project ran nearly $1200. The project was funded through the sales of
Two people so far, Jane Marshall and Michelle Gomez, have formed campaign committees to run in District 4, records show. Only one person, Amber Newman, has filed the paperwork indicating a possible campaign in District 3, the only other open council seat next year. Missing Marine Found Safe Arrested
NCIS investigators arrested Lance Cpl. Job Wallace in Navarro County, Texas, at a rest stop. Wallace was believed to be heading back to Camp Pendleton from Arizona last Monday but never arrived. A search began and he was found safe in Texas last Saturday evening.
Details as to how Wallace was found or what he was doing in Texas were not yet available.
His mother said law enforcement officials told her that her son’s cellphone was pinged that night in Arizona, but a Border Patrol camera caught his truck the next morning heading east on Interstate 10 near Fort Hancock, Texas, southeast of El Paso. Police in Surprise turned the case over to NCIS. “We offer our sincere gratitude to the local police departments in Texas and Arizona, as well as our federal partners, for their aid in bringing this to a safe resolution,” officials said in a statement issued Saturday night. Brengle Terrace Park and the Moonlight Amphitheater. The Garden is comprised of fourteen acres of designated gardens, walking trails, works of art and community gathering areas. ••••• Very pleased to see that Assemblymembere Marie Waldron has introduced a bill to hold SANDAG Accountable to Voters.
Her bill, AB 1398, requires transparency from the San Diego Association of Governments (SANDAG) when spending taxpayer funds. The bill will require SANDAG to hold a series of public meetings and earn the approval of two-thirds of voters before making substantial changes to its spending plan. Atta girl, Marie! You have zeroed in on the problem that the public has toward government agencies who ignore the will of the voters and plug in programs that they, the unelected governmental agency, thinks we should have instead.
Above, From Left: Shaylee Martinez, Grace Lee and Chiara Burrola.
Alta Vista Botanical Gardens is located in the hills of Vista above
“Unfortunately, SANDAG cannot be trusted to look out for people in all parts of our diverse county,” said Waldron. “Our community deserves confidence that their tax money is being used appropriately and that SANDAG is keeping its promises to voters. No agency should be able to operate in the dark.” In 2004, SANDAG passed a halfcent sales tax extension for high-
Letters to the Editor More and More Fans!
Lyle: the History Museum in Valley Center received a call Saturday from a man living in San Marcos saying that he knew the children of Martin Gang in the 1950's and '60s. He saw the story in the current issue of The Paper and said he was thrilled to discover what had happened to everyone he knew decades ago. Thanks for sharing this story with the community. Bob Lerner Editor’s Note: Bob Lerner is the Executive Director of the Valley Center History Museum.
Letters to the Editor Cont. on Page 5
way and transit projects across the county. SANDAG has known for years that there would not be enough funding to pay for the projects that were supposed to be funded by that tax extension.
Because of the funding shortfall, some SANDAG leaders have proposed canceling promised road projects and redirecting that money to transit, forcing many North County taxpayers to fund projects that will not benefit them. AB 1398 will ensure that any attempt to redistribute road and transit funding is transparent and has broad support. Here’s hoping Assemblymember Waldron’s many friends across the aisle will join her and get this bill passed and rein in the bureaucrats that seek to divert tax money away from its original intent. Good going, Marie! Keep it up!
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The Paper • Page 5 • September 26, 2019
Indian Casino Battles Cont. from Page 3
Year by year, Vegas had a dalliance with “denial.” Not wanting to admit to these decreased tourist numbers only made matters worse. Now – like a white elephant standing in their living rooms – the slump is now too big to be denied, or ignored. In their promised campaign to listen better to their customers, two of the world’s mightiest Las Vegas casino empires, Caesars Entertainment and MGM Resorts, are in full-throttle, aggressively mailing out customer surveys asking the hard questions such as: “What causes you to not like a particular resort?” and “What things annoy or displease you?”
And this is not just for local citizens. The surveys are comprehensive enough to ask out-of-state travelers why they have changed their plans to visit Las Vegas in the first place.
Some cynics and insiders are calling the surveys: “Better Late Than Never Questions.” The survey questions are extensive, ranging from entertainment, restaurant food, hotel accommodations, parking fees, and drink pricing, leaving no stone unturned with the detailed and extensive survey questionnaires.
The integral point is that the Indian casinos are, likewise, not immune
Letters to the Editor Cont. from Page 4
A Note From Friedrich:
Lyle, thank you for forwarding the fan mail (email) from Germany! I'm glad he enjoyed my cover story on German-Americans to the point where he actually felt compelled to take the time to let us know how much he truly loves The Paper!
It never ceases to amaze me just how popular The Paper truly is in such faraway places as Europe! Stop and think about that. That fact, alone, truly separates your weekly publication from almost every other San Diego Countybased regional publication -- or even from longstanding big-league newspapers -- in that your vast range of readers extend from California to New York and as far away as many places in Europe including Rome, Great Britain, and now Germany! Wow!! I am so blessed and so fortunate that you have welcomed me into your literary family and international fan base via your cosmopolitan weekly news magazine, The Paper. Thank you Publisher/Founder of The Paper Lyle e. Davis and Associate Publisher Evelyn Madison for being "family" to me. And to all our readers, so loyal, so supporting, here in America and beyond -- The Paper is so very proud you have
to disgruntled or dissatisfied customers, for any assorted reasoning they may harbor. To pretend otherwise -- is to take an unnecessary risk. Smart promoters are opening and encouraging customer feedback. Las Vegas and Atlantic City’s “damage control” motto is one which San Diego County Indian casinos can learn from . . . or else risk lower foot traffic and revenue in their own backyards. The motto simply being a marketing mantra that is being repeated constantly: “It’s never too late to win them back . . . but, you gotta first start listening to your customers!”
TOP REASON PEOPLE STOP VISITING CASINO/RESORTS (VIZ. IN LAS VEGAS). Though the questionnaires asked customers why they stopped coming to Las Vegas, Indian Casinos learn quickly through observation and adaptation to avoid similar quagmires of their own. 1. RESORT FEES. Overwhelmingly, people who have stopped going to casino/resorts stated in repeated surveys, polls, and questionnaires that they are “finally fed-up with being nickel-and-dimed to death” by the casino resort industry. Although vacationers are willing to spend money on memorable trips, they now deeply resent being gouged and taken advantaged of with increasing resort fees. A common complaint was: “I’m sick of all these added resort fees! And word is spreading fast!”
embraced, excepted, and supported us with your love and faithfulness. /s/ Friedrich Gomez Another Note from Bob Lerner:
Dear Lyle: I think you will be pleased to read the following: the docent on duty yesterday at the museum told me that a family from Carlsbad came to visit after reading about Martin Gang. Apparently they knew the family very well decades ago and were anxious to learn more. She did not have to ask them how they learned about the Gangs; the evidence was in their hands: your paper. Bob Lerner Valley Center, CA.
Ah, Memories!
Here I am having dinner at Denny’s reading my copy of THE PAPER when my eyes fall upon “The Bladder.” I do not remember anymore what Iambic Pentameter is, but I do not believe it is in Iambic Pentameter. Who is the author?
Someone I missed while attending Western Reserve University, Wayne State University, University of Maryland, USC, UCLA, Berkeley. Is the author Edwin Arlington Robinson who wrote Miniver Cheevy or James Thurber or some other famous acerbic writer whom I missed. The subject matter as I was reading
Other replies to the mailed questionnaires were along the same theme: “We have finally reached the breaking point with exorbitant, increasing resort fees for things we pay for and never – or hardly ever - use! We’re never coming back here!”
WHAT ARE RESORT FEES? Daily resort fees and parking fees can cover in-room Wi-Fi and local phone calls, fitness centers, workout gym facilities, swimming pools, and other amenities, to cite just a few examples. Visitors complained on repeated surveys that the ‘clincher’ is that the resort fees are automatically charged on customer hotel bills, whether or not a hotel guest uses those amenities (such as the swimming pool, fitness center, etc.).
Daily resort fees and parking charges, for example, in Las Vegas have added as much as $45 to a visitor’s hotel bills. A resort fee for one casino/resort climbed from $2 a night to over $32 per night. Another resort fee climbed to $39 (per day) and added to the total hotel bill at the end of the visitors’ vacation stay. Another casino/hotel charged a $45 resort fee every day, which was added to the overall hotel bill. According to newspaper reports and business analysts: “Visits to Vegas have dropped in each of the last 10 months, a fact that is attributed to frustration with resort fees.” the poem reminded me of several scenes from the “Godfather” when the Police Captain says “When you gotta go you gotta go” or when Clemenza while at the side of the road finishes and says “…and don”t forget the Canollis.” And then the teaser at the end; it is my friend “Lyle” who’s is guided by Guile.
Well, for me the guiding light at the age of 81is a compulsion I am made aware of at 2:30 AM which once relieved allows me to go back to sleep having done my duty.
SHOCKING FACT: HIGH RATE OF CASINO FAILURE. Casino bankruptcy caused by a wide variety of unforeseen legal and financial complications – as well as lack of public support -- is nothing new to the gaming industry, whether it be in-or-out of Indian reservation lands. Often these casino-failure statistics go unnoticed to the general public and, therefore, remain a shocking and unknown fact for many readers. Even such long-established juggernauts as Las Vegas and Atlantic City – which have served as longstanding models to emulate by the newly-burgeoning Indian casinos -are not immune to such ignominious collapse.
The ledger shows no shortage of seemingly flagrant oversights and avoidable blunders.
In the past, Atlantic City in New Jersey had planned for over 40 beach resort casinos which – due to unforeseen financial complications along with an economic downturn – failed to even materialize, with all such plans abandoned before groundbreaking ceremonies were announced. As with Atlantic City, Las Vegas has had its lion’s share of challenges with 41 casinos enthusiastically-planned, but, never opened.
Indian Casino Battles Cont. on Page 9
Jew`s have contributed more than anyone for the betterment of the civilized world, Muslim`s have destroyed more than anyone since the beginning of recorded history. the proof is in the bible, 911, and the 60 plus countries where they are persecuting Christians. AMEN! God bless America! /s/Angelo Caruso, San Marcos CA
/s/Tony Abbott San Marcos, CA.
Editor’s Note: I plead guilty, your Honor, and throw myself upon the mercy of the court.
T'was I who penned "The Bladder" but only after extensive research and years of experience. E Pluribus Unum, Corpus Delecti, 23 Skidoo, Your Father's Mustache, and "Oh, you kid!" lyle
A Fan
Mr Davis: Bravo for publishing the story of Jew`s and Muslim`s.
It is a article everyone must read, no matter what nationality they are. BRAVO!
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The Paper • Page 6 • September 26, 2019
Social Butterfly Cont. from Page 3
sports and to raise awareness for access to our beach communities for those with disabilities. Elite, world-class adaptive surfers will compete for cash and prizes daily from 7am-5pm during this third annual championship series. Also, on September 28th, at the Brooks Theater, the Six String Society—The Piano Project invites you for a memorable night of music and fun, for two performances only, at 3pm and 8pm, you can see some of the most diverse piano performers on the planet, including boogie-woogie master Henri Herbert from the UK, the extraordinary Julia Othmer from Kansas City and San Diego’s own Jody Bagley and Robert Parker. Come see what makes this show unique in the entertainment world. Then on Saturday, October 5th, from 2pm-5pm, come taste your way through Oceanside’s exciting food and brew scene—one bite and sip at a time; listen to live music and explore downtown restaurants and shops while enjoying over 35 food and beverage tastings. Get your tickets before they sell out. For more information and/or tickets, contact MainStreet Oceanside at 760.754.4512, www.mainstreetoceanside.com, or at 701 Mission Avenue, Oceanside 92054.
