SEO OPTIMIZATION ANALYSIS
SEO AUDIT 75% of users never go further than the first page of search results.
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SERP ORGANIC RANKINGS Keyword Sample
Avg. Monthly Searches
phoenix internet marketing
410
92
21
$41.62
phoenix seo company
390
63
>100
$22.03
phoenix website design
110
83
>100
$19.03
advertising agencies in phoenix
110
98
>100
$13.04
ad agencies in phoenix
40
94
>100
$10.23
digital marketing agency phoenix
30
96
>100
$23.82
website development phoenix
50
83
>100
$22.26
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(exact match only)
Competition Rank
PPC Value
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SEO OPTIMIZATION OVERVIEW Your Score 60/100 13 Important Fixes 60%
3 Semi-Important Fixes 32 Passed Checks
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SEO 101 ANALYSIS SEO BASICS • YOU ARE MISSING H1 & H2s <h1> H1 headings help indicate the important topics of your page to search engines. <h2> H2 headings help describe the sub-topics of your webpage to search engines. • MISSING 30 META-TITLES • MISSING 34 META DESCRIPTIONS
How to Fix identify the most important topics from your page and insert those topics between <h1>...</h1> tags. Example: <h1>Important topic goes here</h1> ... <h1>Another topic</h1> AXIOM ADVISING
IMAGE ALT ANALYSIS IMAGE ALT TAGS MISSSING ON 27 IMAGES Using keywords and human-readable captions in the alt attributes is a good SEO practice because search engines cannot really see the images.
How to Fix You must add an alt attribute to every <img> tag used into your webpage. An image with an alternate text specified is inserted using the following HTML line: • <img src="image.png" alt="text_to_describe_your_image"> Remember that the point of alt text is to provide the same functional information that a visual user would see. Learn more about optimizing images for SEO. For images with a decorative role (bullets, round corners, etc) you are advised to use an empty alt or a CSS background image. AXIOM ADVISING
INTERNAL LINK ANALYSIS 8 BROKEN LINKS Broken Links Test Check your website for broken links Your page has 112 distinct anchor links. â&#x20AC;˘ A good practice is to keep the links to a reasonable number (under 100). From 100 distinct anchor links analyzed, 8 of them seems to be broken.
STATUS CODE: 404 http://www.gate6.com/tel:6235727725 STATUS CODE: 404 http://www.gate6.com/blog/category/strategy-insight/ STATUS CODE: 404 http://www.gate6.com/blog/category/creative/ STATUS CODE: 404 http://www.gate6.com/blog/category/search-social/ STATUS CODE: 404 http://www.gate6.com/blog/category/email-relationship-marketing/ STATUS CODE: 404 http://www.gate6.com/blog/category/video-interactive-media/ STATUS CODE: 404 http://www.gate6.com/blog/category/media-planning-buying/ STATUS CODE: 404 http://www.gate6.com/blog/category/development-technology/
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How to Fix Identify within your page all the reported broken links and replace the content of the href attribute with a proper URL.
CODE TO TEXT ANALYSIS Code To Text Ratio = 6.58% Code To Text Ratio Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. • Your page size (source code) is 39.95 Kb and your content text size is 2.63 Kb. Your content text represents 6.58% from your webpage source code. This is a low ratio and you might need to add more content!
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How to Fix | Ratio Target = 15% Here are some techniques: move all inline styling rules into a external CSS file move your JavaScript code into a external JS file use CSS layout instead of HTML tables
INLINE CSS ANALYSIS Your webpage is using 42 inline CSS styles! Is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decreasing the code to text ratio.
How to Fix ď&#x192;ź check the HTML code of your page and identify all style attribute for each style attribute found you must proper move all declarations in the external CSS file and remove the style attribute For example: <!--this HTML code with inline CSS rule:--> <p style="color:red; font-size: 12px">some text here</p> <!--would became:--> <p>some text here</p> <!--and the rule added into your CSS file:--> p{color:red; font-size: 12px} AXIOM ADVISING
SITE LOAD SPEED ANALYSIS Your site loading time is around 20.413 seconds. The average loading speed is 5.00 seconds.
How to Fix – TARGET 5 SECONDS reduce the number of your HTTP resources use gzip compression use HTTP caching move all CSS style rules into a single, external and minified CSS file minify all JS files if possible, try combine them into a single external JS file include external CSS files before external JS files place your JS scripts at the bottom of your page optimize your web graphics
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SOCIAL MEDIA ANALYSIS Your website is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
How to Fix you must connect your website with at least one major social network. To do that, you must insert into your page some social networks plugins: Facebook Like Button, Facebook Share Button, Facebook Comments, Twitter Button, Google +1 Button, Pinterest Button or AddThis Widget
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COMPETITIVE ANALYSIS
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COMPETITIVE ORGANIC TRAFFIC ANALYSIS Client
$4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $AXIOM ADVISING
Competitor 2
Competitor 1
$4,263 Competitor 2 | +452.5% IMPROVEMENT
$3,934
IN MONTHLY ORGANIC TRAFFIC
Client| -61.4% DECLINE
$2,853
IN MONTHLY ORGANIC TRAFFIC
$1,619 $712
$513 3/1/2013
$739
$339 10/1/2013
$1,680 $1,081
$160 3/1/2014
$198 9/1/2014
BACKLINK COMPARISON Competitor 4 Competitor 3 Competitor 2 Competitor 1 Client
Total Links
462,843 443,774
14,562 25,319 42,255
Average Links Per Domain
Client
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Diversify the number of domains that link to your site
202
92
187
296
276
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MOZ
ORGANIC TRAFFIC VALUE Client
$6,000
81
$5,000
Competitor 1, $4,991
Organic Keywords $4,000
198 Est monthly visitors
Client, $699 $3,000
Competitor 1
Competitor 2
$2,000
410 Organic Keywords
120 Organic Keywords
$1,000
7,689 Est monthly visitors
201 Est monthly visitors
Competitor 5, $107
$-
Competitor 1 Competitor 2 Competitor 3
Client SpyFu
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Competitor 4 Competitor 5
TOP 5 SEO TASKS ADD META-DATA, H1s & H2s MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE ATTRIBUTE’S FROM HTML 1. ADD META-DATA, H1s & H2s 2. MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE CONNECT SOCIAL MEDIA APIs ATTRIBUTE’S FROM HTML 3. CONNECT SOCIAL MEDIA APIs FIX BROKEN LINKS 4. FIX BROKEN LINKS 5. ADD MORE CONTENT & BACKLINKS ADD MORE CONTENT & BACKLINKS AXIOM ADVISING
EXAMPLE KEYWORD STRATEGY
Topics Content Hub
Sub-topics
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SEO OPTIMIZATION STRATEGY Stage 1
Stage 2
Stage 3
Keyword Research
On-Page Optimization
Link Building
Keyword Themes Keyword Qualifiers Competitive Research
Building Relationships Tiered Link Building
Architecture Content Hubs Linking the Hubs Together
Internal Linking Anchor Text Title Tags Meta Tags Meta Description Structured Data Content Optimization
Link Building Building Relationships Tiered Link Building
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Content 2 Blog Post a Month 500-1000 words a page Solution Based Content
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