Carlsbad Chamber’s Candidate Academy, Now Accepting Applications Beginning on October 3, the Carlsbad Chamber of Commerce will be bringing back their Candidate Academy to help prepare candidates in local elections with the skills, knowledge and connections that are beneficial to have a smooth campaign process. Candidate Academy is a series of four sessions running weekly on Thursdays, from October 3 through October 24. Sessions will cover topics such as how to raise funds, develop a platform, secure endorsements, set up a campaign team and more. The series will also feature a selection of reputable speakers including Catherine Blakespear, Encinitas Mayor; Matt Hall, Carlsbad Mayor; and Rebecca Jones, San Marcos Mayor. Also speaking at the series will be Cori Schumacher, Carlsbad Councilmember and alumni of Candidate Academy. Schumacher’s personal perspective will bring many benefits to attendees including helping them focus on all the reasons why they decided to run. “The Chamber’s mission during these sessions is to provide a wealth of training and resources,” said Bret Schanzenbach, President and CEO of the Carlsbad Chamber. “The Academy will allow participants to interact with civic leaders, who were once candidates, as well as other experts in political campaigning.” With the 2020 elections quickly approaching, the Chamber is currently taking applications for anyone who is interested in participating in the 2019 Candidate Academy! The application fee costs $99 and just $49 for students. To learn more about the Candidate Academy and to register, visit https://carlsbad.org/event/candidate-academy-session-1/. For information, contact Carolina at Carolina@carlsbgad.org or cal 760.931.8400.
Cowboy Jack to Perform at the Ramona Pumpkin Patch – On Sunday, October 20th, from 12noon to 3pm, Cowboy Jack will be performing at the Harbour Farms Pumpkin Patch, 3326 Hwy. 67, Ramona 92065. For info, call 619.261.9617. Cowboy Jack sings vintage country songs with acoustic guitar, harmonica, and audience participation. Family old-fashioned country Halloween festival with food, local produce, pumpkins, and hay wagon rides. Free admission. www.hankshow.com or https://www.facebook.com/events/2203697763261780/. Contact Cowboy Jack at hankshow@cox.net.
Join us for Breakfast or a Wine Reception – You are invited to learn from an expert about leaving a legacy of compassion for animals and planning a meaningful future for you, your family and your pets at a complimentary Estate Planning Seminar during the month of October. Each seminar will feature meaningful discussion about how to create wills and
trusts, implement key retirement and taxplanning strategies, avoid capital gains and income taxes and take care of your pet if something happens to you. Guest Speaker is Mark Drobny, Attorney at Law, Master of Laws Taxation, Certified Specialist, Estate Planning, Trust and Probate Law, The State Bar of California Board of Legal Specialization. The Pinot, Pets & Planning wine reception Estate Planning Seminar will be on Thursday, October 17th, from 6-8pm, at the Morgan Run Resort and Club, 5690 Cancha de Golf Club, Rancho Santa Fe. The Early Bird Estate Planning will be on Saturday, October 19, from 9-11am, at the San Diego Humane Society, 5500 Gaines St., San Diego. Continental breakfast provided; optional campus tour at 11am. RSVP by Thursday, October 10th, by phone to 619.243.3446. For more information about making a planned gift, contact Joseph Passaretti, Director, Estate and Gift Planning, San Diego Humane Society, 619.243.3443, or jpassaretti@sdhumane.org.
ABWA Working Women and Wine Networking Event - “The greatest discovery of all time is that a person can change his future by merely changing his attitude." - Oprah Winfrey Have you always wanted to attend a networking event but are hesitant? Tried networking events in the past and didn't find your tribe? Well, we are here to say, this is your chance to change your ideas about networking, and a chance to make an impact on your future. The American Business Women's Association (ABWA) Soaring Eagles Chapter is proud to sponsor this event and invites you, and your womenfriends to take a weeknight break, and enjoy working women and wine at Holiday Wine Cellar in Escondido. Join us on Tuesday, October 22nd from 5:307:30pm for free food and a chance to make connections within our community. Also, get a discount on the Holiday Wine Cellars Self-Serve Wine Bar cards... $5.00 each (reg. $10.00). Visit https://www.holidaywinecellar.com/self-serve-wine-bar. This is YOUR chance to meet professional women, from diverse industries, at various stages of their career. RSVP at https://abwaworkingwomenandwinenetworkingmixer.eventbrite.com. Save the Date for “Miracles in Motion” Gala – The Palomar Health Foundation will be holding the Miracles in Motion Gala, “Rhythms of the Night”, a black-tie affair, on Saturday, October 26th, at the Park Hyatt Aviara Resort in Carlsbad. It will include honoring Bob and Marion Wilson, silent and live auctions, dinner, program, entertainment, and dancing. Funds raised at this event will benefit the Palomar Medical Center Poway and Palomar Health’s Forensic Health Services which provides crucial forensic exams for victims of sexual assault and domestic violence throughout San Diego County. Last year the FHS Team served 1,148 victims.
There are Sponsorships available for this event as well as Underwriting Opportunities. For more information about sponsorships, contact Sonia B. Lopez, Director of Major Giving, at 760.739.2785 or sonia.lopez@palomarhealth.org. For Auction donations, contact Ali Naimi at 323.254.2267, x201, or ali@yourgreatevent.com.
Encinitas Friends of the Arts Presents Encinitas Dia de los Muertos – In partnership with the City of Encinitas, Encinitas Friends of the Arts will be celebrating its 6th annual Encinitas Dia de la Muertos (Day of the Dead) on Saturday, October 26th, at the Encinitas Community Center from 12pm to 4pm. In keeping with our mission, we believe this free family event will foster an appreciation and awareness of this significant Latino cultural celebration while uniting people of all backgrounds and traditions. The festival is geared toward families offering great performances by Mariachi bands and exciting Ballet Folklorico groups on stage.
Social Butterfly Cont. on Page 7
California’s First Constitution
One-hundred, forty-seven years ago this month, 48 delegates at Colton Hall in Monterrey worked to draft California's first Constitution. This past week, visitors to the California Museum were treated to a rare public display of both the English and Spanish versions of the original 1849 California Constitution as these documents are typically housed at the California State Archives.
Though California was not officially admitted into the Union until September 9, 1850, the people of our Great State were eager to establish a formal government following the United States’ acquisition of the territory from Mexico. On September 1, 1849, California’s first Constitutional Convention was held in Monterey and on November 13, a Constitution was ratified. The Constitution of 1849 begins with a Bill of Rights, establishes the branches of government we use today, and includes provisions on the prohibition of slavery, separation of powers, allowing married women to own separate property, and granting every white male citizen the right to vote. It also left questions of taxation up to the Legislature and established San Jose as the permanent seat of government. This document also decreed that all laws must be pub-
lished in both English and Spanish, making California originally a bilingual state.
At the signing, the US flag was raised and a thirty-one gun salute echoed in the air. As the signing finished, and the 31st gun was heard, there was a shout, "That's for California!”
This constitution was only amended three times in the 30 years it was active. In 1879, it was determined that the original Constitution omitted direction on too many key issues, such as the expenditure of money, and a new Constitution, the one we currently use today, was adopted. Assembly Republican Leader Marie Waldron, R-Escondido, represents the 75th Assembly District in the California Legislature, which includes the communities of Bonsall, Escondido, Fallbrook, Hidden Meadows, Pala, Palomar Mountain, Pauma Valley, Rainbow, San Marcos, Temecula, Valley Center and Vista.
5th District Supervisor
Jim Desmond
The future of San Diego’s transportation is about to be decided. This Friday, SANDAG (San Diego Association of Governments) will decide where $600 million is going to be spent. From trolleys, to trains to freeways, anything is on the table. At our last board hearing SANDAG unveiled a draft that I thought focused too much on public transportation and not enough on roads, which is what 97.5% of people rely on to get around.
I support an alternative proposal presented by SANDAG Chairman Steve Vaus and Escondido Mayor Paul McNamara. Our proposal is the most balanced plan, which keeps promises to the voters and recognizes changing times. Throughout the last nine months, while the SANDAG debate has picked up steam, I’ve remained steadfast. We need a plan that is balanced, that meets the needs of people on the freeways and public transit. This Friday, the future of $600 million for transportation will be decided, let your voice be heard. Email SANDAG, Clerk@sandag.org and tell them
not to forget about North County. We need our roads, too.
Supervisor Jim Desmond
To contact
North County Office – by appointment only 325 S. Melrose Ave., Suite 5200 Vista, CA 92081 Mon.-Fri., 8:00 a.m.-5:00 p.m. Website: www.supervisorjimdesmond.com Email:
Jim.Desmond@sdcounty.ca.gov
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The Paper • Page 7 • September 26, 2019
Social Butterfly Cont. from Page 6
Plus art-making workshops, artist demonstrations, a Day of the Dead art exhibit by local students, food trucks and a low-rider car show. There will be a 10’ Ofrenda in the Encinitas Library and Community Center, which will be open to all to contribute remembrances of loved ones. Honor the memory of a loved one or friend by contributing a photo or non-valuable remembrance to the Community Ofrenda , from October 24 thru November 4, at the Encinitas Library and Community Center, 1140 Oakcrest Park, Encinitas 92024. For information, contact EncinitasArts.org, call 760.633.2746, or visit at 441 Saxony Road, Encinitas.
Humane Society Celebrates Grand Opening of New Behavior Center – This month, San Diego Humane Society is celebrating the grand opening of their new Behavior Center. This state-of-the-art facility is now home to one of our most unique lifesaving programs. Since it launched in 2013, the Behavior Center has rehabilitated more than 3,000 animals to prepare them for new homes. Behavior issues are among the most significant challenges animal welfare organizations fact today. With nearly 35,000 companion animals entering our shelters, we’re grateful to be able to offer them a true rehabilitation program, without which many of these animals would not be able to be adopted into homes. The Behavior Center is one of our most important tools in achieving our mission of saving lives.
The Center Celebrated 25 Years of Volunteers - Volunteers of the California Center for the Arts, Escondido (CCAE), were recognized and honored by the staff of the Center for their dedicated service and time at a Volunteer Appreciation Dinner held In August in the Lyric Court. "The California Center for the Arts, Escondido, this year celebrated 25 years of promoting the arts throughout Escondido and sharing it with all of its surrounding communities. However, the Center does not stand alone and cannot celebrate its accomplishments without first celebrating and honoring all the volunteers who worked selflessly to put us on the map," said Carlos Crespo, Front of House Manager of the California Center for the Arts, Escondido.” He added, "Today we would like to recognize all of our Volunteers for the 2018-2019 Season for all they have done in supporting the Center and bringing the Arts to the community of Escondido, and all who visit here. With an increase of over a thousand hours from last season, we ended the 2018-2019 Season with over 7,500 hours of unwavering volunteer support." As always our volunteer teams support the Center in the Museum, with Education Programs, Community Events, Marketing/Administrative Offices and Theaters. The Center offers exciting volunteer opportunities all year round that brings people together to discover, create and celebrate the arts. Get more information at http://artcenter.org/support/volunteer/.
2019 Fall Fun Festival at Alta Vista Botanical Gardens – On Saturday, October 12th, from 10am to 3pm, come join the fun at the 11th Fall Fun Festival in Vista. This festival is a community tradition and a wonderful way to enjoy the beauty and diverse features of Alta Vista Botanical Gardens which are located at the top of the hill inside Brengle Terrace Park in Vista. We will be celebrating Fall with a creative make-it-on-site scarecrow contest - bring your own colorful clothes and bling, or use our supply. Heads, sticks, stuffing and decoration supplies are also provided. Scarecrows stay at the Gardens through December 1. Children will be able to participate in crafts, get their faces painted, decorate pumpkins, bob for apples, and enjoy music for all. Best of all, the event is free! The Free Festival includes food for sale courtesy Amigos de Vista Lions, a great Plant Sale from our GrowGetters, and a variety of vendors with food and crafts. Walk the 14 acres of Gardens filled with rare plants, our new Children’s Garden Discovery Trail,
Breceda sculptures, and intriguing water features. Volunteers and students are welcome to give community service hours. Please contact farmerjonesavbg@gmail.com. Vendors are welcome - application is on the website and booth fee is only $35. The Gardens are open every day for a $5 entry fee, free for members. Alta Vista Botanical Gardens, 1270 Vale Terrace Drive, Vista; (760) 945-3594; Contact info@altavistabotanicalgardens.org or the website at https://www.altavistabotanicalgardens.org.
Historically Speaking by Tom Morrow
John C. Fremont: Pathfinder of the West
More than any other American, John Charles Fremont accomplished farreaching feats, which not only resulted in the settling of the American West, but was instrumental in the founding of California… and, the nation.
Fallbrook Scarecrow Days Celebrated October 1-31 – Scarecrows are back, invading Fallbrook for the eighth annual Fallbrook Scarecrow Days, October 1-31. It promises to be a month of community fun and a tourist destination to the “Friendly Village”. Businesses and residential areas will be displaying scarecrows of all genres.
There isn’t enough space to detail Fremont’s many accomplishments, as well as blunders and controversial decisions attributed to him. He held a controversial appointment as the first U.S. governor of California and later was elected as one of the state’s first two U.S. senators.
It started off with his presidential appointment to explore the West by James Polk; Later he would be convicted of mutiny in an Army court martial, only to become the first presidential candidate of the Republican Party.
Along with Washington, Jefferson, and Lincoln, the name “Fremont” can be found throughout the nation titling cities, counties, streets, schools, libraries and even a football championship trophy between universities in Nevada.
A field of “Silent People” sway in the breeze creating eeriness, mystery, laughter; playing on one's imagination. “Give 'em Pumpkin to Talk About” scarecrows will adorn Main Street. Drive on South Mission and look out for scarecrows marching to Bonsall to meet up with other scarecrows. Over 100 scarecrows will be displayed, great for taking pictures and seeing the Scarecrows up close and personal. Make October a “stay-cation” in charming, historic, vibrant, small town Fallbrook. Bring the entire family to enjoy the amenities of fine restaurants, unique boutiques, art district, entertainment, antiques, parks, preserves and nature trails, and museums. Fallbrook also features world -class golf, resorts and casinos as well as local wineries. It is also the center for commerce, cultural and educational life. The Harvest Fair, October 20th, coincides with Fallbrook Scarecrow Days. For more events, location of scarecrows, or other info, contact the Fallbrook Chamber of Commerce at www.fallbrookchamberofcommerce.org or 760-728-5845
Local Authors to Sign Novels at Mission District Arts Festival – On Saturday, September 28th, from 10am to 4pm, local authors will sign their novels at the first annual Mission District Arts Festival, located by Studio ACE in The Mission Plaza Real Shopping Center, 3861 Mission
Social Butterfly Cont. on Page 9
Historians portray Frémont as controversial, impetuous, and contradictory. Some scholars regard him as a military hero of significant accomplishment, while others view him as a failure. Nevertheless, Fremont became popularly known as America’s “Pathfinder.” He was the first to lead a party across the Rockies and Sierras into California.
In 1841, Frémont married Jessie Benton, daughter of Missouri’s U.S. Sen. Thomas Hart Benton, who was the Democratic Party’s leader for more than 30 years in the U.S. Senate. Benton championed the Western expansionist movement known as “Manifest Destiny,” which was a common belief among politicians and military leaders that the entire North American continent belonged to the United States.
The young American public embraced “The Pathfinder’s” (Fremont’s) vision of the West and its inviting lands to be settled. Because of Fremont detailed reports, the Mormons were lured to Utah. He mapped and documented the Lewis & Clark expedition early in the 19th century.
In 1846, war with Mexico. U.S. Navy Commodore Robert F. Stockton captured San Diego and U.S. Army Major Fremont led an expedition of 300 men to capture Santa Barbara and Los Angeles. It was Fremont who accept-
ed the surrender of California by Mexican Gov. Andres Pico, putting it under U.S. control. Stockton appointed Fremont military governor of the new territory.
But trouble developed out of that appointment. Fremont was challenged by an old army foe, Brig. Gen. Stephen Watts Kearny (whose name on streets, towns and cities also is sprinkled across the West). The general claimed he had been appointed California’s military governor by President Polk. Fremont refused to step aside, but Kearny pulled rank and ordered the major to report back to Washington, D.C., to stand a court-martial trial. Fremont was convicted of mutiny, disobedience of a superior officer and military misconduct. Because of Fremont’s many accomplishments, President Polk quickly commuted Fremont’s sentence to a dishonorable discharge. But, he wasn’t finished with the Army.
In 1846, Fremont returned to California and got rich in the gold fields. Then in 1850, upon the admission of California into the Union, Frémont was elected to serve as one of the state’s first two senators.
In 1856, the fledgling GOP party nominated Fremont as their first presidential candidate. He lost the election to Democrat James Buchanan, but when the Civil War broke out, newly-elected President Abraham Lincoln appointed Fremont a brigadier general and gave him command of the Army of the West based in St. Louis. Frémont had few successes during that brief tenure. He ran his department autocratically, making hasty decisions without consulting Washington D.C. or President Lincoln. He even made his own proclamation freeing the slaves in his area of command. After Frémont's slave “emancipation” edict, he was relieved of command by Lincoln for insubordination. But in 1861, before being relieved, he won a battle defeating the Confederates at Springfield, Ill. Frémont was the only Union General to have a Union victory that year. There was one other important victory. He saw great potential in a relatively unknown militia general by the name of Ulysses S. Grant. Fremont put Grant in command of an expedition to secure the Mississippi River. Grant went on to be the Union’s most successful general – thanks for Fremont’s foresight.
After his removal from command, Fremont languished in Washington bureaucracy, retiring from the Army in 1864. Years later President Rutherford Hayes appointed him Governor of the Arizona Territory, but he never regained the reputation he once enjoyed.
On July 13, 1890, Frémont died in New York City at the age of 77. Today, historians give mixed reviews on Fremont’s life. He had his advocates as well as critics, but Fremont is one of America’s most important historical figures. John C. Fremont’s story was written by author David Nevin (not the actor) in “Dream West,” which later was made into a TV mini-series starring Richard Chamberlain. Tom Morrow's books are available at Amazon.com in soft-cover or via Kindle E-mail.
The Paper • Page 8 • September 26, 2019
Chuckles Cont. from Page 2
new machine in. Only used it for half an hour, as I started to feel sick. It's great though. It does everything – Kit Kats, Mars Bars, Snickers, Potato chips, the lot.." Middle age is when your old classmates are so wrinkled and gray and bald that they don't recognize you.
An elderly couple were strolling on the beach when a seagull flew over them and relieved itself on the woman's head. "Yech!," she said, "get me some toilet paper." "What for," he said, "it'll be miles away by now." A recent study found that women who carry a little extra weight, live longer than the men who mention it.
"Tell me the good news first," said Joe.
"The good news," Frank said with joy and enthusiasm, "is that there is golf in heaven. Better yet, all of our old buddies who died before me are here too. Even better than that, we're all young again. Better still, it's always Summertime and it never rains or snows. And best of all, we can play golf all we want, and we never get tired. " And we get to play with all the Greats of the past. "That's fantastic," said Joe "It's beyond my wildest dreams! So what's the bad news?" "You're in my foursome this Saturday" QUESTIONS THAT HAUNT ME!
How important does a person have to be before they are considered assassinated instead of just murdered? Once you're in heaven, do you get stuck wearing the clothes you were buried in for eternity? Why does a round pizza come in a square box?
What disease did cured ham actually have?
People are going to the moon, aliens are coming to earth. And I’m still pushing on a door that says . . “pull.” Two 60-year-old men, Frank and Joe, had been friends all of their lives.
When it was clear that Frank was dying, Joe visited him every day. One day Joe said, "Frank, we both loved playing golf all our lives, and we started playing soon after high school. Please do me one favor: when you get to heaven, somehow you must let me know if there's golf there."
Frank looked up at Joe from his deathbed and said, "Joe, you've been my best friend for many years. If it's at all possible, I'll do this favor for you." Shortly after that, Frank died.
A few weeks later, Joe was awakened from a sound sleep by a blinding flash of white light and a voice calling out to him, "Joe, Joe."
"Who is it," asked Joe, sitting up suddenly. "Who is it?" "Joe -- it's me, Frank"
"You're not Frank . Frank just died."
"I'm telling you, it's me, Frank," insisted the voice. "Frank, Where are you?"
"In heaven," replied Frank. "I have some really good news and a little bad news."
How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage? Why is it that people say they 'slept like a baby' when babies wake up like every two hours? Why are you IN a movie, but you're ON TV?
Why do people pay to go up tall buildings and then put money in binoculars to look at things on the ground? Why do doctors leave the room while you change? They're going to see you naked anyway... Why is 'bra' singular and 'panties' plural?
Why do toasters always have a setting that burns the toast to a horrible crisp, which no decent human being would eat?
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If Jimmy cracks corn and no one cares, why is there a stupid song about him? Why does Goofy stand erect while Pluto remains on all fours? They're both dogs!
If corn oil is made from corn, and vegetable oil is made from vegetables, what is baby oil made from? Do the Alphabet song and Twinkle, Twinkle Little Star have the same tune?
Chuckles Cont. on Page 12
WE DELIVER!
The Paper • Page 9 • September 26, 2019
Indian Casino Battles Cont. from Page 5
Even long-established casinos have since gone bankrupt, such as the once-legendary Sahara hotel/casino which went the way of extinction. The once-popular icon, the Riviera hotel/casino, which has been featured in many movies and films, filed for bankruptcy in 2010 and then was ceremoniously demolished in 2016. Others have followed and duly recorded by both the print and visual media, sometimes under the stark and foreboding filing: “Las Vegas Casino Death Watch.” Point being – and lesson learned by the Indian Resort Gaming Industry – is that even their best and sharpest marketers and planning teams can make devastating, costly, “mountain-sized” mistakes both in judgment, as well as failing to take advantage of golden opportunities which they have, ignominiously, allowed to slip away.
CAN THE BEST CASINORESORT MARKETING MINDS BE SO TOTALLY WRONG? The ponderous question remains: “Can many of the world’s finest economic business experts and financial planning wizards have been so wrong in their pre-marketing assessments and pre-construction demographics and investment projections?” As enumerated above, a combined total of over 80 planned casino/resorts by Vegas and Atlantic City from their foremost planning advisors and financial wizards, all bit the dust – most before even an opening “ribboncutting” ceremony. Obviously, the long list of Las Vegas, Atlantic City, and various Indian casinos that have had a rendezvous with the demolition wrecking ball, all speak loudly in answering a resounding and repetitive “yes” – even the best, the most seasoned, and the most experienced minds with the best successrecords can – and have, multipletimes over -- proven to have been (flagrantly) wrong in their marketing assessments, projections, and even simple evaluations on how best to expand or grow their customer market.
MISSED OPPORTUNTIES IN INDIAN GAMING INDUSTRY CAN BE COSTLY. Such a saturation of competitiveness within the Indian Gaming & Resort Industry creates the necessity for fresh marketing campaigns that are newer, up-to-date, and which stay current and “adaptable” to capricious public trends, changing tastes, and economic downswings. There is little room for error.
Graveyards for bankrupt and abandoned casino development plans are the most convincing testimonials to learn from. Survival even includes the need to adapt to changing “age demographics” which are in the state of con-
stant flux. Not to mention the accompanying mixtures of “likes” and “dislikes” within a new marketing baseline. If these factors are not included within the equation of casino-marketing and promotional schemes, then they are at great risk for huge, future revenue losses, or even eventual bankruptcy. As one financial source stated: “Often casinos, in and outside of Las Vegas, Atlantic City, and in various Indian Casino Country, fail to take into consideration that their already-established ‘older gamblers’ are constantly ‘dying off” and not being adequately replaced by as many millennials.” A “Bullet Power Point” for every San Diego County Indian casino/resort is that they cannot afford to rest on their laurels but must continue to carefully push onward; and they must use “prevention plans,” as opposed to “damage control efforts” later on, which can prove costly, dangerous – and carry unnecessary risks.
Social Butterfly Cont. from Page 3
Avenue, Oceanside. These authors, Ann Robson, Brix McDonald, Marla Bluestone, Pat Spencer, and R.W. Richard, representing North County Writers Bloc, support the efforts of Studio ACE, a non-profit organization dedicated to enriching lives through Arts, Community and Education.
Apollo 11 Technician to Visit History Museum - A man who identified himself as an aerospace technician and was present at the launch of Apollo 11 to the moon contacted the Valley Center History Museum this week to confirm that the museum's exhibition on the historic event would be in place when he visited Southern California on an upcoming trip. The caller, who did not want his name publicly released at this time, said he would agree to an interview during his visit. He said he lives in suburban Houston and was a technician at North American Aviation whose chief executive, Valley Center resident John Leland Atwood, designed the Apollo 11 command module and the rocket that took men to the moon 50 years ago.
Casino marketing schemes are not enough.
They must be effective, ever-changing, and adaptable for the future. Constantly adjusting to a customer market in flux is crucial for the lifeblood of these mega-customerbased businesses to continue to not only survive – but flourish in a ferociously competitive market.
Problem is: many seasoned and polished casino ad-and-marketing teams are often too self-enamored with their own “ways of doing things” and “do not keep an open mind for newer, evolutionary ideas.”
Failure to adapt to new ideas can lead to extinction in an already heavily-saturated market.
INDIAN CASINOS MUST “EXPAND THEIR CUSTOMER MARKET” INSTEAD OF JUST COMPETING WITH EACH OTHER! According to the world’s foremost authorities such as Dr. Alan P. Meister, who holds multiple degrees in Economics from the University of California at Irvine and author of the annual Indian Gaming Industry Report (which has been cited by the U. S. Supreme Court), Meister believes Indian casinos should be expanding their customer market, rather than just competing head-to-head. As Meister explains: “While the market is not over-saturated, there is a very strong competition given the number of tribal casinos operating in the region. I think there is still room for growth, but it’s about trying to expand the market and grow the market.” The late Dave Palermo, longtime Las Vegas-based Indian gaming expert, agreed with Meister’s assessment and how the Indian gaming marketers are going in the wrong direction: “Those expansive projects are more indicative of the increasing competition among the casinos themselves rather than the economy. They’re trying to keep
The museum has a permanent exhibition on Apollo 11 along with mementos and memorabilia on the life of Atwood. Six months after the lunar landing, 17 men, among them NASA officials and aerospace
pace with the rest of the competition rather than expanding their market share.” While adding high-rise hotels and lavish lagoon-style swimming pools and an array of restaurants, casino promoters forget that these marketing amenities: (1) Only sustain and keep the already-established customer market and (2) Only attracts another slice of patrons from the already-established market. However, these costly schemes: (1) Do little to attract “new” non-casino patrons who, statistically, have never been to a casino/resort, nor do they harbor any interest of doing so.
ANALYSIS OF MARKETING TECHNIQUES: DIRECT MAILINGS, RADIO, TV, CYBER ADVERTISING. Remember, the name of the game is not just for casinos to compete directly with each other, nor to sustain/keep their status quo of customers – or not even to lure added customers from an “already existing consumer base” – but rather: to “grow, expand, and add ‘new noncasino/resort patrons.”
Unless one lives in a parallel universe, or “Neverland,” or other fantasy world, casino/resort promoters must concede the realistic, but uncomfortable, fact that there remains a vast, uncharted untapped market of customers who “simply don’t care about casino/resorts.”
executives, visited Atwood at his home on Fruitvale Road and mounted a bronze plaque honoring Atwood. It remains in place today, and a copy is part of the museum's display. A model of the actual command module is a key element of the exhibit. The museum at 29200 Cole Grade Road is open Tuesday through Saturday from 12noon to 4pm. For more information, visit vchistory.org or call 760.749.2993.
DAR Hears Program on Tender Loving Canines – The Santa Margarita Chapter, Daughters of the American Revolution (DAR), were honored to have Karen Shultz, President of Tender Loving Canines and Major Linda Stanley USAF (ret) as speakers at their last meeting. Major Stanley, a retired military nurse, shared some of her active duty experiences resulting in her retirement from what is termed invisible wounds. She received her canine assistant, Willow, and is currently working with veterans, helping transform their lives with service dogs. Ms. Shultz then presented a power point about how Tender Loving Canines is transforming lives for those with traumatic brain injury, and those on the autism spectrum. The dogs are trained by prison inmates, and by professional trainers, to meet the particular needs of the canine recipient. The positive reinforcement training used to train the dogs is also proving helpful in adjusting the thinking of the prisoners. Autism and traumatic brain injury are similar in that both can drastically affect the five senses. Members asked many questions and were quite impressed with Willow and her concern for Major Stanley. Chapter Regent,
Social Butterfly Cont. on Page 10 The casino/resort challenge remains: “How do you reach them, let alone, appeal to them?”
ADS & FLYERS. Lavish, colorful casino/resort ads buried within the pages of newspapers and magazines touting hospitality amenities have absolute “zero-power” to suddenly and miraculously “convert” noncasino/resort people’s thinking. They simply turn the pages as easily as when they see a “kitty litter discount coupon.” DIRECT MAILINGS. Likewise, stuffing mailboxes with direct casino mailings is, according to statistical surveys, only viewed as “nuisance junk mail” – and automatically and ceremoniously thrown into the dustbin in one lump sum. Again, it fails to grow “new” customers.
TV ADS. Casino television commercials may be exciting to alreadyestablished resort customers, but to the vast majority of viewers, such TV commercials are the best time to grab a beer, soft drink, snack, chat, channel surf, or simply use the bathroom. RADIO EXPOSURE. Radio advertising in your car, again, may be of fleeting interest for status quo patrons, but generally speaking, such “air time” is usually “chat time” and “diversionary time”
Indian Casino Battles Cont. on Page 11
The Paper • Page 10 • September 26, 2019
Social Butterfly Cont. from Page 9
Charla Boodry, and 1st Vice Regent, Laura Horn, presented a certificate and honorarium. The DAR is open to any female eighteen years of age or older who is lineally descended from an ancestor who assisted the patriots in some way in the fight for independence in the American Revolution. Visit www.santamargarita.californiadar.org.
Picture: l-r: Karen, Linda, Laura, Charla, and Willow
Oceanside Presents Proclamation for Constitution Week - Members of the Santa Margarita Chapter, Daughters of the American Revolution (DAR), were on hand as Mayor Peter Weiss, and the City Council of Oceanside, presented a
Proclamation for Constitution Week to chapter 1st Vice Regent, Laura Horn. Constitution Week was initiated by the National Society and signed as Public Law 915. The week of September 17-23 is celebrated throughout the nation and September 17th is especially notable. Bells Across America was established as a way for the nation to celebrate at the same time 4pm in Washington DC, 1pm on the Pacific Coast, and a similar time frame in other time zones. Stepping outside to rings bells on September 17th sends a resounding salute across the nation for the longest lasting constitution in the world. The proclamation will be displayed at the annual DAR, SAR, CAR luncheon at MCRD on Saturday, September 21st. The DAR is open to any female eighteen years of age or older who is lineally descended from an ancestor who assisted the patriots in the fight for independence in the American Revolution. Visit www.santamargarita.californiadar.org.
have an extraordinary program and lunch. The program will feature Vic Martin, U.S. Navy, Retired, who will speak on the “Shelter to Soldier” program whose slogan is “Saving Two Lives at a Time.” This incredible program will feature the path Vic traveled to combat his own transition, after a service-related traumatic brain injury, from depression, paranoia, and isolation, to normalcy with the use of a Shelter Dog. Using his own personal experience as a point of departure, Vic will explain how the Shelter to Soldier Program focuses on the use of a shelter dog to assist those with similar type injuries in the transition back to a productive lifestyle. Vic found out about the program after he met with Graham Bloem, co-founder of this magnificent program. The miraculous use of a shelter dog, matched up with the appropriate individual, is the highpoint of this program. Not only is a human being saved from the constant stress resulting from traumatic brain injury, but a shelter dog is also saved, perhaps from euthanasia. It’s a Win-Win situation of the highest order. In this case, Vic’s, and the dog’s, lives were forever changed from one of despair to one of hope. Attendees at the meeting will meet Vic and his service dog, Mia. The lunch will be a typical Thanksgiving feast with roast turkey, mashed potatoes and gravy, vegetables, salad and pumpkin pie for dessert. The doors open at 9:00am with coffee and tea available. The meeting place is The Golf Club of California, 3742 Flowerwood Ln, Fallbrook. To reserve, send your check for $23, made payable to BWC, to Barbara Hartloff, 4202 Palomar Dr. Fallbrook, CA 92028. For information on BWC, visit bonsallwomansclub.org.
Pictured are Mayor Weiss, Laura Horn, Wanda Prosser, Jacquie Berzins, Diana Cook, Mary Catherine Kirby Bonsall Woman’s Club Meeting For November – The November 7th meeting Are You Up for the Challenge? - The of the Bonsall Woman’s Club (BWC) will
Pet Parade
2019 Building Industry Challenge for the San Diego Habitat for Humanity will be on Wednesday, November 6th, from 8am to 4pm, at Comm22 Logan Heights Construction Site, 1805 Harrison Avenue, San Diego 92113. Are you tired of the same old networking events? Are you ready to have some fun and get to know others in the building community? Are you ready for The Challenge? This fun, competitive networking event invites you to swing hammers with other San Diego building industry leaders on our Logan Heights construction site. You will help make affordable homeownership a reality for San Diego families and win bragging rights among your peers for the rest of the year!
Individuals and teams will have the opportunity to compete in The Sledgehammer Hold to see who can last the longest, and The Nail Driver to see who can move the fastest. Earn points throughout the day, and celebrate with a toast as we award prizes, trophies, and the acclaimed title of The Challenge Champion for the year! Join us as an individual or create a team, spots are limited. Purchase your ticket(s) and register now through the link below, in three easy steps. $200/person, includes t-shirt, buff, and water bottle, as well as breakfast, lunch, and end of day toast. Register now for the Building Industry Challenge. Have questions regarding the challenge or event registration? Email us now, and a member of the Habitat team will get back to you. If you would like to become a sponsor or have questions, contact Bridget Strickland, Corporate Partnerships Manager, at bridget.strickland@sandiegohabitat.org or call 619.283.4663, x104.
CCAE Announces 2019 Fall Exhibition – The California Center for the Arts, Escondido (CCAE), is pleased to announce their Fall Exhibition in the
Social Butterfly Cont. on Page 11
The Pastor Says...
“After that,” he said, “I would pray and just pretend to throw the pollen into the ocean.”
The young soldier, far from home, in a strange world, needed a connection to the things he knew, even if it meant pretending. Pastor Tom Fry, Retired Church of the Nazarene
Wanda is pet of the week at your Rancho Coastal Humane Society. She’s an almost 2 year old, 51 pound, female, Boxer mix. Even though she sees you, Wanda is deaf. That’s not unusual for dogs who are all-white. She doesn’t notice a difference. She just wants to love. Wanda was transferred from another shelter through the FOCAS (Friends of County Animal Shelters) program.
The $145 adoption fee for Wanda includes medical exams, vaccinations, spay, and registered microchip. For more information call 760-7536413, visit Rancho Coastal Humane Society at 389 Requeza Street in Encinitas, or log on to SDpets.org.
Attica is a 5-year-old tortoiseshell cat looking for a new home. She is a loving lap cat who will gladly curl up with you. She also loves being pet and playing with wand toys!
Attica would love to be your one and only fur baby, and an adult-only home would make her happiest. Come and meet this active kitty at our Escondido Campus to see if she’s the cat for you!
Her adoption fee includes her spay, current vaccinations, permanent microchip identification, a certificate for a free veterinary exam and waived enrollment fee for medical insurance from PetFirst. Attica is available for adoption at San Diego Humane Society’s Escondido Campus at 3500 Burnet Drive. To learn more about making her part of your family, please call (619) 299-7012.
A visit to the Navajo reservation in Arizona sparked an interest in the famous Navajo Code Talkers of World War 2.
Most of the code talkers were Marines and they were all trained for combat as radio operators. Their code, based on the Navajo language, was never broken by the Japanese.
One of the code talkers told about his fear of going across the ocean to the war in the Pacific. On a trip home, his father said prayers for him and used corn pollen as part of the prayers. He gave his son a supply of corn pollen for future prayers.
On the troop ship, he would say the prayers and toss the pollen into the ocean, that it might remain calm. Before long, he ran out of pollen.
Prayer is a connection. It is man, feeling alone, hopeless, powerless, reaching out to God who is fellowship, strength and power. Prayer brings us home, or at least to the feeling of home, when we are far away.
We find a lot of excuses not to pray. Hindrances. Distractions. That young Navajo Marine could have offered excuses. A troop ship was full of distractions. The lack of corn pollen was a hindrance. But he desired to connect. He found a way. Sometimes we don’t have all we need to pray. We don’t have the time, or the words, or the inclination. But, we too, need to find a way. Gather up the courage, the urgency, the desire we have, to call out to God and connect with him. God hears. He answers. He calms.
The Paper
• Page 11 •
September 26, 2019
A Weekly Message from the Mayor of Your Community published in the belief that it is important for elected leaders to communicate with their constituents and that constituents have a means of hearing from their elected leaders.
San Marcos • Mayor Rebecca Jones San Marcos - Best Suburb!
The City of San Marcos was crowned San Diego’s best suburb in a recent study of the best U.S. suburbs by GOBankingRates. This study reflects what San Marcos residents have known for a long time – our City is a wonderful place to live, work and raise a family. Here are a few qualities that make San Marcos a world-class city:
High quality of life: Parks make life better, and our City boasts 38 parks and more than 70 miles of trails. Low crime rate: San Marcos has the second-lowest crime rate of the 18 cities in San Diego County.>> Exceptional educational opportunities and attainment: San Marcos is North County’s education hub with six higher education institutions and 120 academic programs. Thirtythree percent of our residents hold a bachelor’s degree or higher. Vibrant dining scene: San Marcos is home to 240 restaurants and 8 breweries. Employment opportunities: Our City has experienced a 10% workforce growth increase since 2013. Community spirit: Join us for the State of Your Community event and Resource Fair on Monday, Oct. 7 where you can learn about all the incredible programs and projects going on in San Marcos. Secure your free ticket at www.san-marcos.net.
Escondido • Mayor Paul “Mac” Mcnamara Greetings Escondido,
Housing Continued- the trick: where to build them.
No one answer will satisfy everyone. Infill is opposed by those who feel it will ruin the downtown district. Others don’t want any more of the open county space developed even though less than 25% of the county is developed. Parents want workforce housing so children can stay in the area. The state pressures us to build more affordable housing for the disadvantaged and medium/high end housing. Riverside county housing has caused the I-15 to be a parking lot that contributes to the county not making its GHG emission standards. Having little high- end housing hurts us economically by not attracting high-end business persons. It will take generations of building before Public Transportation alleviates traffic. When you couple that fact to the projected 1 million people moving in over the next 30 years, it’s a good bet that traffic will get worse before it gets better. So as you can see, there are a number of factors we have to consider. More to follow… Semper Fi,
Mac, Paul P. McNamara Mayor of Escondido pmcnamara@escondido.org
Social Butterfly Cont. from Page 10
Museum. XXV: The Silver Anniversary Exhibition opens at the CCAE Museum on Saturday, October 5th and runs through Sunday, December 1st. In celebration of the Center’s 25th anniversary season, selections from the Museum's permanent collection will be on view. The exhibition will also include ephemera and photos from throughout the Center's history as well as our annual DEDa de los Muertos altar. This exhibition includes artists Tony Berlant, Doris Bittar, Jean Lowe, Robert Mapplethorpe, Ernest Silva, Jaune Quickto-See Smith, Therman Statom, and Harry Sternberg, among others.
Museum Hours are Tuesday-Saturday: 10am-5pm; Sunday: 1pm-5pm; Monday: Closed. General Museum Admission: $12/Adults; $6/Seniors and Students; Free for Military and children under 18 years of age. The CCAE is located at 340 N. Escondido Blvd., Escondido, and is the cultural center of North San Diego County. The Center includes a 1,523-seat concert hall, a 404-seat theater, a contemporary art museum, art and dance studios, and a fullservice conference center with meeting and banquet facilities. The Center also runs an extensive education program and produces free community events. The Ticket Office can be reached at 800.988.4253. Tickets can also be purchased online. To learn more, including performance dates, times, and ticket information, visit http://artcen-
ter.org/.
How about A Subscription for You, a Friend, or Family Member Call 760.747.7119 We’ll get you started!
Vista • Mayor Judy Ritter
Getting Involved in Vista There are many opportunities for residents to be involved in our community.
One way is by serving on a city commission. The City Council appoints residents to these advisory groups to help create programs, generate solutions to problems, and to foster positive relationships in the community. The City has 12 commissions, including: Community Safety; Parks & Recreation; Public Art; Planning; and Senior Citizens Affairs. We also recruit high school students for our city Youth Commission. To volunteer for a city commission, contact the City Clerk’s Office or check the City website for commission openings. Details for qualifications for each commission, eligibility requirements, and application instructions are available online at CityofVista.com or by visiting the City Clerk’s Office on the second floor of the Vista Civic Center. For questions or more information regarding the duties and meeting days for the commissions, please contact the City Clerk’s Office at 760.643.6125.
Oceanside • Mayor Peter Weiss Ride Hailing Service
FordX, a division of Ford Motor Company, will be starting a live ride-hail service pilot program utilizing Neighborhood Electric Vehicles (“NEVs”) in downtown Oceanside in a few weeks and will continue for a period of no more than 8-10 weeks.
The service area is bounded on the east by I-5, on the west by the Pacific Ocean, by the Oceanside Harbor on the north, and Wisconsin Ave on the south and loading/off-loading of passengers shall occur only inside the service area. The program will utilize five (5) GEM e6 vehicles and all requests for rides will be through a ride-hail mobile app provided by FordX. Operating hours will be from 3:00pm to 11:00pm, Wednesday through Sunday and the program will not be in operation any other days of the week. There will be a flat fee price which has yet to be determined but will be around $3 - $5 per rider.
Indian Casino Battles Cont. from Page 9
between occupants of most vehicles. As one media source has it: “Unless listeners are engaged in a particular newscast or jamming to Justin Timberlake’s newest hit single, your radio ad serves as mere ‘background noise’ while car passengers engage in conversations.”
FREE CASINO SHUTTLE BUSES. Likewise, as with costly casino shuttle buses (a huge financial investment) which transport regular patrons over long distances, to-and-from casinos free of charge, once again – they do nothing to win new “never-before-been-to-a-casino” customers who remained “uninterested” most of their adult life. Despite the top-heavy opinion of the best experts on Indian casinos such as the aforementioned worldrenowned Dr. Alan P. Meister and the authoritative Dave Palermo (who published for 13 different newspapers): “They keep trying to compete with each other rather than expand their market share.”
ONE VIABLE SOLUTION IS TO OWN A POPULAR “NON-CASINO” MAINSTREAM PUBLICATION – BUT ON ONE CONDITION: Remember, to reach a “new
market base,” advertising must not be buried in the back pages of even popular, mainstream publications. Readers will merely turn the pages ignoring such ads. Nor should the publication completely convert to total front-cover ads for casino/resorts advertising purposes – because that would “immediately kill” any interest for any person with no casino/resort interest – they would not even pick up a copy. So how does one reach such a huge, uncharted and untapped ocean of potential patrons?
SUBTERFUGE” IS MARKETING GENIUS. However, if a popular publication, with a powerful (noncasino) readership based in Southern California, along with a powerful, extended and loyal online readership which has been acknowledged from California to the East Coast and even foreign customer contacts in Europe (viz., the United Kingdom, Germany, and Italy for example), such a cosmopolitan mixture can be accessible for casino/resort marketing. How?
First off, a marketing magnet is to maintain and keep popular cover
Indian Casino Battles Cont. on Page 12
The Paper • Page 12 • September 26, 2019
Indian Casino Battles Cont. from Page 11
stories (in similar genre as People Magazine, The Enquirer, Readers Digest, etc.) in order to keep the general public riveted to exclusive, sometimes shocking generic news or story lines, such as “The Day President Reagan Was Shot” or “Shocking Declassified Files Reveal Real UFO Threat” – all of which have actually been featured in The Paper. Within the pages – when the reader must turn pages to remain glued and continue reading the riveting storyline – the entire interior of the publication is completely full of casino/resort advertisement in glorious color and provocative enticements. How is this different from usual advertising which readers may ignore?
Vastly different because in this scenario – unlike TV or radio ads or junk mailings – the readers “freely choose” (by their own choice) to continue reading and, thus, willingly turn the pages to remain glued to the storyline. As such, they “linger, taking their time” to read through the cover story page-after-page. But, in so doing, the “immersion” of promotional casino/resort advertisement (which fills every page), eventually “sinks in” over time, through osmosis. As the most prudent research marketing minds have stated: “Under such circumstances when readers
‘choose’ to peruse a tangible publication (such as physical holding and reading a riveting cover story), eventually through processed time, osmosis, and exposure – such readers will evolve and begin to view such full-blown advertisements – eventually -- as plausible consumers.”
on different calendar dates. This observance is to celebrate the rich and diverse cultures, traditions, and historical legacies – as well as the important contributions, social and economic – of America’s First People aka The First Nation.
This is not a “corruption” of readers, since the vast majority of casino/resort revenue (in and outside of reservation lands) is not from gambling revenue, which is a huge misconception. Rather, the vast revenue of all gaming industry in the United States comes, by far, from resort amenities such as: hotel, gift shops, restaurants, poolside attractions, and entertainment, to enumerate several examples – with actual casino gambling revenue far down the list.
Chuckles Cont. from Page 8
This, many contend, is how a vast customer market base is “expanded” from fertile ground.
DEDICATION. In 1968, California governor Ronald Reagan signed a resolution for a holiday called “Native American Day,” to be observed on the 4th Friday of September. In 1998, the California Assembly passed “AB 1953” which made Native American Day an official state holiday. This year, Native American Day falls on September 27, 2019. Other U. S. states have followed with their own observance of Native American Day, sometimes
In the spirit of acknowledging Native American contributions and their overall cultural impact as America’s First People, this article is dedicated. Why did you just try singing the two songs above?
Did you ever notice that when you blow in a dog's face, he gets mad at you, but when you take him for a car ride, he sticks his head out the window? Why, Why, Why do we press harder on a remote control when we know the batteries are getting dead? Why do banks charge a fee on 'insufficient funds' when they know there is not enough money?
Why does someone believe you when you say there are four billion stars, but check when you say the paint is wet? Why do they use sterilized needles for death by lethal injection? Why doesn't Tarzan have a beard?
Why does Superman stop bullets with his chest, but ducks when you throw a revolver at him? Why do Kamikaze pilots wear helmets?
If people evolved from apes, why are there still apes?
Why is it that no matter what colour bubble bath you use the bubbles are always white? Is there ever a day that mattresses are not on sale?
Why do people constantly return to the refrigerator with hopes that something new to eat will have materialized? Why do people keep running over a thread a dozen times with their vacuum cleaner, then reach down, pick it up, examine it, then put it down to give the vacuum one more chance? Why is it that no plastic bag will open from the end on your first try? How do those dead bugs get into those enclosed light fixtures?
Why is it that whenever you attempt to catch something that's falling off the table you always manage to knock something else over? In winter why do we try to keep the house as warm as it was in summer when we complained about the heat?
FICTITIOUS BUSINESS NAME STATEMENT #2019-9023120 The name of the business, Clearly Crystal Studio, located at 1275 Phillips St., Vista, Ca. 92083. This business is registered by: Crystal Victoria Larson-Looney 1235 Phillips St. Vista, Ca. 92083 /his business is conducted by an individuial. First day of business n/a. /s/Crystal Victoria Larson-Looney Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/20/19 9/26, 10/03, 10/10 & 10/17/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9020827 The
name
of
the
business,
The
House
Agency, located at 740 Avenida Encinas, Suite 104, Carlsbad, CA. 92011. This business is registered by: Jacqueline Marie Politano 7040 Avenida Encinas, Suite 104 Carlsbad, CA. 92011 /his
business
is
conducted
by
an
individuial. First day of business n/a. /s/Jacqueline Marie Politano Filed with Ernest J. Dronenburg Jr., County
Subscribe to The Paper!
Call 760.747.7119
Clerk/Recorder of San Diego on 8/23/2014 9/19, 9/26, 10/03 & 10/10/2019
FICTITIOUS BUSINESS NAME STATEMENT #2019-9021619 The name of the business, Up In Smoke, Up In Smoke BBQ, located at 925 W. San Marcos, Blvd., San Marcos, CA. 92078. This business is registered by: Nicholas Andrew Bennett 205 Cranston Crest Escondido, Ca.92025 This
business
is
conducted
by
an
individuial. First day of business 9/4/19. /s/Nicholas Andrew Bennett Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/04/2014 9/26, 10/03, 10/10 & 10/17/2019
FICTITIOUS BUSINESS NAME STATEMENT #2019-9022373 The
name
Chaos,
of
the
located
at
business, 25617
Cookies
Rue
De
&
Lac,
Escondido, CA. 92026. This business is registered by: Melanie Oliva Nguyen 25617 Rue De Lac EScondido, CA. 92026 /his
Contact lyle e davis @ 760.747.7119 Contact
business
is
conducted
by
an
individuial. First day of business n/a. /s/Melanie Oliva Nguyen Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/13/2014 9/19, 9/26, 10/03 & 10/10/2019
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COINS & STAMPS
• Page 13 • September 26, 2019 Home Care
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FICTITIOUS BUSINESS NAME
HELP WANED
STATEMENT
The
Part-Time* Computer Tech/Clerical Assistant San Marcos, CA
STATEMENT #2019-9022011 business,
1040
Tax
Palomar Mt., Ca. 92060 This business is conducted by an individual. First day of business 7/15/2019 /s/Richard Leslie Palmer
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STATEMENT #2019-9021733 The
name
of
the
business,
Profile
Wrapping, located at 2555 Progress Street, Vista, Ca. 92081. This business is registered by: Diversified Manufacturing of California, Inc. 2555 Progress St. This
business
is
conducted
by
a
corporation. First day of business n/a. /s/Jerri Rivers. CFO/Secretary/Treasurer Filed with Ernest J. Dronenburg Jr., 9/5/2019 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9020003 The name of the business, Drewski Woo, Drewski
Woo
Music,
located
at
737
Greenery Circle, Oceansdie, CA. 92057.
Services, located at 2600 Temple Heights FICTITIOUS BUSINESS NAME
This business is registered by:
Dr., Suite D, Oceanside, CA. 92056.
STATEMENT
This business is registered by:
Victor Andrew Carrillo
#2019-9021527
Irma Arredondo
The name of the business, D&R Cactus
737 Greenery Circle
445 Garrison St. #12
Succulents, located at 1097 Crest View Rd,
Oceanside, Ca. 92057
Vista, CA. 92081.
This business is conducted by an individual.
This business is registered by:
First day of business 8/14/19.
David F. Carrasco
/s/Victor Andrew Carrillo
Oceanside, Ca. 92054 This business is conducted by an individual.
/s/Irma Arredondo
Vista, CA. 92084
Oceanside, Ca. 92056.
Filed with Ernest J. Dronenburg Jr., County
Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/14/2019
/his
business
is
conducted
by
an
9/5, 9/12, 9/19 & 9/26/2019
individuial.
Clerk/Recorder of San Diego on 9/09/2019
FICTITIOUS BUSINESS NAME
First day of business 9/14/2014.
Miguel Angel Rodriguez Soto 9/19, 9/26, 10/03 & 10/10/2019
/s/David F. Carrasco
4143 Lonnie Street
STATEMENT
Oceanside, CA. 92056
Filed with Ernest J. Dronenburg Jr., County
FICTITIOUS BUSINESS NAME
#2019-9020681
Clerk/Recorder of San Diego on 9/03/2014
This business is conducted by an individual.
STATEMENT
9/19, 9/26, 10/03 & 10/10/2019
First day of business n/a.
The name of the business, Fruttos Yogurt,
#2019-9022219
/s/Miguel Angel Rodriguez Soto
FICTITIOUS BUSINESS NAME The
name
of
the
business,
located at 347 Vista Village Dr., Vista, CA.
GilbertSTATEMENT
Clerk/Recorder of San Diego on 9/09/2019
Janitorial Services, located at 300 W. Los
9/19, 9/26, 10/03 & 10/10/2019
Angeles Dr., Vista, Ca. 92084.
The name of the business, All Bottles In,
This business is registered by:
located
760.747.7119
FICTITIOUS BUSINESS NAME
HOME GENERAL MAINTENANCE REMODELS Bath/Kitchen Designs, Tile Installation, Electrical, Paint, Fences, Concrete. Lic#33509 760.484.1302 760.529.1239
Detailing, located at 4143 Lonnie Street,
Our Obituary Department for assistance on Obituaries or Memorials
9/5, 9/12, 9/19 & 9/26/2019
County Clerk/Recorder of San Diego on
3461 Royal Rd.
Need Help? Call
Clerk/Recorder of San Diego on 8/13/2019
Vista, Ca. 92081
First day of business n/a.
Filed with Ernest J. Dronenburg Jr., County
Filed with Ernest J. Dronenburg Jr., County
JOHN the GOLD HANDYMAN I am good at Painting, Plumbing, Dry Wall Repairs, Pergo, Carpet and Tile and lots more - 27 years experience. CALL NOW FOR FREE ESTIMATE 760.738.7493
The name of the business, Bella Auto
This business is registered by:
Palmer
22243 Crestline Rd.
If interested, please email or fax your resume:
the
business,
Richard Leslie Palmer
*3 days a week, Hours flexible
of
the
This business is registered by:
Job Description A person with computer and basic clerical knowledge such as: • Computer, Printer, Telephone, Wireless and Wired Internet, Software setup, and networking • Administrative Duties include: Data Entry, Filing, Supply Ordering, etc.
name
of
Palomar Mt. Ca. 92060.
Company Description Health & Life Insurance Agent and Broker, in the business for over 47 years.
The
name
Construction, located at 22243 Crestline Rd.,
FICTITIOUS BUSINESS NAME STATEMENT
norcoresi@gmail.com
#2019-9019911
FICTITIOUS BUSINESS NAME
Veteran Owned 20 years
48 yr old Chinese lady seeking marriage to a kind, healthy 50 to 70 yr old gentleman. Serious responses send bio to the e-mail address below for more information.
JUNE, THE CLEANING LADY
info@hains.biz Fax: 1.888.612.3985
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Woman Seeking Marriage:
• Free Estimate • Great References • 20 years Experience Call 760.738.7493
WE BUY COINS AND STAMPS
WANTED
92083.
#2019-9020406
at
2040
E.
Valley
Yun C. Hwang
Escondido, Ca. 92027
Gilbert Sanchez
This business is registered by:
Parkway,
This business is registered by:
1427 Alga Ct.
300 W. Los Angeles Dr. Hamze Karnib
Vista, Ca. 92081
Vista, Ca. 92084 This
business
612 Landmark Pl. is
conducted
by
an
individuial. First day of business 6/25/1999.
This business is conducted by an individual.
San Marcos, Ca. 92069 This
business
is
conducted
by
an
First day of business 8/27/2013.
individuial. First day of business n/a.
/s/Yun C. Hwang
/s/Gilbert Sanchez /s/Hamze Karnib
Filed with Ernest J. Dronenburg Jr., County
Filed with Ernest J. Dronenburg Jr., County Filed with Ernest J. Dronenburg Jr., County
Clerk/Recorder of San Diego on 8/22/2019
Clerk/Recorder of San Diego on 9/11`/2019
Clerk/Recorder of San Diego on 8/19/2019
9/19, 9/26, 10/03 & 10/10/2019
9/19, 9/26, 10/03 & 10/10/2019
9/5, 9/12, 9/19 & 9/26/2019
The Mighty Mojo Page The Paper
Attorney
• Page 14 • September 26, 2019
Full Service Gun Shop
Indian Store
(760) 471-2322
Ernie 760-783.6248
1950 Hacienda Dr. Vista
760.639.5309
Coins & Loans
License No. 328673
Insurance
760.745.1697 Escondido Coin & Loan, Inc. 241 E. Grand Avenue
SUPERIOR COURT OF CALIFORNIA, COUNTY OF SAN DIEGO VISTA DIVISION 325 S. Melrose Vista, Ca. 92081
www.escondidocoin.com Coins•Gold•Silver•Vintage Watches
SUMMONS (Family Law) CASE NO. 18FL006501N
ELECTRICIAN
NOTICE TO RESPONDENT: LUIS TO HERNANDEZ LOPEZ
Legal Services
3643 Grand Avenue, Suite A San Marcos, CA. 92078 Trusts & Estate Planning Free Consultation
Broken Parts•Loose Joints Moving Damage and MORE
I Make House Calls
NEW LIFE FURNITURE REPAIR
newlifefurniturerepair.com
760.492.1978
760.727.4248
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Bankruptcy, Trusts & Wills, Personal Injury, Real Estate Issues, Short Sales, LLC’s, Modifications, Dispute Letters, Contract Review, Notary Public, Real Estate Broker CalBre 00661666
Brian Fieldman, Esq. 760.738.1914 sdbrf@cox.net
Handyman
YOUR COMPLETE HANDYMAN Specializing Electric & Plumbing, Ceiling Fan Special. Home Repairs. Free Estimates. 760.799.5963
FICTITIOUS BUSINESS NAME STATEMENT #2019-9019709 The name of the business, Annette The Artist, The Artist, located at 4145 Sunnyhill Dr., Carlsbad, CA. 92008. This business is registered by:
4145 Sunnyhill Dr. Carlsbad, Ca. 92008
FICTITIOUS BUSINESS NAME This business is conducted by an individual. STATEMENT First day of business 8/05/19. #2019-9020490 /s/Annette Speed Tomlinson The name of the business, Carefully Crafted Filed with Ernest J. Dronenburg Jr., County Words, located at 1288 Via Portovecchio, Clerk/Recorder of San Diego on 8/12/2019 San Marcos, CA. 92078. 9/5, 9/12, 9/19 & 9/26/2019 This business is registered by:
FICTITIOUS BUSINESS NAME STATEMENT
1288 Via Porovecchio
#2019-9020912
San Marcos, Ca. 92078
The
This business is conducted by an individual.
Consulting, located at 118 Chesapeake Ct.,
First day of business 8/20/19.
San Marcos, CA. 92069.
/s/Barbara D. Tooker Filed with Ernest J. Dronenburg Jr., County
name
of
the
business,
Knight
This business is registered by: Randall Keith Knight 118 Chesapeake Ct.
Clerk/Recorder of San Diego on 8/20/2019 9/5, 9/12, 9/19 & 9/26/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9023237
San Marcos, CA. 92069 This business is conducted by an individual. First day of business 6/15/2008. /s/ Randall Keith Knight /s/Filed with Ernest J. Dronenburg Jr.,
The name of the business, Mac-Man Quality
County
Home Repair, located at 1688 Via Hacienda,
8/26/2019
Clerk/Recorder of San Diego on
San Marcos, CA. 92069.
9/5, 9/12, 9/19 & 9/26/19 ____________
This business is registered by:
FICTITIOUS BUSINESS NAME
Mitchell Crockett
STATEMENT
1688 Via Hacienda
#2019-9020153
San Marcos, Ca. 92069 26837 Saint Andrew Lane
The name of the business, Konkreet, located
Valley Center, Ca. 92082
at 149 Rice Canyon Rd., Fallbrook, CA. 92028.
This business is conducted by an individual.
This business is registered by:
First day of business n/a.
Matthew Scott Hewitt
/s/Mitchell Crockett
149 Rice Canyon Rd.
Filed with Ernest J. Dronenburg Jr., County
Fallbrook, Ca. 92028
Clerk/Recorder of San Diego on 9/09/2019
This business is conducted by an individual.
9/26, 10/03, 10/10 & 10/17/2019
First day of business 8/12/19.
A Great Gift Anytime! Subscribe to The Paper! Call 760.747.7119
/s/ Matthew Scott Hewitt /s/Filed with Ernest J. Dronenburg Jr., County
Clerk/Recorder of San Diego on
8/15/2019 9/5, 9/12, 9/19 & 9/26/19 ____________
Neuropathy
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Pool Service
Petitioner’s name is: LIVIER HERNANDEZLLAMAS
You have 30 calendar days after this Summons and Petition are served on you to file a Response (form FL-120) at the court and have a copy served on the petitioner. A letter, phone call or court appearance will not protect you. If you do not file your Response on time, the court may make orders affecting your marriage or domestic partnership, your property, and custody of your children. You may be ordered to pay support and attorney fees and costs.
“Perfection is the Start”
888.769.9144
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For legal advice, contact a lawyer immediately. Get help finding a lawyer at the California Courts Online Self-Help Center (www.courts.ca.gov/selfhelp). at the California Legal Services website (www.lawhelpca.org). or by contacting your local county bar association. NOTICE: The restraining orders on page 2 are effective against both spouses or domestic partners until the petition is dismissed, a judgment is entered, or the court makes further orders. These orders are enforceable anywhere in California by any law enforcement officer who has received or seen a copy of them.
FEE WAIVER: If you cannot pay the filing fee, ask the clerk for a fee waiver form. The court may order you to pay back all or part of the fees and costs that the court waived for you or the other party. 1. The name and address of the court are Superior Court of California, 325 S. Melrose Dr., Vista, CA. 92081.
Annette Speed Tomlinson
Barbara D. Tooker
ALBER-
You are being sued.
Kaley Satterlee Law Offices
WOOD FURNITURE REPAIR
Artistic Gardens
LANDSCAPE DESIGN/CREATIVE IDEAS MASONRY/VEGETABLE GARDENS GRADING/ PATHS & MORE
LAW OFFICES OF ANTHONY ABBOTT
375 S. RANCHO SANTA FE RD. SUITE 105 SAN MARCOS, CA. 92078 46 YEARS A LAWYER www.anthonyabbott.com
Gardening/Landscaping
2. The name, address, and telephone number of the petitioner’s attorney, or the petitioner without an attorney, are: LIVIER HERNANDEZ-LLAMAS 1502 ROCK SPRINGS RD SAN MARCOS, CA. 92069 (760) 410-7097
Date: 6-01-2018 /s/ L. Fits-Statol Clerk of the Superior Court
STANDARD FAMILY LAW RESTRAINING ORDERS
Starting immediately, you and your spouse or domestic partner are restrained from: 1. removing the minor children of the parties from the state or applying for a new or replacement passport for those minor children without the prior written consent of the other party or an order of the court. 2. cashing, borrowing against, canceling, transferring, disposing of, or changing the beneficiaries of any insurance or other coverage, including life, health, automobile, and disability, held for the benefit of the parties and their minor children.
3. transferring, encumbering, hypothecating, concealing, or in any way disposing of any property, real or personal, whether community, quasi-community, or separate, without the written consent of the other party or an order of the court, except in the usual course of business or for the necessities of life; and
4. creating a nonprobate transfer or modifying a nonprobate transfer in a manner that affects the disposition of property subject to the transfer, without the written consent of the other party or an order of the court. Before revocaton of a nonprobate transfer can take effect or a right of survivorship to property can be eliminated, notice of the change must be filed and served on the other party. You must notify each other of any proposed extraordinary expenditures at least five business days prior to incurring these extraordinary expenditures and account to the court for all extraordinardy expenditures made after these restraining orders are effective. However, you may use community property, quasi-community property, or your own separate property to pay an attorney to help you or to pay court costs. NOTICE--ACCESS TO AFFORDABLE HEALTH INSURANCE - Do you or someone in
MurrEllsServices.com
Printing
ALOHA PRINTING
Top grade printing of all types, brochures, letterhead, posters banners, business cards.
(760) 471-1006
Restaurants
J&M’s Family Restaurant 1215 E. Valley Parkway Escondido Where homestyle cooking is just the beginning…
760.745.3710
your household need affordable health insurance? If so, you should apply for Covered California. Covered California can help reduce the cost you pay towards high quality affordable health care. For mor information, visit www.coveredca.com. Or call Covered California at 1-800300-1506.
WARNING - IMPORTANT INFORMATION California law provides that, for purposes of division of property upon dissolution of a marriage or domestic partnership or upon legal separation, property acquired by the parties during marriage or domestic partnership in joint form is presumed to be commounity property. If either party to this action should die before the jointly held community property is divided, the language in the deed that characterizes how title is held (i.e., joint tenancy, tenants in common, or community property) will be controlling, and not the community property presumption. You should consult your attorney if you want the community property presumption to be written into the recorded title to the property. 9/17, 9/26, 10/3 & 10/10/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9020664 The name of the business, Friends in Business, The Friends in Business Network, located at 1255 Stratford Court, San Marcos, Ca. 92078. This business is registered by: Arthur D. Kaliel 1255 Stratford Court San Marcos, CA. 92078 This business is conducted by an individual. First day of business 6/1/92. /s/Arthur D. Kaliel Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/22/2019 9/5, 9/12, 9/19 & 9/26/2019
LEGALS
The Paper
FICTITIOUS BUSINESS NAME STATEMENT #2019-9021072 The name of the business, Shoemaker Realty, located at 28904 Valley Center Road, Valley Center, CA. 92082. This business is registered by: Ogleboom Incorporated 28904 Valley Center Road Valley Center, CA. 92082 This business is conducted by a corporation. First day of business 3/16/2001 /s/Frank Shoemaker, President Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/27/2019 9/12, 9/19, 9/26 & 10/03/2019
FICTITIOUS BUSINESS NAME STATEMENT #2019-9019344 The name of the business, Jamyson Co. Public Insurance Adjusting Client Trust Account; Jamyson Company Public Insurance Adjusting, located at 2191 El Camino Real #207, Oceanside, CA. 92054. This business is registered by: Jamyson M. Villa 2191 El Camino Real #207 Oceanside, CA. 92054 This business is conducted by an individual. First day of business 3/01/09. /s/Jamyson M. Villa Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/07/2019 9/05, 9/12, 9/19 & 9/26/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9019345 The name of the business, Wolfpack Softball Club ; Jamyson Company, located at 2191 El Camino Real #207, Oceanside, CA. 92054. This business is registered by: Jamyson Matthew Villa 2191 El Camino Real #207 Oceanside, CA. 92054 This business is conducted by an individual. First day of business 8/4/19. /s/Jamyson Matthew Villa Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/07/2019 9/05, 9/12, 9/19 & 9/26/2019 ____________
FICTITIOUS BUSINESS NAME STATEMENT #2019-9021069 The name of the business, Gorilya Strength, located at 2128 Thibodo Ct., Vista, Ca. 92081. This business is registered by: Chris Noel Garcia 11512 Gaucho Place Escondido, Ca. 92029 This business is conducted by an individual. First day of business 8/27/19. /s/ Chris Noel Garcia /s/Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/27 /2019 9/5, 9/12, 9/19 & 9/26/19 ____________
Need Legal Ads? Call us! 760. 747.7119
NOTICE OF PUBLIC HEARING (Planning Commission)
FICTITIOUS BUSINESS NAME STATEMENT #2019-9020328 The name of the business, Smiles For Health, located at 2656 Gateway Rd., Suite 145, Carlsbad, CA. 92009. This business is registered by: Dr.
Diana
Franco
Zorro,
dds., inc. 722 Calle de Soto San Marcos, CA. 92078 This business is conducted by a corporation. First day of business n/a. /s/Diana
Franco
Zorro,
President Filed
with
Ernest
J.
Dronenburg Jr., County Clerk/Recorder
of
San
Diego on 8/19/2019 9/12,
9/19,
9/26,
• Page 15 • September 26, 2019
&
10/03/2019
FICTITIOUS BUSINESS NAME STATEMENT #2019-9021098 The name of the business, Into the Blue Pool and Spa Services, located at 1952 Northstar Way, Unit 227, San Marcos, CA. 92078 This business is registered by: Jeffrey Dominguez 1952 Northstar Way Unit 227 San Marcos, Ca. 92078 This business is conducted by an individual. First day of business n/a /s/Jeffrey Dominguez Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/28/2019 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022110 The name of the business, Bija Living, located at 3190 Vista Ave.;, Lemon Grove, CA. 91945. This business is registered by: Julie Hunt 3190 Vista Ave. Lemon Grove, CA. 91945 This business is conducted by an individual. First day of business n/a. /s/Julie Hunt Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/10/2019 9/19, 9/26, 10/03 & 10/10/2019. FICTITIOUS BUSINESS NAME STATEMENT #2019-9020244 The name of the business, MamaHood Apparel, located at 803 W. San Marcos Blvd, San Marcos, CA. 92078. This business is registered by: Trainer Jones, Inc. 803 W. San Marcos Blvd. San Marcos, CA. 92078 This business is conducted by a corporation. First day of business n/a. /s/Alicia Jones Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/16/2019 9/12, 9/19, 9/26, & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022596 The name of the business, Government Services Division, located at 7220 Trade Street, Suite 300, San Diego, CA. 92121. This business is registered by: Emerabis, Inc. 7220 Trade Street, Suite 300 San Diego, CA. 92121 This business is conducted by a corporation. First day of business n/a. /s/Michael P. Duff, Vice President Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/16/2019 9/19, 9/26, 10/03 & 10/10/2019.
The Planning Commission of the City of San Marcos will hold the following public hearing in the City Council Chambers located at San Marcos City Hall, 1 Civic Center Drive, San Marcos, CA 92069 at 6:30 p.m. Wednesday, October 9, 2019. Project No.: TE19-0001 Applicant(s): Montiel Road Partners, LP Request: Request for a 2-year time extension for previously approved Tentative Subdivision Map (TSM14-006) for up to 9 lots within the Single-Family Residential (R-1-10) Zone. Location of the Property: 2110 Montiel Road. Assessor’s Parcel Number: 228120-09-00 & 228-120-34-00. Further information about this notice can be obtained from Norm Pedersen, Associate Planner by calling 760-744-1050 extension 3236 or npedersen@san-marcos.net. NOTICE: The Planning Division can be contacted at 760-7441050, extension 3233 or ghenderson@san-marcos.net. The City of San Marcos is committed to making its programs, services and activities accessible to individuals with disabilities. If you require accommodation to participate in any City program, service or activity, please contact the City Clerk’s office at 1 Civic Center Drive, San Marcos, CA. 92069, or call 760-744-1050, extension 3145. Phil Scollick, City Clerk, City of San Marcos. PD: 09/26/19. FICTITIOUS BUSINESS NAME STATEMENT #2019-9022489 The name of the business, Go Green - Landscaping Consgtrucion Tree Service, located at 625 Spires Street, Vista, Ca. 92083. This business is registered by: Porfirio Gomez 625 Spires Street Visa, Ca. 92083 This business is conducted by an individual. First day of business n/a. /s/Porfirio Gomez Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/16/2019 9/26, 10/03, 10/10 & 10/17/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9021998 The name of the business, La Luz B ooks, located a 985 San Pablo Drive, San Marcos, CA. 92078. This business is registered by: Maria de la Luz Reyes & John J. Halcon 985 San Pablo Drive San Marcos, CA. 92078 This business is conducted by a Married Couple. First day of business 5/15/17. /s/Maria de la Luz Reyes Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/9/09/2019 9/16, 10/03, 10/10 & 10/17/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9021006 The name of the business, Elite Talent Source, located at 2418 56th Streeet, San Diego, Ca. 92105. This business is registered by: 8Eighteen Unlimited, LLC 2418 56th Street San Diego, Ca. 92105 This business is conducted by a Limited Liability Company. First day of business n/a. /s/Autumn Ashcraft, Member Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 8/27/2019 9/26, 10/03, 10/10 & 10/17/20019.
NOTICE OF PUBLIC HEARING (Planning Commission)
The Planning Commission of the City of San Marcos will hold the following public hearing in the City Council Chambers located at San Marcos City Hall, 1 Civic Center Drive, San Marcos, CA 92069 at 6:30 p.m., on Wednesday, October 9, 2019. Project No.: GPA18-0001, R18-0001, CUP18-0005, & ND19-002 Applicant(s): Jump Ball, LLC Request: Request for a proposed 3,500 square-foot drive-thru restaurant with an approximately 325 squarefoot outdoor dining area on a 0.86-acre property. The project includes a General Plan Amendment and Rezone to change the land use designation and zone of the property from Mixed-Use 1 (MU-1) to Commercial (C), and a Conditional Use review of the proposed project design. Project includes the installation of 630 feet of 8-inch sewer pipeline within Bent Avenue. E n v i r o n m e n t a l Determination: Mitigated Negative Declaration (ND19-002) was prepared pursuant to the California Environmental Quality Act (CEQA). Location of the Property: Northwest corner of San Marcos Blvd. and Bent Ave. Assessor’s Parcel Number: 219-331-39-00 & 219-33140-00. Further information about this notice can be obtained from Norm Pedersen, Associate Planner by calling 760-744-1050 extension 3236 or npedersen@sanmarcos.net. NOTICE: The Planning Division can be contacted at 760-744-1050, extension 3233 or ghenderson@san-marcos.net. The City of San Marcos is committed to making its programs, services and activities accessible to individuals with disabilities. If you require accommodation to participate in any City program, service or activity, please contact the City Clerk’s office at 1 Civic Center Drive, San Marcos, CA. 92069, or call 760-7441050, extension 3145. Phil Scollick, City Clerk, City of San Marcos. PD: 09/26/19.
STATEMENT OF ABANDONMENT OF USE OF FICTITIOUS BUSINESS NAME #2019-9022944 FICTITIOUS BUSINESS NAME: Alterra Home Loans, located at 766 Hazard Center Drive, Ste 220, San Digo, Ca. 92106-4500. The Fictitious Business Name referred to above was filed in San Diego County on 5/20/2019 and assigned File no. 2019-9012860, is abandoned by the following regisrants: Panorama Mortgage Group, LLC 350 S. Rampart Blvd., Ste 310 Las Vegas, NV 89145 I declare that all information in this statement is true and correct. (A registrant who declares as true any matter pursuant to Section 17913 of the Business and Professions code that the registrant knows to be false is guilty of a misdemeanor punishable by a fine not to exceed one thousand dollars ($1000). crime). /s/ Ben Slayton, Secretary This statement was filed with Erneds J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/19/2019. 9/26, 10/03, 10/10 & 10/17/2019
To place Legal Ads Call The Paper 760.747.7119
FICTITIOUS BUSINESS NAME STATEMENT #2019-9021865 The name of the business, Kids Kuts Escondido Hair Salon, located at 1340 West Valley Parkway, Suite 107, Escondido, Ca. 92029. This business is registered by: Delores Ann and John Phillip Zamora 2121 Emberwood Way Escondido, Ca. 92029 This business is conducted by a Married Couple.. First day of business 9/6/2019 /s/John Phillip Zamora Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/6/2019 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022003 The name of the business, Cali Notaries, located at 26837 Saint Andrews Lane, Valley Center, CA. 92082. This business is registered by: Oscar Humberto Ainza and Margarita Zapata Paz 26837 Saint Andrews Lane Valley Center, CA. 92082 This business is conducted by a Married Couple.. First day of business 9/9/2019 /s/Oscar Humberto Ainza Paz Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/9/2019 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022352 The name of the business, Finishing Touch Beauty, located at 1215 San Elijo Road, #200, San Marcos, CA. 92078. This business is registered by: Nicole C. Jolliffe 1744 Elfin Forest Road #259 San Marcos, CA. 92078 This business is conducted by an individual. First day of business n/a. /s/Nicole C. Jolliffe Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/12/2019 9/19, 9/26, 10/03 & 10/10/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9021550 The name of the business, Aloha Poke Bar, located at 3427 Via Montebello Unit 174 #B Carlsbad, CA. 92009 This business is registered by: Tammy Thi Nguyen 2641 Vista Way #B Oceanside, CA. 92054 This business is conducted by an individuial. First day of business n/a. /s/Tammy Thi Nguyen Filed
with
Ernest
J.
Dronenburg Jr., County Clerk/Recorder
of
San
Diego on 9/04 `/2019 9/19,
9/26,
10/10/2019
10/03
&
ORDER TO SHOW CAUSE FOR CHANGE OF NAME 37-2019-00046592-CU-PT-NC TO ALL INTERESTED PERSONS: Petitioner Michael Robert Shumate filed a petition with this court for a decree changing names as follows: Present name: Michael Robert Shumate to Proposed name Mikal Shumate. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objections that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING: Date: October 29, 2019 2019 8:30a.m., Department 23. The address of the court is: 325 S. Melrose, Vista, CA. 92081. A copy of the Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: San Marcos News Reporter, dba, The Paper, 845 W. San Marcos Blvd, San Marcos, Ca. 92078. Dated September 05, 2019 /s/Sim von Kalinowski, Judge of the Superior Court 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9021600 The name of the business, Somerset Demos, located at 245 W. La Cienega Road, San Marcos, CA. 92069. This business is registered by: Jenny Ihm 245 West La Cienega Road San Marcos, CA. 92069 This business is conducted by an individual. First day of business 8/01/201l. /s/Jenny Ihm Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/04/2019 9/12, 9/19, 9/26 & 10/03/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022495 The name of the business, Almighty Gardening, located at 755 Arthur Avenue, Oceanside, CA. 92057. This business is registered by: Diego G. Lazaro Cortez 755 Arthur Avenue Oceanside, Ca. 92057 This business is conducted by an individual. First day of business 9/16/2019. /s/Diego G. Lazaro Cortez Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/16/2019 9/19, 9/26, 10/03 & 10/10/2019 FICTITIOUS BUSINESS NAME STATEMENT #2019-9022323 The name of the business, The Curry Company Fast.Fresh.Indian, located at 113 S. Las Posas Rd., Ste 111, San Marcos, CA. 92078. This business is registered by: OM SaiKripa Inc. 113 S. Las Posas Rd., Ste 111 San Marcos, CA. 92078 This business is conducted by a corporation. First day of business n/a. /s/Sunil Malhotra, President Filed with Ernest J. Dronenburg Jr., County Clerk/Recorder of San Diego on 9/12/2019 9/19, 9/26, 10/03 & 10/10/2019
The Paper • Page 16 • September 26, 2019
COINS & STAMPS
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Call (760) 747-7119
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Larger Collections and Accumulations Especially Wanted. We’ll Come to Your Home, Storage Unit, Etc. Call Ray anyday (no texts) 714.325.5433 Veteran Owned 20 years
www.mysoundhomesolutions.com
Commercial & Residential Audio/Video • Voice, Video, Data Wiring Home Theatres • IP & Analog Surveillance Cameras RTI URC Harmony Universal Remotes • Flat Screen Wall Mounting Networking / Wireless Networking • Computer Services A Few of Our Satisfied Clients -
Sound Home Solutions is an authorized dealer for Sony, Samsung, LG, Yamaha, Denon, Polk and many other Audio/Video Products. We will meet or beat any retail or online distributor and if something was to go wrong with the product, we will service it for you which eliminates returns headaches. Licensed Bonded and Insured California State Contractors license # 934820
760.815.0608